Posts in Entrepreneurs
Losing your money but finding your purpose with Ms. Entrepreneur 2018 Talesha Carter of Foster Vitality
Talesha Carter Instagram

Talesha Carter lost all the money she had at the rodeo with friends. Fortunately she was only 9 years old.  But the money lesson stayed with her and created a money focus that is helping her to serve others.

In Talesha's money story you will learn:


I loved it, yes. I grew up in a small town. Rodeos were a big deal. This particular rodeo was actually down in Salt Lake City area, so about an hour and a half away from where I grew up. This was like the big rigs.

Bobbi Rebell:
The big time.

Talesha Carter:
Yes. It was so much fun. I went there with my friend and her family.

Bobbi Rebell:
And you were how old?

Talesha Carter:
I was nine years old. I was a little wee one.

Bobbi Rebell:
So cool. Okay, so this is sort of a little bit of independence that you're getting, and your parents gave you, really, your first taste of financial independence, and spoiler alert, you failed spectacularly. Tell us exactly what happened. What did they do? They entrusted you. They said, "Okay, you're a big girl, you're nine years old, we're going to give you this responsibility." What happened?

Talesha Carter:
Yes! So they gave me the money. It was $50, and they told me, "Be very careful with this money. Please don't lose it. We're trusting you that you can be responsible with it." Years before they had started to teach me about saving money and spending money, so I had my little buckets and everything, so I had a pretty good concept. I'm the oldest child, so again they entrusted me that I could do well with it. I was so excited that they would let me have my own money, and therefore I got to have my own wallet to keep the fancy-pantsy money in.

Bobbi Rebell:
So you're all organized, you've got your money and your wallet, and what were you going to spend it on? What was this money for?

Talesha Carter:
Yes. Oh, anything I wanted. It could be food, it could be souvenirs, it could be little outings that we were going to do, because we were also going to be going to Lagoon, which is an amusement park here in Utah. So lots of good things that we were going to be able to use with it, and so I was there, and just having so much fun. I was obsessed with the broncos, and just being able to watch the cowboys there and watching the bull riding, all that. I just was so entranced by it, and had a lot of soda beforehand, and about midway through, I was a little kid. You don't have much bladder control.

So I'm like, "Okay, I've got to go to the bathroom." I remember having this distinct memory of, "Oh, I have to take my money with me. I can't just leave my wallet here on the fence." Then the next thought was, "Oh, I'd better take it with me, because my parents said, 'Always keep your money with you. Don't lose your money.'"

Bobbi Rebell:
So you were being financially responsible.

Talesha Carter:
That's what I thought, yes. As a nine year old. So my friend and I, we went and found the bathroom, and I remembered, I didn't want to put it on the gross dirty floor, so I put it on the back of the toilet seat. I went to the bathroom, came out, washed my hands and everything, and I left it there on the toilet seat. Completely forgot that it was even there. Came back to our seats, we were enjoying the rodeo, and then I just had that sinking pit in my stomach of, "Oh my gosh, where is my wallet?" You know, as a grown up woman now, if you've ever left your purse somewhere and you have that moment of panic, that's what I felt as a nine year old, was that moment of, "Oh my gosh, I've got to go get my money. Where is my money? Where did I leave this money?"

And so we quickly went back to the bathroom, and of course, we went into every single stall, and nothing was there and no one had turned it in.

Bobbi Rebell:
Aw. You went to the lost and found?

Talesha Carter:
Yes. Yes, we did everything to try and find it, and you know, hopefully someone else enjoyed that $50.

Bobbi Rebell:
It's disappointing that somebody did not turn that in to lost and found. I mean, did you have your name on it, anything? As a nine year old, we tend to put name tags on our kids' stuff.

Talesha Carter:
Yes. Yes. You know, I'm sure I probably did, but I don't remember how that was. But I think one of the most disappointing things was that people could be dishonest. And that was a real big gut punch.

Bobbi Rebell:
Right, because you left it there, and I get it. That's irresponsible.

Talesha Carter:
Yes.

Bobbi Rebell:
It's a lesson when you're nine, but somebody also took it! And that's also a lesson, that if you don't pay attention to your money, someone might take it.

Talesha Carter:
Yes. So then from there I had to have that hard conversation and call my mom and dad, and tell them, "Hey, I'm really sorry, but I lost your money." I could hear their disappointment through the phone, but my parents are so amazing and incredible, and they just walked me through it. They said they were disappointed, but that they loved me and it was okay, and we could make that money back, and it wasn't earth-shattering, but I think for me the biggest thing is that nine year old was feeling that guilt that I had lost my parents' hard earned money, and then as well, feeling upset that someone would take it, and then me feeling like, "Oh my gosh, now I'm always going to lose my money."

So especially when I started my own business, that was where I started to see it come through a lot. I've always loved money, but that belief of, "Oh, I'm going to lose this money." So then I got really, I would hold onto it, and I almost created this scarcity mindset with money of, "If I don't keep it with me, or if I'm not tracking it 100% through my bank account, it's going to lose money," or some hacker is going to come on and take it.

So it made me almost shift into that scarcity greedy side of money, instead of just money flows to me easily, side of things.

Bobbi Rebell:
Right. And negativity about money, that money is not something that can empower you, it's something that you have to kind of hoard and protect and keep because someone else might take it from you. And that can really weigh on you.

Talesha Carter:
Yeah. It was a huge, that was probably one of the biggest lessons in that, is that I had to be able to let go of that fear that money was against me instead of for me.

“I had to be able to  let go of that fear that money was against me instead of for me” 

In Talesha’s money lesson you will learn:

Yeah, so I had to really learn how to identify my money beliefs. One of the ways I like to do that, and what I teach my coaching clients, is to start to look at the money that they have right now, and ask themselves, how do they feel about it? Are you happy? Are you sad? Does this overwhelm you? Does it stress you out?

And then from there, write letters to your money. Identify what your money is trying to tell you.

Bobbi Rebell:
Do you actually write letters to your money?

Talesha Carter:
I do. I do, yes.

Bobbi Rebell:
What do you say in your letters to your money?

Talesha Carter:
When I was first starting out, it was, "Why do you always leave? Why is there never enough? Why do I feel like any time I make money, it just quickly leaves?" The bills, whatever it is that you have. And so it first started out very negatively, like, "I don't like you. Why do you always leave me?"

Then it has slowly shifted into, "You're pretty awesome. Thank you so much for showing up in my life. This is really cool that I made $100 today by helping out a person, and now I'm going to turn around and utilize this to help my family or another family." Just writing like I would write to my best friend.

“ I had to learn how to identify my money beliefs”


In Talesha's everyday money tip you will learn:



Talesha Carter:
A lot of times we do things electronically, and so I like to cash my money, and put it into cash. And then I carry $100 worth of cash with me, and it's in the range from $2 bills all the way up to $100 bills. From there, I look at it every single day, and I'll say, "Thank you for showing up in my life. How can I help serve another person with this money?"

Bobbi Rebell:
So gratitude.

Talesha Carter:
Yes. So much gratitude.

“People could be dishonest and that was a real gut punch” 


Financial grownup tip number one:

Look out for your friends' money and possessions. It would be obvious for me to say, "Keep tabs on your own stuff when you are out and about." That goes without saying. But I'm going to share a story, and I still feel sick to my stomach about it.

I was in London with a friend in college, we were at a restaurant. She went to the ladies' room, and I did not realize it, but she had left her bag somewhere. Maybe it was on the floor, the back of the chair, I wasn't really paying attention.

She hadn't said anything, but I was at the table, and her bag was somewhere. The thing is, I wasn't paying attention. And when she returned, she didn't notice anything either. But when we went to pay the bill, we noticed the bag had disappeared.

I still feel bad. Someone obviously came by and swiped it while she was away, or maybe it was when we were just talking, who knows? The point is, we weren't paying attention. We need to have each others' backs.


Financial grownup tip number two:

You probably won't get a do-over, so come up with a do-next. What are you going to do next time, after something goes wrong.

I want you guys to give it some thought, and when you have time, please DM me and let me know how you have come back from doing something cringe worthy with your money, like leaving your wallet in the bathroom. Because as I said at the top of the show, we all have those moments that we wish we could get a do-over on.

Heads up, everyone. Financial grownups pay attention to the news and learn from it. Here is your shortcut.

Episode/Other Links:

Check out Talesha's website -

www.FosterVitality.com

Follow Talesha!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Financial Grownup Guide- 3 actionable investing tips with "Broke Millennial Takes on Investing" author Erin Lowry.
FGG - Actionable Investing Tips Instagram WHITE BORDER.png

Broke Millennial’s Erin Lowry joins Bobbi with 3 specific things you can do today to upgrade your investing strategy, along with her take on how to be a successful investor.  For example: How much should you be paying for your investments? How long should you set it and forget it- when do you check in on your investments? What is an investment audit? Are all index funds the same? Plus a preview of her new book “Broke Millennial Takes on Investing’ . How to tell if your goals are in line with the investment choices you are making? And what to do if you don’t understand an investment term but don’t want to ask. 


Here are the 3 things you must know about actionable investing tips

  • Increase contributions in small increments

  • Pay attention to expense ratios- they matter so much

  • write down goals and check in once a year


Episode Links:


Check out Erin's website -

www.BrokeMillennial.com

Follow Erin!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

What to do when your parents finances change and you have to become an instant financial grownup with Quilt co-founder Ashley Sumner
Ashley Sumner Instagram WHITE BORDER.png

Quilt co-founder Ashley Sumner faced a totally unexpected and massive tuition bill mid-way through college after her dad’s business took a hit in the recession. The skills she learned in rising to the challenge led her first to a matchmaking business, and later to create  Quilt- a tech platform that connects female entrepreneurs online and in person.  

In Ashley's money story you will learn:

It's definitely not the lesson I thought I was going to be learning during those formative years. I can say that I'm very grateful for my upbringing, my family worked very hard, were entrepreneurs and we had a very financially stable life. My father, who had financially supported me my entire life, while I was the middle way going through school at NYU, which is arguably one of the most expensive private schools in the country, went from being a multimillionaire and extremely wealthy man to basically losing everything.

Bobbi Rebell:
What, just quickly, what had happened? Was he in an industry that changed?

Ashley Sumner:
Yeah, he's a land developer. He's an interest, he has a fascinating story, he kind of grew up with nothing, ran away from home, built up his entire career, learned this real estate trade and land development, moved west, one of the kind of first guys to go out and build land and I think during the financial crash while I was at school in 2008 everything changed and it really wasn't kind of prepared for it. He's actually since rebuilt himself up so his story is a fascinating one financially as well. But it was definitely-

Bobbi Rebell:
So you went to college with basically the understanding that you were not focused on financing your own college, it was going to be paid for, but I take it there wasn't actual money in an account that was separated?

Ashley Sumner:
Yeah, exactly. He was going to pay for the entirety of it, that was a huge part of my decision actually to go and be a musical theater major, because everybody knows you don't really graduate diving into a six figure salary and yeah that was a huge shift that took place a couple of years in, right while I was gearing up to start auditioning.

Bobbi Rebell:
So what was the talk like? What happened, did you just get a phone call one day that, "Honey, the money that was set aside for your college I need to use to rebuild my business." Or was it a gradual process, what was it like?

Ashley Sumner:
It was kind of an ongoing conversation, I mean I saw him struggle quite a bit and I've always been grateful for his capacity to show up and financially support me, throughout all of my dreams and very precocious childhood, lots of very big dreams to move to New York City from this small town. It was something that had been happening year over year and he really did try to continue to show up and support me and it was really more towards the end when I was graduating and trying to finalize my final year and where I was going to live and what I was going to start doing that we kind of came to an understanding that it was time. And I had this weird kind of desire to also ... I knew that it was time to learn, learn how to take care of myself, it was terrifying.

Ashley Sumner:
But I also knew that it was one of those things that I just trusted was going to really teach me some of the foundational things that I needed to know that I honestly beleive are the reason why I'm here today as a founder and I've been able to raise money and do some of the things that I'm so grateful to be able to do.

Bobbi Rebell:
One of the things I love is the next part of the story which is rather than just getting a job, you started a business.

Ashley Sumner:
I did. Yeah, I am definitely scrappy and the daughter of entrepreneurs, I can say that. I figured out that I had a knack in sales but not just any sales, in the space of matchmaking, so I had started, I had a start up in the matchmaking space and ultimately went on to have my own with some partners. And yeah it was just a skill that I had, you needed very little to get started outside of an ability to meet with and connect with people and listen to their needs and provide that value and that's very much the beginning of my community development career which has led me to my passion and purpose in helping others connect.

Bobbi Rebell:
Because like, and we're going to go back and talk more about Quilt, but it does make sense because you're matchmaking. Instead of romantic matchmaking you're actually matchmaking for different kinds of relationships. I do want to just touch on the fact that while you were doing this, first working for somebody but then very much an entrepreneurial venture, you still kept auditioning and I think that's really inspiring because it shows people that you don't have to give up one dream to fund the other dream.

Ashley Sumner:
Absolutely.

Bobbi Rebell:
You were able to do both.

Ashley Sumner:
Yeah, you know we're in the hyphen-hyphen-hyphen and I've been very proud of the multitude, I think, of starting off as soft skills and now hard skills that I've always had, an ability, I think, to architect. We can architect the way we want our lives to be and we don't need to kind of follow any traditional step by step or climbing a ladder and I'm grateful that my parents taught me that.

We can architect the way we want our lives to be, and we don’t need to follow any traditional step by step or climbing the ladder

In Ashley’s money lesson you will learn:

I think so much of having debt which I was under the weight of until six months ago is the head trash that comes along with it. I think there's a lot of shame and judgment and guilt around having that and seeing that there and there really are a lot of, I don't need to bore you with all of the ways that are out there, the practical ways that you can kind of chip off and get above water and start to breathe again. But I think kind of the mental game that it can play on you if you don't learn how to let go and understand that it's just a day by day, month by month, year by year planning, that's kind of my tip which is don't make it worse by also being so hard on yourself.

Bobbi Rebell:
I think a lot of us, not only judge other people, but judge ourselves too harshly.

Ashley Sumner:
Yeah, absolutely, I am my harshest critic. I was very ashamed to even share it with anyone, I kind of felt a little bit like an imposter or a fraud in having it. But every time I looked at it my refrain was like, "Those choices helped me get to where I am today and I'm so happy where I am today." So otherwise, who knows if I hadn't take that risk if it wouldn’t have led to now?

It was empowering to understand how resourceful I am and how I could come up with non-traditional ways of making money

In Ashley's everyday money tip you will learn:

Yeah, you know I have to give our head of product kudos for this, who teaches me all of those like tech savvy things. But I recently moved and I've recently learned about the abandoned cart method, when you're buying certain things online, just like leave it in the cart, walk away, go have a bit, go for a workout and then you come back and there's a miraculous little discount code hanging out in your inbox. So I think I've saved about $500 in the past few days on all of the new items that are on it's way to my home.

Financial Grown Up tip number one:

Ashley talked about the shame of debt. The reality is that debt can be a way to accomplish goals, so if you have debt for a good reason, and I'm not talking about excessive shopping sprees and all that stereotypical stuff, but I'm talking about good stuff. In her case paying for a great college education, as Ashley says, get rid of the mental trash, do not be ashamed, if it's your thing to talk about it externally, to socialize it, to talk to people about it because for some people accountability can really motivate you to pay it off faster or to figure out the right plan for you. But it's also okay to be something that you don't talk about, it doesn't have to be everyone's business, not everything about your finances for sure needs to be public, it's okay to keep it private.

Financial Grown Up tip number two:

Be sensitive and aware of what is happening financially to your parents, as is appropriate, at the appropriate age, however you define it and also of course to other members of your family, your generation and other generations. Ashley was so gracious in speaking about her fathers experiences, wealth is not always consistent, we'd like it to be, we can do things in our control to create financial stability but sometimes well a recession hits, as happened. Or an investment just doesn't perform as you had hoped and has all the research and how all the research had implied it would work. Or a business is simply struggling, things go through cycles, life is messy as they say. If your parents or members of your family can help you, maybe it's grandparents, maybe it's aunts, uncles, siblings, whatever, say thank you. But for the times that they can't, be there for them in the way that makes sense for your family.


Episode Links:

Melanie Lockhart's Financial Grownup episode

Lola conference


Check out Ashley's website -

www.WeAreQuilt.com

Follow Ashley!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

How to cut through the content clutter and travel like a Financial Grownup with Fathom co-founder Pavia Rosati
Pavia Rosati Instagram

Traveling like a grownup can be overwhelming. Pavia Rosati had the world class intel everyone wanted.  But she and her Fathom co-founder thought they needed a business savvy partner. Except they never found Mr/Ms. right. So they stepped up their game and did it themselves. 


In Pavia's money story you will learn:

You need to think about time as money when you travel. You don’t have an unlimited time budget and so make sure you are spending your time as wisely as possible.

That's right. When we started this business about nine years ago, we didn't really have the money locked up tight. We didn't have a full proof business plan. We had ideas for how to make money, but we had the vision and we had the drive, and at a certain point, we stopped talking about it and we're like, okay, we're just going to do it. In hindsight, it would have been better if we had also had somebody who was kind of the money yin to our content and experience yang.

Bobbi Rebell:
Was there any business plan? Any revenue projection plan?

Pavia Rosati:
There were. There were. We didn't think about this at all. Digital media is, it's a moving target right now right. We had plans for where the money would come from, but when the industry changes, and the ad market changes, and people's online behaviors change, you need to be able to adjust your business models accordingly.

Bobbi Rebell:
What happened specifically? What was your original plan, and then what happened?

Pavia Rosati:
The original plan, we actually did have somebody who was going to come on board as the business partner. At the end, she said, you know what, I just can't take the risk. I don't have the entrepreneurial courage that it takes to go out and do this. What's funny, when you launch a business, it's like dating. Everybody has you, oh, you should talk to this person. Oh, you should talk to that person. I swear, in the first year of the business, I had coffee with someone else, and someone new.

We ultimately made the decision of, you know what, if the alternative is not to do this, or to wait until we find the right person, the moment might be too late, so let's just do this and get this out there, and then see where we end up.

Bobbi Rebell:
What happened? You didn't have a business partner. What actually happened in terms of the business part of Fathom.

Pavia Rosati:
The business part of Fathom is [Gerilyn 00:05:13] and myself doing the business. It means that we're the ones who hustle for the deals. It means that we're the ones who close these deals. It means that we've discovered our inner sales people, and we've been able to do it because we've been able to stay afloat, and we've been able to keep doing this. But, the question is, had we had somebody who was a serious, serious business person, where could we have been, and how much more could we have done, and how much more money would we have made?

Bobbi Rebell:
Interesting. Can you think of any examples where you felt the real lack of that?

Pavia Rosati:
There was a project that we were pitching that we were very excited about working on. The person that I was negotiating with said, here's my budget. I said, hmm. Yeah, I was thinking three times that. I thought, oh God, this is when it all falls apart. Instead, he came back and he said, okay, that's fine. That was a great, very lucrative project for us.

One of the times when it really would have been helpful to have some money and some business muscle behind us was a few years ago when we launched these fantastic honeymoon guides to Italy. I love the fact that we cover the whole world. The question we get again and again from people who are seasoned travelers, or people who never travel, is help me figure out my trip to Italy. So we came up with these fantastic itineraries, three days, in Florence, Venice, Rome, and the Amalfi Coast. Think of it as a concierge in your pocket. These guides are amazing. Anybody who found them and downloaded them was like, Oh my God, this is perfect. One small guide and my whole trip is planned.

Had we had somebody, however, with a lot more marketing experience, we could have gotten the word out about these things out to the thousands and tens of thousands of travelers who would have wanted these for their summer vacations to Italy.

Bobbi Rebell:
You're doing the work but you're not getting the attention that you want. How have you solved that, or have you?

Pavia Rosati:
Finding an audience is the ongoing struggle that anybody who is creating content, is struggling with all the time. There is no perfect answer to this. Getting our great work to the people who need it and who are looking for the information, is the constant struggle that we face, but that we're also not alone in facing. I mean, the internet is wonderful because it gives you access to everything, but guess what, everything is too much. There's too much noise. We always say that we do everything we do at Fathom to really cut through the clutter. To instead of giving you everything, we give you a really tight edit so that it's not overwhelming. So that you can read one article, and base your Caribbean trip just on that one article.

In Pavia’s money lesson you will learn:

Nothing makes me more sad than being in a foreign country and seeing everybody sitting at the table looking at their iPhones.

Even though you're driven to do something, imagine what will happen if you don't have a safety net. Works for your plan B, works for your plan C. Have all of that stuff figured out, take the time to do that and then dive in. You will end up on much more solid ground.

Bobbi Rebell:
Your safety net was relying on each other and figuring it out, and having the courage to act as your own advocate. As in the case when you just mentioned where you got triple what they wanted to pay, because you stood your ground.

Pavia Rosati:
Yes. Correct. Because we stood our ground. Listen, we've lost out on things also. It's not all, we've lost out on things because we are smaller. The challenge and the reality of the ad market place right now online is a lot of companies are just after millions and millions of eyeballs, and worried more about the numbers than the quality of what they're getting. We deliver on quality, but what we sometimes lose out on is quantity.

Bobbi Rebell:
That's something that I truly believe is evolving. I think we're seeing with a lot of, for example, the influencer market. People are moving away from, or at least paying more attention to, the micro-influencers, and paying less attention to or, maybe being more realistic, about these giant influencers. The stickiness is not always the same as a micro audience that might be interested in say a podcast, or a blog or whatever, that's very niche. I think there's a lot more interest in that because the value of quality and engagement. You probably have a very engaged audience.

Pavia Rosati:
We do. We have a very engaged audience. The only criticism we ever hear is, I wanted to go to fill in the blank on the most remote place on earth, and you don't have a full guide yet. Work faster.


In Pavia's everyday money tip you will learn:

The internet is wonderful because it gives you access to everything but guess what? Everything is too much. There is too much noise.

Correct. Of course my tip is going to be about money. You're absolutely right. You need to think of time as money when you travel. You don't have an unlimited time budget. So make sure that you're spending your time as wisely as possible. When it comes to money, there are really simple things that you can do before your trip to make sure that you have things taken care of. Number one, not every place you go is going to have the most reliable ATM machine that's working where you need it to work. So maybe, plan ahead and have some cash available, if you're traveling in a foreign currency, to get you through the first day or two, until you can get to an ATM or a bank where you can change money.

Similarly, plan your tips in advance. Have a couple of euros in your pocket. Have pesos in your pocket so that you don't have to be fumbling for change when you want to give a porter a tip, or worse, give someone a dollar bill, because there's nothing that's worse than handing someone a $3 tip, then they would have to go to the bank to change that? Terrible.

Bobbi Rebell:
Right. We sometimes, in America, assume that everyone really wants dollars, and sometimes they don't.

Pavia Rosati:
That hasn't been the case since like 1960. I have to tell this to my Dad all the time. He's like, I'll leave $100. I'm like no papa, they don't want to have to go to the bank to change some money. No. Other things to think about in terms of time and money when you're traveling is, invest in the things that are going to make your trip better. Invest in really good suitcase, so that you're sure that your stuff arrive safely. When you are thinking about auto insurance, know before hand, what does your credit card cover, what doesn't it cover. When you're getting on a plane, know what your points are. Does your credit card give you access to lounges at the airports? If so, which one.

I keep a file in my contacts of every lounge of the airports that I go to that I know which I have access to, through my credit card.



Financial Grownup tip number one:

Sometimes, the perfect partner is really late. Pavia and her partner were searching for a business oriented partner to add, and they never found them. They had to step up and just do it themselves. It wasn't their plan, it wasn't their ideal, and it still may change if they find the right match. And yeah, things might have been better if they did find that match earlier, or not. But just like you have to live your life even if you haven't found the perfect, let's say, romantic partner. It's the same with business. You got to keep moving. The right business partner may have not been there for the startup phase, but maybe there's someone that's right for them now that the company is more mature. They're looking, but they want the right fit, and that's a good thing.


Financial Grownup tip number two:

If you are a workaholic, yes, I'm looking in the mirror. One chapter that I loved in the book, travel anywhere and avoid being a tourists, was about the coolest coworking spaces. Here's the things everyone. Work should not keep you from traveling. But that doesn't mean that everyone really, especially maybe you're an entrepreneur, you have your own business, or you have a job with a lot of responsibility. Maybe you really can't take the time off that you feel that you need, or that people outside are telling you that you need. Maybe it doesn't make sense to put up walls between work and life and to go on this unplugged vacation. Maybe, you're going to enjoy your vacation more if you can do let's say, three days of vacation, and one day in a coworking space in that foreign city, or that other city that's not where you work that you're going on vacation with. Maybe that's actually going to help you stay on top of things, enjoy things more, focus on the days that you are "on vacation", but you can do work occasionally in that city and remain tied to your business in a ways that gives you comfort. So that when you come home, you aren't in catch up mode, and also frankly, before you leave.

Episode Links:

Pavia's Book Travel Anywhere (And Avoid Being a Tourist)

Check out Pavia's website -

www.FathomAway.com

Follow Pavia!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Exactly how to choose your health insurance with Target 100 author Liz Josefsberg
Liz Josefsberg Instagram

Health insurance is expensive but fitness coach and author Liz Josefsberg learned there are ways to lower your cost, and to make sure you are getting what you need at the same time. Plus her every day money tip to go to every restaurant you love, order what you want, and still reach your health goals. 

In Liz's money story you will learn:

  • The things she learned about buying her own health insurance when she left Weight Watchers after being there for 11 years

  • Why she says that buying your own health insurance it's not as hard or scary as it seems

  • Why she was grateful to live a healthy lifestyle when looking at health insurance for herself

  • The reason she was able to get a lower health insurance rate because she was so healthy

  • How being healthy helped her to save more money than people her same age due to her lifestyle

In Liz’s money lesson you will learn:

  • How changing your health is easier than people make it to be

  • How making small shifts can make the biggest impact on your health

In Liz's everyday money tip you will learn:

  • How you can figure out a weight loss program that will work for your lifestyle

  • The tip she suggests to those that eat out more often than most due to meetings with clients

In My Take you will learn:

  • Let’s talk about working out. I love a $35 boutique fitness class as much as the next person (or maybe you don’t) but that is expensive and for a lot of us. Instead see if they offer a streaming option, which may be a fraction of the cost.

  • Find the technology that works for you- and you may already have it

Episode Links:

Liz's book Target 100

Cosmo piece- 14 Fitness Apps that Make exercise suck less

Bustle piece- 6 apps that can help you drink more water

Check out Liz's website -

www.lizjosefsberg.com

Follow Liz!

 
Health insurance is expensive but fitness coach and author Liz Josefsberg learned there are ways to lower your cost, and to make sure you are getting what you need at the same time. Plus her every day money tip to go to every restaurant you love, or…

Health insurance is expensive but fitness coach and author Liz Josefsberg learned there are ways to lower your cost, and to make sure you are getting what you need at the same time. Plus her every day money tip to go to every restaurant you love, order what you want, and still reach your health goals. In this Financial Grownup podcast episode you’ll learn how to invest in you! #InvestInYou #Fitness Coach #Author

 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Liz Josefsberg:
I was able to get a lower health insurance bill because I was so healthy. Just being a healthy person saves you so much money.

Bobbi Rebell:
You're listening to Financial Grownup, with me, certified financial planner Bobbi Rebell, author of How To Be A Financial Grownup, and you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hello, my financial grownup friends, we are talking health and wellness here on the Financial Grownup podcast, because you gotta have those if you want to be wealthy in the end. Very excited to share this interview with this woman that I have come to adore. Her name is Liz Josefsberg, she is a health, wellness and weight loss expert. She has worked with so many big names, everyone, including Jessica Simpson, Jennifer Hudson, who is on The Voice, love her. Katie Couric, personal idol of mine, I think she is amazing, and Charles Barkley. All of whom she talks about in her latest book, Target 100. And by the way, the love is mutual, they all endorse her as well.

Bobbi Rebell:
Welcome everyone, and to our new listeners, thank you for checking us out. We keep the shows on the shorter side, but they are designed to stack together to fit whatever amount of time you have available. Make your own playlist. With that, let's get some great advice from Liz, who after leaving her corporate job at Weight Watchers, started her own business, and like millions of people had to go shopping for health insurance on her own for the very first time. Here is Liz Josefsberg.

Bobbi Rebell:
Hey, Liz Josefsberg, you're a financial grownup, welcome to the podcast.

Liz Josefsberg:
Great to be here, thanks for having me.

Bobbi Rebell:
For those of our listeners who aren't already fans of yours, you are a very well known weight loss expert. You are the author of Target 100, the world's simplest weight loss program in six easy steps, foreword by non other than Jennifer Hudson, and as a lot of our listeners know, I always love to talk about the connection between health and wealth. So I'm so happy to have you.

Liz Josefsberg:
I'm so glad to be here.

Bobbi Rebell:
And before we get into your money story, I do want to talk just a little bit about the book. Right here on the front page it is a who's who of people that are famous for getting in shape, and you were their coach. People like Jessica Simpson, Charles Barkley, Katie Couric, Dr. Oz, Rocco DiSpirito, the famous chef. Pretty cool stuff.

Liz Josefsberg:
Yeah. I've had a great, great career and I'm very lucky to work with amazing, amazing people, and I love all those guys, but I would say standing behind those famous names are thousands of people, thousands of everyday moms, dads, working people, and even myself, having lost 65 pounds.

Bobbi Rebell:
Right. You lost that weight and then you went on to work at Weight Watchers where you were really a brand ambassador for them and working with all these celebrities, but then it came time for you to go out on your own, and that was a big life transition, and you had to make some big financial grownup choices of your own. One of which, and this is a big one, is for the first time in your life you had to buy your own health insurance.

Liz Josefsberg:
Yeah.

Bobbi Rebell:
So that is your money story. So tell us, what happened? You leave Weight Watchers, and suddenly you're starting your own company, what do you do? Where do you begin, and what was that like?

Liz Josefsberg:
I have to say, that was one of the scariest parts. You work for a big corporation, and I was there for 11 years, I played all these roles, and the corporation takes care of everything for you. It's like they're leading you through it, there aren't that many choices, and then I was very intentional about wanting to start my own company and wanting to get out on my own, but that was one of the things that held me back for some time actually. So I'm here to say that once you do go out into the world and buy your own health insurance, it's not as scary as it seems, so don't let it hold you back.

Bobbi Rebell:
Tell us what actually happened. So you realized you had to do this, where do you even begin, for people that have never had to do this, and what was it like?

Liz Josefsberg:
Yeah. So, I was lucky because the marketplace was open that year. It was the first time it had ever opened, so things weren't going smoothly, I will give you that. It was crashing all the time, if you remember. So I started there and I started just researching a bunch of different plans, and looking at different levels of what did I actually need? Because my husband is an actor, he has a union, and he has life insurance and health insurance through there, and I just was, it's just for me, not for my kids. Just for me as a solo person, I don't have a big corporation.

Liz Josefsberg:
So I started to think about what did I actually need, and I think this was one of those moments where I was so grateful that I did live a healthy lifestyle and I was a healthy person, because I felt like I looked through things like what a bronze level was, and what a silver level, and what a gold level was, and what those comparisons were between different companies, and what I would be getting, and what my deductibles would be. And I was just grateful that I was able to get a lower health insurance bill because I was so healthy.

Liz Josefsberg:
I would say as a part of what I do, I'm always encouraging people to think about where and how just being a healthy person saves you so much money.

Bobbi Rebell:
And just to ask this, I feel a little silly that maybe this is obvious, but when you say you got a lower rate because you were healthier, do you go in and get an exam and get told, "Oh, you're at low risk for all of these things, so we'll give you a better rate," or are you just self diagnosing and saying, "Well, I'm going to go on the bronze plan, not the silver plan, because I feel more comfortable with that because I think the odds of me having something more serious are low."

Liz Josefsberg:
Do you know what? I did two things hand in hand. I did go to my general practitioner and have a check up to just reinstate and recheck my blood sugar levels, things like that. I was pretty confident that I was a healthy person, but I wanted to make sure first. I also looked back and did a little bit of a self audit about how often am I going to the doctor? I knew I wanted to be covered for anything catastrophic, but honestly I get sick, if even, I'm knocking on some wood right now, but if even once a year, and usually some little cold.

Liz Josefsberg:
That was my 'aha' moment. I go for my general checkups, I get my mammograms, I want those things to be covered, but I don't have a lot of need because I'm really taking great care of myself, and I would say that some of that money that I save on health insurance, I definitely spend on healthcare for myself. I spend it on supplements that I believe in, I spend it on gym memberships, and athletic clothing, and all the things that keep me healthy, but it's much less than I would be spending.

Bobbi Rebell:
I love the idea that you did this health audit of looking back at the actual healthcare services and products that you were actually using, because a lot of us don't necessarily pay deliberate attention to that the way we do with our finances. So we have all these software programs that we use to analyze where our money is going, but you were analyzing where your healthcare spending was going, and broadening that, not just to the actual medical bills, but also to things that improved your health, and really taking a tactical approach when making this ... How much you pay for health insurance can be a huge part of your financial budget.

Liz Josefsberg:
Yes. I'm probably spending about a third as much of a lot of the people that I've heard in my age range are spending, and that is because I feel so confident that with my lifestyle, and the lifestyle that I've created even in my book, which it's not really just about your weight, it's about the hours of sleep that I get, it's about the stress relief that I believe in, it's about my hydration levels, it's about my exercise and my movements. So not just getting to the gym, but how much I walk, how many steps I get in a day, and then about my nutrition as well.

Liz Josefsberg:
So I feel very confident having built a life of healthy habits, that this would be the right amount of coverage for me, and I think thinking about those things of, "Okay, how could I lower my health insurance bills? I could really investigate the habits in my life that are making me get sick more often, that are making me less strong and stable, so that I am falling and breaking things." All of those things that are going to cost you so much more in the long run than taking care of yourself in a gentle way. And I'm not talking crazy change your life kind of ways, but the simplest things like staying hydrated keep my immune system running at its optimum levels. 75% of America is critically, critically dehydrated.

Liz Josefsberg:
So I'm always talking about simple shifts that are going to pay major, major dividends.

Bobbi Rebell:
So what is the lesson for our listeners here then, what's the take away?

Liz Josefsberg:
I really encourage people to make the small shifts that give the biggest impact. So I keep coming back to hydration because it's such a great example. If you are critically dehydrated, all of your systems aren't running well. So learning and triggering the habit of drinking water is a perfect example of how you can change your health outcomes and change your life with a simple shift.

Bobbi Rebell:
And speaking of which, that brings us to our everyday money tip, and this has to do with a client of yours.

Liz Josefsberg:
Yeah. I'm all about people living and having a weight loss program that actually fits in their life. So this particular client lives in New York, he has to dine out a lot, most days he's eating out, and he didn't want to give that piece up because he can't really. So we looked at his life, and he was talking about wanting to go out for Chinese food, and I said, "What you're ordering isn't bad at all, it's the amount that you're ordering. So instead I want you to sit down, I want you to order what you like, I want you to ask them for a to go box, put half of it in and have that for lunch the next day." So my everyday money tip is, you can get two meals out of one. You can split that price right down the middle and save a ton of money, and lose weight at the same time, by just splitting those portions. Always do it upfront, because if you leave it on the plate you might not be able to stop yourself from eating it.

Bobbi Rebell:
That last part is key. Alright, let's talk about your business and Target 100. There's so many things that I like about this, one of which is that you talk about sample eating plans. That's one of the first major chapters of it, but then you say, but this is my eating plan and that doesn't mean it's right for you.

Liz Josefsberg:
That's where I saw long term success living. Wasn't if you blindly follow somebody else's meal plan, because maybe you don't like kale and quinoa, it doesn't mean you can't lose weight.

Bobbi Rebell:
Right, and you talk about how certain celebrities, like Jennifer Hudson, had trouble with that. They were on these different plans but they couldn't stick to it.

Liz Josefsberg:
Jennifer was terrified. She loves chicken wings, that's one of her favorite foods, and sushi too, and she swore off of those. I was like, "You don't need to swear off of those." I said, "But hey, when you get out and you want to have the chicken wings, you've got to start with a salad to fill yourself up, then get a half order instead." So it's not about not having, it's about the management of.

Bobbi Rebell:
And portion control. Then the final thing I want to touch on is technology, that you're really pro technology.

Liz Josefsberg:
I am pro technology. I think about this as there are of course Fitbits, but there are also these amazing technologies. These scales that wirelessly upload to your phone and they give you all these outputs of not just your weight, but your body fat. There are connected water bottles that tell you how much water you've had during the day, and ping you to remind you to drink the water. There are incredible breath analysis technologies now that can tell us if we're actually in ketosis, if you wanted to be on a keto diet, just by analyzing particles in your breath. So there are incredible moves forward that are happening in technology, or just take Peloton.

Bobbi Rebell:
Yes.

Liz Josefsberg:
You've got this amazing technology that's creating community and inspiring people, and gamifying exercise in a way that we know those are the things that are going to move the needle on obesity. It's really about accountability, support, and gamification. Technology is going to single handedly be the thing that turns the tide on this thing.

Bobbi Rebell:
Love it all. Where can people get in touch with you and learn more about all of this?

Liz Josefsberg:
You can look me up on all platforms, Instagram, Facebook, Linkedin, you name it, as Liz Josefsberg, and it's J-O-S-E-F-S-B-E-R-G, and or you can look up the book at Target 100 program on all the platforms as well.

Bobbi Rebell:
Finally, one thing I love about the book is, I feel like I read this but now I'm going to go back and do the worksheets and really go through it. This is a library book, it's not a book you read and then give away. You keep it and make it part of your plan to be healthier. So thank you, Liz.

Liz Josefsberg:
Thank you.

Bobbi Rebell:
Okay my friends, here we go. Financial Grownup tip number one, let's talk about working out and let's be honest here. I love a great $35 boutique fitness class as much as the next person, maybe you don't, but a lot of us do, if we're being honest. But if we're also being honest about the cost, it is really expensive and to some degree not really the best use of our money all the time. Maybe a treat, maybe you get it on a discount site. I use Gilt a lot sometimes, G-I-L-T, but for a lot of us it's really not necessarily the best option all the time, and also it's winter, and for some of us that live in colder climates, we're just not motivating to leave the house all that much.

Bobbi Rebell:
The solution; pick your favorite kind of boutique class and see if they offer a streaming option, or if there's a similar class that does. And remember, obviously you might like your local place, but if you're going online and you're looking for streaming options, the sky's the limit. You are not limited to local, you could go everywhere, and if you're looking for other ideas, you don't know where to start, Class Pass now offers free workouts. Look for Class Pass Go, it is an app, and at least for now, it's free.

Bobbi Rebell:
Financial Grownup tip number two; find the technology that works for you, and you may already have it by the way. It could be on your phone and you just haven't noticed it. For example, if you have an iPhone there's a health app built right in, and you know what? It tracks a lot of things. What I use it for is my steps, and it's great because I will forget about it for the longest time, and then I'll check it, and because I live in New York city and we walk a lot here, I usually get a nice surprise in terms of how many steps I have actually been doing throughout my week.

Bobbi Rebell:
Another one that a lot of people love is My Fitness Pal, which I just downloaded and I'm going to be trying it out, if anyone there has feedback or suggestions for me about My Fitness Pal. Other ones to check out include Health Out, this one is interesting because it puts together restaurants in your area that have healthy menu items, so it actually gives you those options, and then done, which is about habit building.

Bobbi Rebell:
Liz also in the interview, as you remember, stressed hydration. Another thing that I working on, and probably a lot of you, because we always should be drinking more water. A couple apps to try out for that include Water Time, Mobile Creatures, we'll leave links to all of these in the show notes, which rewards you with adorable creatures like cute cats. The other one Drink Water Reminder, great names, they really get to the point. Drink Water Reminder, which will give you a nudge to drink water at set times throughout the day, and by the way the show notes are always at BobbiRebell.com/financialgrownuppodcast and find them there, you could also look at the bottom of the notes, if you're listening in an app, and there'll be a link right there. The other format is BobbiRebell.com/podcast/ and then the guest's name.

Bobbi Rebell:
And of course, I need to know what your favorite fitness, health, and hydration apps are. So please send them to me, you can DM @BobbiRebell1 at Instagram, @BobbiRebell on Twitter, or you could email us hello@financialgrownup.com, and we will then share them with the rest of the listeners through the show notes. Maybe I'll share them on social media as well. Big thanks to Liz Josefsberg for her healthy tips to help us all live our richest lives, and for helping us all get closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK media production.

Financial Grownup Guide: 5 Spring Break Travel Money Tips with We Travel There podcast host Lee Huffman
FGG - Spring Break Travel Tips

Do Spring Break like a Financial Grownup! Amazing tips from guest co-host Lee Huffman, host of the We Travel There podcast which shares the locals perspective on destinations. Lee, who also writes the blog Bald Thoughts, shares 5 tips to save you money and let you focus on the fun.  

5 Spring Break Travel Tips

  • Using miles and points to pay for flights and hotel is a no-brainer.

  • The best ways to save money on airport parking

  • Ways to save money on food while traveling

  • Ways to save money on attractions

  • How to keep your home safe while you're away


Episode Links:

Lee's free email course 7 Days to Your Dream Vacation

Lee's Websites

www.BaldThoughts.com

www.WeTravelThere.com

Follow Lee!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Imitation is the best way to success and other entrepreneur advice with author Nathan Latka
Nathan Latka Instagram WHITE BORDER.png

Millennial entrepreneur, podcaster, and author Nathan Latka shares how his love of pizza hut, his friends and willingness to put his money and savings where his mouth is got him what he wanted as a 5 year old child. Latka also previews his new book "How to Be A Capitalist Without Any Capital” and the strategies and systems that have grown his many ventures. 

In Nathan's money story you will learn:

  • Why it's so important to let children make decisions

  • Why he feels like his parents helped to make him an entrepreneur

  • Why he feels like his success is due to his parents never telling him no (and when they did instead)

  • What he learned at the age of 5 by being given the option between Pizza Hut for dinner or a sleep over with friends

In Nathan’s money lesson you will learn:

  • Why he feels like the idea of only focusing on one thing isn't practical

In Nathan's everyday money tip you will learn:

  • How you can use an app to book a hotel room for just a few hours during a day trip rather than spending money for an entire night

In My Take you will learn:

  • Take 5 minutes each day this week and create a system for something that happens regularly

  • By letting your children make choices- you empower them

Episode Links:

Check out Nathan's website -

www.NathanLatka.com

Follow Nathan!

 
Millennial entrepreneur, podcaster, and author Nathan Latka shares how his love of pizza hut, his friends and willingness to put his money and savings where his mouth is got him what he wanted as a 5 year old child. Latka also previews his new book …

Millennial entrepreneur, podcaster, and author Nathan Latka shares how his love of pizza hut, his friends and willingness to put his money and savings where his mouth is got him what he wanted as a 5 year old child. Latka also previews his new book "How to Be A Capitalist Without Any Capital” and the strategies and systems that have grown his many ventures. In this Financial Grownup podcast episode you will learn a very important tip on how you can help to raise a successful child. #RaisingChildren #SuccessTips #Author

 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Nathan Latka:
You have to copy aggressively, and once you copy what your competitors have already paid to learn, right, you're getting free money there. They've already paid to learn it. Then you add your own twist at the end, and that's when people create a lot of success.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobby Rebell. Author of How to Be a Financial Grownup, and you know what? Being a grownup is really hard, specially when it comes to money, but it's okay, we're gonna get there together. I'm gonna bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Controversial advice from our guest millennial entrepreneur, podcaster, and author, Nathan Latka. He is everywhere, so if you haven't heard of him yet, that's probably gonna change pretty fast. He is high energy and will get you motivated to make more money after listening to him. This guy is all about systems and strategies. Welcome all, so glad to have you here. As our returning listeners know, we talk to high achievers about key money related events in their life that played a role in growing up to be financial grownups. Lessons learned and simple everyday money tips you can use right away to make your life richer, all in around 15 minutes. Big treat today. Nathan Latka founded his first company at the ripe old age of 19 with just 119 dollars in the bank. He now considers himself retired, but I would question that given how much this now 29 year old has on his plate between his podcast, his new bestselling book, How to Be a Capitalist Without Any Capital, a TV show in development with CNBC that he's gonna tell us about, and oh, so much more, here is Nathan Latka.

Bobbi Rebell:
Hey Nathan Latka, you're a financial grownup, welcome to the podcast.

Nathan Latka:
Bobbi, thank you for having me on.

Bobbi Rebell:
I am so excited because I have in my hand an early copy, and it may be out by the time this happens, of your new book, How to Be a Capitalist Without Any Capital: The Four Rules You Must Break to Get Rich. And let me tell you, I think you are the Tim Ferriss of your generation, that is a huge compliment because I'm a massive Tim Ferriss fan. So congratulations on the book.

Nathan Latka:
Well, we'll see what happens. The publisher, which is the biggest I think in the world, Random House, they go, "Nathan, we don't know if we like this book because it's not timeless. These strategies, you know, we can't sell a thousand of this book a decade from now." I'm going, "Yeah, it's urgent." The first person who purchases will have the biggest advantage because these things will not work five, 10 years from now. And this is true about life.

Bobbi Rebell:
You are very specific and a lot of the tools and methods that you talk about, and will even drop some names of some websites that I was not really aware of, are really awesome, some apps I should say. So for example, we were referencing the four hour work week, so it is very much of the moment, but I want to take a step back in time Nathan, to a story that you mentioned briefly in your book, but we are going to expand on, and it is your money story. So people know that I am a huge Cheesecake Factory fan, you were a fan of Pizza Hut. So we're gonna talk about Pizza Hut for your story. Go for it.

Nathan Latka:
I remember I was like five years old, we were in this blue mini van, my mom loved it, and we were driving home and I go, "Mom, dad, can we go to pizza tonight for dinner?" Which was like a treat for me, and I also had a sleep over coming up, and yeah, I think that weekend, where there was four or five playmates I had coming over, and both of these things obviously cost money. They're dinner or I had my friends over, my parents have to pay to feed all of them, and then take them home in the morning and clean up messes. So my mom basically wanted to say no to pizza hut or no to the sleepover, and so she gave me, instead of saying no to either, she just gave me a choice and said, "Nathan, you know you can either choose, we can either choose to do pizza tonight or do the sleepover, but we can't do both. Right, 'cause they both cost money." And I thought for a second in the backseat and then said back, "Mom, can I choose to get into my piggy bank and take us pizza out tonight?" And they laughed after that realizing what I was doing, and ultimately both decided to take us out to dinner and I still did the sleepover, but the lesson there is clear, which is, give your kids decisions, not answers.

Bobbi Rebell:
And also, you as a child wanted to find a solution, which in this case, and maybe you would not say this as an adult, was to tap your savings. Maybe as an adult you would let's say, try to up your income.

Nathan Latka:
Yeah, or all kinds of things, right? I mean, the trick is there, is you're not giving your children the answer, you're setting up a decision and you're teaching them to build that decision making muscle. This is very rare in today's world, in my opinion.

Bobbi Rebell:
So tell we, what is the takeaway for our audience there looking back? What did you learn and how does it apply to your life now?

Nathan Latka:
Well look, I mean, today I'm very different than I was when I was five years old, right? I mean, I have many, many different things going on, and so one of the things I talk about is, and I live this out every day is, there's a lot of people, in college for example, you're forced to essentially pick a major, right, when you're a sophomore, or you want to be forced into one thing. And this doesn't make a lot of sense to me, 'cause think about a bridge your going over, right, in your city. If it had one point of failure when the winds hit 20 miles per hour, you don't want to be going over that bridge, but a lot of us build our lives around a single point of failure. So the idea that you should only focus on one thing, and there's a lot of bestselling business books that sell this concept.

Bobbi Rebell:
I think there's actually a book called, The ONE Thing.

Nathan Latka:
The ONE Thing and Essentialism, because it sells. It's a really good story, and by the way, I love those guys. I know them all, but it's not practical, and that's because you never want a single point of failure. You want to always be throwing spaghetti noodles up the wall, you don't know which are gonna stick, and then when you see which ones stick, you double down on those.

Bobbi Rebell:
Let's talk about your everyday money tip, because this is something more and more people are traveling, we're not always working in an office, whether we're moving around, whether we work from home or we're going to see clients or traveling with our clients, and there is downtime, which can be wasted time.

Nathan Latka:
Yeah, so I travel a lot and like to be efficient, and I would usually, I'd always go to New York on day trips, and I used to have to buy a hotel room because when I landed at 7:00 or 8:00 or 9:00 AM in the morning, I had to go take a shower somewhere. I would leave the hotel room and only use it for four or five hours. It was a total waste of money for 300, 400 bucks. Now there's this app called Recharge which I use, where when you land in any city really, you can go on Recharge and book an amount of hours in a hotel room. So you go in, get some sleep, get a shower, do you makeup, do your hair, and get ready to go to that meeting.

Nathan Latka:
The old concept in this book is, the folks that are really wealthy in the world today, they climbed a certain ladder, and any time someone climbs a ladder to power or wealth, they then remove rungs from that ladder. They make it more complex so that no one else can climb it and challenge them. And so this group has sold us on four rules, and ultimately these are rules that you shouldn't believe that you must break, and we've talked about a few of them. The first, you don't want to focus on one thing, right? The second is, you should totally feel comfortable copying your competitors.

Bobbi Rebell:
Which has been used. To give examples in your book of how this has been used so successfully by some of the biggest companies in the world.

Nathan Latka:
But Bobbi, I bet your audience listening right now when they hear this, they're thinking, "Ugh, I feel dirty. It feels unethical. It feels slimy to copy my neighbor." I bet you they feel that. This is the problem with this tactic. People do this all the time 'cause it's smart, but humans, your natural emotion when you hear the word copy, is it feels bad. But here's, I mean, Facebook rips off every Snapchat feature, right? Steve Jobs went into the Xerox research lab and pulled a bunch of research out of there and basically copied that and that's what made the Lisa. That's what made the Mac and the iPhone and things like this. So you have to copy aggressively, and once you copy what your competitor has already paid to learn, you're getting free money there. They've already paid to learn it, then you add your own twist at the end, and that's where people create a lot of success.

Bobbi Rebell:
One of the things that I love about this book Nathan is the detail. You made a decision to put a lot of your own personal data out there. Tell me about that approach to writing this book.

Nathan Latka:
Yeah, I mean, it's very risky, right? Because the stuff will get old after four or five years, so again, this book is urgent. Say, you know, in page six I have my income statement and my tax return. My actual corporate tax return from 2013, where I was in my dorm room at 21, and we did 939,378 dollars in sales, and I started hiring my team. I put my board deck on page 35, and then I get into more personal finance stuff, right? Where I talk about how I used my very small Instagram following to get a free Rolls-Royce with an email striped on page 118. Or I used, how I did my first real estate deal, it was a 280 thousand dollar deal, where I only had to put essentially five grand down, and it [inaudible 00:08:31] 16 hundred dollars a month. That PNL is on page 149. So there's all kinds of examples here and there's not a big theme. They don't really connect. They're really individual stories that your audience can pick up, flip through and learn to drive their own side hustle and create some more financial independence.

Bobbi Rebell:
So what scares you? You have such wonderful confidence. You are how old now?

Nathan Latka:
29, just turned 29.

Bobbi Rebell:
The ripe old age of 29. What have you not done that you are hesitant about?

Nathan Latka:
Nothing really scares my in business, but I'll tell you what scares me in life. I don't know if anyone in your audience has ever gotten mono, but it basically knocks you out. You have to sleep.

Bobbi Rebell:
So it's your health.

Nathan Latka:
Well, no, no, no. Health is one thing, but let me be more specific. When you're laying in bed for seven days straight, and your brain is the brain of an entrepreneur, you actually start to go a little insane because your brain goes a million miles an hour in that quiet time, but your body can't keep up with it. So my biggest fear is I get to some point in life where my mind is still going a million miles an hour, but my body can't keep up and execute.

Bobbi Rebell:
We'll leave it there, but I want to hear from you. Where can people find out more about all of your ventures?

Nathan Latka:
Yeah, well we're excited. We just signed a TV deal with CNBC, which we didn't talk about. We're very excited about that. It is called Million Dollar Road Trip. So it will be like Shark Tank on the street, basically me walking up to random companies on the street, and in under 20 minutes or less flipping up my checkbook and buying the whole business or investing on the spot.

Bobbi Rebell:
It's kind of like a cross between The Profit and Shark Tank, and by the way, we've had both Barbara Corcoran and Kevin O'Leary on this podcast.

Nathan Latka:
Both great, love them both. So anyways, we're very excited. Again, this book guys, it'll get old. You can't wait. It's one of those things, like the first person who reads it has the biggest advantage. So you want to grab it now. You go to nathanlatka.com/book to get it, and the best way to stay in touch with me, I am on Twitter every day, I'm @NathanLatka. That's L-A-T-K-A.

Bobbi Rebell:
Thank you so much Nathan. This has been amazing.

Nathan Latka:
Bobbi thanks.

Bobbi Rebell:
Oh my gosh, Nathan's energy is contagious. Here we go. Financial grown up tip number one. Nathan is all about systems because he is at a point where things would literally fall apart almost instantly if he didn't have those systems in place, but for most of us, myself included, we can muddle by. So they're kind of haphazard because we don't have to have, but we would be so much better off if we had the right systems. And we know we'd be better off with them in place. Even something as simple as automatic reordering of coffee that we drink at home, that we make at home that we ran out of, but we don't have a system in place to reorder it, and then you know what happens. We go out to get the expensive coffee at the coffee shop, but we're too busy. So take five minutes each day this week, okay? Everyone do this. Take five minutes each day this week and create system for something small but that happens regularly, like the coffee. So if you run out of coffee all the time or you run out of whatever it is that you use on a regular basis, or it could be bill paying, bills that come every month, automate that. DM me on the socials and let me know what you did. I need ideas myself. On Instagram @bobbirebell1 and on Twitter @bobbirebell. You can also email at hello@financialgrownup.com.

Bobbi Rebell:
Financial Grownup tip number two. I love what Nathan learned from his parents that he talked about in his money story, because by not telling children what is happening when it comes to a money decision, but letting them make a choice, you empower them. This can apply to so many other situations in our personal lives and in our careers. Empower others to make decisions by giving them the specific options and the outcome that would happen based on the choice they make, and let them run with it.

Bobbi Rebell:
Okay everyone, Nathan's book is called How to Be a Capitalist Without Any Capital: The Four Rules You Must Break to Get Rich. It is an intense book everyone, but it is good. It is very specific. He literally gives you screen grabs of data that is very personal to him. I was a little shocked but he put it out there, and good for him, and good for us 'cause we learn from it. Go check it out along with his podcast The Top, and of course, big thanks to Nathan Latka for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve [Steward 00:12:57] and is a BRK Media production.

BlogHer co-founder Elisa Camahort Page played it safe with her finances so she could take bold risks when starting her business.
Elisa Camahort Page Instagram WHITE BORDER.png

Elisa Camahort Page and her BlogHer co-founders went two years without paying themselves a salary. She had the financial foundation to stick with the venture for that long thanks to conservative money habits she established well before deciding to be an entrepreneur. 


In Elisa's money story you will learn:

  • How seeing her friends stuck in their jobs because of their mortgages helped Elisa to make a better decision on where to live

  • The reason she decided to quit her job

  • How budgeting and saving her money helped to put her into a position to pursue her dreams

  • How she was able to not take a salary for herself for two years after starting her business

  • The importance of really thinking about what she wanted to spend her money on

  • Why she felt like it was important to spend money on experiences rather than things

In Elisa’s money lesson you will learn:

  • Money doesn't buy happiness but it does buy you freedom

In Elisa's everyday money tip you will learn:

  • Why she feels like having just one mentor isn't enough

  • The importance that one of her mentors had on her by letting her sit in on calls and meetings that her position didn't require her to be there for

In My Take you will learn:

  • Ask your boss if you can be in the room of meetings you may not be officially invited to join

  • Prepare for the long term even if you don’t have any big picture goals

Check out Elisa's website -

www.elisacp.com

Follow Elisa!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Elisa Camahort:
We didn't take a salary for two years, so I had put myself in a position to really pursue my dreams.

Bobbi Rebell:
You're listening to Financial Grownup. With me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're gonna get there together. I'm gonna bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
That was Women's Blogging Network BlogHer co-founder, Elisa Camahort Page, talking about the early days of that company. How many of us could go two full years without any cash coming in? Wow. Hello, Financial Grownup friends. Welcome to our newest listeners, and thank you for checking out the podcast. We keep shows to about 15 minutes because you're busy, but feel free to stack a few episodes together if you have a little more time.

Bobbi Rebell:
All right. Now to our inspiring guest. Elisa Camahort Page made a career switch to be part of the Silicon Valley boom, and was rising through the ranks. She saw a lot of big spenders there, but as you will hear, she escaped many of the pitfalls of her dot com peers. And it is only because of that, because of living below her means, that she was able to create her own company after the bust, global women's media empire BlogHer, which won countless accolades, including being named among the most powerful women entrepreneurs by Fortune, the most powerful people in new media by Forbes, and the most influential women in technology by Fast Company. By the way, she also won the Vanguard Award by Mom 2.0 summit, Iris Award. And for anyone that's gonna be down in Austin for Mom 2.0 this year in April, please come say hello. I will be down there as a speaker, and I'm very much looking forward to that.

Bobbi Rebell:
Back to Elisa. She later sold the company to SheKnows Media, and recently embarked on a career as a consultant, speaker, and author. Her book is Roadmap for Revolutionaries. Here is Elisa Camahort Page.

Bobbi Rebell:
Hey, Elisa Camahort Page. You're a financial grownup. Welcome to the podcast.

Elisa Camahort:
Thank you so much for having me, Bobbi.

Bobbi Rebell:
Many people know you as the founder of BlogHer, which set all kinds of high standards for women's organizations and blogging. You were named as a social media legend, by the way, by the C Suite Network, top women in media by Folio. I could go on and on. And also, by the way, BlogHer, you guys were named most powerful women entrepreneurs by Fortune. You sold that to SheKnows Media, and stayed with the company for a little bit, but now you are a consultant and a speaker. You are also the author of the book Roadmap for Revolutionaries. So, welcome.

Elisa Camahort:
Thank you. Thank you so much for having me. I'm excited to talk today.

Bobbi Rebell:
Well, you started your journey back in the late '90s in Silicon Valley. At that time, you made a critical decision that we're gonna talk about as your money story. Then we're gonna come back, by the way, and talk more about you. But I want to hear your money story, because it has to do with a conservative financial move that you made, at a time when the dot com boom was really becoming a lifestyle, and something that was really consuming everyone around you, but you took a different tactic. Tell us your money story, Elisa.

Elisa Camahort:
Well, as I started going up the ladder and making more and more money, I did not spend like I was going up the ladder and making more and more money. I decided to really devote myself to my career at that point, because I had this goal. I wanted to buy a house or a condo. I just really focused on that. And sure enough I was able, by myself, to buy a condo. And what happened is, when the boom ended, and we started with the bust, and it started spiraling down ... And it was kind of a long, slow, uncomfortable spiral down ... I had a lot of friends who were really married to their mortgage, and they were really stuck. Because when times are really great, and banks were willing to give you big loans, I stayed really conservative, and I got a place that was appropriate for me, someone living alone, and ultimately with a partner. I didn't go hog wild.

Elisa Camahort:
A lot of my friends, when the bust happened, they were married to jobs that they felt miserable in, because they had this big mortgage. Whereas I, I had sort of the opposite experience. Which is in 2003, the nadir of the bust, and my company was going through like its eighth layoff in two years, and I thought, "It's gotta be me. Like, I have got to be laid off at this point. There is hardly anyone left."

Elisa Camahort:
Friday came and went, and layoffs happened, and I didn't get laid off. I sat there, and I spent all weekend being depressed, thinking, "Oh my God. I have to go back. It's gonna be such a graveyard. It's gonna be so much more work, and no more people to do it. I have to go back. That's so sad." And then I had this little voice in my head that said, "Why? Why do you have to go back?" Because I had been smart. I had bought my condo, and then I had gone right back into conserving and hoarding my money. I had about two years' worth of take home pay in the bank at that point, and so I walked in on Monday and said, "How do I get on the list?"

Elisa Camahort:
The other thing that allowed me to do, besides having my walk away money, was a year later, when I met my co-founders of BlogHer, and we decided to go after that, we didn't take a salary for two years. So, I had put myself in a position to really pursue my dreams. One dream was the condo. One dream was the company. But I really believe that you should think about your spending and saving now, like you have that big idea you want to pursue, even if you don't know what it is. Just think about when it hits you, being ready.

Bobbi Rebell:
It's really about keeping your overhead low, so you have that financial flexibility.

Elisa Camahort:
Yeah. Absolutely. I had a lot of options, because I maybe wasn't as ... I wasn't as high spending, and wasn't going out and doing some of the things that looked kind of fun, and they would have been fun. I just found other ways, and really focused on wanting to have that cushion for myself, because who knows what I would want to do next?

Bobbi Rebell:
So, give me an example. Do you remember any times when other people were doing things that you really couldn't do because you wanted to keep that overhead low, and have this giant cushion? I mean, two years, when you're so young, is a lot of financial runway there.

Elisa Camahort:
I think a lot of it was about, what do I spend my money on? And I presaged the millennials, because I tended to spend my money on getting together with friends, experiences. You know, I would go out to eat more than I would buy things. I wasn't necessarily out there getting that upgraded bag, or lots of clothes. And certainly I still shop. I have always liked shopping. Oh, Ann Taylor Loft. That's the perfect store for me, you know? That's just not where my interests lied, to want to spend a lot of money.

Elisa Camahort:
The other thing is, I do travel more now than I used to. I think it's good. Travel is obviously super expanding for your mind and your heart and your soul, and so I do think travel is important. That has been sort of a slow increase, in investing in those experiences. But until that point, most of it was experiences that were pretty moderately priced and pretty close to home, and pretty involving friends, as well. Which I think was another reason that made me not miss the stuff I wasn't acquiring, because what I was doing was sort of enriching my circle and my network and my friendships.

Bobbi Rebell:
And you were busy. So, what is the takeaway for our listeners here?

Elisa Camahort:
Well, the takeaway is that money doesn't buy happiness, up to a certain point. I mean, yes. Once you have your basic needs met, you're happier. But, money doesn't buy happiness. What it buys you is freedom, and it buys you the freedom to do a lot more than you might be thinking about. And I don't know that when I was saving money to buy a house, I was thinking about saving money to start a company. Luckily, that came in handy for me. So, money doesn't buy you happiness, but it does buy you freedom.

Bobbi Rebell:
All right. Let's move to your everyday money tip, which has to do with the value of mentoring, and how that translates into financial success in the long run. I mean, it really goes to what you were saying before. You talk about playing the long game, even if you don't know what the long game is yet. That's kind of what you were just getting at, is have the money even before you figure out what you need it for. Because you didn't envision BlogHer when you were buying a house that was a lot less than what you could afford.

Elisa Camahort:
I learned, when I first got into tech, that first of all, I had multiple mentors. I didn't loo for one person to be the be-all end-all mentor. I had one guy who mentored me around technology issues. I had one guy who mentored me around business issues. And the one key thing he did for me, that really was a lesson, was that he let me sit in on calls and meetings that my position didn't require me to be there. He just sort of identified me as his protégé, and let me sit in. And all I did in most of those meetings and calls was listen, but I heard how he established relationships. I heard how he negotiated. I heard how those two things worked together, to get him what he wanted.

Elisa Camahort:
You know, a lot of people think about ... When they think about negotiation, they think about what they're gonna say, how they're gonna make their case, and it's very kind of me-focused. I really prefer to do a lot more listening, because it's only when you understand what core thing the person you're negotiating with, the core thing they really want, that's the way that you can find your way to having a mutually beneficial outcome to the negotiation. And I think that works on both sides of the hiring process, both sides of the negotiating and advancement process, and both sides of negotiating partnerships, and even M&A deals. So, I tend to be ... I'm kind of talkative in real life, like outside of a negotiation. But I listen more than I talk, so that I can figure out how to get to that core thing my other person across the table really wants. And then, giving me what I want is so much easier.

Bobbi Rebell:
Right. The information helps you get to the point where you know what they need to hear to make it happen, whatever your goal is.

Elisa Camahort:
Yeah. If you're more busy talking than listening in any negotiation, you're actually not gonna come out, I don't think, with the better end of the deal.

Bobbi Rebell:
Very well said, Elisa. All right. Let's talk about you, because you have now left your baby, BlogHer, which you had sold, and you are making a big impact in the world with your speaking and your book. Tell us more about what's going on with you.

Elisa Camahort:
Yeah, absolutely. I stayed after the acquisition for almost three years, but then it really was time to go. Part of it was because I wanted to work on some other projects, including my book, Roadmap for Revolutionaries, which is all about how we can all be better every day activists, and how we can be more effective, because we're all busy. I used to hate the term work-life balance, because I felt like no one ever asked men about it. But now I like the term work-life-activism balance, because I like to think about how can you integrate, into an already really busy life, how you want to make a difference in the world. The things you want to activate around, the things you're most passionate about. Finding a space for that in your life, I think makes us so much happier, because i think happiness is really tied to how well we live to our own value system, and how much we're able to do that.

Bobbi Rebell:
So true. All right. Where can everyone find out more about you, and where they can see you? Because you're very busy on the speaker circuit.

Elisa Camahort:
Yes. Well, my website is ElisaCP.com, and there is a tab there for all my speaking appearances. There's a tab there about my book, and about articles I write and the writing I'm doing. And then, I'm on the interwebs. Twitter @ElisaC, and Instagram ElisaCP, and most of my posts on Facebook are public. Just search my name.

Bobbi Rebell:
Awesome. Thank you so much.

Elisa Camahort:
Thank you, Bobbi.

Bobbi Rebell:
So much great stuff. Here we go. Financial grownup tip number one: Ask your boss if you can be in the room of meetings you may not officially be invited to join. It's okay to just say, "I want to learn from you. I want to observe." Think of it like auditing a class in school. Even if you don't have a specific business purpose there, ask if you can just be in the room, as I said. And then, just do that. Listen. Pay attention. Be a little invisible. I know there's a lot of talk about sitting at the table, speaking up, participating, and that's all good when you have a role at the meeting. But if you're there to observe, consider that a privilege, and make sure it doesn't take away from the work that you need to get done otherwise.

Bobbi Rebell:
Financial grownup tip number two: Prepare for the long term, even if you don't have any big picture goals yet. Elisa wasn't saving to start a business. She did not see that in her future. But when opportunity presented itself, she had the money to go two years without income to make it happen, and it paid off.

Bobbi Rebell:
So, my friends, what is the best lesson you have learned from a mentor? I would love to hear from you. DM me on Instagram at BobbiRebell1, on Twitter @BobbiRebell, and you can email at hello@FinancialGrownup.com. And if you find value in this show, please take the time to think of a friend that might also enjoy it, and help us grow by encouraging them to check it out and subscribe. Big thanks to Elisa Camahort Page for her words of wisdom, a great story, and helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.

Shark Tank’s Barbara Corcoran on why you should spend money before you have it (Encore)
Barbara Corcoran Instagram WHITE BORDER.png

Entrepreneur and Investor Barbara Corcoran explains why she believes spending money in a deliberate way even before you earn it is a smart business strategy, and shares the story of her first really big investment. And yes, she committed to it before she had the money.

 In Barbara’s money story you will learn:

  • How she bought her first house at age 29 (which had 8 bedrooms!)

  • The importance of discussing big purchases with a significant other

  • How Barbara saved $7,500 in three months

In Barbara’s money lesson you will learn:

  • How she motivates herself to save money

  • Why she chooses to ignore rational and take risks

  • Her advice on committing to a goal

In Barbara’s everyday money tip you will learn:

  • Why she spends money before she has it

  • How she puts herself under pressure in order to produce financial results

In My Take you will learn:

  • Why it's always good to listen to different opinions and take advice from successful people

  • Two negotiation tips that will save you money and help your career

Bobbi and Barbara also talk about:

EPISODE LINKS:

  • Listen to Barbara Corcoran's podcast Business Unusual here, and on iTunes

  • Watch Barbara give more business advice on the multi-Emmy award winning show Shark Tank on ABC

Follow Barbara!

 
Entrepreneur and Investor Barbara Corcoran explains why she believes spending money in a deliberate way even before you earn it is a smart business strategy, and shares the story of her first really big investment. And yes, she committed to it befor…

Entrepreneur and Investor Barbara Corcoran explains why she believes spending money in a deliberate way even before you earn it is a smart business strategy, and shares the story of her first really big investment. And yes, she committed to it before she had the money. In this Financial Grownup podcast episode you’ll learn how to commit to your goals. #Goals #GoalSetting

 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

TRANSCRIPTION

Barbara Corcoran:
I always spend money I don't have. If I see money coming in new receivable, three months out, I committed that day, what I'm going to spend it on, and I start spending it even before it arrives.

Bobbi Rebell:
You are listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be a Financial Grownup and you know what? Being a grownup is really hard especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a Financial Grownup, one lesson and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hello, my Financial Grownup friends, brace yourself Barbara Corcoran is here and she is going to give it to us straight up, no beating around the bush and she said some things that frankly I was pretty surprised with. They go against almost everything that I've been taught about building a solid financial foundation for your life, for your business, but she made it work. I'm still not sure I could make it work for me, but I'm thinking about it because she makes a good case and I'm interested to hear what you guys think after you hear her interview.

Bobbi Rebell:
So glad you are here. As I said, this episode is a really big one, so if you're new, you're joining it a really good time. We do something by the way called flex time for podcast, the episodes are kept pretty short, around 15 minutes. The idea is no excuses you can always fit it in, make it easy for you while you're running a quick errand, what have you, but if you have a longer commute, you can also stack them. We have a library now of more than a hundred episodes so you can listen to a few on your commute if that's what worked for you. Make sure that when you subscribe and hopefully you are subscribing, we really need the support that you set the downloads, go into the manual settings and set it so that you automatically get the downloads so that you don't miss any and you're good to go.

Bobbi Rebell:
And we love automation because that way things just happen and it's one less thing to remember. Alright, let's get to Barbara Corcoran and you know her from Shark Tank and now she has a new podcast called Business Unusual, also really short, so that's a good thing. She gives a lot of advice that seems shocking until you listen to it and listen to her reasons and then think that is part of how Barbara Corcoran is successful. It's the unusual. She approaches things in a different way from the way that we're always used to approaching it and it works for her. It may not work for you. The big takeaway from this episode, which you'll see I'm going to talk about after her interview. I don't know if I could do it, but I can see how it worked for her. So with that, here is Shark Tank's Barbara Corcoran.

Bobbi Rebell:
Hey, Barbara Corcoran you're at Financial Grownup welcome to the podcast.

Barbara Corcoran:
Thank you. Pleasure to be here.

Bobbi Rebell:
I am such a fan of your new podcast. For many reasons, of course also because it's a short podcast, but you have the best wisdom and you share so many lessons from your life, so thank you for that.

Barbara Corcora:
My pleasure. I enjoy doing it, but it's a scary proposition as I'm sure you will know, you have to earn people's ears while you're talking to them.

Bobbi Rebell:
You do, well you've been earning it for many years and you're going to share a money story from early in your life, your very first real estate purchase or I should say your first house and it sounds like it's going to be a story, but there's something that happened that I think people want to hear. Go for it.

Barbara Corcoran:
Yeah, and it has a valuable lesson. When I committed to purchasing my first home with my first husband. I was about 29 years old. I didn't have a pot to pee in as they say, but we sat across the dinner table for a man who said he was selling a certain house that was like a magical house from what I heard, and my mouth said, I'll take it. And why it was magical. It was a house that anybody would think you could only dream about, which was a house with eight bedrooms two guest cottages, a wet and a dry boat house facing a brand new lake.

Bobbi Rebell:
Did you have kids at this point, Barbara?

Barbara Corcoran:
No, of course not.

Bobbi Rebell:
Who was moving into this mansion?

Barbara Corcoran:
Listen, I figured I'd have fun with friends, but I had no rights saying we'll take it to which my husband was more startled than I was over my own mouth. Because we didn't have a dime to our name, we were struggling to just meet our bills. We're still kind of kids coming up the ranks, but-

Bobbi Rebell:
Wait, so tell me what happened. How did you buy the house?

Barbara Corcoran:
Once I said we'd buy the house, we had the problem of coming up with the down payment, 7,500. And so my husband and I started eating tomato noodles every night that I think they're chef Boyardee or something in a can and bring them lunch every day and we saved every penny of what we were earning in our lives, short of the rent we had to pay for our studio apartment. Well, three months hence we had most of the down payment but not quite and we're out for dinner with the same big boss of his and he mentioned that his father, he wanted to close, which was putting ... Was scaring me to death because I still didn't have enough money.

Barbara Corcoran:
But he said his father was reluctant to leave the house and I volunteered. Well, why don't you let your father stay there, but in trade for that, I got four months extra time. So we were able to save the down payment of $7,500. No problem. But when we got to the closing, the closing costs too, which I didn't have, but he was so in dear to us for keeping his elderly dad in the house that he paid for the closing costs for us. And we moved into that beautiful house and we had it for seven years until I decided to leave my husband and he got the house.

Bobbi Rebell:
Why did that happen? How did you let that happen?

Barbara Corcoran:
You know why? Because I got the apartment in the city by then we had bought a one bedroom apartment in the city and I sold that one bedroom that I paid $80,000 for two years later for 250. And he sold that house that we had paid $75,000 for two years after our divorce for $75,000.

Bobbi Rebell:
So what is the takeaway for our listeners?

Barbara Corcoran:
I'm a believer in always committing throwing it out there and say I'm going to do it. Because when you have that kind of pressure and you've publicly committed, you find a way to get there. If you can commit to something, you'll find a way of getting there. If I had said, give me a couple of months, let me see if I could save for the house, believe me, my rational side would have kicked in and said, what are you doing? But because I said I would, I found a way that could do it and that's the truth, and most people are better than they think. If they're willing to be courageous enough to state it as low as fact and then make it happen versus the other way around.

Bobbi Rebell:
And eat a lot of canned noodles.

Barbara Corcoran:
Oh yeah,[inaudible 00:06:40] Yeah, you can do anything if you know it's temporary.

Bobbi Rebell:
Tell us your everyday money tip because this is also a real Barber tip because this is something that works for you may not work for other people, but it is a strategy that people might want to consider. Again, for you it works it may not be for everyone. Go for it.

Barbara Corcoran:
It's a particularly good strategy if you're out to those your own business, and I'll tell you why. My strategy is this. I always spend money I don't have. If I see money coming in new receivable, three months out, I committed that day, what I'm going to spend it on, and I started spending it even before it arrives. The reason for that is I have no choice but to actually make it happen whatever I'm doing. Because I know I've already committed the money. It's like putting a gun to your own head where you have to produce. If instead you wait for the money to come in and then say, okay, I've got this little extra cash. We've had a profit this month. Let's see the best use of it. That sounds rational, but I'm telling you the fever with which you attacked the best use of it is nothing compared to knowing that the bank is going to come in and chop your head off if you don't produce.

Barbara Corcoran:
So. I've always consistently put myself under pressure by spending money long before I have it and I've never let myself down. There's something magical that happens in the universe when you really under fire when you have no choice that you find a way to get there, and so I'm a big spender and on top of that I can also say, although I was born a poor kid and have my thousand dollar loan from my boyfriend, thank God, or we have been able to quit my waitress job and starting a business nowhere. Okay.

Barbara Corcoran:
But once I had that thousand dollars, I just thought, you know what? This is found money. It's a gift from God and I'm just gonna run this thing up the flag pole until somebody stops me and my most assured policy of making sure no one stopped me was to spend money in advance of having it because I had no choice but to make good on it. I had no choice and ran like a devil with a limited timeframe and I was able to accomplish 10 times more than all my competitors simply because of the pressure I had put on my own back. All right, so it's not what you read in accounting book, but I can tell you when you're building a business, it's a smarter way to go than to be calculated and do it a step at a time.

Bobbi Rebell:
It's the real world. One other quick question though, did you ever have trouble and how did you handle it collecting those receivables?

Barbara Corcoran:
No, I wrote off about 10% of my receivables because you have to appreciate. My business was selling co-ops in New York City and we had about 10% of our deals that didn't approve the Co-op association. They were turned down by the board, so I knew what that average was the first year, by the typical may be the second year in business, I realized I lost 10% of my deals, so I just wrote off that 10%. So that was realistic in suddenly a good accountant would do, but that's where my relationship or any resemblance to an accountant definitely ended in my attitude to it and everything else.

Bobbi Rebell:
All right. I want to talk quickly about your, still relatively new podcast even though who would know it because it's always at the top of the charts where to I'm trying to climb, but you're there and that's a lot because your podcast is so good. It is a short one, so dear to my heart, but you also really deliver personal and as you have here very honest and straightforward advice about your life and the lessons that you have learned and your bold with it. Your most recent episode talked about quitting jobs. You quit 22 jobs Barbara, you also talk about negotiation skills. Tell me more about this podcast and why it is so different and people are really responding to it?

Barbara Corcoran:
I think people are responding well simply because I tell it like it is. And it doesn't mean if it's the person listening, but I think they leave trusting that they heard the truth and I also think I'm impatient by nature. So if you're gonna ask me what about negotiation? Most people can write a book on that. I can't. I can tell you in eight minutes flat, what the key to negotiation, what are the key moves and what doesn't work. And really I don't have more to say after the eight minutes. So I think because I have such a short attention span and because I'm so impatient by nature myself and listening, I want to know what you want out of me and what do I gotta do. And that's pretty much how I am with everybody. Get to the point and then tell me how you get there.

Barbara Corcoran:
So I do get to the point and then tell you how I get there and then the eight minutes are up and I'm signing off. I wish I was more verbose and had more great delicious detail, but I just say the main things that worked for me and I leave it at that and my sign off until the following week. So I hope it works. We'll see. It's very scary as I'm sure you know, to merit someone's eight minutes. I feel it's such an abuse or a trust that I feel like every word has to really, really count or I have no business doing its own. I'm Mostly scared, I'm scared to six days. Then I do the podcast, then I get scared all over again.

Bobbi Rebell:
Well you're doing a great job. I don't find you scary at all. I love it. I think you're worth investing every one of those eight minutes, so thank you for all that you do. Everyone knows where to find you, but just in case because I ask everyone, tell us where you can be found, where people can follow you on social and what else is important that's going on in your life that we should know about.

Barbara Corcoran:
Well, of course it's a Business Unusual, which is the podcast, my newest baby, but as usual, any social platform @BarbaraCorcoran is very easy.

Bobbi Rebell:
Love it. Thank you Barbara.

Barbara Corcoran:
I love you back. Bobbi. Thank you so much. And Go back to your real name, Barbara, it's such a pretty name.

Bobbi Rebell:
So if you're like me, you want to hit rewind and listen again. She's that good. And before I get to the financial bonus tips, just want to make a little comment about the food because we spend so much time agonizing over all of this organic fancy food and when we're saving money, everyone talks about the ramen noodles. I want to talk to you about the chef Boyardee that she and her husband were eating to save up money because you know what, that's fun childhood memories for me. My mom was a working mom and you know what? Sometimes we have something called spaghettios. Do you guys even know what that is? It's basically this like circle pasta in a can and tomato sauce and it's delicious. It may not have any nutrition, but if you see spaghettios in the store, I have no affiliation with them. Pick them up and try them instead of ramen noodles if you're trying to save money.

Bobbi Rebell:
Just for variety, be a little bit bad. Like I said, they're probably not nutritious at all. All right, let's talk about my tips. Finance grownup tip number one. Sometimes financial advice like Barbra's goes against common stereotypical things that we hear. Here's the thing though, always listen to different opinions especially when they're from someone like Barbara Corcoran who has been so successful in so many different fields, to not only real estate where she started out, but also now with Shark Tank. She's an entrepreneur investing in so many different companies, so listen to her and give it some thought. Now I'm not telling you to go out and spend money that you don't have or even to spend on receivables, which is really what she was doing. It was money that she had contracts for but had not yet received so she believed that money was coming, but I see her point and I also see how that can create a really strong motivation so before totally rejecting it or even accepting it, play out how that would work for you.

Bobbi Rebell:
How are you going to cover things for example, if someone does not pay or if they pay, but they are on a delayed schedule so they're not paying in 30 days like your bill says they're paying 60, 90, 100, 20 days out. How are you going to finance that? You have a line of credit with your business. Are you throwing that on a credit card where you might be paying interest, late fees? What have you, factor that in. Are you going to charge a late fee to them? Barbara factored in that 10% of her expected commissions receivables were not going to happen so even she was doing that.

Bobbi Rebell:
Financial Grownup tip number two, be creative and flexible. When you're negotiating. Barbara, let the sellers elderly dad stay in the house longer than originally planned. Again, you have to give Barbara props for being open minded and in return by the way, she got precious time and the goodwill was so strong and her gesture was still appreciated that the closing costs were paid by the seller.

Bobbi Rebell:
That is huge. Thank you all for being part of the Financial Grownup community. We bring this to you for free. The only payment we ask is that you share it with someone that you care about and that you believe would enjoy and benefit from the podcast. Your reviews and your feedback. I'm just going to tell you guys straight up there is really important. I read everyone, we don't get as many as I would like. There aren't that many there and I know a lot of you are out there. A lot of you are DMing me, which is actually really great. Still DM me, gave me the feedback, but if you can also leave reviews on Apple podcasts, that is also really helpful to get the show notice because that's how people discover the show.

Bobbi Rebell:
If you do want to also be in touch on social media, it's not either or guys. Follow me and DM me on Instagram @BobbiRebell1 that's the number one on twitter I'm @BobbyRebel and on Facebook, Bobbi Rebell as well. And big things of course to the amazing Barbara Corcoran, the ultimate Financial Grownup. Everyone check out her podcast Business Unusual and watch her on Shark Tank and thank you Barbara Corcoran for getting us all one step closer to being Financial Grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK media production.

Financial Grownup Guide: The Dumb things smart people do with their money with guest co-host Jill Schlesinger
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3 dumb things smart people do with their money

  • How to avoid taking advice from the wrong people- and how to find the right trusted sources.

  • How to protect yourself from identity theft, and avoid doing the dumb things that make you vulnerable.

  • How to both avoid spending money on the wrong insurance, and how to know what insurance you do need. Plus how to adjust your insurance as you go through different life stages as a financial grownup.

Episode Links:


Follow Jill!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

How to build buzz for your business with 305 Fitness’s Sadie Kurzban
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Sadie Kurzban won $25,000 in a college contest for entrepreneurs by using a strategy that has continued to drive the growth of her boutique dance fitness chain. The millennial entrepreneur shares her secrets to building a business on a low budget, along with her personal tips on how she manages healthy meals on a budget with her relentless schedule.

Sadie’s Money Story:

Bobbi Rebell:
For your money story, you're going to actually talk to us about how you got the funding to start this, because you were just in college.

Sadie Kurzban:
I was, yes. I started teaching aerobics classes really for fun in college because I was passionate about it. I had always loved group fitness and I thought, well let me take my hand at giving this a try. So I was teaching it for fun and when I was thinking about what I wanted to do for my career around graduation, that my senior year my friend turned to me and she was like, "Girl, like this is your passion, you need to do this" and I was like, "What? I'm not going to graduate college and go be a fitness instructor".

Bobbi Rebell:
You were at Brown University by the way.

Sadie Kurzban:
Yes, I graduated top of my class. Everyone around me was getting a job in consulting. They were going to medical school, going to law school and I was like, "I think I should go do something like that". So I was like, "How am I going to go?" I even, I remember I looked up in Brown alumni who's in fitness, even just as a category and there was like one alumni from the 70's like it's just not a very popular thing to do. So, I was like, "God, I'm not going to go. Yeah, I have bigger ambitions than being a trainer". So she said, "Why don't you just start a business?" I was like, "What?" I had never even thought about starting a business, truly. This was right before senior year.

Sadie Kurzban:
We started looking up in the course curriculum, entrepreneurship, accounting, really we were kind of scrambling and I ended up majoring in economics, which was really funny and unexpected. But I took every entrepreneurship related, business related, accounting related. It was my entire senior year I was filled with these courses, studying my tail off and I entered the big annual business plan pitch competition. So it's a 10 minute pitch. It's all students, almost all the teams were all male. A lot of the teams were graduate students who had invented like incredible things like medical devices, like really impressive businesses and here I was, I was like, "I'm going to start this dance cardio workout. It has a DJ. It's really fun. This is why I should win". It was really surprising at the end of the day that I won, but it really was the sign from the universe that I needed to move to New York and make this happen.

Bobbi Rebell:
Why do you think you won? What was the differentiator?

Sadie Kurzban:
Yeah, I'll tell you why I think I won was that it's held in the school auditorium and it's a pretty nerdy competition. A lot of business majors, a lot of masters students that I got hundreds of kids who would come take my class every week. I said, "I'm entering this pitch competition. If you love these fitness classes I've been teaching, please come and cheer me on". So I packed the room. I mean, honestly, with 300, 400 students that were screaming their heads off for me. So I think the judges, while they thought, well maybe, I don't know if they felt this was the most impressive business, but what they definitely saw was I had proven the concept and I had really gotten a handful of ... More than a handful of really passionate evangelists. So they knew I was onto something and getting people super passionate about this early on has been the biggest gift and the biggest way that we've grown so quickly, as you know with limited resources, getting customers to really evangelize us and tell their friends.

Bobbi Rebell:
Right, and then you got the $25,000 to get going.

Sadie Kurzban:
Yeah, it was enough to at least give me the confidence to move to New York and give myself nine months to try and make it happen.

Sadie’s Money Lesson:

Sadie Kurzban:
I think the biggest lesson there is, I didn't worry so much about all of the 'what if's' and the house and even moving to New York and all of these things and renting space. I just thought about how can I get every customer who walks in to really go back to their next dinner, to work the next day and talk about this like it's nobody's business, right? So with pretty limited resources, $25,000 in New York City is not a lot of money at all. I knew I didn't have a lot of room for error, but what I did have was customers in front of me every day and if I could get one person super jazzed about this, telling 10 people, that was free marketing for me. So I had to really deliver on the experience and most importantly stop worrying about all the 'what if's' and what could happen. Really think about that person in front of me and look at them as a real opportunity to keep just running through the doors that have been opened for me and breaking the glass ceiling.

Bobbi Rebell:
Your instructors are really brand ambassadors.

Sadie Kurzban:
They are, yes. We all live in Brea, 305 and we know how important that client in front of us is.

Sadie’s Money Tip:

Sadie Kurzban:
So yeah, I was thinking a little bit about this because they listened to your show and I have to admit I'm not great at saving. I'm a little bit better at just creating things and I tend to kind of close my eyes and drive at the same time when it comes to money. But the one way that I really do, I think successfully saved is again, in a city like New York where it's really tempting to do seamless every night or go to dinner, that can really add up big time, like $30, $40 every night. So instead what I do is, I cook and I eat a lot of homemade meals or I'll pack it to the office. But the best thing that I found is really, instead of, it would just be so daunting to get home late at night and cook for myself every night this [inaudible 00:07:48] meal.

Sadie Kurzban:
So what I do is I cook a whole bunch on Sundays, like a bunch, as much as I can. I refrigerate enough for three days and then everything left over I freeze. So by the time the weekend rolls around, unfolding and I'm cooking again. So it's enough what I make on Sunday to really carry me through the week and within that what I've found is another tip within that is, that if I put all this pressure on myself to make these gourmet meals and I'm chopping onions and all these things, I'm just not going to do it. I'm going to wake up on Sunday and I'm going to think no way, no way. So instead I'll splurge a bit on the pain in the butt stuff like chopping onions, chopping garlic. This stuff that I know is going to come up in every recipe, I'll get those precut so I'll spend the extra dollar at trader Joe's knowing that someone else's has cut or a machine has cut the onions for me and that way I know I can make the meal in five minutes instead of taking me 15 minutes to make everyone.

Bobbi Rebell:
Love it. That's so practical and it's also important because you aren't just sitting in an office, you actually go and teach these classes.

Bobbi’s Financial grownup tips:

Financial grownup tip number one:

Sadie won that first $25,000 in college by doing something no one else did. She literally brought her own cheering section of happy clients. They were there to cheer for her, but they were also there with her. None of us can do everything alone. Sadie doesn't, she brings others along for the ride. If you do that in your life with anything, not just business, but anything that matters to you, include others, make them stakeholders in your success and also you can hear it in her voice, it just made it so much fun.

Financial grownup tip number two:

I love Sadie's hybrid approach to cooking at home. You will not get a prize if you chop every single onion. It is more than okay to splurge and pay a little more to have some ingredients prepped for you so you're more likely to not only eat healthy but also not waste money ordering out and having food delivered. The key thing, and I'm still working on this myself, is the organizational element and the planning.

Episode Links:

Follow Sadie!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

 
Sadie Kurzban won $25,000 in a college contest for entrepreneurs by using a strategy that has continued to drive the growth of her boutique dance fitness chain. The millennial entrepreneur shares her secrets to building a business on a low budget, a…

Sadie Kurzban won $25,000 in a college contest for entrepreneurs by using a strategy that has continued to drive the growth of her boutique dance fitness chain. The millennial entrepreneur shares her secrets to building a business on a low budget, along with her personal tips on how she manages healthy meals on a budget with her relentless schedule. In this Financial Grownup podcast episode you’ll learn how Sadie built her business on a budget and how you can too. #Budget #Entrepreneur #Fitness

 
Getting an education in avoiding scam scholarships and finding the gems with Jocelyn Paonita Pearson
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Scholarships are anything but free money. They actually take a lot of work. Jocelyn Paonita Pearson shares the story of how she graduated not just debt free, but also with cash to spare, all by knowing where to focus her efforts, and how to avoid the scholarship scams. 

In Jocelyn's money story you will learn:

  • How her business, The Scholarship System, came about from her own experience

  • How Dave Ramsey had influenced her decision to seek out scholarships

  • How she won enough scholarships to pay for not only college but also living expenses

  • What a scholarship scam is and how to know what to look for to avoid them

In Jocelyn’s money lesson you will learn:

  • Why she feels like applying to more and more scholarships actually becomes easier

  • How you can still continue to get scholarships even when you are out of high school and in college

In Jocelyn's everyday money tip you will learn:

  • Not all scholarship opportunities are online and some are still on paper. Jocelyn shares where you can find these scholarships

In My Take you will learn:

  • Other places you can find scholarships besides just educational institutions

  • One benefit to look for in your job search that can help with student debt

Episode Links:

Jocelyn's book The Scholarship System

Jocelyn’s free webinar

Melanie Lockert's Financial Grownup Episode

Check out Jocelyn's website -

https://thescholarshipsystem.com/

Follow Jocelyn!

 
Scholarships are anything but free money. They actually take a lot of work. Jocelyn Paonita Pearson shares the story of how she graduated not just debt free, but also with cash to spare, all by knowing where to focus her efforts, and how to avoid th…

Scholarships are anything but free money. They actually take a lot of work. Jocelyn Paonita Pearson shares the story of how she graduated not just debt free, but also with cash to spare, all by knowing where to focus her efforts, and how to avoid the scholarship scams. In this Financial Grownup podcast episode you’ll learn how to find and recognize good scholarships and how to apply for them. #MoneyTips #Scholarships

 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Jocelyn Pearson:
Scams is a pretty harsh term, but I think it's fair, so these are the sweepstakes scholarships, the ones that are based on drawings. If it's based on luck, it is not worth your time.

Bobbi Rebell:
You're listening to Financial Grownup, with me, certified financial planner, Bobbi Rebell, author of "How to Be a Financial Grownup." You know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're gonna get there together. I'm gonna bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hello Financial Grownup friends. College, totally affordable, said no one ever. It's crazy expensive and every dollar that you can save is a really good thing. That much debt student debt on the other end. So glad I was able to get Jocelyn Paonita Pearson on the program. She is the master at finding money to pay for school and save precious time while doing it with a fantastic program called, The Scholarship System. Welcome, to everyone. If you're a new, we're so glad you discovered the show. We interview high achievers and get their money stories, and their lessons and even some every day money tips, all in about 15 minutes. If you have a little more time though, feel free to stack a few episodes together to make it work for you. With that, here is Jocelyn Paonita Pearson.

Bobbi Rebell:
Hey, Jocelyn Paonita Pearson. You're on Financial Grownup. Welcome to the podcast.

Jocelyn Pearson:
Thanks so much for having me. I'm excited to be here.

Bobbi Rebell:
I'm excited to learn more about The Scholarship System because who doesn't need more money for education for themselves, for their children, for the future and so on. Tell us, just briefly, what it is before we get to your money story.

Jocelyn Pearson:
Sure, so The Scholarship System is a six step process that I accidentally stumbled upon to pay for college without taking out student loans. Now, it started off as a simple book, but then we learned that our families wanted true live interaction and get some videos, worksheets, templates, you name it, and so now it is a full on course, blog and tons of resources for families to learn how to pay for college with scholarships.

Bobbi Rebell:
And we're going to circle back to that, but first, I want to get to your money story, which is actually very appropriate because that's actually how you came up with this. It all started with you and your own scholarship needs. Do tell.

Jocelyn Pearson:
I would love to. So, it really was an accident. When I was in high school, my parents sat us down. I'm one of five kids, and they said, "We love you guys, but there is no way we could pay for college." Because at this rate it's half a million to a million dollars for this many kids, right? So, I was a pretty bullheaded teenager who just ... I did not want to take out student loan debt. Actually, I had watched Dave Ramsey's Financial Peace University in one of my high school classes and made me terrified of any kind of debt, nevermind just student debt. So, I started off on a path to get scholarships for college and I just, for some reason, assumed my university would give me a ton of money.

Bobbi Rebell:
They did not though. They give you very little, I got to say. $2,000, right?

Jocelyn Pearson:
Yes.

Bobbi Rebell:
Oh my gosh. And what was tuition? What did that represent versus tuition?

Jocelyn Pearson:
Tuition was I think around 10 grand a year, so I needed way more just for tuition, but the thing was my freshman year in college tuition was just half of my expenses. So, in the end, it cost me over 20 grand a year. So, yeah, they gave me, what? 10%?

Bobbi Rebell:
Yeah, and a lot of people don't understand that tuition is not everything. There's so much more that comes out of pocket. Not to mention the fact that ... sometimes your earnings are more limited than they might have been otherwise because you're studying, so you can't work as many hours as you might be able to if you weren't in school. There's that opportunity cost as well.

Jocelyn Pearson:
Absolutely. And that's the beautiful thing about what I figured out is that I could use this money that I ended up getting without stealing too much from the end to pay for these other expenses as well, not just tuition. So, that was beautiful, but it was not a beautiful process at the beginning. It was so painful. I think a lot of your listeners could probably relate. I think most people either have the intentions of applying for scholarships or have given it a shot, but-

Bobbi Rebell:
And this was first happening in high school, I should say. You're in [crosstalk 00:04:24] figuring this out.

Jocelyn Pearson:
Yeah.

Bobbi Rebell:
What number are you among the five children? Did you have older siblings that had done this already?

Jocelyn Pearson:
No, so I was the guinea pig.

Bobbi Rebell:
Okay.

Jocelyn Pearson:
Yeah. So, I started looking for scholarships and spent my junior year, this was before I knew that I was not getting much money, but I spent my junior years nonchalantly applying. But what I was doing was I was applying to these, what I later found out, were pretty much scams. So, I wasted an entire year applying to scholarships that weren't legitimate.

Bobbi Rebell:
What do you mean by scams? What would they be? They would say there was a scholarship and then they would just get your data? What was going on?

Jocelyn Pearson:
That's pretty much what it was. Scams is a pretty harsh term, but I think it's fair. So, these are the sweepstakes scholarships, the ones that are based on drawings. If it's based on luck, it is not worth your time, period.

Bobbi Rebell:
Are they legit? Like, if you win, it is at least legit. If you want to enter a lottery, it's not ... They're not taking from you. Your worst case scenario is you've wasted your time. I mean what is the danger of these scams? Because I don't know about this.

Jocelyn Pearson:
Yeah, that's a great question. So, my inbox that I used for that, now has over 20,000 unread emails, and I'm not exaggerating, literally over 20,000. I'm sure it's way more now. Because what they did was they were taking my information and selling it to affiliate marketers. So, your inbox will pretty much be destroyed and whatever information you've given could possibly be given out. So, it's not that they're necessarily really hurting you, but in this day and age, our data is really valuable. So, it was a way for them to target teenagers especially.

Bobbi Rebell:
Who don't know better. Who are just looking to pay for their college education.

Jocelyn Pearson:
Exactly. Which is the easiest, most vulnerable set of people to go after because everything is so scary and overwhelming with this process in itself. So, I got sucked into that. I did not know until finally the end of my junior year, I found a small little local scholarship that was 500 bucks, and I applied and wrote this essay. It was terrible. I had so many different drafts that I had to go back and forth and fix, but in the end, I won 500 bucks. Some people might be thinking, $500, you needed pretty much six figures to get a free ride. Why would you waste your time on $500? But that $500 scholarship meant so much more for me because what it did was it validated scholarships in general. It showed me, "Hey Jocelyn, there is money out there. There are scholarships out there. You just need to know what you're looking for, and apply to the right ones."

Bobbi Rebell:
What was different about that $500 one versus what you call the scams?

Jocelyn Pearson:
You asked the best questions. This is one of the golden nuggets that we really harp on in our course, and it's to know if a scholarship is legitimate or not. There's really a spectrum. So I mentioned the ones that are based on luck, you throw your name in a drawing, and you're entered to win $10,000. Those are not worth your time. Even though people are like, "Well, someone has to win them." I have been doing this for now nearly a decade, and I've never met anyone to win one, so it's not worth your time. But on the other end of the spectrum, we have scholarships that asked for criteria that we compete, that shows our qualifications for money.

Jocelyn Pearson:
Those are the ones that are worth our time. For example, I mentioned the one that I finally won $500 with required essays. That was something where, if I improve my essay, if I write a high quality essay, that increases my chances of winning. It's something within my control beyond just luck. So, in that way, it has a higher chance of being legitimate. The more it's based on my true credentials, and my competitiveness versus luck.

Bobbi Rebell:
And you eventually raised I think $126,000 to fund your education and the ancillary costs of that education, correct?

Jocelyn Pearson:
Absolutely. So, in the end I got to six figures, and I was, not only able to graduate completely debt free, but I actually got an overage check every school year, every semester to pay for any external expenses that I had that were beyond my bill.

Bobbi Rebell:
So, What is the lesson for our listeners here that people don't know that's not obvious? Because there's a lot to this. It's not just write an essay. There's a strategy here.

Jocelyn Pearson:
When I got my six figures in scholarships, it was not all in my senior year. It was gradual. Every single year I was able to apply for more and more money and it got easier and easier, I promise. That might sound like a lot of work, but once you get some winning ups, you just reuse them. So, that's actually a golden nugget as well. But every single year can get more money. A lot of people think, oh, once I finished high school, I'm out of luck. There aren't any more opportunities for me to change my status when it comes to loans or scholarships. That's not true.

Jocelyn Pearson:
And the second one that I want to share is to find these scholarships, and we will share a free webinar, where I go in more depth and have more time about this, but we teach how to use Google the right way to find scholarships. I think one of the biggest challenges with the scholarship process is it's so overwhelming for students, where they go to Google, they look up scholarships, and they find a bunch of junk that doesn't even pertain to them. One of the smallest low hanging fruit tactics that we can teach that someone can implement in two seconds is to go to Google and Google their community or their zip code or their city name plus the word "community foundation." And oftentimes, community foundations have half a million, a million plus dollars to give out in scholarships.

Bobbi Rebell:
Wow.

Jocelyn Pearson:
Right there, that one search can open the doors to, not just dozens of scholarships, but dozens have scholarships specifically for students in their area, which means it's less competitive.

Bobbi Rebell:
I want to get to your everyday money tip, which is very retro. It has to do with paper. Give it up Jocelyn.

Jocelyn Pearson:
Yeah. This is so funny. Back in the day, if I will, when I was doing this, paper applications were more common, but believe it or not, they still are around. I know that's hard to believe, but there are organizations like the Elks Club or the Rotary Club, where some of them just aren't tech savvy just yet. And so, what they're doing is they're still sending letters to our guidance counselors saying, "Hey, we have this money, can you please share it with students?" A lot of schools are now doing great where they put that inside a student portal or put it on some sort of page for students, but there are still some that just stash that away inside a filing cabinet. I highly recommend students, go into the Guidance Office at their high school and also at their colleges. Again, remember this is not over in high school.

Bobbi Rebell:
A lot of scholarships don't even start or not available to freshmen. Sometimes they start at older grades.

Jocelyn Pearson:
Right. And there's a reason for that. One of the reasons is because once you get to college, you have such a higher chance of graduating, so people want to make sure they're giving the money to the highest chance of someone that would do something with it.

Bobbi Rebell:
Wow, I never knew that.

Jocelyn Pearson:
Yeah, that's [crosstalk 00:11:23].

Bobbi Rebell:
I never thought of it that way. That is so interesting. But a lot of this that you talk about in the scholarship system is that it's about effort, but it's also about knowing which scholarships are less competitive because some scholarships don't have that many people applying. We're talking about these paper applications where you have to physically go into the office IRL and asked for them. That gives you a big leg up.

Jocelyn Pearson:
Absolutely, Bobbi. That's the one thing is ... a lot of students, they go after the Dr Pepper Scholarship or the Coca Cola scholarship, where it's a free ride in one shot, but the problem is everyone is going after that one. And even I, I applied for the KFC one, I didn't get it, but that was a really competitive one. And then when I realized, you know what? That $500 one, $1,000 one, $1,200 one, they still add up pretty quickly and yet, I'm competing against ... actually, just a quick story. Once, ISM had an application and they had two awards that they were going to give out. And this was a local based one. In the end, they only received four scholarship applications, so they doubled the award and gave all four of us an award. So, it was 100% success rate because it was one of the lucky ones.

Bobbi Rebell:
Amazing.

Jocelyn Pearson:
Yeah, isn't it incredible?

Bobbi Rebell:
You have to just try. Okay, before we wrap up, I want to hear what is going on with the scholarship system. You have a webinar, first of all, so tell us about that and how else people can learn more about you and all your social channels.

Jocelyn Pearson:
Absolutely. I appreciate that. So, we have a free webinar that we hold. It's around an hour to an hour and 15 minutes. I go in-depth about some very large myths, which we did burst a few here, but I go in more depth on those in the Webinar, as well as a very specific places you can look, including more detail on how to use our Google method. So, if you're interested in joining our webinar and registering, it's completely free. You can go to, we created a unique link just for Bobbi's audience. So, you go to the scholarshipsystem.com/grownup. This is for parents and students. Actually, if you can attend together, that's even better.

Jocelyn Pearson:
So, that's the best place to get ... just hit the ground running when it comes to finding these scholarships we're talking about. The low hanging fruit, the ones that have a greater chance of winning and get started. Then, if you want any additional information, I love our Facebook page. We share scholarships on there as well as tons of helpful articles, our own and others. So, you can just go to Facebook and search "The Scholarship System." And then our website, we have a weekly blog that we give and these are massive, actionable in-depth blog posts and you can just go to the scholarshipsystem.com for those.

Bobbi Rebell:
Thank you so much. This is all so important. And you're really creating the shortcuts because we're all so busy, so this is kind of a central place for everyone to go. So, thank you, Jocelyn.

Jocelyn Pearson:
Thanks for having me.

Bobbi Rebell:
Hey friends. Here is my take. Financial Grownup tip number one, scholarships are not limited to educational institutions. Many professional conferences have them. In fact, usually the information on how to apply is right on the website, but you can also just write to the people running the conference and find out. For example, one of my favorite events, The Lola Retreat, run by Melanie Lockert, who has been on this podcast, we'll link to her episode, offer scholarships, including one financed by this podcast. Another conference that I attend that offer scholarships is Finncon. It is run by Philip Taylor, Aka PT Money, also has been on this conference, and they offer scholarships for content creators that are looking into the industry or growing their business and aren't really financially able to attend. Totally worth applying to all these kind of conferences and seeing if there are scholarship money available.

Bobbi Rebell:
Financial Grownup tip number two, if you do graduate with debt, student debt I should say, consider looking for jobs that have programs to help pay down those loans or that will pay for graduate school so you don't take on more debt. It is becoming more common in this tight job market. Thank you, to everyone, for being here with us. Please share with friends and be in touch with your tips on paying for education, both school and professional developments. On Instagram, I am @bobbirebell1 and Twitter, @bobbirebell and you can always email us at hello@financialgrownup.com. And by the way, I have a new podcast, in addition to this one. Financial Grownup is not going anywhere.

Bobbi Rebell:
It is with my friend Joe Saul-Sehy of Stacking Benjamins' fame. It is called, Money in the Morning. We talk about headlines and break down what matters to you, and we tape it live on Facebook. We will leave links to where you can join us in the show notes. Big thanks to Jocelyn Paonita Pearson for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.

Paper wealth, personal branding and plastic pants with the Globe.com’s Stephan Paternot
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Steph Paternot make a virtual fortune when the internet startup he co-founded in college, TheGlobe.com set records on its first trading day. But he and his company paid the price when his personal brand image as a brash young hard- partying entrepreneur pulled attention away from the business fundamentals. 

In Stephan's money story you will learn:

  • Why it may not be a good idea to dance on tables during an interview

  • Sometimes a lot of publicity isn't always the best publicity

  • The documentary that CNN did on him that he and his company ended up paying the price for

In Stephan’s money lesson you will learn:

  • Why you want to be careful not to overdramatize your story

  • The importance of staying focused on your business

In Stephan's everyday money tip you will learn:

  • Why you don't want to fall into the FOMO mentally when it comes to investing

In My Take you will learn:

  • The reason that the expression "Dance like no one is watching" doesn't really work in this day and age

  • Why it's so important to get back up after you fail

Check out Stephan's website -

Follow Stephan!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Steph Paternot:
The cost to me, my personal brand. The cost to the Globe brand was, "Oh I see, we got a couple crazy dotcom CEOs. We maybe shouldn't trust them. You know, maybe they're too crazy."

Bobbi Rebell:
You're listening to Financial Grownup, with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. You know what, being a grown up is really hard, especially when it comes to money. But it's okay, we're gonna get there together. I'm gonna bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey Financial Grownup friends, how much thought do you give to your personal brand? To the images that you post on social media, or that are posted about you, with you in them, that you are tagged in? Do you think it impacts your career, or your future career, your business if you're an entrepreneur, your life? What would it have been like if social media weren't even around yet, and yet you were the one creating social media? It's very meta, but so is this whole interview, because I actually interviewed our guest who was the CEO of a company called theGlobe.com, the co-founder Steph Paternot back in the dotcom boom and bust.

Bobbi Rebell:
And I remember all the buzz that he got, it wasn't always focused on his company, a lot of it was on his personal life, on his clubbing, and even what he wore when he was out of the clubs. Kind of like many young adults who are in their 20s, that was a thing that people were doing at the time, he was quite normal, except most of those other 20 somethings, I'd say pretty much all of those other 20 somethings, were not worth close to $100 million on paper.

Bobbi Rebell:
Welcome everyone. If you are new, so glad you are joining us. We talk to high achievers here on the Financial Grownup podcast, they share unique money stories, and how we can learn from them, and also some every day money tips. Let's get to Steph Paternot, and the time that he and his co-founder, Todd Krizelman, were literally in college, and it should be noted that they did not drop out by the way, while they were building their company, theGlobe.com. Now they stayed in college specifically because it wasn't so clear that this internet was gonna be a thing, Steph actually said that. He really wasn't sure that the internet would be a thing that would actually be a thing.

Bobbi Rebell:
Alright, stay to the end to hear more about what Steph is up to now, he is disrupting a new industry, and I think you're gonna be very interested. Here is Steph Paternot. Hey Steph Paternot, you're a financial grownup, welcome to the podcast.

Steph Paternot:
Good to be here.

Bobbi Rebell:
I just finished reading the re-released, new and improved, version of your book, A Very Public Offering: The Story of Theglobe.com and the First Internet Revolution, it was a total page turner, and I'm glad it got re-released, in large part because of a new series that features you, and someone playing the part of you which we'll talk about, it's a little bit weird, National Geographic series, Valley of the Boom, which I am truly enjoying. So welcome.

Steph Paternot:
Thank you.

Bobbi Rebell:
By the way, what was it like when you found out that they were casting someone to play you? Is that weird?

Steph Paternot:
Oh it was weird. I was shocked, because they had already engaged with me to come and participate in their documentary interview, and I'd already put in hours of being interviewed. In my mind it was nothing more than an expanded sort of news segment, or a documentary about the past. Since my current company, Slated, is in the film industry, I have a lot of film industry contacts, and the last thing I expected was to hear from film industry friends who were like, "Hey Steph, I just got this casting notice," I have friends who are casting directors and actors. Both parties were getting in touch with me saying, "Oh yeah so they're looking for a young, charismatic, actor to play a Steph Paternot, and another to play Mark Andreason, and a Todd Krizelman." And that's when I realized, "Oh my god I had just been pulled into something that I had no idea about."

Bobbi Rebell:
I gotta tell you Steph, your story doesn't need a whole lot of embellishment. And I'm excited about the money story that you're gonna share, because it has to do with personal branding, and the impact that can have on your financial success, or failure, of your company. And this all happened before social media was a thing. I mean you guys were inventing social media, and yet, this is kinda meta stuff I think. Tell us your money story.

Steph Paternot:
CNN decided to do a documentary on us, where they wanted to follow us, and see what the life was of a public company, dotcom CEO who's 24. And they followed Todd out to the Hamptons, where he had organized an impromptu badminton game, and a barbecue, and it was all very quaint. And then I decided, well I'll go show them what I've been doing when I need to let off steam," and that is to go clubbing, and why don't I kick it up a notch, and for once I'll wear these crazy vinyl black pants I bought, that'll make the story sexier.

Steph Paternot:
They also recorded me at my home, and one of the producers when I was off camera had asked me like, "Oh my gosh, so are you ready to live it up Steph now? I mean now that you're a billionaire are you ready to live it up?" And being that I'd grown up in England and I have a very sarcastic sense of humor, I just played along and said, "Oh yeah, absolutely, I'm ready to live a disgusting and frivolous lifestyle. That's the idea right?" And the filmed me going out to a nightclub and dancing on the tables. And I made sure really sort of to give them exactly the visual story I knew that would play well, and would be what their audience wants to believe about these dotcom days, and their juxtaposition of me dancing on the tables with this audio clip of me talking about a disgusting and frivolous lifestyle, they played that on CNN.

Steph Paternot:
Then they put that all summer long, it kept playing over and over as the hot dotcom-

Bobbi Rebell:
Oh my.

Steph Paternot:
I got so much [inaudible 00:00:00] from so many people, including my partner saying, "Why would you say that? Why would you do that." I was like, "Look this is all part of building the brand of the company, and living the life that they want to imagine we live." And by the way, not for nothing, but since this has been airing we've had tens of thousands more users sign up to our site. But the cost to me, my personal brand. The cost to the Globe brand was, "Oh I see, we've got a couple crazy dotcom CEOs, we maybe shouldn't trust them." People love to look for reasons when something isn't going well, of why it's not going well. And if you give the media, or if you give an audience one reason to dislike you, or to paint you with to say why everything's going badly, then you're doing yourself a huge disservice.

Bobbi Rebell:
So Steph what is the takeaway for our listeners?

Steph Paternot:
Be careful of taking your story, or over selling, or over dramatizing, or doing something like what I did, where you gave them a cool visual and a ridiculous piece of audio. And you're giving them something they can hit you on the head with later.

Bobbi Rebell:
And do you feel it hurt your finances? Did it hurt your ability to go back for more money, and other things? Did it hurt the image? It seems like it helped to drive users to your website, but there's two sides of the business that were going on.

Steph Paternot:
Yeah, so the truth is, is that if your business fails it's not because you once wore plastic pants on a T.V. show. If your business fails, that's what people will say, because it's just easy to paint people with ... the simplest character assassination is what people like to use. But the truth is, is if your business is failing, it's usually because either your customers aren't satisfied by the product, or your advertisers are fleeing, or there's not enough revenue in the market to cover the costs of your business and your infrastructure. So the reasons theGlobe failed, ultimately, have very little to do with one particular interview segment. That just simply gave people ammunition to become haters, and troll us.

Steph Paternot:
There's so many other factors that can bring down your business. I think the takeaway her is, stay focused on your business.

Bobbi Rebell:
For your everyday money tip, you wanted to talk about an acronym that I don't know even existed back in the day, FOMO, fear of missing out.

Steph Paternot:
FOMO, I think the term got coined in the late 90s, the fear of missing out, meant that you're operating often from a place of fear. If you're seeing everyone get rich quick because they're investing in dotcoms, well then you're gonna be apt to wanna quickly invest in anything with a dotcom as well, and you're gonna throw your money at a bunch of dotcom stuff. And for a while it's probably gonna grow, and you're gonna feel okay, until you realize that you had no clue what you were investing in. And when the market craps out, you go down with it. So you don't wanna invest ever because you're seeing everyone else getting rich from a particular area.

Steph Paternot:
By the way, that just happened in 2017 with the crypto space, right. Everyone was getting into ICOs, everyone was operating from a place of fear, if you don't invest you're gonna be poor, you gotta invest.

Bobbi Rebell:
Your latest venture, Slated, tell us more about that and the other projects that you have on deck.

Steph Paternot:
I decided every movie getting made shouldn't be a miracle. There should be much more a method to the madness of filmmaking. And there's probably a much more intelligent way that people in this industry should be able to find great projects, assemble teams, find financing, and execute on their vision. And I saw this occurring in the tech space, with marketplaces like AngelList, which were making it way easier for anyone to set up a startup, find talent, find financing, discover what the growth metrics were that were important, and really grow a successful business.

Steph Paternot:
And so we took the model of AngelList, we reinvented it for the film industry, and now Slated is the leading on-line film finance marketplace. Half of all the movies that have been nominated for Academy awards the last few years are made by Slated producers, directors, writers. And we're just increasingly getting those successful filmmakers to put their next films on Slated, and getting those financed. So it took me a long time to put my CEO hat back on, and to find my passions that married film, technology, the reinvention of money on-line, and marry those all together, and really take a shot again at building a company.

Bobbi Rebell:
Well congratulations on your success throughout the decades, because you really have had such an incredible run, and you're still just beginning with new projects. Where can people find out more?

Steph Paternot:
They can find me on Twitter, @stephanpaternot, or in Instagram @stephanpaternot, or on Facebook as Stephan Paternot.

Bobbi Rebell:
If only it was at theGlobe.com, oh what could have been Steph.

Steph Paternot:
What could've been, yep.

Bobbi Rebell:
But thank you so much, this was great.

Steph Paternot:
Thanks Bobbi.

Bobbi Rebell:
What an amazing story. Financial Grownup tip number one, you know that expression, "Dance like no one is watching." So freeing, so empowering, so not realistic in this day and age, because you know everyone's watching. Unfortunately you have to live like someone is watching. Like it or not, the lines are blurring between our work and personal, and something you think you do only amongst friends could be public faster than you can click post. Act appropriate. If you have a finsta, that's a fake Instagram, I get it. Just remember, it's still out there, and you just never know.

Bobbi Rebell:
Financial Grownup tip number two, if you fail, get up. Steph was down, ooh $100 million, yes it was all on paper, but it sure felt real to him. He has done so much since those days, and because he kept strong relationships with the investors that believed in him, he was able to start new businesses, new investments, and have new success. Keep an eye on Steph, and his film finance business Slated, I expect to continue to see big things, lots of disruption happening in that industry.

Bobbi Rebell:
Thank you for all of your support, of not just Financial Grownup, but my new podcast, Money in the Morning with Joe Saul-Sehy of Stacking Benjamins fame. Truly appreciate if you tell your friends, and subscribe to both. And big thanks to Steph Paternot for helping us all get one step close to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbie Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Financial Grownup Guide: 3 Money Tips for Living Abroad with guest co-host Tess Wicks
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There are lots of money challenges with living abroad starting with just how do you even manage your money? Do you need to open a foreign bank account? Tess Wicks joins Bobbi from Italy to co-host this Financial Grownup Guide

3 Money Tips for Living Abroad

  • Depending on your plans and the country you are traveling to, make sure you are legally allowed to be there

  • Why it's so important to know what the financial requirements are to move to another country

  • Why it's not only important to understand the currency conversion, but also to also find a credit card that has zero transaction fees

Episode Links:

 
In this Financial Grownup podcast episode we talk about the 3 money tips for living abroad. #LivingAbroadForAYear #LivingAbroadTips

In this Financial Grownup podcast episode we talk about the 3 money tips for living abroad. #LivingAbroadForAYear #LivingAbroadTips

 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

You always remember your first time investing, with Wander Wealthy’s Tess Wicks
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Wander Wealthy’s Tess Wicks shares her early interest in investing in the stock market, how Warren Buffett inspired her, the advice her family gave her and what got her to actually make her first investment. Her every day money tip will resonate with fans of Marie Kondo who are tired of feeling overwhelmed by their belongings. 

In Tess' money story you will learn:

  • The reason she felt like she was starting to invest late at the age of 22

  • What Dollar Cost Averaging is and why you might want to invest this way

  • Why investing may feel overcomplicated, but it can actually be really easy

In Tess’ money lesson you will learn:

  • You may never feel ready but it's important to just jump in anyway

  • Why the younger you start investing, the better it is for you in the long run

In Tess' everyday money tip you will learn:

  • How creating a capsule wardrobe can not only help you save money, but may bring more joy to your life in the spirit of Marie Kondo

In My Take you will learn:

  • Why it's important to realize that you must actually start the clock in order to have time on your side

  • Just because you have a lot of space for more stuff, that doesn't mean you need to fill that space with stuff

Episode Links:

Learn more about Value Investing!

Financial Grownup Guest Danielle Town is one of my favorite resources.

This is a great piece on value investing from one of my favorite websites Investopedia!

Check out Tess' Invested program and website -

Follow Tess!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Tess Wicks:
After doing that it opened up the whole world of money to me; it really helped me see the possibility of money and what's really important here is that you don't need to be ready, you don't need to know all of the facts, you just have to dive in.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of "How to be a Financial Grownup" and you know what? Being a grownup is really hard, especially when it comes to money, but it's okay, we're gonna get there together. I'm gonna bring you one money story from a financial grown-up, one lesson and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey Financial Grownup friends, we are going global here at Financial Grownup to Italy for this episode, virtually of course. It is a podcast, come on guys, you know we weren't really going.

Bobbi Rebell:
Tess Wicks, you may know her from her blog, her podcast and her super fun, and honestly, extremely informative and educational, YouTube channel, all under the brand, Wonder Wealthy. She moved to Italy for love, but she's also building her own entrepreneurial venture which we talk about in our interview. Tess is someone that I've been impressed with for quite some time from afar, and I was really excited to get to talk to her about her proactive approach to investing and creating systems so that we can all stay on track to meet our financial goals. Very appropriate for the beginning of the year, even if you do something you never plan to do like move to Europe. No excuses, just different opportunities. Here is Tess Wicks.

Bobbi Rebell:
Hey Tess Wicks, you're a financial grown-up, welcome to the podcast.

Tess Wicks:
Thank you so much Bobbi. I'm so excited to be here.

Bobbi Rebell:
Well I'm excited that you're here because I am such a fan of Wander Wealthy, which is your brand, it is on YouTube, where you're ... I'm sorry to use this term, but you're so adorable. You have buddy tips that even I don't know which is truly brilliant, and of course you have your podcast, so congratulations on it all.

Tess Wicks:
Thank you so much, it's really wonderful to hear coming from you, someone who's been on TV, now doing radio podcast stuff.

Bobbi Rebell:
Well you're a natural of all of it, and you have so many great things in the works and I'm gonna give a little teaser after your money story and everyday money tip. We're gonna give everyone a sneak peek to something new that they can be a part of. But first let's get to your money story which is really appropriate because here we are, we're taping this in January, this has been a very stressful and a bit of a rollercoaster ride for anyone that is interested in investing and the stock market, and it's something that even I find a bit overwhelming, whether or not to put new money in, what to do with the money that you have. Your money story has to do with a big decision you made to just get started, go for it.

Tess Wicks:
Yes, absolutely so I started investing right out of college and that to me felt late because I was majoring in Actuarial Science and Finance in college, so I was supposed to be the money expert here, I supposed to know my stuff and I remember going through my portfolio, investing class in college, I think it was my senior year, it was full of just guys and they all seemed like they knew what they were doing, and I was so confused but I knew that investing was something that people did, especially wealthy people, and someone I really looked up to, well first when I was younger, was my brother who is seven years older than me and he started investing when he was 12, so I was very behind compared to him. And I would ask my dad all the time about investing and he would try and explain it to me while we were driving in his truck and I just never could get it. And then of course college happened and then I started looking up to Warren Buffet cos one of my professors made us read us every single one of his letters to shareholders for Berkshire Hathaway. So if you know anything about Warren Buffet, then you're probably a fan too.

Bobbi Rebell:
Right, he is all about value investing. We'll leave some links to help you look and learn about value investing and Warren Buffett.

Tess Wicks:
Yes, so I actually remember so I was sitting, we had this little TV room that all the kids would pile into, I'm one of four, when I was little. And I'm sitting there after college and I'm about to leave on a big, not around the world, but I was going to go on a trip to New Zealand to [inaudible 00:04:35] myself solo, traveling the world, and I was but I know there's something I need to do first, and that was to make my first investment.

Tess Wicks:
And I had no idea where to start. All I knew was wealthy people invested. I asked my brother how to open up an investment account, and he was "Just choose one, Saber, Vanguard, whatever." I basically knew that I needed to invest in, or I thought what would be good and smart for me at the time, was to invest in some sort of index mimicking, exchange traded fund or a mutual fund. So those were all that I knew.

Tess Wicks:
And the thing and the reason that I wanted to tell this story is that I just did it. I didn't even know what the stock market looked like at the time; I didn't know a lot about investing, but I just did it. I was 22 years old and I just did it. After doing that, it opened up the whole world of money to me; it really helped me see the possibilities of money and what's really important here is that you don't need to be ready, you don't need to know all of the facts, you just have dive in, and especially when you are young, you have that time.

Bobbi Rebell:
What is the one thing that happened that finally pulled the trigger on it for you?

Tess Wicks:
There wasn't one thing except this build up of pressure of saying, I'm supposed to know this stuff, so I'm just gonna do it so I can get that experience, and maybe once I get the experience, I'll figure it out after that.

Bobbi Rebell:
And did you put systems in place? Did you put in any kind of automatic investing? Dollar cost averaging? What's been your general system since then?

Tess Wicks:
Okay, well at that time no. I had saved up a chunk of money during my internship during school, and was like, I know this is enough to open an account so I'm gonna go, and at that time, nothing, I literally let that investment stay put and I never really touched it until two or three years later. But in that two or three year timeframe, after I got back from my summer trip and I started my work full-time, my brother, the investing guru had told me about [Roble 00:06:40] advisors and I actually opened a Roble advisor account and then I started regularly investing in that, along with of course my 401 cape through my employers. So I was taking advantage of dollar cost averaging which is just investing on a regular basis, once a month I think, was my timeline and I had set a couple of goals cos with Roble advisors you can do that as well. I knew I wanted to invest for the long term because I want to be really rich in 20, 30, 40 years, and I think I wanted to buy an investment property. I was very future oriented when I was 22, so that's what I did.

Bobbi Rebell:
And what is your takeaway for our listeners, especially those who are sitting here, knowing like you did that they should be investing but they're watching the market and they're thinking, well I don't want to put money into a market that keeps going down. As we're taping here, I have a screen to the side of me and the market is down today again.

Tess Wicks:
Yes, okay so first of all, anything you wanna do, when it comes to money or anything else, you never are going to feel ready, you just have to jump in. So that's my one, number one of that, is just, you just have to suck it up. But if you're looking at the market specifically, something that I realized, and there's a lot of historical data and different reports that you can look up about this, is if you miss 10 or 20 of the best trading days in the market, in a 15 year increment, your returns get cut significantly. The thing is, we don't know when those best trading days are going to be. It could be literally tomorrow so if you get in today you can capture a really great trading day tomorrow. But we don't know when that's going to happen, so the best time to get invested is when you just have money and you are financially capable to be investing, meaning you have an emergency savings fund, your high interest debt is being taken care of, hopefully paid off, and now you feel financially able to put some money into the market.

Tess Wicks:
And the younger you are, the better, because the longer timeframe you have to maybe have those investments lose a little bit of money, and then maybe make some money and of course at the end of the day the trend has historically been upwards so if you can do that, you should be okay.

Bobbi Rebell:
Your everyday money tip is genius because you, for those folks who don't know that much about you, you moved across the world to Italy for love, and when you move you can't bring everything but that's a good thing when it comes to your everyday money tip, go for it.

Tess Wicks:
Yeah my everyday money tip is to create a capsule wardrobe or if you want to be more general, you can just downsize, whether it's your wardrobe or the things in your house. Even if you have a lot of space for stuff, I find that when we downsize and we make it a high priority to find things that we love to keep in our home, we're then able to save more money by setting some really high requirements for what we bring into our lives. And it just makes you way more aware about the things you already have, how you can make good use of them, and when you feel like you're tempted to spend, you'll probably second guess a lot of the time and then you won't necessarily spend as much money.

Bobbi Rebell:
Which is a good thing, especially when so many pieces are in motion.

Bobbi Rebell:
You have a new program starting this winter that I think is a really innovative approach to what we just talked about, to investing and to making sure to put yourself and your future and the money you'll have in the future, as a priority. Tell us more about the Invested Program.

Tess Wicks:
Yeah so the Invested Program is a six module program where I give you the information that you need but also the steps that you can take and implement in your life to create a personalized prudent investment strategy for yourself. Now I'm a big index investor kind of girl. I like to base my investment strategy off of research, especially Nobel Prize winning research and theories that have worked in the past.

Bobbi Rebell:
You're so intense Tess! Oh my God!

Bobbi Rebell:
Sorry, keep going. Oh my gosh.

Tess Wicks:
That's what I like to teach cos I want people to feel confident that they know what they're doing. Cos I think what holds you back lots of times especially when it comes to investing, is it is just way over complicated by the media, by a lot of people on Wall Street, even by your Great Uncle Gary. You think, oh my gosh I can never figure out what's gonna be good or what's gonna be bad, and it's scary when things are unclear and when you don't have that confidence. So in the program I really try and fill people with confidence and give them the things they need to know and how investing can actually be really easy. And then on top of that, I have a live bonus module where you get to watch me invest twice a week, from here til in the future, so you can see me putting the strategies I teach into action and I think that really helps people gain confidence and see that it really does work.

Bobbi Rebell:
Well it also gives you the confidence that even though the market can be such a rollercoaster, that doesn't mean you can't control your investments and still make it work for you.

Tess Wicks:
Exactly and there is obviously very important criteria that you'll put in place for yourself to meet your needs.

Bobbi Rebell:
Love that. And I love the fact that you do so much of the research behind the scenes and then filter it down and then deliver exactly what people need to know, and not everything. Because as you said, sometimes things are made so complicated that we just can't get it done; it's just not happening because there's too much.

Tess Wicks:
Yes absolutely.

Bobbi Rebell:
Okay Tess, tell us where we can learn more about the Investor program and you and Wander Wealthy and all the things.

Tess Wicks:
Yes, so you can find all of my content at Wonderwealthy.com. There's links to my YouTube channel, to the podcast and if you wanna learn more about the Invested program, it's actually gonna officially launching early February, but you can get into, I have a free investing bootcamp; it's ten days, you get e-emails and we start getting you into the investing world, and you can go to Wonderwealthy.com/invest to sign up.

Bobbi Rebell:
I love that, and I love that you feel like you are part of a team and a group and that gets you motivated, because sometimes in the new year, we have all of those goals, we need that. We need to feel that accountability.

Tess Wicks:
Yes.

Bobbi Rebell:
All right. Tess Wicks, thank you so much. Love it all. I'll keep watching Wander Wealthy and I love your podcast and I'm excited to see the Invested Program. Thank you.

Tess Wicks:
Thanks so much Bobbi.

Bobbi Rebell:
All right friends, lets get right to it. Here is my take. Financial Grownup tip, number one: time is only on your side if you actually start the clock. Now this is one clock we all want to be ticking. Saving money is not enough as Tess points out. There is never gonna be an obvious time to start investing, so you have to start. Make sure to invest the money that you have allocated to investing; no sitting on the sidelines for every. You can wait a little. I would say if you're cautious, dollar cost invest, averaging everything out to smooth the ups and downs, that means putting a set amount of money into the market at set intervals so that you don't get the highs and lows. You also don't get all the highs when you're avoiding the lows, but so be it. The point is, start the clock, start the timer, get going, just like Tess says.

Bobbi Rebell:
Financial Grownup tip number two: I love that Tess talked about downsizing our stuff and most of us have too much, that's the truth of it, which is so appropriate given that many of us are watching the [inaudible 00:14:23] Show on Tidying up on Netflix. Just because you have enough space for more stuff and you're not going abroad like Tess is, doesn't mean that you need to buy and keep things to fill all the space. Make sure you know where things are. That's something I have a hard time with myself even though I live in an apartment, I put things away in a safe place and then I don't know where they are. And then you know what happens? You can't find it and you buy another one. And then what happens? You find the original item. So lets all work towards getting past that and only having the things we want, need or see a need for realistically in the future, getting more organized so we don't buy things we already have.

Bobbi Rebell:
I would love to hear from you about your experience, your first experience investing or if it hasn't happened yet, what is keeping you from it? And how can we all get started, finding our starting line and getting things going? Be in touch on all the socials, at Instagram at bobbirebell1, on Twitter at Bobbi Rebell, my Facebook page is Bobbi Rebbell and you can email me at Hello@FinancialGrownup.com. And by the way, I mention my Facebook page because something interesting is happening on Facebook, specifically Facebook Live with a new project that I have been alluding to a little bit here. I've talked about it a couple of times, but if you have not already, please check out my new podcast, a second podcast, Financial Grownup's not going anywhere, it is called Money in the Morning, it is with my dear friend Joe Saul-Sehy, you may know him from Stacking Benjamin's fame. We tape live on the Stacking Benjamin's Facebook page at IstackBenjamins and there is audience participation.

Bobbi Rebell:
So I hope you guys will join us, we read your comments live and it's a really really fun thing to do if you have some time. We're gonna start posting a specific schedule in advance there and I'll also be sure to share it on my socials as well. And big thanks to the inspiring Tess Wicks of Wanderwealthy for helping us all get one step closer to being financial grown-ups.

Bobbi Rebell:
Financial Grown-up with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Bobbi teams up with Stacking Benjamins Joe Saul-Sehy for ‘Money in the Morning' Podcast
Joe Saul-Sehy Instagram WHITE BORDER.png

Bobbi reveals her new partnership with the podcasting legend,  shares the behind the scenes intel on how it all happened, plus Joe gets honest about how his plastic shoe habit almost derailed his financial career. 

 

In Joe’s money story you will learn:

-Joe’s penny pinching philosophy- and how it backfired

-The impact of getting a gig on local tv

-Joe’s off-base take on how to develop trust in clients

 

In Joe’s lesson you will learn:

-The true cost of plastic shoes

-Why your co-workers may not tell you the truth

-How to avoid some of Joe’s mistakes

-How Joe invested in fixing his image problem, and increased his wealth

-Ways to get feedback on not just your career but also other aspects of your life

 

In Joe’s money tip you will learn:

-How to delegate one person to be the lead family financial manager

-What Joe refers to as ‘fantasyland'

-The one thing Joe does that avoids fighting about money in his family

-How to spot mistakes in your bills

 

In my take you will learn:

-The value of investing in your personal appearance

-What Kevin O’Leary had to say about investing in quality clothing and accessories

-How I have been burned by low quality purchases as fast fashion stores

-Why renting clothing can be a viable option that may work for your budget

-The importance of constantly upgrading your skills through education including online courses. 

 

Episode links:

Mint

Clarity Money

Moneylion

Udemy

Rent the Runway

 

Follow Joe Saul-Sehy!

 

Joe’s course How to legally cheat on your taxes

Joe’s money in the mornings show on facebook

Joe’s Facebook group

 

Money in the Morning podcast

Stacking Benjamins podcast

 

Twitter: @averagejoemoney

Facebook: Facebook.com/stackingbenjamins

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Joe Saul-Sehy:
That changed my entire career. My career went from growing at an okay rate, to all the sudden growing by leaps and bounds because I looked the part.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell author of How To Be A Financial Grownup. You know what, being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own. We've got this.

Bobbi Rebell:
Hey friends. This episode is all about investing in yourself. Whether it comes to your wardrobe or your education as you hear and will hear more from our guest Joe Saul-Sehy is the host of the crazy popular award winning Stacking Benjamins podcast. I don't have time to list all of the awards it has won but they include Best Business Podcast from the Academy of Podcasters, and Best Finance Podcast by Kiplinger. They also win a lot of these Plutus Awards among others.

Bobbi Rebell:
You're going to really like Joe's story. If you're a good dresser you're going to feel validated for spending all that time, effort and money. If you're not such a good dresser, I hope you're going to get motivated. Here is Joe Saul-Sehy. Joe Saul-Sehy, you are a financial grownup. Welcome to the podcast.

Joe Saul-Sehy:
I can't believe I made it here. I must be a grownup if I made it here.

Bobbi Rebell:
You must, and you're up early these days. We're going to talk more about it later, but congratulations on the launch of Money In The Morning. It's awesome, and I love the music.

Joe Saul-Sehy:
Thank you. We picked it out just for you Bobbi. That's our whole thing, if we can win with Bobbi we win with everybody, so there we go.

Bobbi Rebell:
It's happy music.

Joe Saul-Sehy:
It is happy music, and I need happy music with coffee in the morning.

Bobbi Rebell:
You've evolved a lot in your grownup life, but there was a time, and we're leading into your money story here Joe, when you were a bit of a cheapskate. It wasn't just affecting you, it was really affecting your whole universe. Do tell.

Joe Saul-Sehy:
I was a financial planner for 16 years. During that time I was teaching people how to pinch pennies and cut corners where they could. I thought, "You know, I really should take my own advice." I learned a valuable lesson here because people come to see you and they expect a certain type of person, but at the time I didn't think about that. I thought, "You know what? I'm in my office all day. I'm never out of my office." When I am, I started doing a television gig in Detroit at WXYZ Channel Seven, go Detroit. Even when I did that, people didn't see my shoes. So I went from really nice shoes-

Bobbi Rebell:
Well people that were watching you on camera did not see your shoes.

Joe Saul-Sehy:
Right, right.

Bobbi Rebell:
To be clear.

Joe Saul-Sehy:
People watching me on television didn't see my shoes. People that I interfaced with on a daily basis, they did, and my clients did. So I went from these really nice shoes that I had to these plastic shoes. You know, the shoes that buy at-

Bobbi Rebell:
I don't know about plastic shoes Joe.

Joe Saul-Sehy:
Of course you don't. Like a Payless shoes. I would go there and I'd find these shoes that looked nice, but they looked like they were polished but they really were just plastic-y. For about a year, I for those. I dumbed down my suits, I wore cheaper ties. I thought, "People trust me, they like me. I don't need to spend a lot of money on this stuff." And then I realized that everything that I was doing was wrong one day, when I finally bought some new shoes and I went to my mentor's office, and the very first thing he said Bobbi, I walk in he said, "It's about time you got rid of those cheap shoes."

Joe Saul-Sehy:
I said, "What are you talking about? I've had those for a year. How come you didn't tell me?" He goes, "Well, I just thought you'd find out sooner or later by yourself." So I realized then that everyone notices. Then when I hired a firm to help me look better on TV, because I also-

Bobbi Rebell:
You hired someone.

Joe Saul-Sehy:
I had to.

Bobbi Rebell:
So now you're really investing.

Joe Saul-Sehy:
Yes. Yes, because I realized from the shoes, I realized I kind of have to invest in my career, and then I realized how bad everything was. The very first thing that the firm said that I hired, they said, "Well, we need to give you a big boy haircut." Because I was still wearing this haircut that I had from college, this is back when I had hair. They changed my look to be a more sophisticated haircut, to be shorter, to be more conservative, to look the part.

Joe Saul-Sehy:
They went with me shopping for clothes to show me how I could still spend less money on clothes, but I had to dress much more smart. I had to be trust ... and it's funny how that changed my entire career. My career went from growing at an okay rate, to all the sudden growing by leaps and bounds because I looked the part. I don't know about you Bobbi, I don't trust people who look too good, people that are dressed to the nines. For whatever reason I don't trust them, but that doesn't give you an excuse to not dress appropriately, and I guess even to widen it, to take responsibility for your career. We have to take responsibility for this thing that we call a career and make it our own?

Bobbi Rebell:
Expending on that, what is the lesson for our listeners from the story?

Joe Saul-Sehy:
I think the big lesson is don't wait for somebody else to give you this feedback about your career. Look in the mirror, and not just in the physical aspects like I was, but look in the mirror when it comes to your relationships with your family, with your relationship with money, with your relationship with your job. It's far easier, everybody wants to pinch pennies, it's far easier to go make a lot more money that it is to pinch pennies. It's funny, we might be able to save 50 cents or a dollar, but we could make $100 this week if we just looked outside ourself and went looking. I mean, there are so many job opportunities online, there are so many things to do. Look in the mirror and take responsibility for yourself was something that I learned that day that I try to teach other people now.

Bobbi Rebell:
And grow the top line.

Joe Saul-Sehy:
Grow the top line, amen.

Bobbi Rebell:
So give us a money tip, something personal that you and your family do that people can maybe make their own and do right away.

Joe Saul-Sehy:
I just said, focus on the top line Bobbi, but I also look at the bottom line. Because if we can stretch the difference between the two of those, then that's where we experience growth. In a lot of families what I noticed is that one person in the family, like you have a budgeting partner, a spouse, a significant other, one person usually knows where every dollar is, every dime is. The other person's in a place I refer to as fantasy land. They think they know, they have this general feeling, but they also know the other person's taking care of it.

Joe Saul-Sehy:
That's when fights begin. That's when bad things happen in a relationship, it's because the person in fantasy land all the sudden realizes the fantasy doesn't look the way they thought that it should have, so there ends up being friction. To avoid friction, something that Cheryl my spouse, and I implemented and that I like to teach people how to do, is just have a quick weekly meeting. Maybe 15 minutes over breakfast, or I prefer over wine.

Bobbi Rebell:
In the evening, not wine at breakfast.

Joe Saul-Sehy:
It's wine, iHop, you're probably [crosstalk 00:07:10]

Bobbi Rebell:
I mean, I'm not judging but you know.

Joe Saul-Sehy:
That's right, good for somebody but maybe not me. The thing I like about this weekly meeting though is it's quick, it's actually fun. We look through ... I use an app called Clarity Money but you can Mint, you can use MoneyLion. There's lots of apps out there. You could even just use a spreadsheet or look through, go to your bank website and take a look at what expenses you had. It's very easy, here's the way we do it. We look through all the upcoming expenses. What are we going to spend money on in the next week? We talk through that. Then the second thing we do is we look at the previous week's expenses and we see if there were any mistakes on any of our bills. What's funny is, we find so many mistakes. It's horrifying how many-

Bobbi Rebell:
And they're never in your favor.

Joe Saul-Sehy:
They never ever ... It's amazing that none of them ... Yeah, isn't that shocking. Yeah, business is always taking from me. And then also look for recurring expenses that you don't need anymore. I found just a couple weeks ago that there's been a recurring meeting, because we miss meetings from time to time and I must have missed it the last two years in a row. There's a Norton subscription that I've had for the last two years that I don't have hooked up to anything. That's a $100 a year for this subscription. It was really ... Luckily I caught it. I was able to get back this year, I can't go back and get the year before that, but have that money refunded to me.

Bobbi Rebell:
That's a good thing.

Joe Saul-Sehy:
Yeah, which also is cool. But the best thing is, Cheryl and I now go through the week and we know where the dollars are going to be spent. If things change we've got this open line of communication. I've got to tell you, it's so fun. The weekly meeting is so fun.

Bobbi Rebell:
Good. And you know what's really fun? Is spending less on your taxes. I have a CFP, but I have to tell you, especially because I got the CFP before the new tax law was passed. I find it a little bit overwhelming, but you have out that can help a little bit.

Joe Saul-Sehy:
Yeah. Thanks for mentioning this, because we were going to call this, Bobbi, we were going to call it Understanding The Tax Form, but that sounds so boring. It just sounds so-

Bobbi Rebell:
I would want that. I would do that one, but maybe not other people.

Joe Saul-Sehy:
[crosstalk 00:09:10] Yeah, you and I are money nerds so that's great. But here's what somebody did with me, this is the genesis of the course. I thought taxes were kind of mystical and I would ask people, "Can I write this off? Is this something that maybe I can take advantage of? Is this taxable? Is this not taxable? How does it all work?" Somebody sat down with me and walk through the 1040 and how the 1040 works, and then the itemized deductions page and how that works.

Joe Saul-Sehy:
Once I knew that, and what's cool is it's only three pages, once we walked through that I totally then could see what I could write off, what I couldn't write off, where my opportunities might be, how my retirement plan fit into the big picture, what the downsides might be in the future, what tax problems I might have in the future. We call the course How To Legally Cheat On Your Taxes, and it is a lot of fun. It's a do at your own pace course. It teaches you how taxes work. You can do two things. Number one, put Humpty Dumpty together, like right now during tax season.

Bobbi Rebell:
Yes, it's coming.

Joe Saul-Sehy:
Put things together- Yeah, put things together in a way that helps. But that's not where the magic is. I think the real magic is doing things through the year so that when you're trying to put Humpty Dumpty together next year, you're able to do that much, much better because you knew how taxes worked going in. I think that the powerful thing. That's the reason we created it, was to try to get people that same leg up that I got.

Bobbi Rebell:
I love that. Where can people find that? And where can people find you? I know Facebook in the morning, it's fascinating people. You can him do Money In The Mornings on Facebook and you can see how everything is made.

Joe Saul-Sehy:
It's so-

Bobbi Rebell:
Including the bloopers.

Joe Saul-Sehy:
Yeah. I was going to say, it's so uncomfortable because ... and I did it live on Facebook to try to force myself to do ... We talked earlier about taking responsibility for your career. One thing I do, I'm a natural stutterer, and do try to get around stuttering-

Bobbi Rebell:
What?

Joe Saul-Sehy:
Yes, and to make myself more natural on camera and try to get used to that. I started doing these daily Facebook Lives and say, "You know what, we're going to do this show without a net." So Money In The Morning is without a net, five days a week, wherever you're listening to this show. We just do two quick headlines. It's live, and man sometimes bad stuff happens. Which I think some people listen to it just to hear the car wreck.

Bobbi Rebell:
That's the best part.

Joe Saul-Sehy:
Right, right. Just to hear some of the bad stuff that sometimes happens, because you can't take it back if it's live.

Bobbi Rebell:
I know. All right, so where can people find you and the course and everything?

Joe Saul-Sehy:
Yeah, yeah. That's wherever you listen to this podcast, is where you can find Money In The Morning or Stacking Benjamins, our main show. The course is at learn.stackingbenjamins.com, that course, and we have a couple others, Save 50% Of Your Income and a quick hit course on your benefits package, so when you are going through open enrollment every year. Just a very quick, like, "What do I need to remember while I'm doing my open enrollment?"

Bobbi Rebell:
Cool. Where can people find you social media before we go?

Joe Saul-Sehy:
I am @AverageJoeMoney on Twitter, stop by and say hi. On Facebook it's facebook.com/istackbenjamins.

Bobbi Rebell:
Joe Saul-Sehy, thank you so much.

Joe Saul-Sehy:
Thanks Bobbi. This was so fun. I'm so happy that I'm finally a grownup.

Bobbi Rebell:
You are. Congratulations Joe. Here is my take on what Joe had to say. Financial Grownup tip number one, wear quality clothing. This is something that previous guests Kevin O'Leary touched on as well with respect especially to his mother. Not only is it important to look your best in business, but you often come out financially ahead.

Bobbi Rebell:
I get tempted like everyone by the fast fashion places. I always get burned. I buy a sweater for 20 bucks, it looks identical to the one for 200 in the department store, so I think I'm really smart. But then, after a couple of wearings, it's trash. I'm going to let you guys in on an open secret. Notice that I said wear quality clothing. I did not say buy. If you come see me speak, I am often wearing a very expensive designer dress that I don't own. It's rented. The designer handbag I'm carrying, you got it, probably rented. That way I get the benefits of always showing up in a well made dress without having to constantly invest in buying expensive clothing.

Bobbi Rebell:
Financial Grownup tip number two, always keep learning. Joe talked about education, so whatever interests you or will further your career, get better at it. If you work for a big company, always find out what they will pay for. My first employer, CNBC, paid for my CFP classes. There are also incredible online resources from LinkedIn to Udemy, even Investopedia has great online classes. In fact many top universities are putting their classes online and you can often audit them for free. Make yourself smarter, it will probably pay off for you financially, but you'll also probably enjoy it.

Bobbi Rebell:
Thank you all for your support and feedback. I truly appreciate everyone who has subscribed, rated, reviewed and shared the podcast. It's amazing. Please, follow me on social media @BobbiRebell on Twitter, @BobbiRebell1 on Instagram. Go to my website, sign up for my newsletter so I can keep everyone posted on everything going on with the show. I hope you enjoyed Joe's story and that we all got one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by [Steve Stuart 00:14:28] and is a BRK Media production.

Financial Grownup Guide: 3 Tips for Living in Expensive Cities with Grant Sabatier
FGG - City Living Instagram WHITE BORDER

Big cities have a lot to offer- but can be expensive. Co-host Grant Sabatier, creator of Millennnial Money and author of the new book “Financial Freedom. A Proven Path to All the Money You Will Ever Need” recently moved to New York City despite the costs. He shares his three biggest tips to making it work for your financial grownup money goals, and still live life to the fullest.


Here are 3 tips for expensive city living

  • How you can plan for the big fixed expenses

  • Why you should balance the convenience of prepped vs non-prepped items

  • The importance of getting out of the city

Episode Links:

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Finding the exit strategy to open doors to new opportunities with Back to Human author Dan Schawbel
Dan Schawbel Instagram WHITE BORDER.png

Dan Schawbel knew he needed to leave his job, but carefully choosing when and how to do it was the key to success in launching his own social media entrepreneurial venture


In Dan's money story you will learn:

  • How he was able to transition from his corporate job to becoming an entrepreneur

  • What it was like starting his own company

  • How his life was different after making the transition

In Dan’s money lesson you will learn:

  • Why it's important to be patient when moving from a corporate job to your own job

  • Why you should prioritize what's important to you

  • Why you should Invest in yourself

In Dan's everyday money tip you will learn:

  • How using a goal sheet can help you stay productive

In My Take you will learn:

  • Why you shouldn’t rush your exit strategy

  • Why it's important to create a goal system

Episode Links -

Check out Dan's websites -

Follow Dan!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Dan Schawbel:
My life at the company was pretty wild back then. I mean, we're talking to the early days of social media, so my breaks, lunch breaks and breaks outside of a work, I was being interviewed by CNN. I was interviewing various celebrities.

Bobbi Rebell:
You're listening to Financial Grownup. With me, certified financial planner of Bobbi Rebell, author of How to be a Financial Grownup, but you know what? Being a grownup is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, Financial Grownup friends. There is an expression out there that became very popular a while back. First I believe it was first really mainstreamed on a show called Sex and the City. Then it was a book and then a movie. The expression is he's just not that into you because a lot of the time relationships don't work out, not for some big dramatic, blowup reason, but just because one person isn't that into it. They just hope there's someone else out there that will wow them, that will be their true love, not they're like, good for now, whatever.

Bobbi Rebell:
That can be true for jobs too. Follow me here guys. For all the stereotypes about hating your job and wanting to go into your boss's office and dramatically scream, "I quit." The truth is most jobs are okay. We like them, but sometimes you just know you're just not that into it. So then what? And that was the case with our guest today, Dan Schawbel. He's the author of Back to Human and the host of the podcast, Five Minutes with Dan Schawbel.

Bobbi Rebell:
All right. Welcome everyone. We have a lot of new listeners recently, so a special welcome to all of you. We keep the shows short because life is busy, and we want to fit into your schedule, so feel free to listen to one episode. If you are short on time, we try to keep them the classic episodes of which this is one to about 15 minutes. We do Financial Grownup Guides, often on the weekends. Those are even shorter, but if you have a little more time, feel free to stack the episodes together to make whatever amount of time you want to fill. So, if you're commuting, you have a 45 minute commute. Listen to three episodes. If it works for you, we're happy.

Bobbi Rebell:
Now to our guests, Dan Schawbel, who I learned about through former Financial Grownup guests, Stefanie O'Connell. She's actually been on the show a couple of times. We will link to her episode.

Bobbi Rebell:
Dan Schawbel has a great story for all of us about what I was talking about, about just not being that into a job. He was doing really well. His bosses liked him. He liked his colleagues, but it just wasn't enough for him. He wasn't miserable. He just wasn't that into it. Here is Dan Schawbel.

Bobbi Rebell:
Hey Dan Schawbel, you're a financial grownup. Welcome to the podcast.

Dan Schawbel:
So happy to be here with you.

Bobbi Rebell:
And so happy to have you because your book is amazing, Back to Human, and I'm also enjoying your new podcast, Five Questions with Dan Schawbel, which has the most amazing guest line-up, by the way, everyone from Rachel Ray to Lewis Howes, Chris Anderson, star studded lineup there, so congrats on all.

Dan Schawbel:
Much appreciated.

Bobbi Rebell:
Well, we stick to three main questions here on Financial Grownup, and the first of which is to tell us your money story, and this has to do with a big transition in your life that turned out okay, I think. Go for it.

Dan Schawbel:
Yeah. This was at the early days of social media, so I created the first ever social media positions in a big company back in 2007. I knew I was onto something, and I knew that I had a high value in the marketplace because it was new, and I had the right skills at the right time, and so that gave me a degree of confidence. The other thing that gave me a lot of confidence was outside of work, the reason why I got the position is I was early into blogging, social media. I had my own magazine and a blog that was successful, and to me, that made me realize that, oh my God, not only do I have these skills, but I have the assets, the credibility, the connections that I can leverage, and I was getting a lot of demand from companies to have me speak at those companies to various groups and audiences.

Dan Schawbel:
Between all of that, it proved to me that there was a market that I was the right person at the right time, and that allowed me to transition from corporate life into entrepreneurial life.

Bobbi Rebell:
It's fascinating, though, because why didn't your corporate bosses see this and try to retain you?

Dan Schawbel:
It's actually really interesting. They knew that I was eventually going to leave. When I quit, they weren't surprised, but they didn't know when it was going to happen, so they wanted to maximize me and my time when I was actually there. So, that was really smart, and then they became one of my early clients because when I quit, they want to sign a consulting contract. So, that was the transition between when I was there and when they hired a replacement is we were working on a contingent basis.

Bobbi Rebell:
What kind of discussions were there during this time period? Did they tell you, "We value you? We just literally don't have the budget?" Or was there something else going on?

Dan Schawbel:
My life at the company was pretty wild back then. I mean, we're talking the early days of social media, so my breaks, lunch breaks and breaks outside of work, I was being interviewed by CNN. I was interviewing various celebrities. I was doing a lot of this stuff that I still do, but within the few breaks that I had during the workday and outside of work. So my life was already crazy, and I was being ... Google wanted me to speak on campus. I was getting crazy opportunities, and so it almost wasn't fair to my manager and the company for me to stay.

Bobbi Rebell:
Tell me more about that and the transition time? What was it like the early days, like day one when you started your own company?

Dan Schawbel:
One of the best pieces of advice my parents ever gave me was have the predictable income, be patient, stay at the company longer until you're really ready because I went through at least a year where I wanted to quit every day. I was like, [inaudible 00:06:11] like going home and working on my business nights and weekends was so enjoyable, what am I dealing with here? And they said, "Be patient. Make sure you have enough money." And I thought that was really good advice in hindsight. Right?

Dan Schawbel:
In the moment, I'm like, get me outta here. I think it is patience, right? It's very easy to be impatient because you get so much joy working on something that you own.

Bobbi Rebell:
So, what were the early days like? Day one? No company job. What'd you do? Did you get up and go to the gym, or did you get up and work?

Dan Schawbel:
Honestly, I don't think anything changed really. You know, I think it was the same or maybe a little bit more effort, but I was doing what I wanted to do.

Bobbi Rebell:
What is your lesson for our listeners? What's the takeaway from this?

Dan Schawbel:
The takeaway is be patient if you're going to move from a corporate job into your own business. Don't rush it. Be smart about how, where and when you're spending the money. Prioritize what's important to you, and if you're young, what should it be important to you is reinvesting in yourself and your own education and to save money so that you can make a transition that's smooth and not as stressful. There's always going to be some stress because it's something new, and people fear change. It's built into us being human. Take your time, be patient, save, know where you want to spend money and also know where you shouldn't be spending money.

Dan Schawbel:
I think that's also important that people don't talk about as much is not having lavish vacations in the early days is important. I didn't really even travel up until maybe seven years ago, and so a lot of the things that I had always wanted to do, I held off on and now I do them more regularly because I'm in a different position, but when you're first starting out, save, be smart about your priorities. Say yes to as much as you possibly can because that will give you the privilege to say no to more things later in life, the open opportunities. Do as much as you can. Surround yourself with smart people. I was fortunate to have supportive parents who pushed me to be as patient as possible and to save, but if you don't have that, I think it's finding role models, finding people who believe in you, and that will give you enough confidence to succeed in the early days so that sets you up for longterm happiness and fulfillment.

Bobbi Rebell:
You also brought with you an everyday money tip, which is something we kind of know, but so many of us just don't do.

Dan Schawbel:
I have a goal sheet that lists out the things that I need to get done on a daily, weekly, monthly, quarterly, annual basis. And even though this is basic, it really helps focus my attention, and there's a certain degree of satisfaction when you check something off, like you completed something, you've achieved something.

Bobbi Rebell:
I always feel better with that. What was on the top of your to do list today?

Dan Schawbel:
Top of my to do list today was to take a break.

Bobbi Rebell:
Let's talk about your book, Back to Human. I really enjoyed this. There's a lot of great things here. For example, you talk about the optimal time for a break and the most productive day. Tell me more about those things.

Dan Schawbel:
Yeah. The most productive day is Tuesday because Monday everyone's catching up on work. You have all these emails, so you're going to prioritize those instead of just planning and working on things that are going to have high impact for you on Tuesday. For every about 45 minutes you work, you should take a 15 minute break. Those 45 minutes, you need to really zone in and be focused.

Bobbi Rebell:
I want to talk about your podcast, which is ... I hate to say this. This is a positive, but it's addicting because it's less than 10 minutes. It's five questions with Dan Schawbel, and you have such an incredible guest list. Tell us a little bit more about that and how you come up with these amazing guests.

Dan Schawbel:
Yep. So, I have interviewed over 2,000 people in about 10 or so years, and I've always had the same format. It's five questions in under 10 minutes, and it used to be for various media outlets and now I'm doing the same thing for a podcast because a lot of my friends have hour long podcasts, and for me, the format that makes the most sense because I'm a very intense, anxious type person is a very short podcast. And so I started putting it out, and I've been getting the feedback after thousands of downloads about how it's the podcast people listen to you between meetings. It's quick, it's efficient.

Dan Schawbel:
And I've also found that when I interview people, they give their best advice very quickly because they don't have an hour in order to talk about a subject. They need to boil it down into what's most important. So that pressure I put on them allows them to deliver their best content in just a few minutes, and yeah, it's been very enjoyable. The format feels unique and authentic to me, and it took me a while to come up with that format even though it was right in front of my face because everyone's like, "Start a podcast. Start a podcast. Start a podcast." And I had back in 2013. It wasn't the right format. I was trying to do too many things, and so I was patient. I waited, I put thought into it, and now we have Five Questions with Dan Schawbel.

Bobbi Rebell:
And it's a great thing. Tell us more about where people can find out more about you, be in touch with you, social media, all that stuff.

Dan Schawbel:
You can go to iTunes to listen to the podcast or DanSchawbel.com to see the research, the articles and all of my content as well as the book, Back to Human.

Bobbi Rebell:
And all your social channels, what's your handle?

Dan Schawbel:
It's just my name Dan Schawbel. It's D-A-N-S-C-H-A-W-B-E-L.

Bobbi Rebell:
genius. Thanks Dan.

Dan Schawbel:
Thank you.

Bobbi Rebell:
All right, my friends. Let's get right to it. Financial Grownup tip number one. Do not rush your exit strategy. Dan makes a great point about being patient and planning a gracious exit. You are not in a movie, guys. Screaming, "I quit" is not a very grownup way to move to the next phase of your career. Be Realistic about the challenges that you will face after the big sendoff. As Dan said, nothing really changes your first day, not at your job. It's all on you. Your income will not be certain. Dan couldn't take vacations for a while. When I left my corporate job, I had a multiyear plan that I carried out before I left, and when I did it, it was in the most amicable way possible.

Bobbi Rebell:
Financial Grownup tip number two. Create a goal system. Now, Dan talked about how it gives him satisfaction when he checks things off a list. I do that before I go to bed at night, and it calms me down a lot too. To just know what I'm up for it the next day. So, find a system to organize the things that you need to get done in different time increments. I also have begun adopting systems including, for example, [inaudible 00:13:05] in recent months. No affiliation with the company by the way, as my company has grown, and I have to coordinate schedules and deadlines with my growing team.

Bobbi Rebell:
And speaking of that, I'm going to have a very big announcement about a new project very soon, so please follow me on social media for details. It involves a new partner, and it is one of those pinch me. I can't believe I'm actually doing this kind of thing. Translation, I am terrified, but I am excited for all of you to come along for the ride. On Instagram, I am @BobbiRebell1. On Twitter, BobbiRebell, and if you want to be in touch or ask any questions about the show, you can email us at hello@financialgrownup.com. You can even email us a voice memo, and maybe we will share it in the podcast.

Bobbi Rebell:
Everyone go pick up Dan's book, Back to Human and check out is awesome podcast, Five questions with Dan Schawbel. It is everywhere. Follow him on social as well. Big thanks to Dan Schawbel for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.

The high cost of pinching pennies at a startup with January Digital’s Vic Drabicky
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When payroll is coming directly out of your bank account, every penny is precious. For entrepreneur Vic Drabicky that laser focus on costs, held back growth for January Digital, until he started to see the real cost of his fiscal frugality. 

In Vic's money story you will learn:

  • Why Vic's conservative approach lead him to losing a big client

  • What he did to turn things around

  • Why it's so important to invest in the right leadership

In Vic’s money lesson you will learn:

  • "Pinching pennies is fine, but you better pinch the right ones"

  • Why it's important, when looking at investments, to see which ones yield the highest return

In Vic's everyday money tip you will learn:

  • What the "plan your work, work your plan" strategy is

In My Take you will learn:

  • Doing one thing at a time can help to prevent from becoming overwhelmed

  • Sometimes there is no perfect answer but be prepared to pivot when your views change

Check out Vic's website

January Digital

Follow Vic!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Vic Drabicky:
... a lot of panic and, holy cow, what are we going to do? I got a whole lot more gray hairs and a whole lot less sleep as we navigated through that.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell. Author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Happy January, everyone. In this case, January Digital. The marketing agency was named in honor of the month that celebrates new beginnings for so many of us, including its founder, Vic Drabicky. Love his story, and you will too. Such inspiration for the new year.

Bobbi Rebell:
Welcome, everyone. New listeners, so glad you're here. Welcome back to our regulars. Episodes are short so you can stack them back to back for however much time you have to spend with us. And if you like what we're doing, tell a friend and DM us your feedback. I am @bobbirebell1 on Instagram, bobbirebell on Twitter, and you can email us at hello@financialgrownup.com.

Bobbi Rebell:
All right. Get ready to say hello to our guest, Vic Drabicky. He and his company, January Digital, have worked with amazing brands. Think Fenty by Rihanna, Diane von Furstenberg, Oscar de la Renta, Vineyard Vines, and Kendra Scott. But January Digital's first year was rocky because they didn't invest enough in themselves. Big lessons here, and Vic's tip at the end about how companies and people can get attention on social media without hiring a big company like January Digital is pure gold.

Bobbi Rebell:
Listen to this man. Here is January Digital's Vic Drabicky.

Bobbi Rebell:
Hey, Vic Drabicky. You're a financial grownup. Welcome to the podcast.

Vic Drabicky:
Thank you very much. Thanks for having me.

Bobbi Rebell:
Congratulations on the success of your digital marketing company, January Digital. By the way this is airing of course in January, so it's perfect timing. Tell us quickly about the name.

Vic Drabicky:
Yeah. So we are a full frontal digital agency. What that means is brands, primarily luxury brands and beauty brands, come to us and say, "Look I've got this money and I need to advertise my brand digitally. I don't know how to do it. Can you do it for me?" And that's everything from working with folks like Vogue and influencers all the way down to the tactical paid search and SEO and sort of the nerdy parts of digital marketing as well. So kind of top to bottom.

Bobbi Rebell:
Where did the name January Digital come from? I mean, digital makes sense. But why January?

Vic Drabicky:
January 1st, if you're poor you're going to be rich. If you're fat your going to be thin. You can do absolutely anything in January. So that theme of renewal and rebirth was really important for me, and important for us in the way that we approach things for our company. It's different than the traditional way too, so that's how it kind of fits together.

Bobbi Rebell:
And also a perfect transition to your money story that you brought, because it has to do with the birth of the company. Which of course you were ambitious, but you were also very conservative to the point where it came to bite you. Tell us your money story, Vic.

Vic Drabicky:
Yeah, absolutely. Everybody that knows me knows I tend to be fiscally conservative. I mean, some would say cheap. I think very calculated. But what happened is we were very lucky early on and our company grew really fast. We went from something like nine people to 32 or 33 over the course of just a couple months. Which was phenomenal and great, but I still had the mindset of, okay, let me make sure that I conserve the profit that we have. Because I started the company with no venture capital, not even a loan. So it was right out of my bank account, which was relatively small.

Bobbi Rebell:
So you were paying these people, I mean, you had to hit payroll every month on your bank account.

Vic Drabicky:
Exactly right.

Bobbi Rebell:
I'd be pretty careful with that money then.

Vic Drabicky:
Well, right, and that's what you would think, right? This is my money. If I pay these people too much or hire too much, I don't get paid. And then, well, you know, that affects my family and my rent and my kids and all of those sorts of things. And so I took this really conservative approach, even when we were growing really quickly. And what that led me to was hiring folks who tended to be probably a little bit younger and a little bit cheaper. And I was probably a little bit arrogant, thinking, you know what, I've done enough of this; I can figure it out. I can teach them all how to do this and I can be a great leader.

Vic Drabicky:
But when ended up happening in the end is I underinvested in leadership. And because of that, the people that were on my staff all of a sudden, the 30-something people were looking towards me and some of them weren't that happy. And some of them weren't great hires. And that led to our work product being a little meh at times. And then clients felt that. And the year following that extensive growth is where we actually saw the hardest quarter ever, where we had clients and people leave at a rate that we've never seen ever in the history of our company.

Bobbi Rebell:
So you actually lost a big client. What was that discussion like when they pulled the plug?

Vic Drabicky:
Well, a lot of panic and, holy cow, what are we going to do? And by that time I was lucky enough to have added a couple people to my executive team around me who were accepting of my panic. But also did a great job of sitting down and going, okay, listen, we have been conservative for this long so we have a little bit to fall back on. And I have a great board member from the financial field who helped make sure we secured rainy day funding and things like that just in case something happened.

Vic Drabicky:
So by that point we were okay and we could get through. I got a whole lot more gray hairs and a whole lot less sleep as we navigated through that. But with the help of those guys, we were able to get through it. We were able to stop and say, okay, clearly identify what the problem was: not enough leadership, not enough skill. Let's put together a plan and put together a calculated risk on where we're going to invest against those. And we know that if we're right, that this sort of downturn ... we're only going to really feel the hurt from this for the next quarter or quarter and a half. So if we have this right, then this is a short-term thing when you compare it to the life of a company.

Vic Drabicky:
So for us, we were able to make those decisions. We were able to hold on and stick together. And I'll say that since then, our company has grown at a rate much faster than it originally had, and we've invested in right leadership. And so now our retention rates both for employees and clients are at all-time highs. Our profit margin has steadily increased quarter over quarter over quarter for a year and a half straight. So that investment that we ended up making at that time in leadership, which corrected our original mistake, has really paid off for us.

Bobbi Rebell:
So what is your takeaway that you would offer to the listeners so that they could apply this to their businesses, but also to their lives when it comes to investing? Because we do want to be careful with our money.

Vic Drabicky:
Absolutely. So for me it's ... the saying that we've coined is, pinching pennies is fine, but you better pinch the right ones. The idea is is that a lot of people look at finances and expenses on a sheet and say: where can I make sure my costs stay in line? But what people rarely do is look at it and go: what investment yields me the highest return?

Vic Drabicky:
And the reason I think most people do that is the first one is easy. You put it on a spreadsheet and you go, oh, my people cost me $10, my office costs me 2 ... unless you're in New York then it costs 8 ... and people look at this and that's a very easy thing to move around. But understanding what the profit you're going to get from that investment is much harder and much more nebulous.

Vic Drabicky:
So instead, if you're able to take that spreadsheet and still have it ... add an extra column in the end that goes, okay if I spend these $10 on these people, I'm going to make 20. If I spend this $8 on technology, I'm going to make 22. Okay, that might actually be the better one. So as long as you have that end goal next to it, it allows you to ensure you're pinching the right pennies.

Bobbi Rebell:
But if you're being honest with yourself, Vic, looking back, do you think that as a startup entrepreneur, self-funding, which is huge, could you have, even now looking back, really stomached hiring expensive people? It's hard to really do, right?

Vic Drabicky:
Yeah. It's extremely hard to do. You know, I think one of the things that's great about not having funding is you don't owe anybody any growth. And so when you don't owe anybody growth, you don't have to take on a deal that maybe your people don't like or maybe you don't like just to hit your growth goals. You can take on things that are really true to the mission of what you want, or what you want to accomplish. And so if that mission of what you want to accomplish is a really good one, then not having that funding allows you to stay true to that and you'll still eventually succeed.

Vic Drabicky:
So there's that side. But on the other side of it, again, having the risk of my bank account being zero if things went bad is an awfully hefty risk. So I still haven't figured out exactly if I would have changed it or not, but I'm very happy to be where we are now.

Bobbi Rebell:
Fair enough. All right. Let's talk about your everyday money tip. Because this is something that is relatable to so many people but yet we don't do. Go for it.

Vic Drabicky:
Yeah. Plan your work, work your plan. Finances more than almost any other part of your business, I think, is something that you have to have a plan around. You absolutely have to sit down, write out what you want to accomplish, write out what it takes, write out what the costs are, all the cost centers, all of those sorts of things. You have to do that. Once you have that plan down, then you work against that.

Vic Drabicky:
Inevitably, what you'll find out is that your plan on day one is slightly outdated on day two, and is really outdated by day 365. But what happens is if you have that plan and you're constantly working against it and you tweak, versus having no plan and trying to resolve everything as it comes out, you're going to be significantly more successful. This works both at home and in the office.

Vic Drabicky:
In the office we have something that we run. We always have our plan for the entire year, then we have our forecast which shows what our trend is, and we have our actuals. And we always keep the plan steady; we never touch it. January 1st it's set in stone. We don't touch it. The forecast we adjust, and obviously the actuals we put in each month.

Vic Drabicky:
But I actually do the same thing at home. I'm very lucky to have married a very talented woman who owns an interior design firm. The great thing about that is she's extremely talented; the bad thing about that means our house is under construction every day for the entire year. It's sort of running on the fly, but what we do is at the beginning of the year we sit down and go, here are all the projects we want to get done for this year. Let's write them down then we can start prioritizing against them, and then we can start figuring out which ones we actually can accomplish, which ones we can't.

Bobbi Rebell:
Let's talk a little bit more about January Digital and the work that you do there. Explain to me, what is the challenge? Because it's kind of a moving target, digital marketing. And you work with some brands that have ... some are newer brands, some are older brands. Like you work with David's Bridal; that's got to be challenging. You work with Kendra Scott, one of my favorite jewelry lines. Tell me more.

Vic Drabicky:
Yeah, so I mean, it definitely is. Our primary focus is on retail, luxury, and beauty. So most of our clients fit within that. Not all of them. David's Bridal being a good example of one that, you know, from the outside you might look at it and go, okay, that's an interesting brand but it doesn't sound near as sexy as working with Tory Burch or J.Crew or-

Bobbi Rebell:
Exactly. So how do you do that? Right.

Vic Drabicky:
What I think is great about what we've been able to do is that we are very good at making sure what we want to accomplish with our clients aligns very well with what they want us to accomplish for them. That sounds very simplistic, but I think a lot of times clients look at agencies and think of them as this mysterious entity over there that they're going to kick work to, and every year they're just going to [inaudible 00:11:16] to make sure that their fees go down. And we're very clear going in to people saying, no, that's not what we want. And we as an agency are going to invest in you. We're going to put people in your offices to make sure we know you and your brand and everything you want to accomplish.

Vic Drabicky:
And what that does is that really aligns both of us not as two separate entities but as one team trying to accomplish things. And whenever you have that as your base, it doesn't matter if you're selling dresses or jewelry. When you have that at your core, your opportunity to succeed is significantly higher. And that's what we've seen. And that's why our client retention rate is north of 90 percent versus the industry average, which is below 70 percent.

Bobbi Rebell:
So if you were starting out as an entrepreneur in general, not someone that is a digital marketing agency, but if you're just trying to get attention online, get your brand noticed, do you have any tips for people that aren't at the level where they can hire an agency?

Vic Drabicky:
I still think one of the more underused techniques is to use LinkedIn to advertise your business. You can go in and very quickly advertise against prospects that you want to talk to. You can very quickly advertise against audiences, those sorts of things. And if you have truly valuable content that you want to share, it's a really cheap, easy way to go in and start being very ... test the waters to see how your message is resonating.

Vic Drabicky:
For those that are not in a service industry but maybe you're selling a product, maybe you're a jeweler, or whatever it might be. What I always tell people is start small and then iterate really quickly. There are sort of the basics of digital marketing that always start with Google search, then you can move on to Facebook. But just do one piece at a time.

Vic Drabicky:
If you can do one piece at a time and figure out how to do it well, what happens is it becomes very predictable. And so now all of a sudden every morning when you wake up, you know Google's going to make you $10 and Facebook is going to make you 2. Okay so if your goal for the day was only to make $15, you don't have to worry about those 12. You only have to worry about selling the last 3. And that simplifies [inaudible 00:13:07] problems down and allows you to focus on the areas that you need to solve versus the ones that are consistent and will deliver every day.

Bobbi Rebell:
Such valuable advice. Thank you so much. Okay, now that you have a website, tell us where we can go and where we can follow January Digital and you on social.

Vic Drabicky:
Sure. januarydigital.com is the website. Please don't judge us too much; while we think it looks great, we still have a lot of work to do. And then, quite honestly, we do a ton on LinkedIn. I try to post relatively regularly on LinkedIn. Our company does as well. We include content that everyone from our newest employees who are just out of school all the way up to people who have been here six, seven years, we allow them to post content quite a bit that we find valuable. And we share it all pretty openly too, so ... Those are the areas that I think we're probably most active. Obviously we're still on Facebook and things like that too. But that's probably the best area to get to us.

Bobbi Rebell:
Thank you, Vic. This was great.

Vic Drabicky:
Absolutely. I appreciate you having me. And congratulations on all your success as well.

Bobbi Rebell:
All right, my friends. Let's get right to it. Financial grownup tip number one. Focus. I get overwhelmed by all the things I want to learn, and Vic makes a great point about learning about new things but maybe focus on one thing at a time. I'm going to take that advice myself.

Bobbi Rebell:
Financial grownup tip number two. There is no right answer when you're starting a new venture, personal or business. So be prepared to pivot. Vic knows, looking back, that he aimed too low in his hiring. But also admits that his reason for doing so made sense at the time. And he still sees why they made sense, even in retrospect. So in life and in business, part of being a financial grownup is accepting that sometimes there is no perfect answer. Let's say Vic had stretched and had hired more expensive and more experienced people from the get-go; that also had risks. He did what he thought was best at the time and then when it wasn't, he course-corrected.

Bobbi Rebell:
All right. Thanks everyone for joining us. If you like the podcast and enjoy it, don't forget to subscribe. And we really appreciate ratings and reviews on Apple Podcasts or anywhere. All feedback is good. And big thanks to January Digital's Vic Drabicky for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Investing in Walking Birthday Cake with Brandless CEO Tina Sharkey (encore)
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When Brandless Co-Founder and CEO Tina Sharkey turned 30, she  didn’t want a birthday party- she just wanted the cake. Specifically a photograph of a walking birthday cake with legs that was by artist Laurie Simmons. Little did she know the significant role that work would play in her life. 

In Tina’s money story you will learn: 

-How Tina was able to re-direct her mom's budget for a birthday party to a work of art she had been eyeing

-Why the art meant so much to Tina

-The reason art is both a passion and an investment for Tina

-How she applies her art-buying philosophy to her entrepreneurial ventures

-What inspired Tina to start collecting art as a teenager

-How the art now has multi-generational significance

In Tina’s money lesson you will learn:

-The importance of commemorating milestones in life

-Creative ways to marking important moments including crowdsourcing

-Why she believes investing in significant items will have long term impact

In Tina’s money tip you will learn:

-Her grandmothers strategy for getting discounts, when things are not on sale

-The specific things tina’s grandmother would say

-Tina’s philosophy of never being afraid to ask

-How to get online discounts, even when you are in a store

-The new way Brandless is offering free credits to it’s consumers

In my take you will learn:

-Techniques to re-direct sincere, well intentioned gifts that miss the mark just like Tina did

-What to do if you are giving a gift and don’t know what to get someone

-The value of giving a memorable gift that will hold the test of time

-Why we should re-think the value of the brands we buy

EPISODE LINKS:

Learn more about Brandless on their website: Brandless.com

Follow Tina and Brandless!

Instagram: @tinasharkey @brandlesslife

Twitter @Tinasharkey @brandless

Facebook: Tina Sharkey  Brandlesslife

 

Here is a link to the fabulous birthday cake photo Tina bought!

Learn more about Laurie Simmons http://www.lauriesimmons.net/

As Tina mentioned, her art hangs at museums including Moma 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Bobbi Rebell:
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Tina Sharkey:
That piece of art has since appreciated tremendously in value, probably 100 times, in fact, I even found out that that photograph is now hanging in MoMA. All the art that I've ever bought have been appreciated tremendously in value, and I've only bought things that I thought were real investment pieces.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell. Author of How to Be a Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money, but it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
That was Brandless CEO Tina Sharkey talking about a piece of art that has been very meaningful in her life and not just because its financial value has literally skyrocketed as in it's in museums, people. But first some quick housekeeping notes before we get to Tina's interview. First, welcome if you're joining us for the first time, and welcome back if you are returning. If you enjoy this show, please share with someone in your life that you think would also enjoy the podcast. For those of you who have spotted our video promos, want to win a custom one? Pretty easy. We are having a little experimental competition from now until July 1st, if you see them, share them on social media, share on Facebook, retweet, repost, all that good stuff. The winner of the competition will get a free custom video that could be for your business, for yourself. We're going to look at who is the most active in sharing those videos.

Bobbi Rebell:
By the way, this a very special episode, we are at episode 50, time flies. I'm so excited about this guest for this milestone show. Tina Sharkey, she heads up one of the most buzzed about brands out there, Brandless. So named because they take out what they call the brand tax sale, so sell everything for just $3. $3, you heard me right, they're pulling it off major retail disruption happening. Not such a surprise though, when you hear a little bit about their co-founder and CEO Tine Sharkey. She also co-founded the women's media site, iVillage. She headed up BabyCenter, so much more. Here is Tina Sharkey.

Bobbi Rebell:
Hey, Tina Sharkey, you're a financial grownup. Welcome to the podcast.

Tina Sharkey:
I'm so psyched to be here. Thank you for having me.

Bobbi Rebell:
You are the head of one of my favorite new companies, Brandless named. You have so many accolades. Ad Age startup of the year, Fast Company Most Innovative Company of the Year, I mean, we could basically spend the whole podcast talking about how loved your new company is. Tell us a little bit about what makes Brandless so special.

Tina Sharkey:
I think it probably, just starting with the name. I think the name definitely catches people off guard because they think "Wait, are you anti-brand? Are you not a brand?" I'm like "Wait a second, we are unapologetically a brand." We're just reimagining what it means to be one, one that's built in total collaboration with the community that we serve. One that its core belief system is about scaling kindness. One that's all about truce and trust and transparency, and most importantly, we're hoping people will live more and brand less. At Brandless, everything that we make at Brandless.com is non-GMO food, mostly organic, vegan, gluten free, clean beauty, EPA Safer Choice certified cleaning. Everything that we sell at Brandless is $3, even in our first 10 months of life, we feel like we're really making a dent in democratizing access to better stuff at fair prices, and we live by the belief system that who says better needs to cost more? We want to make better everything for everyone. That's what we do at Brandless.com, and we're having a great time doing it.

Bobbi Rebell:
I can't believe it's only been 10 months, I feel like it's already changed our culture so much. All right. Speaking of culture, art, let's talk about art, because that has to do with your money story.

Tina Sharkey:
It does. I am not an artist, but I definitely see the world in pictures. There's an expression in French called [foreign language 00:04:37], and [foreign language 00:04:39] means struck by lightning, but the French interpretation of that is like love at first sight. When you say to someone in French, like "I had a [foreign language 00:04:47]," it means you feel in love with someone at first sight. That's how I've always admired art, and loved art, and found art, was that, I admire a lot of art, but there's times when it's like a [foreign language 00:04:58], where I feel like "Oh my goodness, that is like needs to be in my life." Because, at the end of the day, we don't ever really own art, you just take care of it while you get to have it, because it should withstand the test of time. I've been collecting art with every saved penny, nickel and dime since I'm a teenager.

Bobbi Rebell:
You wanted to share the story of your first big piece of art, which you got because you were actually, your mom was going to throw a party for you, tell us the story.

Tina Sharkey:
Yeah, yeah. When I was turning 30, my mom wanted to make a special party for me. I said "You know what, mom? That's so kind and generous of you. I love that. But what I really want is I have my eye on this piece of art, and there's no way I can afford it. If you wouldn't mind, maybe we could just do a small like family dinner or something, whatever budget that you were going to spend on the party, if you would help me towards this piece of art, then it would be something that I could have forever." It was actually a photograph of a walking birthday cake, it's like that giant, giant birthday cake on legs, by the artist Laurie Simmons. It's like a birthday present, because I'll have my birthday every day by looking at this photograph.

Bobbi Rebell:
Oh, my gosh. I love it.

Tina Sharkey:
That was many years ago. That piece of art has since probably 100 times in value. In fact, I even found out that that photograph is now hanging in MoMA.

Bobbi Rebell:
Wow. It's something that you love, and it ended up being an investment as well.

Tina Sharkey:
Yes. All the art that I've ever bought, not that I've sold any. Actually, that's not true, I think I've sold two pieces. But all the art that I've ever bought have been appreciated tremendously in value. I've only bought things that I thought were real investment pieces.

Bobbi Rebell:
Do you approach art as an investment first or purely from love? Or do they naturally go hand-in-hand with you?

Tina Sharkey:
I think it's that [foreign language 00:06:51]. It's like first it's about love, and really, really feeling like "Oh my goodness. I can't sleep." Like art you don't buy like shoes or clothes, it's not something you just make an instant decision on, it's something that's considered, because you have to live with it for the rest of your life, or you know, that's the idea. When I first see it, and then I think about it, I think about how I would live with it, how would it be part of my own family legacy, my own family history. That particular one, the story is even deeper in that my son was late in his verbal skills, he was sort of a running toddler before he was really forming sentences. But the only two words that he had were happy birthday.

Tina Sharkey:
Happy birthday meant everything at that time. This photograph has so much meaning to me, because it was a picture of a birthday cake. Charlie was saying happy birthday all the time, and my mom gave me the money that she was going to spend on my birthday party, and I put this photograph in my will to give to my son, because it always reminded me that his first two words were happy birthday.

Bobbi Rebell:
What is the takeaway for the listeners. How can they apply this to their own lives?

Tina Sharkey:
I think the way to apply to your own life, not everybody loves art, not everybody wants to invest in art, not everybody has the home, or the walls, or wants to be in that way, but thinking about when there is a milestone in your life that you want commemorate, how can you use that milestone to really do something that either is an experience, or something that you can both love and express your joy, but also have something that can withstand the test of time. Not just be like if you're going to have that great bottle of champagne or whatever it is. Do you really want that or would you like something that you can have forever, for a longer period of time? Thinking about milestones and passion, but also investments and time, because those things can withstand the test of time.

Tina Sharkey:
Taking that longer term view and commemorating those milestones with savings, or with opportunities, or with crowdsourcing a gift rather than having everybody get you something small, maybe you put it in a pool together to invest in something that's really going to be something that you're going to have for a long, long time to come.

Bobbi Rebell:
What a great idea. You also have a great idea that I totally buy into for your money tip that you're going to share.

Tina Sharkey:
This is great. My grandmother, we called her the goddess of goodness, and she was seriously the nicest person you ever met in your whole life. But, she did not believe in paying retail. Wherever she went, it didn't matter whether it was the finest boutique on Madison Avenue, or TJ Maxx, or Target, she would always say "Is this in line for reduction?" I swear to you, nine out of 10 times, she would always get like a 10% discount, or they said "Oh, we have a sale coming up, why don't we'll give you the sale price now." Or "We'll let you know when this goes on sale." Or "You know what? We're happy to get that, given that you're buying two things, we'll give you the second one at a discount."

Tina Sharkey:
The money tip there is never be afraid to ask. There is no harm in asking. Likely, there is a discount to be had. One of the tips that my grandmother didn't know that I now use, which is very much in line with that, is that many physical retail stores also have catalogs or also have websites. Often, when you sign up at their websites, they'll say "If you sign up and give us your email address, we'll give you 10% off," or something like that. You can say to them in the retail store "Do you offer that discount upon signing up for your email on your website?" If they say yes, then you can often say "Would you mind applying that discount if I do that here, right now?" They often will give you that right there at the retail store.

Bobbi Rebell:
So smart. Another way to save money is something happening at Brandless right now. You have exciting stuff coming up, tell us.

Tina Sharkey:
We do. We do. Just less than a year into our life, we are just recently rolling out our referral program. If you have an account on Brandless, which costs nothing to set up, and you share Brandless with friends and the discrete code that you can get in your account page, you can give a friend a $6-credit towards building their Brandless box. When they use it, you get a $6-credit to building your next Brandless box. That referral, when you think about all the people in your network, and the fact that everyone deserves to have better and everyone deserves to have better fair prices, you can give them a running start, and for every friend that uses it, that gives you more Brandless dollars to use towards your Brandless box.

Bobbi Rebell:
Basically, free money. Thank you, Tina. Tell us more about where people can find out more about you and of course about Brandless.com, but also you.

Tina Sharkey:
If you want to find out about me, you can follow me on Twitter @TinaSharkey, you can follow me on Instagram @tinasharkey, you can follow me on Facebook, but I would say the most important thing, because it's not about me, is really go to Brandless.com and tell us about you, join our communities at Brandless on Facebook, join our community and follow us @Brandlesslife on Instagram, because it's not about us, it's really about you, and we want to highlight and spotlight and share the incredible stories of the awesome people in our community. If you have recipes you want to share, if you have stories you want to share, if there's a favorite Brandless product that you love, or if there's a product you'd like to see that you think should be Brandless, let us know.

Bobbi Rebell:
Great. I cannot recommend the website highly enough, it's very interactive, there's so much great content there. You will end up enjoying yourself spending lots of time there, and time well spent. Thank you so much, Tina Sharkey, this has been wonderful.

Tina Sharkey:
Thanks, Bobbi, have the best day.

Bobbi Rebell:
Okay, friends. That interview let me feeling pretty empowered as a consumer, and excited about the changes happening in the retail landscape. But here's my take on what Tina had to say about her experiences. Financial Grownup tip number one, we all have so many well-intentioned gifts, they're the things we just don't want, the gift-giver was really sincere, and we don't want to return them, or we give them for of course a lot of reasons, mainly you just feel bad about it, if you feel ungrateful, but you don't want it, and then it sits in your house forever. The truth is, when I give a gift, and I think when most people give gifts, they want it to be something that the receiver really wants. We don't want to miss the mark.

Bobbi Rebell:
Sometimes, it pays to be a little bit creative. This is just one idea, it can be tricky, but something to think about. One of my favorite presents ever is a very special Judith Ripka ring that my husband got for me when we were first dating. He was the one that picked it out, he went to the store, he made the choice, it was on him. However, that was after one of my friends discretely let him know the kinds of things that I would really like. He had some guidance. Because of that, he was able to get something that I just absolutely love and it's just perfect.

Bobbi Rebell:
Tina's mom was going to spend a whole lot of money on a party that frankly Tina just wasn't that into, what a waste of money that would've been. Thankfully, Tina spoke up. In the end, she was able to get a piece of art that she loved. It reminds her of her mother, it reminds her of that birthday, it has wonderful associations, it even is multi-generational now because of the way that her son has interacted with it. Even though she doesn't plan to sell it, the reality is she could, and she says it's gone up maybe 100 times in value. It was also a good investment. Of course, had she had the party, the money would've gone poof for something, again, she didn't really want.

Bobbi Rebell:
Financial Grownup tip number two. Rethink how much you're paying just to buy brand names. Tina of course does have an interest in pointing this out, it is totally true, and we're talking about that many of us mindlessly buy brand names. Think of things like medication where we have reservations about buying the generic version, which by law, literally has to have the same ingredients, and yet we, myself included, find ourselves often paying up for brand names, especially everyday household goods. We love our brands. But, just like Tina redirected her birthday party money, maybe think about it this way, if you redirect the money that you would save by avoiding paying the brand tax, and add that all up, think about what you could now afford. Just a reminder, I will always tell you if I have any affiliation, any ties to a company. I have no financial affiliation or ties to Brandless, I'm just a fan.

Bobbi Rebell:
Also, sticking to the birthday theme, I feel like we're celebrating a birthday here, the show turning 50 episodes. I can't begin to thank all of you for your support. Time goes so fast. Anyway, to learn more about the show, go to BobbiRebell.com/financialgrownuppodcast. You can also sign up for our newsletter, we don't send it out very often. I believe there's just too much email out there, so I try to be careful with it. But when we do send it, we make it meaningful. Hopefully you believe it's worth your time and enjoy it.

Bobbi Rebell:
Continue to keep in touch. I am on Twitter @bobbirebell, on Instagram @bobbirebell1, you can also DM me there, feedback, suggestions for the show, all that good stuff. On Facebook, my page is Bobbi Rebell. If you like the show, please take a moment to rate and review on Apple Podcast. Tina Sharkey is a total boss. I don't know about you, but I feel like I'm going to see little legs behind birthday cakes for a little while. Imagining it, I can't get the image out of my head. She emailed me a copy of the photo, so I'm going to try to paste that into the show notes. I don't know if it'll work, but I'm going to try ... I think it'll work. I'm going to try. You will get a kick out of the picture, if not, I'll certainly find a way to send a link so that you guys can see the image that she is talking about. Thank you, Tina Sharkey from Brandless for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.