Everyday we are seeing higher prices on everything from gas to the food we eat. But all is not lost. There are opportunities not just to cut costs as a consumer, but also to be smart as an investor. We talk with Andrew Graham of Jackson Square Capital for tips on how to navigate investing with inflation on the rise. 

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Full Transcript:

Bobbi Rebell:
Hey, grown-up friends. A big thank you to so many of you that have already bought my new book, Launching Financial Grownups: Live Your Richest Life by Helping Your (Almost) Adult Kids Become Everyday Money Smart.

Bobbi Rebell:
This book was not easy to write because I had to get honest with myself about what was working with my teen and young adult kids and what was not working. And I also had to be prepared to share it with all of you.

Bobbi Rebell:
So, first of all, thank you for your support and your wonderful responses to it. There's definitely some things in there that you may not have been expecting to hear.

Bobbi Rebell:
By the way, I got a lot of help from my money expert friends and also financial therapists and parenting experts. I am really happy with how Launching Financial Grownups came out, even though it really was hard to be, like I said, that honest, and it was a lot of work, but I really loved doing it. And I'm really happy with how it came out.

Bobbi Rebell:
On that note, if you have not already, please pick up a copy of Launching Financial Grownups today. After you do, please share it on social media. Please leave a review on Amazon.

Bobbi Rebell:
Those reviews are super important because the algorithm picks up on them, and that can make the book a lot more visible to more people. So, I truly appreciate it, and I really also appreciate all of your support.

Andrew Graham:
With elevated levels of inflation, with higher bond yields, that's a recipe probably for outperformance in value sectors. And the value sectors presently are: financials, materials, and energy.

Bobbi Rebell:
You're listening to Money Tips for Financial Grownups with me, certified financial planner, Bobbi Rebell, author of Launching Financial Grownups, because, you know what? Grown-up life is really hard but, together, we got this.

Bobbi Rebell:
Hey, grown-up friends. I hope everyone's enjoying spring, wherever you are. It's a great time for a road trip, if you can afford the gas. And that is not the only thing with sky high prices. I mean, looking for a home these days can make even the most tenacious grown-ups feel like giving up.

Bobbi Rebell:
So, where is the upside? Well, there are investment opportunities here, and that's what we're going to talk about today. Our guest is Andrew Graham. He is the founder and managing partner at Jackson Square Capital. And it was really a privilege to be able to bring you his insights that he shares with his high-net-worth clients.

Bobbi Rebell:
One thing to pay special attention to in the interview is what he has to say about the kinds of banks that are going to outperform and why. We also talk about energy and why that could be a place for dividends and a hedge against inflation.

Bobbi Rebell:
Andrew also has some compelling things to say about the housing market and whether buying a home will become more affordable anytime soon.

Bobbi Rebell:
Listen closely. There's a lot to learn from this guy. Here is Jackson Square Capital's, Andrew Graham.

Bobbi Rebell:
Andrew Graham, you're a financial grown-up. Welcome to the podcast.

Andrew Graham:
Thank you. I'm glad to be on the pod.

Bobbi Rebell:
We're so happy to have you. So, let me just give a quick introduction. You're the founder and managing partner of Jackson Square Capital, an investment and financial advisory, out in San Francisco, one of my favorite cities.

Bobbi Rebell:
I asked you to come on because so many of our listeners are concerned about inflation. They go to the grocery store. They go to the gas pump. The prices are just frightening, more and more, but there's some upside to this when it comes to investing.

Bobbi Rebell:
And, so, I asked you to come and talk about some strategies and some sort of mindset that we can take to understand that there are things about inflation that can present opportunity and, certainly, in some ways, at least mitigate some of the damage that we're seeing in our day-to-day consumer life with some wealth management strategies. So, thank you for coming on.

Andrew Graham:
My pleasure. So, I can start with inflation, just really quick. For us, in our world, as an in investment manager, our visibility really extends. It extends six months, for sure. And then, the further you go, the less clear things become, but we can kind of see out nine months and feel pretty good, forecasting nine months forward.

Bobbi Rebell:
Let's start with equity. Where are the best sectors, in terms of equity investments for your money, as inflation continues to be a concern?

Andrew Graham:
Yeah. I think the best places to be, in terms of maybe equity style, rather than growth, sort of tech-centric portfolios, we have ... These are all household names now over the last 12 years. Everybody's made sure they've owned plenty of them. It's been pretty apparent that that where ... that was the only game in town.

Andrew Graham:
But with elevated levels of inflation, with higher bond yields, that's a recipe probably for outperformance in value sectors. And the value sectors presently are: financials, materials, and energy.

Bobbi Rebell:
Okay, so let's break that down. Okay. So, let's start with financials.

Andrew Graham:
Banks have what's called ... make-most-of-their-money, the bulk of their money, on net interest margins. It's the difference between the rate that they borrow or receive their money from the Fed, and the rate that they earn on their loans.

Andrew Graham:
And, so, as short-term loans reset, they don't even need, really, to drive loan growth, although we see the beginnings of that happening in December and, again, here in Q1. They don't need to really get it out of loan growth. They can just reset their short-term loans, as they mature for those people rolling them over, and those loans at higher levels just reflecting where bond yields, short-term bond yields, are.

Andrew Graham:
So, again, deposits, they're not going to pay anything on deposits, let's assume. And they're going to be earning more for their loans. So, their net interest income, which is, again, the bulk of their earnings at a bank, is going to rise. And I see that going on for a while now.

Andrew Graham:
We, at Jackson Square Capital, have a preference for, sort of share takers, when it comes to the banks. And those are generally the regional banks, so not the super gigantic money centers that have been gobbling up community banks over the last, whatever, 20 or 30 years. It's the regional banks.

Andrew Graham:
And the ones that are most attractive, in our opinion, are the ones that are sort of high tech, high touch. And you can see them, just taking share in major markets like this one. So, in San Francisco where we sit, First Republic has been taking share for years. And we just see that continuing with lots of loan growth. So, we like First Republic, and we also like Silicon Valley Bank, also local. Again, taking share, lots of loan growth, lots of private equity cash, on the sidelines.

Andrew Graham:
And as that private equity money gets deployed in investments, they're going to make what they're called capital call loans, which are short-term loans. And, again, those will reset at higher rates.

Andrew Graham:
So, probably the bank that's the most sensitive to interest rates and that benefits the most, is Silicon Valley Bank.

Bobbi Rebell:
Interesting. And the second equity sector that you mentioned to pay attention to is materials. Tell us more about that and why.

Andrew Graham:
So, materials are going to have the pricing power, the ability to benefit from their own pricing power. They have relative ... for sort of fixed costs. Most of these plants are built out. Some of these chemical companies, for example, Olin. There are some big barriers to entry. Some of them are dangerous products to make, but they are very necessary, and they have mostly industrial uses.

Andrew Graham:
So, if we're right, and inflation stays elevated, and the cycle has further to go. That's the recovery cycle, and we think it does, and I'll go into that if you'd like. Then there's more upside for those companies, as they have pricing power. And then there's an industrial, sort of recovery, narrative that goes on as well.

Bobbi Rebell:
And the third area you mentioned was energy.

Andrew Graham:
We expect energy stocks to outperform over the next, that six to nine-month window we discussed, and maybe beyond. There's some structural supply issues going on in the industry where, either from political pressures or pressure from shareholders to return capital, many of these oil and gas exploration and production companies, for example, are being incented to return capital to shareholders, rather than develop new production and drill new wells, for example.

Andrew Graham:
So, we expect, even if ... And we do expect U.S. oil and gas production to rise this year, in 2022, but we don't see it matching demand levels. So, look for elevated WTI crude prices, and beneficiaries there include the majors that pay big dividend yields, like the Exxon and the Chevron of the world, of course. And then in exploration and production companies, maybe like Marathon Petroleum, Ovintiv, also, is a midcap name that stands out.

Andrew Graham:
If oil prices stay just above $65, modeling that out, based on their ... based on Ovintiv's free cash flow generation from the past, they're going to have the ability to pay back the entire market cap of the company within five years. So, lots of opportunity there.

Bobbi Rebell:
Yeah. And I think, with respect to stocks in general, you've talked about the importance of paying attention to companies that give money back to shareholders, whether that be in the form of stock buybacks or in dividends.

Bobbi Rebell:
And that is something that, at the end of the day, money is money, and they're giving people money. That's something that investors should pay attention to.

Andrew Graham:
I think so. I would say, with one qualifier, I think it works best in that energy sector. And the reason is, is that the decarbonization efforts are there for a reason.

Andrew Graham:
By the time you get out, 10 years, and again, I know we wish it was a shorter window, but saying you move out further and further, demand for alternative energy sources actually starts to kind of come together. The demand is there now. The problem is, there's just not the capacity to meet it. And, so, demand chooses the old forms right now. But as the substitutes become available, I think we'll see a shift.

Andrew Graham:
So, in most cases, our preference, when I was talking about banks, I chose two banks that don't return capital to shareholder in any big way. As a matter of fact, they raise capital. And the reason why our preference there, is those are longer-term investments. Both of those banks have outperformed the large cap money centers over the last two decades, and we expect it to continue in the current environment, probably at an accelerated rate because they do have loan growth.

Andrew Graham:
But I think an energy return of capital is a good plan, and it's a good thing, whether it's in the form of dividends or share repurchases and just, what are you going to do with all that free cash flow generation? So, it's got to go to the shareholders. And it's a meaningful way, I think, of hedging against elevated rates of inflation.

Bobbi Rebell:
Let's just touch quickly on real estate because there's so many people frustrated by higher home prices. And look, we have to be realistic. You probably aren't going to make a ton of money if you're buying a home, just to live in or as an investment, anytime short term. But that doesn't mean it's not an area that people should be paying attention to.

Andrew Graham:
Yeah. If you look at the supply and demand within the housing world, there's just ... There is limited supply, and demand has been sort of running at a accelerated clip since there was glimmers of hope the pandemic might be ending.

Andrew Graham:
So, you've seen some sharp upticks in almost all geographic areas in this country. And I don't know if that's going to slow down here in the near term. So, we're kind of modeling in 12% home price appreciation for this year. And we think the economy can withstand that kind of appreciation. So, I don't think the affordability factor is going to mean much here in the near term.

Andrew Graham:
And in the short term, as bond yields rise, inflation's going up, so bond yields are rising. As bond yields rise, there's sort of a get-it-while-you-can attitude on the part of consumers to lock in their mortgage rates now, versus six, nine months, well into the future.

Andrew Graham:
So, you'll see, I think, accelerated pick-up in housing demand as, in the short term, as bond yields have already risen. And I think they can ... there's further room for bond yields to go higher.

Bobbi Rebell:
So, continued frustration for people looking to buy a home, but good news for real estate investors.

Andrew Graham:
I think so. Again, eventually, price cures price, but affordability, even though it's the worst it's been since the global financial crisis, affordability measures, they are nowhere near where they were leading into the global financial crisis.

Andrew Graham:
So, I don't think it's a cycle killing kind of thing, like I said before. And, so, yeah. It's going to be competitive, I think. Home-buying, home shopping is going to be competitive for the near term, and maybe even accelerate here, as bond yields have gone up, and people feel a need to get it done now, rather than later.

Bobbi Rebell:
Thank you so much. Andrew, where can people learn more about you and Jackson Square Capital?

Andrew Graham:
You can go onto our website, of course, which is jacksonsquarecap.com. I write a daily email, which I think helps me stay informed. It's called Morning Notes, and you can sign up there if you'd like to receive it, but happy to be of help today. Thanks for having me on. I've been told I have a face for podcasting, so this is such a [inaudible 00:15:05].

Bobbi Rebell:
You are a lot of fun to have on. Thanks, Andrew.

Andrew Graham:
Anytime.

Bobbi Rebell:
There was a lot to take away from that. You were probably tempted to take notes, but if you're a regular listener, you know don't have to. We always have you covered with show notes and full transcripts on my website. Go to bobbirebell.com. That's B-O-B-B-I R-E-B-E-L-L.com.

Bobbi Rebell:
There, you will, of course, also find information about my new book, Launching Financial Grownups, as well as how to be in touch if you would like me to come speak to your organization. I have both virtual and in-person programs, that you can learn more about by clicking on Work with Bobbi. It's the tab on the upper right corner of my website. I hope to hear from you guys soon.

Bobbi Rebell:
So, I want to hear what you are investing in, as inflation continues to rise. DM me on Instagram @bobbirebell1, and on Twitter @bobbirebell.

Bobbi Rebell:
And, by the way, I did what I didn't think I would ever do. I opened a TikTok account. I am still figuring it out. So, check out my videos, and give me some pointers. The handle is bobbirebell.

Bobbi Rebell:
Big thanks to Jackson Square Capital's, Andrew Graham, for sharing some great insights on investing and helping us all be financial grown-ups.

Bobbi Rebell:
Money Tips for Financial Grownups is a production of BRK Media LLC. Editing and production by Steve Stewart. Guest coordination, content creation, social media support, and show notes by Ashley Wall.

Bobbi Rebell:
You can find the podcast show notes, which include links to resources mentioned in the show, as well as show transcripts, by going to my website, bobbirebell.com. You can also find an incredible library of hundreds of previous episodes to help you on your journey, as a financial grown-up.

Bobbi Rebell:
The podcast, and tons of complimentary resources associated with the podcast, is brought to you for free, but I need to have your support in return. Here's how you can do that.

Bobbi Rebell:
First, connect with me on social media @bobbirebell1 on Instagram and bobbirebell on both Twitter and on Clubhouse, where you can join my Money Tips for Grownups Club.

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You can also support our merch shop, grownupgear.com, by picking up fun gifts for your grown-up friends, and treating yourself as well.

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And most of all, help your friends on their journey to being financial grown-ups by encouraging them to subscribe to the podcast. Together, we got this.

Bobbi Rebell:
Thank you for your time and for the kind words so many of you send my way. See you next time, and thank you for supporting Money Tips for Financial Grownups.

Wealthy grownups use strategies to invest that are aimed at not just growing assets but also protecting their wealth in turbulent times, like we are currently experiencing with the coronavirus pandemic. Vince Annable walks us through his theories and previews his new book: The Household Endowment Model- Wealth Planning for Affluent Families.

5 Ways To Invest Like The Wealthy

1. Think beyond the 60/40 plan for stocks and bonds

2. Include alternative investments

3. Use non correlated investments

4. Focus on protection of assets

5. Take a holistic approach

Episode Links:

• Vince’s websites:

  • www.thehouseholdendowmentmodel.com

  • themusa.net

  • wsagaz.com

Follow Vince!

• Instagram - @themadvisors

• Twitter - @HH_Endowment

• Facebook - @thehouseholdendowmentmodel

• LinkedIn - @vince-annable

• LinkedIn - @the-household-endowment-model-llc

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

When Hint CEO Kara Goldin started getting calls from celebrities about investing in her company, she quickly learned to make sure she only partnered with those who were authentically aligned with her brand values. Kara shares the story of why she said yes to John Legend, but took a pass on another big pop star. 

Kara'’s Money Story:

Kara Goldin:
Well one of our investors, probably the most famous of our investors is John Legend. I mean, John Legend, every time he's playing he a bottle of Hint on stage with him. And people always say, "How do you get John to do that?" I'm like, "I don't." I mean, John does it on his own. John just brings it up there because he loves drinking our product.

Bobbi Rebell:
So I have to ask you, how did John Legend become an investor?

Kara Goldin:
So John, actually, it was almost 10 years ago now that he reached out to us. He had been drinking Hint, actually in Starbucks. We were in all 11,000 Starbucks stores nationwide, and he had picked up a bottle and really enjoyed it. Then reached out to us, and I have to be honest, I didn't know who John was, and you know he's grown a lot in the last 10 years.

Kara Goldin:
He called just trying to understand if this was a product of Coke or Pepsi. He was surprised to hear that it wasn't, and that he was like, "Gosh, this is really good. You're not using sweeteners of any kind. You're not using preservatives of any kind. I think that you guys have an incredible mission that is sitting in front of you to really help people get healthy."

Kara Goldin:
And he's said, "I am super curious if you guys are taking on investments, I'd be really interested." So when we did our next round, I reached back out to him and I said, "I'm not sure if you're interested, but you know, in addition I really want to meet you," because that's a whole other piece that I wanted to meet everybody who's invested in our company as well.

Kara Goldin:
And so, I might not meet them on a monthly basis, but I think it's also a very important thing to really understand where these people are coming from and do they buy into your mission. I think that's really important.

Kara Goldin:
So yeah, so that was how John came on, and he's just been a huge advocate, and has been, even called by people who were thinking of investing in the brand that knew him as well, even before when they found out that he was an investor. He's just a great advocate and good reference too for what we're doing.

Bobbi Rebell:
We talk about different stakeholders and different investors and what they bring to the table. So with a celebrity investor like John Legend, what does that bring to the mix that is complimentary, that's different from just your average investor?

Kara Goldin:
It's interesting. I think the key thing that I share with other entrepreneurs who are raising money, about celebrities, whether that's a sports figure or an actor, or performer, is that, do they actually believe in your product? Do they drink your product? Right?

Kara Goldin:
Because I think that if they don't actually understand what you're doing, and if they aren't a fan already, it's very confusing to the consumer, and it looks phony. And so, gone are the days where you can pay a celebrity to do an endorsement and throw it up on a billboard and people actually believe it.

Kara Goldin:
And so, I think that there has been a shift in, "Let's go invest in these companies." But I still think there's a lot of these celebrities that are really just doing it and then they're not actually ... They don't believe in it, and they'll be walking down the street and drinking something that is totally counter, in the case of a beverage company, to sort of what you're doing.

Kara Goldin:
If you end up on TMZ and you're not really living the brand, then I think it's just really phony. So I think there's confusion to so many, like, "Do I take the money from these celebrities or not?" The sniff test, as I call it is, do they love the product already?

Kara Goldin:
I mean, we've had calls over the years from a lot of celebrities, and I'm always willing to send them a case if they haven't had Hint, and just see what their response is. If the response is, "Yeah. You know, they liked it okay." Then I'm like, "You have to love it. You have to really understand why we're doing this." Because for me, again, it's not just about having a great tasting product, it really is about a mission to really help people drink better tasting water. That's like a huge thing.

Kara Goldin:
I mean, I also just don't want people involved in the company who are going to ultimately do something to tarnish the brand, and that's really the challenge I think with celebrities overall. So that's the key thing.

Kara Goldin:
I think another piece that comes up for a lot of entrepreneurs, and we've never done it this way, but I've heard that there are celebrities out there that just want equity in the company and they don't put any money into the company because they believe they can help the brand in some way. I don't know, I think you really have to have skin in the game and put some kind of money into the company too, because if you're just getting equity in the company, it's probably a deal that you ultimately want to pass on.

Bobbi Rebell:
I think it's interesting because a lot of celebrities ... I mean I think about Ashton Kutcher and Bono, and they've done real investing for real ... The ones that from what I know, have been most successful, are the ones that really are putting their money into it and their time and their attention, and they believe in it. And it sounds like that's something in your case that Mr. Legend does do.

Kara Goldin:
Yeah, and I think, I mean, very similar to successful entrepreneurs today, I think that if you have an investor who doesn't know why they're investing, then you should not have them investing in your company. It's such a key thing. Like, if they're just investing because they've seen that John Legend invested and they want to ride the coattails of John. I don't know, I just think that that's like, they're too high profile and they will be asked along the way and they will be watched along the way.

Kara Goldin:
So again, I don't want to do anything for them that's going to tarnish their image either. So I think that's such a key piece. I feel like just because you're saying, "I don't want your money," it doesn't mean that you can't have them, in the case of Hint, drinking the product. Right?

Kara Goldin:
I think basically having the conversation with these people like "Look, we want to create a win-win here for you too, and if this is going to be uncomfortable for you."

Kara Goldin:
I'll never forget this one quick story. We had a celebrity approach us, actually an agent approached us, and he said, this individual singer loved Hint, and called me, and he said, "He loved it, he thinks it's really great."

Kara Goldin:
And I remember going home to my daughter and I said, "Gosh," like the singer you know, who will remain nameless, "just loved our product and thought it was really great." And I said, "We might actually do something with him he wants to invest," et cetera. And my daughter, who is a teenager, she knew exactly who he was, but she said, "Oh, that's really interesting." And she said, "Well, last year he did a deal," an endorsement deal, not an investment, but, "an endorsement deal with 7 Up."

Bobbi Rebell:
Which has a lot of sugar.

Kara Goldin:
Which has a lot of sugar in it. And I said, "Huh," I googled it and saw it was true. And unless he was willing to actually say like, "I've seen the light and I don't want to have sugar anymore and I found Hint," and he's able to tell us why and speak to it, then I just think it's affecting your own brand ultimately, and it will be like he could be ridiculed.

Kara Goldin:
Here a 14-year-old was telling me this, and I went back to this guy's agent and I said, "I have to tell you the story." And I told him what my daughter had said and he said, "Well, no matter where this conversation goes, could I please hire your daughter because she really understands this stuff?" So being careful about where you're taking an investment.

“Gone are the days where you can pay a celebrity to do an endorsement and throw it up on a billboard and people actually believe it”

Kara’s Money Lesson:

Kara Goldin:
I think the big takeaway is know where your money is coming from and how it could ultimately affect you down the road.

“Know where your money is coming from and how it could ultimately affect you down the road”

Kara’s Money Tip:

Bobbi Rebell:
So for your everyday money tip, you have some advice of some basically free or almost free things that people can do and get discounts on right at their own company that many people don't even pay attention to.

Kara Goldin:
Yeah. So it's the beginning of the year and, maybe you're looking at a new job opportunity. Definitely look for jobs that have equity potential because that's ownership in a company, that's almost free money to have in addition to your salary. So definitely look for opportunities like that. But if you're also in a company that does not offer equity, there's often stock incentive plans at discounted rates that you can join onto and participate in.

Kara Goldin:
And then in addition to that, there's all kinds of benefits internally, that just makes sure that you know about those things at the beginning of the year so that you're not stuck at the end of the year realizing that you left a bunch of money on the table.

“John Legend, every time he is playing, he has a bottle of Hint on stage with him and people always say, How do you get John to do that? I’m like, I don’t. John just bring it up there because he loves our product. ”

Bobbi’s Financial grownup tips:

Financial grownup tip number one:

Has to do with taking money from investors or for just any reason from somebody where you need cash. Money has strings. That's why you pay interest to banks. They want something which they should get because they're lending you or giving you the money.

When you take money from someone or an entity, think about their angle. Are they giving you money to help you and/or what you are building, or do they have maybe an ulterior motive that you may not be in alignment with? Could they become a liability because you're affiliating with them, and depending on the terms, they could have a lot to say about the future of wherever that money is going.

Financial grownup tip number two:

There's a lot more to compensation than just the cash in your paycheck or from a client paying their bill. As Kara recommended, don't leave money on the table or wherever. Go read your HR website in full. It may not be boring and maybe kind of interesting.

Maybe take notes if you aren't going to do the things now, or if you are self-employed or a freelancer, read up on the tax code. Yeah, the tax code and what you can do to maximize benefits you may not even realize you were entitled to.

Look into groups that you can align with to get benefits. As an example, here in New York City, we have TDF, that stands for Theater Development Fund, and you can join if you fit a number of categories, one of which is freelancer, and that means you can get tickets for Broadway shows for as much as 70% off. That's a benefit, much like you would get when you work for a company. You also can get free membership, for example, to cultural institutions like museums by getting a New York City ID. So check what's available in your city.

Episode Links:

• Kara's website - www.drinkhint.com
  
  

Follow Kara!

• Instagram - @hint

• Twitter - @hint

• Facebook - @hint

• Pinterest - @hintwater
  
  

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

David Stein shares a sneak peak of the investing strategies from his new book, including how to differentiate between investing, speculating and gambling. He also discusses why you need to know who is on the other side of a trade, and the key factors that will make an investment profitable. 

3 Best Investing Tips

1. Know if a financial opportunity is investing, speculating or gambling

2. Know who is on the other side of the trade

3. Know what it takes to be successful

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• David’s website - moneyfortherestofus.com

• David’s book Money For The Rest Of Us

Follow David!

• Instagram - @moneyfortherestofus

• Facebook - @moneyfortherestofus

• Twitter - @jdstein

• YouTube - @MoneyFortheRestofUs

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Ghost writer Stephanie Krikorian trusted a financial planner with her investments after a big layoff a decade ago. But years later discovered blind trust was costing her, and learned to read the paperwork, and take grownup ownership of her money strategy.  

Stephanie's money story:

Steph Krikorian:
So, basically, I get laid off and I did two quick things. I refinanced while I still had a paycheck coming in, because rates were down and they hadn't been for awhile. I thought that was a smart thing to do. Secondly, I went to this financial planner and merged several 401ks, because I had been at several jobs and never really paid much attention to it. I always put in the max that I could, et cetera. But I thought, "This will help me move it, and then I can focus on finding a job or starting a business, whichever I'm going to do."

Steph Krikorian:
I remember meeting with this financial planner and asking a very specific question, "How are you paid?" My understanding when I left that meeting, and I interview people for a living, so I feel fairly confident I was given a certain answer and didn't make that mistake, but maybe I did, my understanding was the payment for the financial planner was based on money I made, so that if I made 10%, the financial planner was paid a percentage of that. So, I do all these things, and I am on my own little austerity program. I'm doing a single pump of shampoo. You can read about all the crazy things I did to not waste money while I was trying to, you know, make sure I didn't overspend. ,I was trying to stay on my budget. I invested. I knew I had to save. Even when there was no money coming in, even though I cut everything else out, I scraped together a certain amount of money.

Steph Krikorian:
So, in the meantime, I start going on the Zen Bender, because I start reading self-help books. I've reinvented myself. I start reading self-help books. I start getting obsessed-

Bobbi Rebell:
This is all because you're ghostwriting a lot of them too, so you're really immersing yourself in your material.

Steph Krikorian:
That's how it started. I really was immersing myself in the material, because everybody has a book idea, and then they say, "Oh, it's like the Suze Orman of such and such or the Marie Kondo of such and such." So, I was reading for research, but as I read, I also got a little obsessed, because I said, "Oh my God. There's all these fixes out there. I must have all these holes in my life to fill. I'm single. I'm thick around the middle, because everyone wants to lose a few pounds. I'm trying to figure out my career." So, I started grasping at all these things a little more than necessary, as per the research.

Steph Krikorian:
So, I take my eye off the ball of what I think I had set up with the financial planner, and I spend hoards of money on Reiki, and rainbow healers, and dating coaches. You know, I could've basically probably gone to law school instead and done something productive. But all of this time I think, "You know, I've made my budget. I'm following the rules. I'm being careful." But somewhere in all that mishmash, kind of the point of the Zen Bender was I lost a little bit of confidence. I stopped trusting my gut and I kind of took my eye off the ball of the important things and ceded a lot of power to these ... you know, this dating coach who's telling me, "You've got to wear high heels and have shiny hair in order to find a husband, because he'll think you're fertile, and he'll want to marry you."

Bobbi Rebell:
Right. And probably very expensive heels too.

Steph Krikorian:
[inaudible 00:06:24] I got $200 a pop, but if you do five, then of course X,Y,Z is going to happen. The doors will open up. I had started treating my business like a business. Even though it's writing, I formed an LLC. I have a lawyer. I outsource things like copy editing, because I wanted to only do the work that was mission-critical. So, I was making enough money. It wasn't like I was on my credit card doing this stuff. You know? There were lean years the first couple of years. Then I started getting on my feet and I started making enough money.

Steph Krikorian:
Somewhere in there I have a call from my financial planner. Also, in fairness, if I step back and look at it, she gave me a couple of pieces of advice which were, "Sell all your stock from your first job," which was General Electric stock, which at the time was not a good suggestion, and, "Dump this apartment, even at a loss." I disregarded both pieces of advice. I was not going to dump that apartment at a loss. I was going to make my payments, and I was going to save it, that investment. So, I didn't take that warning sign, you know? That should have made me a little nervous, and it didn't, because I knew better. I'd worked in financial news, like you, and I knew that wasn't right. Every year I'm putting together the maximum I can scrape in and put in, but nothing's really moving in the fund. I'm in one of those funds as you age, you know, with the term and the end.

Bobbi Rebell:
The target date fund, which sometimes have double fees. Sometimes those can be very expensive.

Steph Krikorian:
Right. It didn't seem to be doing a lot, and I thought, "Oh, it must just be the time, you know. Whatever." So, we have this call and she suggests, since I've reached a certain milestone, she explains there's this, you know, almost like a fund of funds with these various ETFs in the same thing. It sort of ages as you go and it's really something to consider. I said, "Okay. Great. I guess so. Sure." She said, "And the fee is so much less. It's almost half,| or whatever. I say, "Oh, what's the fee been generally, because it shouldn't ... you know, we haven't made a lot of money, so it couldn't possibly be very high." She tells me the percentage, and I do the math, and I get furious.

Steph Krikorian:
I'm like, "Wait a minute. You're charging more out of my fund than I'm depositing every year. You should have seen that." You know, she said, "Well, I don't keep track of who's putting in more or who's not." I'm like, "That's your single job. That's like your only job, to be ... Maybe you should've stopped and said, 'Hey. I don't think you need to be in here. Just go to Fidelity and buy a fund.'" I was mad at her, but honestly I was more mad at myself, because the one thing I probably should have spent the time on was understanding what was going on there. But I got so lost in the haze of all the chaos and life change that was happening, that I trusted the professional to handle it, and I don't think ... She didn't do anything negligent or anything like that. She did what she told me she would do. It's just I didn't double check. I think you have to stay on top of these things, because the single most important thing is your money, period. It really is.

“Nobody reads the fine print. So you have to do your own annual or semi-annual check in and now I do. I check very rigorously all my financial statements. ”

Stephanie’s money lesson:

Steph Krikorian:
Double check, double check, double check, and then quarterly, when you have those check-ins, check, and maybe you're smarter than the experts. Maybe if you're in a single fund, investigate the other ways to invest in that single fund, so that you don't pay the load that you're paying a financial planner,` who has much wealthier clients to make money off of.

Bobbi Rebell:
Was she a fiduciary? Do you know? Was she a CFP? Was she a fiduciary?

Steph Krikorian:
Yup. Mm-hmm (affirmative).

Bobbi Rebell:
Really?

Steph Krikorian:
Yeah. It was a big firm and all. She wasn't doing anything wrong. She did her job.

Bobbi Rebell:
And she informed you. You just didn't hear I guess is what you're saying.

Steph Krikorian:
I misunderstood at the beginning and I was an early client.

Bobbi Rebell:
You're a financial journalist.

Steph Krikorian:
I know.

Bobbi Rebell:
Oh my goodness, Stephanie. What hope is there for everybody else?

Steph Krikorian:
I know, and I wonder. I was an early client of hers, and she was just starting out. I liked her, because she was woman and she was new, and people were giving me a chance, and I gave her a chance. I still don't regret that, but I think, you know, these things aren't transparent. You can't tell how much you pay. In fairness to anybody, it's hard to tell what percentage you're paying in these things. So, I think you have to ask those questions regularly, because things also change, and nobody reads the fine print. So, you have to do your own annual or semi-annual check-in, and now I do. I check very rigorously all my financial statements. I check my bank account to see ... You know, my bank account got hacked. If I didn't check as frequently as I did, I would never have known. So, you-

Bobbi Rebell:
Oh my goodness.

Steph Krikorian:
It did. Yeah. They had my name. They had my bank account. Must've been off a piece of paper or a bill. They were trying to get in there. They didn't get anything. But, so, you have to always check. Nothing to do with your money should ever be on autopilot, even paying your bills. You know, you can miss a bill, because autopilot is not the way to go, and that's for your financial planning and your daily accounts. You got to keep a tally.

“Walking solves all my problems… It helps creatively, it helps anxiety.. and saves some money. ”

Stephanie's everyday money tip:

Steph Krikorian:
So, you can get really caught up into these things. The average price for any of these sessions is $200. It's very easy to get-

Bobbi Rebell:
For what? I'm sorry. $200 for what?

Steph Krikorian:
Like Reiki, the astrologist, acupuncture. $200 seems to be the going rate of 2019, and buying five packs is very easy to get caught up. I would say this. Try anything, because there's a placebo effect or you find it inspiring. Try anything once. Don't buy the five packs. Just try it and see, and then step away and think of it. Don't get caught up in it. But more importantly, what I found, after all of the sessions, and all of the coaches, and thousands of dollars on a dating coach, I'm still single.

Steph Krikorian:
All the diets I tried and paid for and I think of how much per pound I've spent trying to lose the same 5, 10 pounds. Go for a walk, and then go for another walk, and then walk for more, longer, longer, longer. Walking solves all my problems, and it took me ... I knew that at the beginning, and then I didn't figure it out until the end, but it helps creatively. It helps anxiety. It does the same trick as some of this other stuff does, and it helps you work out, and it's good for your health, and so do that. That's my suggestion. Save some money. Do everything that you want to do, but just once in a while. Don't go on a Zen Bender, like I did, and hit it all hard, all at once, all the time.

Bobbi Rebell:
Amazing advice, and it's so true about walking. I get all my best ideas when I'm walking. It's also a great way to socialize, instead of going somewhere and spending money on food that will cost you money and weight.

Steph Krikorian:
What was the scariest thing to write? Oh, a lot of it was scary. It set out to be a book on humor, you know, a humor book on all these crazy things I tried, and then as I wrote it, I'm like thinking, "Well, why did I do that?" I think a couple of things, quickly, how much weight has held me back in life. You know, we all wish we were a little thinner I think. I don't know. I can't speak for everybody.

Bobbi Rebell:
Me.

Steph Krikorian:
I think-

Bobbi Rebell:
I'm raising my hand.

Steph Krikorian:
Exactly. And we all wish that we could drop a few pounds, and I spent a little bit too much time obsessing about that. That was sort of disappointing, and I was surprised I was able to put that on the page, because I really don't like to talk about it. I think being single, you know, I kind of likened the dating at ... I'm 50 now, but this whole book took place in my 40s. It's like shopping at Marshall's or T.J.Maxx. Everything is picked over. It's like seconds right now. So, that was a lot for me to talk about. You know, I had a hard time with that.

Steph Krikorian:
The realization I came to through writing and through discussing it is that after doing the Marie Kondo, I Marie Kondo'd, the living crap out of my house, including my freezer, did the doors open up? I don't know, but I learned to say no to things that didn't bring me joy. I don't think that was her intent in the book. I think that was, as interesting as ... It wasn't a hard to write about that, but it was an interesting learning experience for me that that takeaway kind of came through the process of trying to be funny about folding my socks, rolling my socks a certain way, that all of a sudden I realized, wow, I have a hard time saying no to things. Now, I'm a little better at it.

Bobbi Rebell:
We're all working on that. I think that's a big theme these days is sometimes it's okay to just decline an invitation, even if you don't have a conflict. Just say, "I'm sorry. I can't make it," and don't elaborate.

Steph Krikorian:
Exactly.

“After doing the Marie Kondo..  I learned to say no to things that didn’t bring me joy.. that takeaway kind of came through the process of rolling my socks a certain way that I realized I have a hard time saying no to things.”

Bobbi’s Financial grownup tips:

Financial grownup tip number one.:

Buy what you want if you want to be trying things. That's always all good. But when Stephanie talks about buying the five packs, that applies to pretty much any upsell that you get in life. Yes. You do get a better price per item, but you also get more items than you want or need.

Financial grownup tip number two:

If you aren't sure that you understand how someone controlling your money gets paid, keep asking until you are beyond 100% sure. Stephanie is educated and smart and was literally writing about money for her job, but she made assumptions that were not correct.

As a financial grownup, I love that she takes ownership that maybe she didn't understand what she thought she did. It can happen to any of us, if it can happen to Stephanie. Read, and reread, and then, as Stephanie recommends, go do regular check-ins, as she now does, and of course be careful with automation. It is a great tool for regular bills and such, but that doesn't mean you shouldn't be checking as well. How are you doing on this front? Do you understand how people or companies that hold your money ore paid? Is free really free if there are maybe commissions or fees in there that you may not know about. Maybe they're disclosed in very tiny print, because if something is truly free, well, then how is the company making money? You need to ask what is going on on the other side.

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• Stephanie’s website http://stephaniekrikorian.com/

• Stephanie’s book ZenBender

Follow Stephanie!

• Instagram - @stephiekrik

• Facebook - @skrikorian

• Twitter - @stephiekrik

• LinkedIn - @stephaniekrikorian

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Broke Millennial’s Erin Lowry joins Bobbi with 3 specific things you can do today to upgrade your investing strategy, along with her take on how to be a successful investor.  For example: How much should you be paying for your investments? How long should you set it and forget it- when do you check in on your investments? What is an investment audit? Are all index funds the same? Plus a preview of her new book “Broke Millennial Takes on Investing’ . How to tell if your goals are in line with the investment choices you are making? And what to do if you don’t understand an investment term but don’t want to ask. 

Here are the 3 things you must know about actionable investing tips

• Increase contributions in small increments

• Pay attention to expense ratios- they matter so much

• write down goals and check in once a year

Episode Links:

• Erin's new book Broke Millennial Takes On Investing: A Beginner's Guide to Leveling Up Your Money

• Erin's first book Broke Millennial: Stop Scraping By and Get Your Financial Life Together

• Jill Schlesinger's Financial Grownup episode

Check out Erin's website -

www.BrokeMillennial.com

Follow Erin!

• Instagram - @BrokeMillennialBlog

• Pinterest - @BrokeMillennial

• Twitter - @BrokeMillennial

• Facebook - @BrokeMillennial

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Steph Paternot make a virtual fortune when the internet startup he co-founded in college, TheGlobe.com set records on its first trading day. But he and his company paid the price when his personal brand image as a brash young hard- partying entrepreneur pulled attention away from the business fundamentals. 

In Stephan's money story you will learn:

• Why it may not be a good idea to dance on tables during an interview

• Sometimes a lot of publicity isn't always the best publicity

• The documentary that CNN did on him that he and his company ended up paying the price for

In Stephan’s money lesson you will learn:

• Why you want to be careful not to overdramatize your story

• The importance of staying focused on your business

In Stephan's everyday money tip you will learn:

• Why you don't want to fall into the FOMO mentally when it comes to investing

In My Take you will learn:

• The reason that the expression "Dance like no one is watching" doesn't really work in this day and age

• Why it's so important to get back up after you fail

Check out Stephan's website -

• Slated

Follow Stephan!

• Instagram @stephanpaternot

• LinkedIn @stephanpaternot

• Twitter @stephanpaternot

• Facebook

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Steph Paternot:
The cost to me, my personal brand. The cost to the Globe brand was, "Oh I see, we got a couple crazy dotcom CEOs. We maybe shouldn't trust them. You know, maybe they're too crazy."

Bobbi Rebell:
You're listening to Financial Grownup, with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. You know what, being a grown up is really hard, especially when it comes to money. But it's okay, we're gonna get there together. I'm gonna bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey Financial Grownup friends, how much thought do you give to your personal brand? To the images that you post on social media, or that are posted about you, with you in them, that you are tagged in? Do you think it impacts your career, or your future career, your business if you're an entrepreneur, your life? What would it have been like if social media weren't even around yet, and yet you were the one creating social media? It's very meta, but so is this whole interview, because I actually interviewed our guest who was the CEO of a company called theGlobe.com, the co-founder Steph Paternot back in the dotcom boom and bust.

Bobbi Rebell:
And I remember all the buzz that he got, it wasn't always focused on his company, a lot of it was on his personal life, on his clubbing, and even what he wore when he was out of the clubs. Kind of like many young adults who are in their 20s, that was a thing that people were doing at the time, he was quite normal, except most of those other 20 somethings, I'd say pretty much all of those other 20 somethings, were not worth close to $100 million on paper.

Bobbi Rebell:
Welcome everyone. If you are new, so glad you are joining us. We talk to high achievers here on the Financial Grownup podcast, they share unique money stories, and how we can learn from them, and also some every day money tips. Let's get to Steph Paternot, and the time that he and his co-founder, Todd Krizelman, were literally in college, and it should be noted that they did not drop out by the way, while they were building their company, theGlobe.com. Now they stayed in college specifically because it wasn't so clear that this internet was gonna be a thing, Steph actually said that. He really wasn't sure that the internet would be a thing that would actually be a thing.

Bobbi Rebell:
Alright, stay to the end to hear more about what Steph is up to now, he is disrupting a new industry, and I think you're gonna be very interested. Here is Steph Paternot. Hey Steph Paternot, you're a financial grownup, welcome to the podcast.

Steph Paternot:
Good to be here.

Bobbi Rebell:
I just finished reading the re-released, new and improved, version of your book, A Very Public Offering: The Story of Theglobe.com and the First Internet Revolution, it was a total page turner, and I'm glad it got re-released, in large part because of a new series that features you, and someone playing the part of you which we'll talk about, it's a little bit weird, National Geographic series, Valley of the Boom, which I am truly enjoying. So welcome.

Steph Paternot:
Thank you.

Bobbi Rebell:
By the way, what was it like when you found out that they were casting someone to play you? Is that weird?

Steph Paternot:
Oh it was weird. I was shocked, because they had already engaged with me to come and participate in their documentary interview, and I'd already put in hours of being interviewed. In my mind it was nothing more than an expanded sort of news segment, or a documentary about the past. Since my current company, Slated, is in the film industry, I have a lot of film industry contacts, and the last thing I expected was to hear from film industry friends who were like, "Hey Steph, I just got this casting notice," I have friends who are casting directors and actors. Both parties were getting in touch with me saying, "Oh yeah so they're looking for a young, charismatic, actor to play a Steph Paternot, and another to play Mark Andreason, and a Todd Krizelman." And that's when I realized, "Oh my god I had just been pulled into something that I had no idea about."

Bobbi Rebell:
I gotta tell you Steph, your story doesn't need a whole lot of embellishment. And I'm excited about the money story that you're gonna share, because it has to do with personal branding, and the impact that can have on your financial success, or failure, of your company. And this all happened before social media was a thing. I mean you guys were inventing social media, and yet, this is kinda meta stuff I think. Tell us your money story.

Steph Paternot:
CNN decided to do a documentary on us, where they wanted to follow us, and see what the life was of a public company, dotcom CEO who's 24. And they followed Todd out to the Hamptons, where he had organized an impromptu badminton game, and a barbecue, and it was all very quaint. And then I decided, well I'll go show them what I've been doing when I need to let off steam," and that is to go clubbing, and why don't I kick it up a notch, and for once I'll wear these crazy vinyl black pants I bought, that'll make the story sexier.

Steph Paternot:
They also recorded me at my home, and one of the producers when I was off camera had asked me like, "Oh my gosh, so are you ready to live it up Steph now? I mean now that you're a billionaire are you ready to live it up?" And being that I'd grown up in England and I have a very sarcastic sense of humor, I just played along and said, "Oh yeah, absolutely, I'm ready to live a disgusting and frivolous lifestyle. That's the idea right?" And the filmed me going out to a nightclub and dancing on the tables. And I made sure really sort of to give them exactly the visual story I knew that would play well, and would be what their audience wants to believe about these dotcom days, and their juxtaposition of me dancing on the tables with this audio clip of me talking about a disgusting and frivolous lifestyle, they played that on CNN.

Steph Paternot:
Then they put that all summer long, it kept playing over and over as the hot dotcom-

Bobbi Rebell:
Oh my.

Steph Paternot:
I got so much [inaudible 00:00:00] from so many people, including my partner saying, "Why would you say that? Why would you do that." I was like, "Look this is all part of building the brand of the company, and living the life that they want to imagine we live." And by the way, not for nothing, but since this has been airing we've had tens of thousands more users sign up to our site. But the cost to me, my personal brand. The cost to the Globe brand was, "Oh I see, we've got a couple crazy dotcom CEOs, we maybe shouldn't trust them." People love to look for reasons when something isn't going well, of why it's not going well. And if you give the media, or if you give an audience one reason to dislike you, or to paint you with to say why everything's going badly, then you're doing yourself a huge disservice.

Bobbi Rebell:
So Steph what is the takeaway for our listeners?

Steph Paternot:
Be careful of taking your story, or over selling, or over dramatizing, or doing something like what I did, where you gave them a cool visual and a ridiculous piece of audio. And you're giving them something they can hit you on the head with later.

Bobbi Rebell:
And do you feel it hurt your finances? Did it hurt your ability to go back for more money, and other things? Did it hurt the image? It seems like it helped to drive users to your website, but there's two sides of the business that were going on.

Steph Paternot:
Yeah, so the truth is, is that if your business fails it's not because you once wore plastic pants on a T.V. show. If your business fails, that's what people will say, because it's just easy to paint people with ... the simplest character assassination is what people like to use. But the truth is, is if your business is failing, it's usually because either your customers aren't satisfied by the product, or your advertisers are fleeing, or there's not enough revenue in the market to cover the costs of your business and your infrastructure. So the reasons theGlobe failed, ultimately, have very little to do with one particular interview segment. That just simply gave people ammunition to become haters, and troll us.

Steph Paternot:
There's so many other factors that can bring down your business. I think the takeaway her is, stay focused on your business.

Bobbi Rebell:
For your everyday money tip, you wanted to talk about an acronym that I don't know even existed back in the day, FOMO, fear of missing out.

Steph Paternot:
FOMO, I think the term got coined in the late 90s, the fear of missing out, meant that you're operating often from a place of fear. If you're seeing everyone get rich quick because they're investing in dotcoms, well then you're gonna be apt to wanna quickly invest in anything with a dotcom as well, and you're gonna throw your money at a bunch of dotcom stuff. And for a while it's probably gonna grow, and you're gonna feel okay, until you realize that you had no clue what you were investing in. And when the market craps out, you go down with it. So you don't wanna invest ever because you're seeing everyone else getting rich from a particular area.

Steph Paternot:
By the way, that just happened in 2017 with the crypto space, right. Everyone was getting into ICOs, everyone was operating from a place of fear, if you don't invest you're gonna be poor, you gotta invest.

Bobbi Rebell:
Your latest venture, Slated, tell us more about that and the other projects that you have on deck.

Steph Paternot:
I decided every movie getting made shouldn't be a miracle. There should be much more a method to the madness of filmmaking. And there's probably a much more intelligent way that people in this industry should be able to find great projects, assemble teams, find financing, and execute on their vision. And I saw this occurring in the tech space, with marketplaces like AngelList, which were making it way easier for anyone to set up a startup, find talent, find financing, discover what the growth metrics were that were important, and really grow a successful business.

Steph Paternot:
And so we took the model of AngelList, we reinvented it for the film industry, and now Slated is the leading on-line film finance marketplace. Half of all the movies that have been nominated for Academy awards the last few years are made by Slated producers, directors, writers. And we're just increasingly getting those successful filmmakers to put their next films on Slated, and getting those financed. So it took me a long time to put my CEO hat back on, and to find my passions that married film, technology, the reinvention of money on-line, and marry those all together, and really take a shot again at building a company.

Bobbi Rebell:
Well congratulations on your success throughout the decades, because you really have had such an incredible run, and you're still just beginning with new projects. Where can people find out more?

Steph Paternot:
They can find me on Twitter, @stephanpaternot, or in Instagram @stephanpaternot, or on Facebook as Stephan Paternot.

Bobbi Rebell:
If only it was at theGlobe.com, oh what could have been Steph.

Steph Paternot:
What could've been, yep.

Bobbi Rebell:
But thank you so much, this was great.

Steph Paternot:
Thanks Bobbi.

Bobbi Rebell:
What an amazing story. Financial Grownup tip number one, you know that expression, "Dance like no one is watching." So freeing, so empowering, so not realistic in this day and age, because you know everyone's watching. Unfortunately you have to live like someone is watching. Like it or not, the lines are blurring between our work and personal, and something you think you do only amongst friends could be public faster than you can click post. Act appropriate. If you have a finsta, that's a fake Instagram, I get it. Just remember, it's still out there, and you just never know.

Bobbi Rebell:
Financial Grownup tip number two, if you fail, get up. Steph was down, ooh $100 million, yes it was all on paper, but it sure felt real to him. He has done so much since those days, and because he kept strong relationships with the investors that believed in him, he was able to start new businesses, new investments, and have new success. Keep an eye on Steph, and his film finance business Slated, I expect to continue to see big things, lots of disruption happening in that industry.

Bobbi Rebell:
Thank you for all of your support, of not just Financial Grownup, but my new podcast, Money in the Morning with Joe Saul-Sehy of Stacking Benjamins fame. Truly appreciate if you tell your friends, and subscribe to both. And big thanks to Steph Paternot for helping us all get one step close to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbie Rebell is edited and produced by Steve Stewart and is a BRK Media production.

When financial advisor, podcast host and author Linda P Jones started trying to build wealth- she was not happy with the investment returns she was getting. So she hit the books and the lessons she learned added up to a $2 million bank account by age 39.  

In Linda's money story you will learn:

• Exactly how your ability to become a wealth heiress is already within you- and how you can make it a reality.

• The book her father gave her that changed her mindset as a young child

• Exactly how to emulate the strategy she has used of finding role models and learning their steps to success.

• How she made $2 million by the age of 39

In Linda’s money lesson you will learn:

• Why saving can be detrimental to building wealth.

• The most important indicator to watch when you are investing.

In Linda's everyday money tip you will learn:

• Why she focuses more on what she does with her money than how much she makes.

In My Take you will learn:

• The one thing you can do to make sure you don't hold yourself back, even if you are in a job that seems hopeless.

• The benefits of doing an end-of-year assessment of where your money actually is

Episode Links:

• Check out Linda's website - www.lindapjones.com

• Link to her book on Amazon - You're Already a Wealth Heiress

• Linda's Be Wealthy and Smart podcast

• Link to Tony Robbins book Awaken the Giant Within

• Link to Think and Grow Rich

Follow Linda!

• Instagram

• Linked In

• Twitter

• Facebook

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Linda P Jones:
The first person would have $48,000. The second person would have over a million dollars. Yet, they both earned the same amount of money. So it's really not about how much money you make. It's about making the right choices.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, financial grownups. Okay, saving money, absolutely important. Key advice this holiday season, my friends, but you can't stop there. As you heard from our guest, financial advisor, podcast host, and author, Linda P. Jones, because, as she tells her listeners on her podcast, Be Wealthy and Smart, and readers of her book, You Are Already a Wealth Heiress, you need that compounding. In other words, you need to invest it, and you need to be smart about it.

Bobbi Rebell:
And by the way, happy holidays to everyone, whatever holidays you celebrate, even if that holiday happens to be just taking a break from work around New Year's. I want to thank everyone for their support of the show. It is hard to believe it's been almost a year, and if you like the show, let me thank you. If you have a minute, post a screenshot on social media and tag me so I can do so. And if you are not already, please remember to subscribe, and thanks to everyone that leaves reviews as well. They are so meaningful to me and really the only payment that I ask if you enjoy the show. And with that, I want to share with you guys a gift from Linda P. Jones, this episode where she shares her journey to becoming a wealth heiress and how we can all create our own fortunes. I adore her, and I know you will too. Here is Linda P. Jones.

Bobbi Rebell:
Hey, Linda P. Jones. You're a financial grownup. Welcome to the podcast.

Linda P Jones:
Thanks, Bobbi. I'm so excited to be here.

Bobbi Rebell:
Many of our listeners know you as the host of the podcast Be Wealthy and Smart, and more of them are getting to know you as the author of You're Already a Wealth Heiress, Now Think and Act like One, Six Practical Steps to Make it a Reality Now. The good news is it's selling really well. The bad news is it's sold out and on back order. Linda, what is going on?

Linda P Jones:
Well, it got a lot of popularity and is resonating with people. They love the idea that their ability for wealth is already within them, just like the small seed of a tree can grow to be a very large tree. It's already within that seed. It's a law of nature. And so I make that point that women can go from nothing to wealth, and I have lots of stories in the book about that. So that's really what I believed is that it's already within you.

Bobbi Rebell:
I love that, and it's so perfect that you became a successful author among your many accomplishments, which we'll talk about later, but a lot of this came from a book that your dad gave you when you were only 10 years old. Tell us your money story.

Linda P Jones:
Yeah, so my dad handed me a copy of Think and Grow Rich when I was 10, and I was already interested in financial things. And he handed me that book, and it really, Bobbie, set me off on a different course because a lot of that book is about mindset and thinking big and thinking positively and affirmations, a lot of mindset. And so it really started me in that direction, but it was really when we would get in the boat and go around the island where I grew up, Mercer Island near Seattle, we would look at these huge homes along the waterfront and say, "Look at that house. I want to live in that house. Oh my gosh. Look at that mansion." And we'd say, "How do people get rich? How did these people be able to afford this kind of a home, and how does that happen?" And it became my life's purpose to really study, "What are the steps to wealth? How did this happen?"

Linda P Jones:
I read all these autobiographies and biographies of millionaires, studying it all, and then-

Bobbi Rebell:
Like who? What other books did you read?

Linda P Jones:
Oh, everything from I mean way back to old things, like Earl Nightingale. I don't know if you remember these really old classics, way back, that came out of Think and Grow Rich, about Carnegie and Rockefeller and Aristotle Onassis. A lot of the people that were mentioned in that book, I actually went and did some more research on. Benjamin Franklin even. I mean, I went way back, and then I would also cover some of the people of the day. But I really just wanted to see what were the common points of those people, and that's when I come up with the six steps to wealth, and that's actually when I started following them and that is what enabled me to make my $2 million at age 39.

Bobbi Rebell:
How did you make $2 million by age 39?

Linda P Jones:
I worked on Wall Street for a long time. After I graduated in business, I went into working for a Wall Street firm and represented investment firms, money managers. I wasn't a financial advisor. I did get my CFP and have had it all along, but I decided I didn't want to work with individual clients. I wanted to work with the people who actually invested the money and, again, find out what are they doing to be successful making this money grow? I realized my money wasn't compounding fast enough.

Linda P Jones:
The mutual funds were working fine. I started investing in real estate and got my compounding rate up to about 15% a year buying real estate with partners and doing flips, and this is years ago. This is a long time ago. That market eventually dried up because a lot of that came out of a banking crisis, and when the economy recovered, a lot of the opportunities to buy low really disappeared. And so I thought, "Okay, now what am I going to do because this is ending, and I need to find something else?"

Linda P Jones:
Well, back to the stock market. It started going up. In a particular year, it went up about 30%, and I thought, "Well, gosh, no flipping houses, no dealing with contractors, realtors, paying commissions, cleaning toilets, anything like that. That sounds like it could be a much better way to invest." I thought, "Well, maybe I can learn how to invest in stocks." So I got this book called How to Make Money in Stocks by William J. O'Neil. Because of my background in the financial world already, I had a lot of knowledge to build on, and I was able to teach myself through trial and error how to invest in individual stocks, and I was investing in a time that was the technology time, technology bubble, internet bubble, what I call bubbles and cycles where you can really find where is the fast compounding place of the particular day, of a particular year, or few years-

Bobbi Rebell:
So you were trading? You were really trading?

Linda P Jones:
I was not trading, actually. I was buying and holding, but I was identifying companies that would be the winners of the future and identifying them pretty early on.

Bobbi Rebell:
So doing a lot of individual stock research.

Linda P Jones:
Correct. Yes. And so that is how I grew my investment account to $2 million.

Bobbi Rebell:
Well, congratulations, and here you are now sharing that knowledge with so many people. What is the takeaway from this for our listeners?

Linda P Jones:
Well, I think you have to start getting obsessed with compounding. I think a lot of financial experts are barking up the wrong tree in a way because they're very focused on being frugal, and they're trying to save their way to wealth. And that's very difficult to do because you have to make a lot of money in order to be able to save enough to be financially independent. The reality is most people are going to become financial independent through compounding and through their investments. And so if you get really good at investing and get really focused on your compounding rate, that's going to serve you much better than trying to save a few pennies here or there, in my opinion.

Bobbi Rebell:
And that brings us into your everyday money tip.

Linda P Jones:
Yeah, so my everyday money tip is that it doesn't matter how much you're making as much as it matters what you do with your money, the decisions that you make, the way that you invest your money. And let me give you an example, Bobbi. So let's say there's two people, and they each earn $40,000 a year, which by today's standards is an average to modest income. But let's say they make very different choices with their money. One person saves the average savings rate in the US, which is 2.8%. That's $1,120 a year for a total of $33,600 saved over 30 years. If they put that into their bank account and earn 2% annually over 30 years, their lifetime, let's say, their money will grow to about $48,000.

Linda P Jones:
Let's say the other person earning $40,000 a year is a better saver. They save $5,500 a year, which is the maximum you're allowed to put into your IRA if you're under age 50. You can save more if you're over 50. And they earn 10% a year in a long-term stock market portfolio, and they're able to do that for 30 years. That person's money will grow to over a million dollars.

Linda P Jones:
So, to summarize, the first person would have $48,000. The second person would have over a million dollars. Yet, they both earned the same amount of money. So it's really not about how much money you make. It's about making the right choices, decisions, and investing well so that you can achieve financial freedom.

Bobbi Rebell:
Right. The ultimate mistake that people make is they save money rather than invest it. If you have it, once you have your emergency fund, it's really important that it not just sit in a savings account because you're waiting for, for example, the right time to invest it or something like that. It's a great point that you make. And you make a lot of great points like that in your book. So let's talk about your book. It has a fabulous title. You Are Already a Wealth Heiress. I feel better just hearing that, Linda.

Linda P Jones:
Well, you are already a wealth heiress. It's already within you, as I said, and you're already the bright, successful, confident person. There's one within you. You don't have to have a brain transplant. You don't have to have some magic spell put upon you. It's already within you, just like that little seed grows into a big tree. It's a law of nature. And so in the book, I talk about a woman who was basically destitute in China, no education, was responsible for her family, worked in a factory, made very little money, and eventually became the richest woman in the world. And that was not because some exterior force came and did something to her. That was within her all along. And so I just want to encourage people that you do have financial brilliance within you already. You just have to develop it, learn, get some knowledge, and take action.

Bobbi Rebell:
And you share that three times a week on your podcast, Be Wealthy and Smart, which I am a new fan of and obsessed with. And Linda, your podcast is in 181 countries. You've had more than two million downloads, and now you're expanding into video.

Linda P Jones:
We are. We're doing Wealth Heiress TV on YouTube. There were a lot of people that wanted the video format, and I felt I could reach a completely different audience on video. My Be Wealthy and Smart podcast is also on YouTube, so it plays to both, but I really wanted to have a video component where I could see people, they could see me. I guess I can't see them, but they can see me, and I just felt like we could do some fun things. We could go on trips together. I could take them places with me. I could show them wealth-building ideas in a different way. So it's going to be something that will evolve over time. Right now, I'm in the basics, but I hope to expand it over time.

Bobbi Rebell:
Well, it is all a gift, and thank you so much for all of it. Where can people find you? Give me all your social handles and all that good stuff.

Linda P Jones:
Well, let's see. They can find all of my podcasts at LindaPJones.com/podcasts. They can, of course, find Be Wealthy and Smart on iTunes or Stitcher Radio, wherever podcasts are. They can find my Instagram page, which has wealth tips twice a day at Instagram.com/LindaPJones and as well as Twitter, Linda P. Jones and on Facebook Linda P. Jones fan page.

Bobbi Rebell:
Amazing. You are one busy lady. Thank you for it all, Linda.

Linda P Jones:
Thank you so much, Bobbi.

Bobbi Rebell:
The first thing I want to talk about may catch some of you off guard, and that is Linda's offhand comment, you may have even missed it, about cleaning toilets. Financial grownup tip number one, do not let any job or wherever you start in life hold you back. For those of you who read my book, How to be a Financial Grownup, you may have noticed a story in the book from a guy who also, by the way, contributed the foreword, named Tony Robbins. You know what he did before he was Tony Robbins? Well, he was a janitor. He cleaned toilets. Also, he was broke and from a really dysfunctional family and so on. If Tony Robbins can create his own wealth dynasty, so can you. Go read Linda's book, and while you're at it, check out Awaken the Giant Within. That's one of Tony's books that I love.

Bobbi Rebell:
Financial Grownup tip number two, do an end-of-year assessment of where your money actually is. Sometimes we save it and we forget it, and it's not actually invested in something that is going to grow. Make sure that your money is where you think it is. Sitting in an investment account is not the same as actually being invested in, for example, a stock, a mutual fund, an ETF, whatever is right for you. Make sure it actually got there.

Bobbi Rebell:
Thanks everyone for your time. I value it, and this is why we keep the episodes short. If you value this podcast, please help it grow by doing all the things, rate, review, subscribe, and definitely share it in social media. Be in touch [inaudible 00:14:25] on Instagram. I am @BobbiRebell1 on Twitter @BobbiRebell, and you can always email us your suggestions at hello@financialgrownup.com. That includes guest suggestions. By the way, if you enjoyed this episode with Derek and want to see more people like him, send us some ideas. We'll see what we can do. And of course, tell your friends so we can keep spreading the word about the podcast, and let's all thank Linda P. Jones for such great advice helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stuart and is a BRK Media production.

The College Investor’s Robert Farrington loved his job at Target. He was also well paid. But he loved his family more. So he made the tough decision to leave and focus full-time on the side hustle that was already throwing off even more income. 

In Robert’s money story you will learn:

-The value of time and how Robert made the decision to leave a job he loved in order to spend more time with him family

-How Robert grew his side hustle from no income into his full-time business

-Advice on how to leave a job on great terms

In Robert’s money lesson you will learn:

-His take on the benefits of growing a side hustle

-The specific obstacles Robert prepared for before taking the lead in his business

In Robert’s every day money tip you will learn:

-The truth behind retail shopping myths

-Quick tips on saving money while grocery shopping

-The number one Black Friday tip

Bobbi and Robert also talk about:

-Where the idea for his website started

-His regrets about leaving his job

-The College Investor and the resources offered online

-The College Investor 6 minute audio show on Apple Music

In My Take you will learn

-How to be honest with employers about having a side hustle - while not oversharing

-How spending time with family during the holidays can be more valuable than rushing out for Black Friday Deals

 

EPISODE LINKS:

Follow Robert!!

Instagram @thecollegeinvestor

Youtube @TheCollegeInvestor

Linkedin Robert Farrington

Listen to The College Investor Podcast https://apple.co/2CqMuC3 

Learn more on The College Investor website https://thecollegeinvestor.com/ 

---

Transcription

Robert Farrington:
Am I really able to say that I value the time I spend with my family and stuff when I'm missing Thanksgiving and Christmas and holidays and weekends and not able to go to birthday parties?

Bobbi Rebell:
You're listening to Financial Grownup. With me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, Financial Grownup friends, get ready for an episode not really about money, but about living a rich life with your family. It's about the price of your time and the value of your time, and for many of us, not all time is created equal. Target store manager, Robert Farrington, had the money, but he wanted the time. Not just any time. Nights, weekends, and holidays, specifically, the times that most of us get to be with our families, but in retail, not so much. Fortunately, he had something else going on. More on that in a sec.

Bobbi Rebell:
First, a quick welcome to our new listeners and to our returning ones. If you like the show, take a screen grab, share it on social. Then subscribe so you don't miss any upcoming episodes, and make sure that you have it set in the settings for automatic download. With that, let us get to Robert Farrington's story. He now runs a little site. It's actually a really big deal website called The College Investor. And for you early stage entrepreneurs, it was a side hustle with literally zero income. Yes, zero income, no money coming in for the first two years, but that was a while back. He'll tell you more about it.

Bobbi Rebell:
Now, it is his full-time business and it is growing. You're going to love this story. Here is, the College Investor. It's Robert Farrington.

Bobbi Rebell:
Hey Robert Farrington. You're a financial grownup. Welcome to the podcast.

Robert Farrington:
Hey. Thank you so much for having me. I'm excited to be here.

Bobbi Rebell:
You are ... And this is trademarked, my friends. You are America's student loan debt expert. You're also the founder and editor of The College Investor, so you have a lot of knowledge to share with us.

Robert Farrington:
Whew. You kind of scare me when you say it all, but yeah. I'm excited to share with you.

Bobbi Rebell:
So give us a quick summary of what The College Investor is and then we're going to move into your money story.

Robert Farrington:
Sounds great. So, The College Investor was started by me as a side hustle in college, because I wanted to share my thoughts on how to invest. But everybody that I knew was like, "That's cool Robert, but I have student loans and other things and I just can't get there yet."

Robert Farrington:
So over the last few years, we've kind of incorporated more about getting out of student loan debt, getting out of debt in general, and how to build wealth so you can start investing even in your early 20s, or in college, so that you can build wealth and set those financial footprints in motion for your future.

Bobbi Rebell:
So, this is where it gets really cool and exciting, because you've been working on this for a very long time. You are married. You have two young children, the oldest one going into kindergarten. You were full time at Target until a year ago and this was your side hustle. And then you were able to make the decision to flip the switch and take your side hustle full time. And that's your money story. Tell us more Robert.

Robert Farrington:
Yeah. So about three years ago, I started earning more than my Target job. You know, we were just stashing the money away and didn't really have any plans to leave because you have to understand, I have loved working at Target. It was a great company to work for. I had been there a long time. I was comfortable there. I was probably one of the top performers in my area, so life was really good at Target. But there is one big drawback about working in retail and that is that you have to work nights and weekends, and holidays.

Bobbi Rebell:
Even if you were the manager by then. You were pretty senior.

Robert Farrington:
Right, but I also believe in being a leader, so I would still work my weekends with my team. I would work a night a week with my team and then as the leader, I definitely had to be there on Black Friday and throughout the holiday season. It meant having Thanksgiving lunch at like 12:00 and then going to work at 2:00 in the afternoon on Thanksgiving day, so that we're ready to go when the store opens.

Robert Farrington:
That really became hard as my kids were getting older.

Bobbi Rebell:
Okay, so tell me about the conversation that you had with your wife when this decision was made.

Robert Farrington:
It really was a series of decisions. First off, it was like, this is a cool side hustle. Let's not change anything. And then it was like, wow this is really becoming more of a thing and we can live off this business income on the side. And you don't need to work there. Finally, I really had to think about what we valued as a family. So my wife and I were talking and you hear these things like, "Show me your money and show me your time, and it will tell you what you value." So, am I really able to say that I value the time I spend with my family and stuff, when I'm missing Thanksgiving and Christmas and holidays and weekends, and not able to go to birthday parties.

Robert Farrington:
So, it was really really hard to leave something I was so comfortable with, but at the same time I also wasn't living my truth in that I wasn't necessarily doing exactly what I valued. And we could afford it. I could afford the life I wanted to, and said that I wanted to. And that really was a big part of our conversation with my wife.

Robert Farrington:
The second thing is, is contingency plans. We always had these conversations. I run an online business, so it's like, what happens if the internet goes out tomorrow? Right? Are we going to be financially okay if suddenly there is no income stream. So, it really was about planning and making sure we had enough saved and if the internet did stop tomorrow and I left my day job, would we be okay financially? And we kind of checked all these boxes and once those were all yeses, it was setting a timeline up for when does it make the most sense to leave?

Bobbi Rebell:
They knew about the side hustle right?

Robert Farrington:
It was one of those things. I never hid it, but I was never fully overt about it. It had been on my LinkedIn profile for a decade. My peers, every now and then, I'd get student loan questions from my peers. They'd be like, "I'm trying to pay off my student loans. Can you help me?"

Bobbi Rebell:
Yeah, but did the Target management know that this was producing more income than they were paying you?

Robert Farrington:
I never shared that, so I'm 99% sure that they had no idea. In fact, I know most of them didn't because when I left and afterwards, they had a little going away party for me and like, "We wish you the best of luck. We hope this all works well for you."

Bobbi Rebell:
So they had no idea?

Robert Farrington:
Yeah, and I never hid that. So that's the interesting thing. If no one asked, I was very candid. I've been candid even for the last seven, eight years online. On different podcasts and interviews and stuff, so it's out there.

Bobbi Rebell:
Did they ever think maybe we should pay him more? If he can make more from a blog, maybe we're underpaying him? Was there any kind of conversation like that, ever?

Robert Farrington:
It's hard, because I was extremely well paid. It was a nice six-figure ... I don't think people realize what you make at Target, but I was, with my bonuses and stuff, I was probably making about $180,000/year when I left.

Bobbi Rebell:
Wow. So, let's go back to quitting. So, how did you actually quit?

Robert Farrington:
So, I really did think about this and planned it out. Because I also, like I said, I wanted to leave on really good terms. I didn't want to burn any bridges, so I actually, my wife and I finalized our plans for leaving in February, or March of last year. We said we're going to leave in September. And I thought this was very respectful from the workload that was going on at Target, but it was also enough time that they could have enough leeway to have everything in place before the holiday season.

Robert Farrington:
I decided that we're going to give a month notice, so I actually told my boss in August. And I probably gave about five and a half, six weeks notice. But I was fully ... You hear these horror stories like, if they were going to walk me out that day or something crazy, I was fully prepared to leave that day. But I was going to be very respectful, and so when my boss came in August, I would say she comes like once or twice a month. When she came in, I just pulled her into my office and said, "I have something really important to share with you." She had no idea what was coming. I said, "Hey. So I have some big changes I want to tell you. I am going to be resigning and I'm going to be pursuing my own endeavors outside of Target. Spending more time with my family."

Robert Farrington:
And the look of shock, she actually texted me like four hours later. So I told her at probably 4:00 in the afternoon, so this was like 8:00 at night. She's like, "I cannot believe this. This is crazy. I'm totally shocked." I totally caught her off guard. But I gave them, like I said, almost six weeks notice. So, I felt like I left in the most respectful and terms possible. Which I also think is the best way to possibly leave if you are going to leave.

Bobbi Rebell:
What was the reaction around your store?

Robert Farrington:
Most of them were pretty excited for me. I think all my direct reports actually were much more aware of everything then anybody else above me. And so, it was less of a shock, but same thing. I'm also very diligent in how you let people know, so make sure you have a very strong hierarchy of letting my senior managers know. And then just announcing it downward. Clear communication before I even let them know. So, I don't think I let them know until about a week and a half after I let my boss know. So my boss already had some plans in place, and we were able to share some very specific plans, which I think is really important when you transition in any workplace.

Bobbi Rebell:
Are there things you would do differently, looking back?

Robert Farrington:
I honestly would probably do it sooner. It's one of those things, I was so worried about all these random variables. And I probably gave an extra year or two to Target. And like I said, it's a great company but at the same time, what could I have done in those extra year or two when I could have left longer. That's the only real regret I have.

Bobbi Rebell:
So what is the lesson for our listeners?

Robert Farrington:
I think the big lesson is, if you grow this side hustle with your time and energy outside of work instead of watching TV shows, or doing whatever non-productive things you're probably doing outside of work, you could turn this into a full-time job that you're passionate about, you love, and it works with your schedule. So, I think it's definitely a clear path that you can actually achieve if you want to put the time and effort into it.

Bobbi Rebell:
Alright, let's talk about your everyday money tip. We're going to tap into your knowledge as a retail expert, having seen it all, from the grassroots level. Tell us what people can do to save money and be better shoppers at stores, not necessarily just Target, but stores like Target. What can they know about pricing, about sales, and so on?

Robert Farrington:
Yeah. Let's debunk some of these myths first. So first off, I always love these Buzzfeed articles that come out. What digits are the last ones that you know what the markdowns are?

Robert Farrington:
Well, let's talk a little bit about math. So almost every price in retail ends in 99 cents, right? So, when you mark something down half off, it's always going to end in eight. Because that's just math. And so when you mark it down 75% off, for the third time, or the second markdown, it's going to end in a four. So, these math strategies that they say are secret hacks, is really just the math of the sales. It's true.

Bobbi Rebell:
Yeah.

Robert Farrington:
I think people just need to realize that. I think the best thing ... The other thing that people need to realize is that, almost every store Target included, puts the same things on sale every two weeks. So it just alternates, so if you're a regular grocery shopper, you'll notice this a lot. Especially in food, because one week it'll be Coke on sale, the next week it'll be Pepsi on sale. And then it goes back to Coke on sale. Then it goes back to Pepsi on sale. And it's the same sale. It's just goes alternating every other week. And you see this in almost every major retailer, so one, if you have really strong brand allegiance, align your shopping habits with your sale week and you'll probably find that you're going to get that same sale every time you go in because it will line up with your shopping habits.

Bobbi Rebell:
So you said you always have to work, you've always had to work the holidays and especially Black Friday. What's your number one Black Friday tip?

Robert Farrington:
The number one Black Friday tip is that all the ads come online about a month before Black Friday. So you can plan out all your shopping ahead of time. And you have to realize that the door busters at every store, there's only about 10 to maybe 50 of that item. And so, if there's one thing that you really really really really can't live without, if you're not the first 10 to 50 people in line, you're probably not going to get it. So don't waste your time going out there.

Robert Farrington:
The second thing though, that's really emerged over the last couple years is online shopping. So at the same time, a lot of these companies are trying to compete with each other and they're moving their Black Friday sales online and they're moving them on to the week before Black Friday. So you can get a lot of the same great deals online, but without even going to the store, about a week before you even shop.

Bobbi Rebell:
Let's talk more about what's going on with The College Investor. So this is your full-time passion project, slash income, slash growing company. You've got a whole staff there now. You're managing that now. What are you priorities? Where is your growth going to come from? What can people expect and look forward to there?

Robert Farrington:
So if you want to know anything about getting out of student loan debt, and starting to invest, The College Investor has it for you. We have pretty much every topic around student loan debt covered and you know, sadly as much as I don't want this to be the growing reason for our growth, student loan debt in America is growing and it's such a problem for most people. So we have your answers. We have tools and resources that can help you. If you don't like to read, you can also listen to The College Investor audio show. It's a podcast where we change our written articles into a short digestible audio show for you because I know-

Bobbi Rebell:
You love that. Love short.

Robert Farrington:
Yeah.

Bobbi Rebell:
Yes. I love that.

Robert Farrington:
Short. I mean, I think I beat you because my average show time is like six to eight minutes because we're just talking about the daily article of the day.

Bobbi Rebell:
But that's perfect. That's what people need because everyone's busy. Alright, where can people ... People can obviously reach you at The College Investor, but tell me your social channels et cetera.

Robert Farrington:
Yeah. You can go to thecollegeinvestor.com. You can go to The College Investor audio show. You can find us on YouTube at The College Investor and you can find us on Instagram at The College Investor.

Bobbi Rebell:
Love it. Thank you Robert.

Robert Farrington:
Thank you for having me.

Bobbi Rebell:
By the way, that pricing math that Robert thinks is so obvious to everyone, I had no clue. What about you?

Bobbi Rebell:
Here's my take on what he had to say. Financial Grownup tip number one. If you have a side hustle, follow Robert's path and be open about it at work. You don't have to be too open. When I went to write my book, How to be a Financial Grownup, the first thing I did was tell my managers and get their okay. Don't hide things. But then also, don't work on it during your work hours and you can be open about your plans, but you don't have to share the whole big picture and all your grand plans.

Bobbi Rebell:
Financial Grownup tip number two. I love that Robert chose family over spending time working on the holidays. The same can be said for shopping. Before you race out to get one of those amazing, say Black Friday deals, remember that Robert said, and a lot of you know this already, there are very few available. So, you'll have to get here really early and spend a lot of time, invest a lot of time, to get it. So is saving money really worth cutting into your family time on a holiday? Maybe look online, a different day, ahead of time and set a price alert. Then, if you get that alert, you can spend five minutes buying it online and get back to being with your family. Or, maybe what you have is fine and you don't buy it at all.

Bobbi Rebell:
Before we wrap up, tell me, I want to know, what's your best retail shopping tip? DM it to me. And please, take a minute to follow me on social media. I am @bobbirebell1 on Instagram. bobbirebell on Twitter, and Bobbi Rebell on Facebook. The website to get more information about the show, bobbirebell.com/financialgrownuppodcast and for the show notes and more about Robert and the The College Investor, go to bobbirebell.com/podcast/robertfarrington and thanks to The College Investor's Robert Farrington for bringing us all one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK media production.