Posts tagged Budgeting
How to be Less Stressed Out About Money with YNAB’s Jesse Mecham

Jesse Mecham, found of You Need a Budget joins us with a fantastic list of ways we can be a lot less stressed out about money, communicate better about money with out loved ones, and in the end feel and be more in control of our finances. 

Jesse’s Money Tips



Bobbi Rebell:
You are the founder, CEO, and creator, creative mind, I should say, behind You Need a Budget, affectionately known by many as YNAB. Congratulations on all the success of this product, and really, it's more than a product. It's really a whole suite of tools to help grownups.

Jesse Mecham:
Yeah. We're focused on anyone that thinks at some moment in time, "I think I might need a budget," and then we try and convince them that a budget is fun and useful and productive. Then we just teach them kind of a new way of thinking about their money and have them go on their way.

Bobbi Rebell:
Well, the backstory of this really started with you.

Jesse Mecham:
Yeah. I was the first one to realize that I needed a budget, at least that I knew, and my very new wife and I, we were both just newlyweds, broke, both in school. We wanted to get through school. We wanted to do it without taking on any debt, and we weren't making a lot of money at all. So I just thought, "Well, we need to watch this carefully." So I built this little spreadsheet for just me and my wife, Julie. A year later, it had done a lot of heavy lifting for us. We were on the same page. We were saving money.

Jesse Mecham:
Then this little baby came along, and our two big goals, we didn't want to borrow any money for school and we wanted Julie to be able to step out of the workforce and just focus on this baby, and she was the breadwinner at that time. I was still mainly focused on school. So the whole impetus was like, "Well, could we figure out some way to just kind of close that gap?" That was where I thought, "Well, maybe other people would want to use this spreadsheet that Julie and I have used." So we launched it and iterated for the next 17 years, and here we are.

Bobbi Rebell:
A lot of people are working from home, but they're thinking or they're being told that they're going to come back in some form. So much is up in the air. Give us some money tips for managing this time in our lives.

Jesse Mecham:
Structure. That is the word. You want to build structure in. It's not so you can be uber super productive, right? We're not saying, "Oh, now you can be Superwoman because you've got work right there. You can go sit over there and just start plugging away." Not that at all. It's actually structure to be able to stop working and find time to close things down. So anything you can do, if it's a morning routine and a shutdown routine, our team swears by that, if you have the luxury of finding a separate space with maybe a door that you can close, that's excellent. Headphones that you can pop on and mute things, that's excellent. Anything where you can create structure around your work, but most importantly it's so you can shut things down. We saw a lot of burnout from 2020, not because ... Well, I mean, yeah, because of the pandemic, but because people didn't know how to not be at work when work had come home.

Bobbi Rebell:
All the rules changed when the pandemic hit. It became kind of okay to have kids in the background, but at a certain point, there is a productivity cost. So give us some money tips for parents balancing work and family, especially in this transitional time.

Jesse Mecham:
Yeah. We're promoters of remote work, and it's been kind of unfair for remote work to have the pandemic come along with the experiment, because what you were dealing with, it's like, "Oh, we don't like working from home because my kids are here." I'm like, "Well, they won't always be there. They'll probably be back in school, and it'll feel different," or suddenly someone's having to just on a whim work from their kitchen table. That's not ideal for basically most everyone. I say most because I do know one person that loves the chaos, and he works, codes right in that. But he is the exception.

Jesse Mecham:
So we don't want to combine our experience of working from home with the fact that we had all these other dynamics with the pandemic, number one, and maybe only, because you'd start here and then see what happened. You've got to have conversations with your spouse. You're probably both working, and you kind of have to say, "Okay, how do we divide and conquer this situation?" But Julie and I, when I used to work in our home, we had to have just straightforward conversations. I would say, "Hey, I'm going to go down." It's like I'm gone, just gone, and she was clear on that. Then she also needed to know from me, "Hey, are you going to come up for lunch? Should I eat without you?" She didn't want to just miss out on something. But it was a little bit of a burden for her if I wasn't very communicative on what my schedule looked like. She's like, "Oh, should I wait around, or should I take off with the kids and go somewhere?"

Jesse-Mecham-Twitter-Quote-#1-You-Need-A-Budget.png

Jesse Mecham:
So just overly communicating as far as the boundaries go has been really helpful, but you have to recognize you're always going to iterate on this. Everything's changing. Life will change. The kids will get a little older, and they can understand things like, "Hey, don't come in when the door's closed." I lock my door here when I'm doing something like this. It's recording where I'll hear Faye, my little five-year-old, run across the garage floor, and I'll hear her coming. She knows if the door's locked, that means don't knock. That means just give Dad a little bit of time, and I can pop out at some point. But you've got to communicate those boundaries like, "Hey, this is real. I'm really at work."

Bobbi Rebell:
Yeah, that's an area that is ripe for improvement in my home, for sure.

Jesse Mecham:
Oh, yeah.

Bobbi Rebell:
So okay. So your product is YNAB, and I'm sure some people are super fans and some people give you the eye roll. Part of it is that there's a perception that budgets are all about being restrictive. I'd like you to share an experience you had with your wife when you had a certain amount budgeted for groceries, but it wasn't working for her because it wasn't about the money.

Jesse Mecham:
Yeah, it's almost nothing is ever really about just the money. There's always something at least a few layers deep, and in this instance, I regret to say that it was a 10-year evolution of my learning on this and Julie also learning it as well. But for the most part, when we were first early on married and I was not even working just on YNAB, I had a real job and stuff, I mean, I was swamped doing that, and she was swamped doing these little kids. So we were both pretty swamped. I do still the heavy lifting of the budgeting as far as running the software and making sure everything's reconciled, and then she comes over and I'm like, "Hey, I'm ready for you." She comes over and she looks at it all, and we make sure we're on the same page.

Jesse Mecham:
That was always how it worked, and one of those categories in there was the groceries category. Our third rule of budgeting is to roll with the punches, meaning you can overspend. You just adjust. It's flexible. So every month, we would overspend in groceries, and then literally 10 years in, one day ... So this would mean we had four kids, probably, at the time. I was like ... Same old conversation. It was like a light bulb went off for Julie or something where she's like, "For me, a successful grocery trip doesn't mean I'm under budget. It means that the kids don't meltdown. It means that it's just smooth. It means we're in and out. That's success."

Jesse Mecham:
I was trying to have the old school Julie, when we were first married and she knew the price of every brand of can of corn. But over time, we had evolved, and she didn't have the brain space for it, nor should she have. So it was her recognizing the value that she was placing was on the experience, not on just, "Oh, look how little we spent." Way back when we were first married, it was vital that we spent so little because it was so tight. So I bumped our budget up quite a bit, and we haven't overspent since. That was a big lesson for me. There's usually something behind the scenes when we're talking about money.

Bobbi Rebell:
Well, and you're speaking to something that hits home for so many of our grownup listeners, that it is an evolution as you go through the different stages of being a grownup. At the early times, when you made that budget initially and the decision about how much money you would have for groceries, she was in a position where it made sense with her time and her attention to be looking at every little price. There sometimes is a time in life when the price within that budget is not the most important thing. It might be the time, that it's not worth her time, resources, especially now, as you have seven children, to know the price of corn or whatever it may be. So I think it's really important that financial grownups understand that things change and that's okay. It's important to be able to adjust things.

Bobbi Rebell:
You're a big believer in not having debt. Obviously, you say it's not inevitable, but there are a lot of people that point out that debt can be used for good, like education. You were able to avoid debt for your education. Tell us about that, and give us some tips about avoiding debt, especially for people that are looking at student debt, credit card debt, what have you.

Jesse Mecham:
Yeah. The student debt, I'll kind of set aside for just a moment. Credit card debt, for the most part, at least as it's reported, you see a lot of people say, "The worst situations are someone declares bankruptcy." They'll say, "A lot of the time, it's a medical debt that will kind of tip the scales," but we don't recognize all of the little debts that come along that kind of pile up. Then it's like the straw that broke the camel's back. This final one is a medical bill or something a little bit larger than is the norm. Most people, it's kind of death by a thousand cuts with that credit card balance. So it goes up a little bit. They pay it down, but not quite all the way. It goes up a little bit. They pay it down, but not quite all the way.

Jesse Mecham:
It's really because they're making spending decisions now, not considering future expenses that are going to happen, that are very much going to happen. The car will need to be repaired at some point or an appliance will need to be replaced. So when these abnormal kind of ... Someone will say, "Oh, it's this one-off thing. This isn't a normal month, but we had this one-off kind of 'Ah' experience. I just had a water heater go out. Well, just the pipe for it, where it started shooting a little stream of water in your face if you walked by. We were like, 'Well, we've got to get that fixed.'" That just happens. So that's all real, and there is no such thing as a normal month. So every time we see a new expense pop up, we're like, "Oh, that's abnormal. That's not normally what happens. So I'll just put it on this card because it's a one-off." You find out that that abnormal stuff happens all the time. So we're always kind of telling ourselves that story, and that story isn't true.

Jesse Mecham:
So when we get to our second rule, we are embracing those true expenses, we want people to be able to look ahead to those larger, less frequent expenses that surprise them and break them up into monthly amounts and start saving up for the car repair, the appliance repair, or the vacation, kids' summer camp or whatever it may be, not always just bad things. Then when they're choosing to spend money in the moment, they're considering the future as well. So that thinking shift, and I should say I'm not talking about people that are truly in dire straights. They know how to stretch. I mean, you talk about financial grownups, financial tips, they know how to stretch a dollar in ways that would just blow our minds. So I'm talking about people that make good money. They don't have good information, and so they're just not choosing in the moment based on information that's fit to really give them the answer they need. That's how we slowly get into the credit card debt.

Bobbi Rebell:
So where can you get that information?

Jesse Mecham:
You need to stop looking at your checking account balance as the end all, be all point of information. Say, "Well, how much money do I have? Can I go out to sushi, or are we going to get some cheap pizza? Can I do this? Can I buy these shoes that I just saw or not?" People will pull out their phone. They look at their bank balance. If they just got a paycheck, they're like, "Oh my gosh. I'm flush." If the paycheck comes in in a few days, they're like, "Oh, I can't buy that." The bank balance is the sole indicator of, "Can I buy this? Can I not? Can I afford this? Can I not? Should I buy this?" It's super stressful.

Jesse Mecham:
So instead, we want them to follow our first rule. You take that bank balance, you break it up into jobs, and you say, "This month" ... Say we have $1,000. "400 of that is for groceries for the next little while. The 200 of it is for this thing. 100 of it is for a car repair that I know will happen, but I don't know when and I don't know how much, but 100 bucks would be better than zero. I'm going to set that aside this month." You just start breaking that pile of money down. 50 bucks will be for sushi. Then you live according to that plan.

Jesse Mecham:
When your friend says, "Hey, we should go get some sushi," you look at your phone, and instead of seeing that you have $1,000 and you're like, "Oh, yeah, sushi, slam dunk" or you see $1,000 and you're like, "Oh, should I? I don't know," you still don't know, still stressful, you look at the sushi category and you're like, "Oh, I've got 50 bucks. I'm sitting pretty. Let's go do sushi," or you see that your eating out category is $2 and you're like, "You want to just come over? I'll make you some tea or something." But you're not choosing something now without considering all of those future obligations that are going to hit you. That's the key.

Bobbi Rebell:
I want to get through a couple other tips we have prepared for our listeners. You talk a lot about embracing your true expenses, and I feel like you were alluding to that in the last answer. What does it mean to embrace your true expenses?

Jesse Mecham:
You have to recognize that expenses are not even. They're not steady. They're like, I don't know, a really unhealthy EKG, maybe, where it's just like, "Boom, here's a big surprise. Boom, here's a big surprise." You always think, "Oh, that's the exception." It's not. It's real. Christmas comes every single year. So if you celebrate Christmas, if you do the gift thing, then you'd say, "Well, how much do we want to spend on that? Maybe it's $600." So you set aside 50 bucks a month. For all of 2021, you're setting aside 50 bucks a month, and then when Christmas comes, you have $600. Instead of flipping it around and starting to say, "Oh, well, I don't have any money, so I'll just put it on a card and then I'll pay that down," think about it this way, Bobbi. It's always you and future you that are sitting there with the pile of money. Future you needs to have a voice at the table.

Jesse Mecham:
If you think about the debt situation that you asked me about earlier, when you say someone's like, "Oh, we'll put that on a payment plan. We'll put this on a payment plan. That's the name of the game," that person, that company is thinking about future them. They're like, "Oh, man, it'd be great if you'd finance this car. Absolutely. It'd be great for us." They're totally thinking about future them, future quarterly earnings things for shareholders, future bank balance. I mean, they're all over the future. Then you have the person that signs it away saying, "Oh, yeah, I'll do that. I'll do that note for this car." They're not thinking about the future. I'm trying to flip that around. I'm trying to have people think about their future and position themselves to be future-oriented, where then they're making decisions with both of you in mind, future Bobbi, present Bobbi.

Bobbi Rebell:
Yeah, and it's hard, because the truth is one of the things that worries a lot of us right now is that things like you talk about a car, car loans are getting longer and longer in term to make the payments look lower, but ultimately, you're paying more, and it's over your head for a very long time.

Jesse Mecham:
Yeah, absolutely. I mean, they're orienting where they know. Well, don't even look at the repo situation. I mean, how many times people will get cars repossessed, and the same car will get repossessed five times. There is someone making money in that scenario, and it's not the person driving the car. So that seven-year note that you see on cars now, they used to be three, then five. Now they're seven. All that is is an evolution of the financing of that GM, Ford. Every car company makes most of their money, most of their profits from the financing side of this, not from the manufacture of the car. They're putting it out to seven years because they know that future Toyota, future Honda, no knock on any of the companies, but they are future- and profit-oriented, and people that are buying the car are now-oriented.

Jesse Mecham:
That's where we have to just try and get that shift to happen. So you start paying yourself a car payment, saving up cash for it over time. It might mean that you buy a car that's beneath you for a little while, but then you trade up over time and you start paying cash for that. You get out of that car payment trap. It's not a given.

Bobbi Rebell:
Or you don't trade up. A lot of really wealthy people drive really crummy cars.

Jesse Mecham:
It is absolutely. Yeah. They're hiding in plain sight.

Bobbi Rebell:
All right. One final tip. What does it mean to age your money?

Jesse-Mecham-Twitter-Quote-#3-You-Need-A-Budget.png

Jesse Mecham:
So we're essentially talking about if you were to earn a dollar today that it would be 30 to 60 days before you actually spent that dollar. So when a dollar enters your system, the clock starts ticking, and that dollar starts getting older and older and older. Right now, most people that are living paycheck to paycheck, they are spending dollars. I mean, they have a pile of bills just waiting for money to land, and we want to flip that around. We want to have a pile of money where bills come and land and you're like, "Oh, okay, I've got the money here set aside."

Jesse Mecham:
If you follow our first three rules, which we talk about ad nauseum, if you follow our first three rules, that fourth rule where you start to spend money that's a little older, a little older, a little older, it almost just happens automatically. It's a way to step back from the financial edge. You sleep better. You can talk more effectively about money with your partner because the stress levels are much lower. You make better decisions because of those stress levels being lower. You probably live longer because your stress levels are lower.

Jesse Mecham:
That's the aging your money concept. Spend money that is old. When you think about swiping a card, you actually spend money that ... Well, the metaphor breaks down, but it hasn't even been born yet. You haven't even earned it yet. The shift that we're seeing where companies are paying people for that day, for that shift, and they think that's going to help people break the paycheck to paycheck cycle, that's not going to do it. We're just pushing that can down the road. We have to have people start to orient themselves around thinking a little further ahead.

Bobbi Rebell:
I love the way that you are reframing this and the different perspectives that you're giving, because I'm sitting here listening, and my mind is turning. It's so interesting to come at this from a different perspective. So thank you so much for joining us.




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Full Transcript:

Bobbi Rebell:
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Jesse Mecham:
People will pull out their phone. They look at their bank balance. If they just got a paycheck, they're like, "Oh my gosh. I'm flush." If the paycheck comes in a few days, they're like, "Oh, I can't buy that." The bank balance is the sole indicator of, "Can I buy this? Can I not? Can I afford this? Can I not? Should I buy this?" It's super stressful.

Bobbi Rebell:
You're listening to Money Tips for Financial Grownups with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup, and you know what? When it comes to money, being a grownup is hard. But together, we've got this.

Bobbi Rebell:
Hey there, grownup friends. Do you guys stress out about money? I do some of the time. I do. Do you check your bank balance before you make a purchase? Do you get anxious worrying about something unexpected coming at you, whacking your delicately balanced finances that are okay for now, but maybe not as strong as you would like, especially if those unexpected things should happen? But we have you covered with this week's financial grownup, Jesse Mecham. He is the founder of the You Need a Budget app and software, I should say, AKA, YNAB. Jesse has a lot to say about how we take the stress out of our grownup financial lives. The father of seven is remarkably calm. Yeah, I said the father of seven, in part because he has been able to separate his work from his family life, something we also talk about. I think you're really going to love his work from home tips as well. So with that, here is YNAB's Jesse Mecham. Hey, Jesse Mecham, you're a financial grownup. Welcome to the podcast.

Jesse Mecham:
Thanks for having me.

Bobbi Rebell:
You are the founder, CEO, and creator, creative mind, I should say, behind You Need a Budget, affectionately known by many as YNAB. Congratulations on all the success of this product, and really, it's more than a product. It's really a whole suite of tools to help grownups.

Jesse Mecham:
Yeah. We're focused on anyone that thinks at some moment in time, "I think I might need a budget," and then we try and convince them that a budget is fun and useful and productive. Then we just teach them kind of a new way of thinking about their money and have them go on their way.

Bobbi Rebell:
Well, the backstory of this really started with you.

Jesse Mecham:
Yeah. I was the first one to realize that I needed a budget, at least that I knew, and my very new wife and I, we were both just newlyweds, broke, both in school. We wanted to get through school. We wanted to do it without taking on any debt, and we weren't making a lot of money at all. So I just thought, "Well, we need to watch this carefully." So I built this little spreadsheet for just me and my wife, Julie. A year later, it had done a lot of heavy lifting for us. We were on the same page. We were saving money.

Jesse Mecham:
Then this little baby came along, and our two big goals, we didn't want to borrow any money for school and we wanted Julie to be able to step out of the workforce and just focus on this baby, and she was the breadwinner at that time. I was still mainly focused on school. So the whole impetus was like, "Well, could we figure out some way to just kind of close that gap?" That was where I thought, "Well, maybe other people would want to use this spreadsheet that Julie and I have used." So we launched it and iterated for the next 17 years, and here we are.

Bobbi Rebell:
A lot of people are working from home, but they're thinking or they're being told that they're going to come back in some form. So much is up in the air. Give us some money tips for managing this time in our lives.

Jesse Mecham:
Structure. That is the word. You want to build structure in. It's not so you can be uber super productive, right? We're not saying, "Oh, now you can be Superwoman because you've got work right there. You can go sit over there and just start plugging away." Not that at all. It's actually structure to be able to stop working and find time to close things down. So anything you can do, if it's a morning routine and a shutdown routine, our team swears by that, if you have the luxury of finding a separate space with maybe a door that you can close, that's excellent. Headphones that you can pop on and mute things, that's excellent. Anything where you can create structure around your work, but most importantly it's so you can shut things down. We saw a lot of burnout from 2020, not because ... Well, I mean, yeah, because of the pandemic, but because people didn't know how to not be at work when work had come home.

Bobbi Rebell:
All the rules changed when the pandemic hit. It became kind of okay to have kids in the background, but at a certain point, there is a productivity cost. So give us some money tips for parents balancing work and family, especially in this transitional time.

Jesse Mecham:
Yeah. We're promoters of remote work, and it's been kind of unfair for remote work to have the pandemic come along with the experiment, because what you were dealing with, it's like, "Oh, we don't like working from home because my kids are here." I'm like, "Well, they won't always be there. They'll probably be back in school, and it'll feel different," or suddenly someone's having to just on a whim work from their kitchen table. That's not ideal for basically most everyone. I say most because I do know one person that loves the chaos, and he works, codes right in that. But he is the exception.

Jesse Mecham:
So we don't want to combine our experience of working from home with the fact that we had all these other dynamics with the pandemic, number one, and maybe only, because you'd start here and then see what happened. You've got to have conversations with your spouse. You're probably both working, and you kind of have to say, "Okay, how do we divide and conquer this situation?" But Julie and I, when I used to work in our home, we had to have just straightforward conversations. I would say, "Hey, I'm going to go down." It's like I'm gone, just gone, and she was clear on that. Then she also needed to know from me, "Hey, are you going to come up for lunch? Should I eat without you?" She didn't want to just miss out on something. But it was a little bit of a burden for her if I wasn't very communicative on what my schedule looked like. She's like, "Oh, should I wait around, or should I take off with the kids and go somewhere?"

Jesse Mecham:
So just overly communicating as far as the boundaries go has been really helpful, but you have to recognize you're always going to iterate on this. Everything's changing. Life will change. The kids will get a little older, and they can understand things like, "Hey, don't come in when the door's closed." I lock my door here when I'm doing something like this. It's recording where I'll hear Faye, my little five-year-old, run across the garage floor, and I'll hear her coming. She knows if the door's locked, that means don't knock. That means just give Dad a little bit of time, and I can pop out at some point. But you've got to communicate those boundaries like, "Hey, this is real. I'm really at work."

Bobbi Rebell:
Yeah, that's an area that is ripe for improvement in my home, for sure.

Jesse Mecham:
Oh, yeah.

Bobbi Rebell:
So okay. So your product is YNAB, and I'm sure some people are super fans and some people give you the eye roll. Part of it is that there's a perception that budgets are all about being restrictive. I'd like you to share an experience you had with your wife when you had a certain amount budgeted for groceries, but it wasn't working for her because it wasn't about the money.

Jesse Mecham:
Yeah, it's almost nothing is ever really about just the money. There's always something at least a few layers deep, and in this instance, I regret to say that it was a 10-year evolution of my learning on this and Julie also learning it as well. But for the most part, when we were first early on married and I was not even working just on YNAB, I had a real job and stuff, I mean, I was swamped doing that, and she was swamped doing these little kids. So we were both pretty swamped. I do still the heavy lifting of the budgeting as far as running the software and making sure everything's reconciled, and then she comes over and I'm like, "Hey, I'm ready for you." She comes over and she looks at it all, and we make sure we're on the same page.

Jesse Mecham:
That was always how it worked, and one of those categories in there was the groceries category. Our third rule of budgeting is to roll with the punches, meaning you can overspend. You just adjust. It's flexible. So every month, we would overspend in groceries, and then literally 10 years in, one day ... So this would mean we had four kids, probably, at the time. I was like ... Same old conversation. It was like a light bulb went off for Julie or something where she's like, "For me, a successful grocery trip doesn't mean I'm under budget. It means that the kids don't meltdown. It means that it's just smooth. It means we're in and out. That's success."

Jesse Mecham:
I was trying to have the old school Julie, when we were first married and she knew the price of every brand of can of corn. But over time, we had evolved, and she didn't have the brain space for it, nor should she have. So it was her recognizing the value that she was placing was on the experience, not on just, "Oh, look how little we spent." Way back when we were first married, it was vital that we spent so little because it was so tight. So I bumped our budget up quite a bit, and we haven't overspent since. That was a big lesson for me. There's usually something behind the scenes when we're talking about money.

Bobbi Rebell:
Well, and you're speaking to something that hits home for so many of our grownup listeners, that it is an evolution as you go through the different stages of being a grownup. At the early times, when you made that budget initially and the decision about how much money you would have for groceries, she was in a position where it made sense with her time and her attention to be looking at every little price. There sometimes is a time in life when the price within that budget is not the most important thing. It might be the time, that it's not worth her time, resources, especially now, as you have seven children, to know the price of corn or whatever it may be. So I think it's really important that financial grownups understand that things change and that's okay. It's important to be able to adjust things.

Bobbi Rebell:
You're a big believer in not having debt. Obviously, you say it's not inevitable, but there are a lot of people that point out that debt can be used for good, like education. You were able to avoid debt for your education. Tell us about that, and give us some tips about avoiding debt, especially for people that are looking at student debt, credit card debt, what have you.

Jesse Mecham:
Yeah. The student debt, I'll kind of set aside for just a moment. Credit card debt, for the most part, at least as it's reported, you see a lot of people say, "The worst situations are someone declares bankruptcy." They'll say, "A lot of the time, it's a medical debt that will kind of tip the scales," but we don't recognize all of the little debts that come along that kind of pile up. Then it's like the straw that broke the camel's back. This final one is a medical bill or something a little bit larger than is the norm. Most people, it's kind of death by a thousand cuts with that credit card balance. So it goes up a little bit. They pay it down, but not quite all the way. It goes up a little bit. They pay it down, but not quite all the way.

Jesse Mecham:
It's really because they're making spending decisions now, not considering future expenses that are going to happen, that are very much going to happen. The car will need to be repaired at some point or an appliance will need to be replaced. So when these abnormal kind of ... Someone will say, "Oh, it's this one-off thing. This isn't a normal month, but we had this one-off kind of 'Ah' experience. I just had a water heater go out. Well, just the pipe for it, where it started shooting a little stream of water in your face if you walked by. We were like, 'Well, we've got to get that fixed.'" That just happens. So that's all real, and there is no such thing as a normal month. So every time we see a new expense pop up, we're like, "Oh, that's abnormal. That's not normally what happens. So I'll just put it on this card because it's a one-off." You find out that that abnormal stuff happens all the time. So we're always kind of telling ourselves that story, and that story isn't true.

Jesse Mecham:
So when we get to our second rule, we are embracing those true expenses, we want people to be able to look ahead to those larger, less frequent expenses that surprise them and break them up into monthly amounts and start saving up for the car repair, the appliance repair, or the vacation, kids' summer camp or whatever it may be, not always just bad things. Then when they're choosing to spend money in the moment, they're considering the future as well. So that thinking shift, and I should say I'm not talking about people that are truly in dire straights. They know how to stretch. I mean, you talk about financial grownups, financial tips, they know how to stretch a dollar in ways that would just blow our minds. So I'm talking about people that make good money. They don't have good information, and so they're just not choosing in the moment based on information that's fit to really give them the answer they need. That's how we slowly get into the credit card debt.

Bobbi Rebell:
So where can you get that information?

Jesse Mecham:
You need to stop looking at your checking account balance as the end all, be all point of information. Say, "Well, how much money do I have? Can I go out to sushi, or are we going to get some cheap pizza? Can I do this? Can I buy these shoes that I just saw or not?" People will pull out their phone. They look at their bank balance. If they just got a paycheck, they're like, "Oh my gosh. I'm flush." If the paycheck comes in in a few days, they're like, "Oh, I can't buy that." The bank balance is the sole indicator of, "Can I buy this? Can I not? Can I afford this? Can I not? Should I buy this?" It's super stressful.

Jesse Mecham:
So instead, we want them to follow our first rule. You take that bank balance, you break it up into jobs, and you say, "This month" ... Say we have $1,000. "400 of that is for groceries for the next little while. The 200 of it is for this thing. 100 of it is for a car repair that I know will happen, but I don't know when and I don't know how much, but 100 bucks would be better than zero. I'm going to set that aside this month." You just start breaking that pile of money down. 50 bucks will be for sushi. Then you live according to that plan.

Jesse Mecham:
When your friend says, "Hey, we should go get some sushi," you look at your phone, and instead of seeing that you have $1,000 and you're like, "Oh, yeah, sushi, slam dunk" or you see $1,000 and you're like, "Oh, should I? I don't know," you still don't know, still stressful, you look at the sushi category and you're like, "Oh, I've got 50 bucks. I'm sitting pretty. Let's go do sushi," or you see that your eating out category is $2 and you're like, "You want to just come over? I'll make you some tea or something." But you're not choosing something now without considering all of those future obligations that are going to hit you. That's the key.

Bobbi Rebell:
I want to get through a couple other tips we have prepared for our listeners. You talk a lot about embracing your true expenses, and I feel like you were alluding to that in the last answer. What does it mean to embrace your true expenses?

Jesse Mecham:
You have to recognize that expenses are not even. They're not steady. They're like, I don't know, a really unhealthy EKG, maybe, where it's just like, "Boom, here's a big surprise. Boom, here's a big surprise." You always think, "Oh, that's the exception." It's not. It's real. Christmas comes every single year. So if you celebrate Christmas, if you do the gift thing, then you'd say, "Well, how much do we want to spend on that? Maybe it's $600." So you set aside 50 bucks a month. For all of 2021, you're setting aside 50 bucks a month, and then when Christmas comes, you have $600. Instead of flipping it around and starting to say, "Oh, well, I don't have any money, so I'll just put it on a card and then I'll pay that down," think about it this way, Bobbi. It's always you and future you that are sitting there with the pile of money. Future you needs to have a voice at the table.

Jesse Mecham:
If you think about the debt situation that you asked me about earlier, when you say someone's like, "Oh, we'll put that on a payment plan. We'll put this on a payment plan. That's the name of the game," that person, that company is thinking about future them. They're like, "Oh, man, it'd be great if you'd finance this car. Absolutely. It'd be great for us." They're totally thinking about future them, future quarterly earnings things for shareholders, future bank balance. I mean, they're all over the future. Then you have the person that signs it away saying, "Oh, yeah, I'll do that. I'll do that note for this car." They're not thinking about the future. I'm trying to flip that around. I'm trying to have people think about their future and position themselves to be future-oriented, where then they're making decisions with both of you in mind, future Bobbi, present Bobbi.

Bobbi Rebell:
Yeah, and it's hard, because the truth is one of the things that worries a lot of us right now is that things like you talk about a car, car loans are getting longer and longer in term to make the payments look lower, but ultimately, you're paying more, and it's over your head for a very long time.

Jesse Mecham:
Yeah, absolutely. I mean, they're orienting where they know. Well, don't even look at the repo situation. I mean, how many times people will get cars repossessed, and the same car will get repossessed five times. There is someone making money in that scenario, and it's not the person driving the car. So that seven-year note that you see on cars now, they used to be three, then five. Now they're seven. All that is is an evolution of the financing of that GM, Ford. Every car company makes most of their money, most of their profits from the financing side of this, not from the manufacture of the car. They're putting it out to seven years because they know that future Toyota, future Honda, no knock on any of the companies, but they are future- and profit-oriented, and people that are buying the car are now-oriented.

Jesse Mecham:
That's where we have to just try and get that shift to happen. So you start paying yourself a car payment, saving up cash for it over time. It might mean that you buy a car that's beneath you for a little while, but then you trade up over time and you start paying cash for that. You get out of that car payment trap. It's not a given.

Bobbi Rebell:
Or you don't trade up. A lot of really wealthy people drive really crummy cars.

Jesse Mecham:
It is absolutely. Yeah. They're hiding in plain sight.

Bobbi Rebell:
All right. One final tip. What does it mean to age your money?

Jesse Mecham:
So we're essentially talking about if you were to earn a dollar today that it would be 30 to 60 days before you actually spent that dollar. So when a dollar enters your system, the clock starts ticking, and that dollar starts getting older and older and older. Right now, most people that are living paycheck to paycheck, they are spending dollars. I mean, they have a pile of bills just waiting for money to land, and we want to flip that around. We want to have a pile of money where bills come and land and you're like, "Oh, okay, I've got the money here set aside."

Jesse Mecham:
If you follow our first three rules, which we talk about ad nauseum, if you follow our first three rules, that fourth rule where you start to spend money that's a little older, a little older, a little older, it almost just happens automatically. It's a way to step back from the financial edge. You sleep better. You can talk more effectively about money with your partner because the stress levels are much lower. You make better decisions because of those stress levels being lower. You probably live longer because your stress levels are lower.

Jesse Mecham:
That's the aging your money concept. Spend money that is old. When you think about swiping a card, you actually spend money that ... Well, the metaphor breaks down, but it hasn't even been born yet. You haven't even earned it yet. The shift that we're seeing where companies are paying people for that day, for that shift, and they think that's going to help people break the paycheck to paycheck cycle, that's not going to do it. We're just pushing that can down the road. We have to have people start to orient themselves around thinking a little further ahead.

Bobbi Rebell:
I love the way that you are reframing this and the different perspectives that you're giving, because I'm sitting here listening, and my mind is turning. It's so interesting to come at this from a different perspective. So thank you so much for joining us. Where can people find out more about you and about your company?

Jesse Mecham:
You can just go to youneedabudget.com, and we are on all the social stuff. We're even on TikTok, which I don't even understand, but we're there. I personally am not on any of the social stuff. I stay plenty busy not doing that. But you can find us on Instagram, Facebook, all over the place. My podcast is called You Need a Budget as well, and if you loved listening to this silky voice, you can listen to it all you want.

Bobbi Rebell:
So great having you. Thank you.

Jesse Mecham:
Thanks so much.

Bobbi Rebell:
Okay. Let's review some of what we learned from Jesse. First of all, it took 17 years for Jesse to get his business where it is now. So be prepared to play the long game with your goals. If you are working from home for the long haul, make sure you create structure to put up guardrails and protect your time so you don't get burned out. Remember, the kids are going back to school. Because kids were home at the same time, remote work was very different during the pandemic. With the kids back in school, it likely will be easier, but make sure to communicate with your family about exactly how things are going to run. Be prepared for abnormal expenses, which are actually kind of routine. We just don't think of it that way. Start putting money aside for unexpected expenses that you know to expect.

Bobbi Rebell:
Consider the future. When you were about to buy something, are you considering future you and how that will impact future you, the decision you make today, right? Break up your money and give every dollar a job to start getting control of your money. Think it through. When you borrow money, like for a car, know that the companies stretch out the length of the loan to make those payments lower. Do the math, but I'm going to bet you probably are going to pay more in the end. Age your money. Try to wait and have money in your account for a period of time before you spend it. It'll take a lot of anxiety out of your life. How do you lower the stress levels when it comes to money? I'd love to hear your ideas. DM me at bobbirebell1, and let me know.

Bobbi Rebell:
A reminder, if you are shopping for gifts, please check out grownupgear.com. I will be eternally grateful for your business. As a special promotion, we are going to give away one $50 gift card to grownupgear.com each week until July 4th, which is Independence Day. We could also call it Financial Independence Day, I hope. I don't know. Maybe. There are two ways to enter to win. Take a screenshot of this podcast, post it on social media, and tag me at bobbirebell1. Then also email that screenshot to us at hello@financialgrownup.com. That's hello@financialgrownup.com. The second way to enter to win a $50 gift card to grownupgear.com is to write a review of the Money Tips for Financial Grownups Podcast on Apple Podcasts. Take a screenshot and send it to us at hello@financialgrownup.com. So easy, right?

Bobbi Rebell:
Grownup Gear, as I like to say, is it's a micro business. We really do need and appreciate all of your support, so check it out and, of course, tell your friends. Big thanks to Jesse Mecham of You Need a Budget for helping us lower our stress levels and be our best financial grownups.

Bobbi Rebell:
Money Tips for Financial Grownups is a production of BRK Media, LLC. Editing and production by Steve Stewart. Guest coordination, content creation, social media support, and show notes by Ashley Wall. You can find the podcast show notes, which includes links to resources mentioned in the show as well as show transcripts, by going to my website, bobbirebell.com. You can also find an incredible library of hundreds of previous episodes to help you on your journey as a financial grownup, the podcast, and tons of complimentary resources associated with the podcast is brought to you for free. But I need to have your support in return.

Bobbi Rebell:
Here's how you can do that. First connect with me on social media at bobbirebell1 on Instagram and Bobbi Rebell on both Twitter and on Clubhouse, where you can join my Money Tips for Grownups Club. Second, share this podcast on social media and tag me so I can thank you. You can also leave a review on Apple Podcasts. Reading each one means the world to me, and you know what? It really motivates others to subscribe. You can also support our merch shop, grownupgear.com, by picking up fun gifts for your grownup friends and treating yourself as well. Most of all, help your friends on their journey to being financial grownups by encouraging them to subscribe to the podcast. Together, we got this. Thank you for your time and for the kind words so many of you send my way. See you next time, and thank you for supporting Money Tips for Financial Grownups.

The high cost of pinching pennies at a startup with January Digital’s Vic Drabicky
Vic Drabicky Instagram WHITE BORDER-CORRECTED.png

When payroll is coming directly out of your bank account, every penny is precious. For entrepreneur Vic Drabicky that laser focus on costs, held back growth for January Digital, until he started to see the real cost of his fiscal frugality. 

In Vic's money story you will learn:

  • Why Vic's conservative approach lead him to losing a big client

  • What he did to turn things around

  • Why it's so important to invest in the right leadership

In Vic’s money lesson you will learn:

  • "Pinching pennies is fine, but you better pinch the right ones"

  • Why it's important, when looking at investments, to see which ones yield the highest return

In Vic's everyday money tip you will learn:

  • What the "plan your work, work your plan" strategy is

In My Take you will learn:

  • Doing one thing at a time can help to prevent from becoming overwhelmed

  • Sometimes there is no perfect answer but be prepared to pivot when your views change

Check out Vic's website

January Digital

Follow Vic!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Vic Drabicky:
... a lot of panic and, holy cow, what are we going to do? I got a whole lot more gray hairs and a whole lot less sleep as we navigated through that.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell. Author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Happy January, everyone. In this case, January Digital. The marketing agency was named in honor of the month that celebrates new beginnings for so many of us, including its founder, Vic Drabicky. Love his story, and you will too. Such inspiration for the new year.

Bobbi Rebell:
Welcome, everyone. New listeners, so glad you're here. Welcome back to our regulars. Episodes are short so you can stack them back to back for however much time you have to spend with us. And if you like what we're doing, tell a friend and DM us your feedback. I am @bobbirebell1 on Instagram, bobbirebell on Twitter, and you can email us at hello@financialgrownup.com.

Bobbi Rebell:
All right. Get ready to say hello to our guest, Vic Drabicky. He and his company, January Digital, have worked with amazing brands. Think Fenty by Rihanna, Diane von Furstenberg, Oscar de la Renta, Vineyard Vines, and Kendra Scott. But January Digital's first year was rocky because they didn't invest enough in themselves. Big lessons here, and Vic's tip at the end about how companies and people can get attention on social media without hiring a big company like January Digital is pure gold.

Bobbi Rebell:
Listen to this man. Here is January Digital's Vic Drabicky.

Bobbi Rebell:
Hey, Vic Drabicky. You're a financial grownup. Welcome to the podcast.

Vic Drabicky:
Thank you very much. Thanks for having me.

Bobbi Rebell:
Congratulations on the success of your digital marketing company, January Digital. By the way this is airing of course in January, so it's perfect timing. Tell us quickly about the name.

Vic Drabicky:
Yeah. So we are a full frontal digital agency. What that means is brands, primarily luxury brands and beauty brands, come to us and say, "Look I've got this money and I need to advertise my brand digitally. I don't know how to do it. Can you do it for me?" And that's everything from working with folks like Vogue and influencers all the way down to the tactical paid search and SEO and sort of the nerdy parts of digital marketing as well. So kind of top to bottom.

Bobbi Rebell:
Where did the name January Digital come from? I mean, digital makes sense. But why January?

Vic Drabicky:
January 1st, if you're poor you're going to be rich. If you're fat your going to be thin. You can do absolutely anything in January. So that theme of renewal and rebirth was really important for me, and important for us in the way that we approach things for our company. It's different than the traditional way too, so that's how it kind of fits together.

Bobbi Rebell:
And also a perfect transition to your money story that you brought, because it has to do with the birth of the company. Which of course you were ambitious, but you were also very conservative to the point where it came to bite you. Tell us your money story, Vic.

Vic Drabicky:
Yeah, absolutely. Everybody that knows me knows I tend to be fiscally conservative. I mean, some would say cheap. I think very calculated. But what happened is we were very lucky early on and our company grew really fast. We went from something like nine people to 32 or 33 over the course of just a couple months. Which was phenomenal and great, but I still had the mindset of, okay, let me make sure that I conserve the profit that we have. Because I started the company with no venture capital, not even a loan. So it was right out of my bank account, which was relatively small.

Bobbi Rebell:
So you were paying these people, I mean, you had to hit payroll every month on your bank account.

Vic Drabicky:
Exactly right.

Bobbi Rebell:
I'd be pretty careful with that money then.

Vic Drabicky:
Well, right, and that's what you would think, right? This is my money. If I pay these people too much or hire too much, I don't get paid. And then, well, you know, that affects my family and my rent and my kids and all of those sorts of things. And so I took this really conservative approach, even when we were growing really quickly. And what that led me to was hiring folks who tended to be probably a little bit younger and a little bit cheaper. And I was probably a little bit arrogant, thinking, you know what, I've done enough of this; I can figure it out. I can teach them all how to do this and I can be a great leader.

Vic Drabicky:
But when ended up happening in the end is I underinvested in leadership. And because of that, the people that were on my staff all of a sudden, the 30-something people were looking towards me and some of them weren't that happy. And some of them weren't great hires. And that led to our work product being a little meh at times. And then clients felt that. And the year following that extensive growth is where we actually saw the hardest quarter ever, where we had clients and people leave at a rate that we've never seen ever in the history of our company.

Bobbi Rebell:
So you actually lost a big client. What was that discussion like when they pulled the plug?

Vic Drabicky:
Well, a lot of panic and, holy cow, what are we going to do? And by that time I was lucky enough to have added a couple people to my executive team around me who were accepting of my panic. But also did a great job of sitting down and going, okay, listen, we have been conservative for this long so we have a little bit to fall back on. And I have a great board member from the financial field who helped make sure we secured rainy day funding and things like that just in case something happened.

Vic Drabicky:
So by that point we were okay and we could get through. I got a whole lot more gray hairs and a whole lot less sleep as we navigated through that. But with the help of those guys, we were able to get through it. We were able to stop and say, okay, clearly identify what the problem was: not enough leadership, not enough skill. Let's put together a plan and put together a calculated risk on where we're going to invest against those. And we know that if we're right, that this sort of downturn ... we're only going to really feel the hurt from this for the next quarter or quarter and a half. So if we have this right, then this is a short-term thing when you compare it to the life of a company.

Vic Drabicky:
So for us, we were able to make those decisions. We were able to hold on and stick together. And I'll say that since then, our company has grown at a rate much faster than it originally had, and we've invested in right leadership. And so now our retention rates both for employees and clients are at all-time highs. Our profit margin has steadily increased quarter over quarter over quarter for a year and a half straight. So that investment that we ended up making at that time in leadership, which corrected our original mistake, has really paid off for us.

Bobbi Rebell:
So what is your takeaway that you would offer to the listeners so that they could apply this to their businesses, but also to their lives when it comes to investing? Because we do want to be careful with our money.

Vic Drabicky:
Absolutely. So for me it's ... the saying that we've coined is, pinching pennies is fine, but you better pinch the right ones. The idea is is that a lot of people look at finances and expenses on a sheet and say: where can I make sure my costs stay in line? But what people rarely do is look at it and go: what investment yields me the highest return?

Vic Drabicky:
And the reason I think most people do that is the first one is easy. You put it on a spreadsheet and you go, oh, my people cost me $10, my office costs me 2 ... unless you're in New York then it costs 8 ... and people look at this and that's a very easy thing to move around. But understanding what the profit you're going to get from that investment is much harder and much more nebulous.

Vic Drabicky:
So instead, if you're able to take that spreadsheet and still have it ... add an extra column in the end that goes, okay if I spend these $10 on these people, I'm going to make 20. If I spend this $8 on technology, I'm going to make 22. Okay, that might actually be the better one. So as long as you have that end goal next to it, it allows you to ensure you're pinching the right pennies.

Bobbi Rebell:
But if you're being honest with yourself, Vic, looking back, do you think that as a startup entrepreneur, self-funding, which is huge, could you have, even now looking back, really stomached hiring expensive people? It's hard to really do, right?

Vic Drabicky:
Yeah. It's extremely hard to do. You know, I think one of the things that's great about not having funding is you don't owe anybody any growth. And so when you don't owe anybody growth, you don't have to take on a deal that maybe your people don't like or maybe you don't like just to hit your growth goals. You can take on things that are really true to the mission of what you want, or what you want to accomplish. And so if that mission of what you want to accomplish is a really good one, then not having that funding allows you to stay true to that and you'll still eventually succeed.

Vic Drabicky:
So there's that side. But on the other side of it, again, having the risk of my bank account being zero if things went bad is an awfully hefty risk. So I still haven't figured out exactly if I would have changed it or not, but I'm very happy to be where we are now.

Bobbi Rebell:
Fair enough. All right. Let's talk about your everyday money tip. Because this is something that is relatable to so many people but yet we don't do. Go for it.

Vic Drabicky:
Yeah. Plan your work, work your plan. Finances more than almost any other part of your business, I think, is something that you have to have a plan around. You absolutely have to sit down, write out what you want to accomplish, write out what it takes, write out what the costs are, all the cost centers, all of those sorts of things. You have to do that. Once you have that plan down, then you work against that.

Vic Drabicky:
Inevitably, what you'll find out is that your plan on day one is slightly outdated on day two, and is really outdated by day 365. But what happens is if you have that plan and you're constantly working against it and you tweak, versus having no plan and trying to resolve everything as it comes out, you're going to be significantly more successful. This works both at home and in the office.

Vic Drabicky:
In the office we have something that we run. We always have our plan for the entire year, then we have our forecast which shows what our trend is, and we have our actuals. And we always keep the plan steady; we never touch it. January 1st it's set in stone. We don't touch it. The forecast we adjust, and obviously the actuals we put in each month.

Vic Drabicky:
But I actually do the same thing at home. I'm very lucky to have married a very talented woman who owns an interior design firm. The great thing about that is she's extremely talented; the bad thing about that means our house is under construction every day for the entire year. It's sort of running on the fly, but what we do is at the beginning of the year we sit down and go, here are all the projects we want to get done for this year. Let's write them down then we can start prioritizing against them, and then we can start figuring out which ones we actually can accomplish, which ones we can't.

Bobbi Rebell:
Let's talk a little bit more about January Digital and the work that you do there. Explain to me, what is the challenge? Because it's kind of a moving target, digital marketing. And you work with some brands that have ... some are newer brands, some are older brands. Like you work with David's Bridal; that's got to be challenging. You work with Kendra Scott, one of my favorite jewelry lines. Tell me more.

Vic Drabicky:
Yeah, so I mean, it definitely is. Our primary focus is on retail, luxury, and beauty. So most of our clients fit within that. Not all of them. David's Bridal being a good example of one that, you know, from the outside you might look at it and go, okay, that's an interesting brand but it doesn't sound near as sexy as working with Tory Burch or J.Crew or-

Bobbi Rebell:
Exactly. So how do you do that? Right.

Vic Drabicky:
What I think is great about what we've been able to do is that we are very good at making sure what we want to accomplish with our clients aligns very well with what they want us to accomplish for them. That sounds very simplistic, but I think a lot of times clients look at agencies and think of them as this mysterious entity over there that they're going to kick work to, and every year they're just going to [inaudible 00:11:16] to make sure that their fees go down. And we're very clear going in to people saying, no, that's not what we want. And we as an agency are going to invest in you. We're going to put people in your offices to make sure we know you and your brand and everything you want to accomplish.

Vic Drabicky:
And what that does is that really aligns both of us not as two separate entities but as one team trying to accomplish things. And whenever you have that as your base, it doesn't matter if you're selling dresses or jewelry. When you have that at your core, your opportunity to succeed is significantly higher. And that's what we've seen. And that's why our client retention rate is north of 90 percent versus the industry average, which is below 70 percent.

Bobbi Rebell:
So if you were starting out as an entrepreneur in general, not someone that is a digital marketing agency, but if you're just trying to get attention online, get your brand noticed, do you have any tips for people that aren't at the level where they can hire an agency?

Vic Drabicky:
I still think one of the more underused techniques is to use LinkedIn to advertise your business. You can go in and very quickly advertise against prospects that you want to talk to. You can very quickly advertise against audiences, those sorts of things. And if you have truly valuable content that you want to share, it's a really cheap, easy way to go in and start being very ... test the waters to see how your message is resonating.

Vic Drabicky:
For those that are not in a service industry but maybe you're selling a product, maybe you're a jeweler, or whatever it might be. What I always tell people is start small and then iterate really quickly. There are sort of the basics of digital marketing that always start with Google search, then you can move on to Facebook. But just do one piece at a time.

Vic Drabicky:
If you can do one piece at a time and figure out how to do it well, what happens is it becomes very predictable. And so now all of a sudden every morning when you wake up, you know Google's going to make you $10 and Facebook is going to make you 2. Okay so if your goal for the day was only to make $15, you don't have to worry about those 12. You only have to worry about selling the last 3. And that simplifies [inaudible 00:13:07] problems down and allows you to focus on the areas that you need to solve versus the ones that are consistent and will deliver every day.

Bobbi Rebell:
Such valuable advice. Thank you so much. Okay, now that you have a website, tell us where we can go and where we can follow January Digital and you on social.

Vic Drabicky:
Sure. januarydigital.com is the website. Please don't judge us too much; while we think it looks great, we still have a lot of work to do. And then, quite honestly, we do a ton on LinkedIn. I try to post relatively regularly on LinkedIn. Our company does as well. We include content that everyone from our newest employees who are just out of school all the way up to people who have been here six, seven years, we allow them to post content quite a bit that we find valuable. And we share it all pretty openly too, so ... Those are the areas that I think we're probably most active. Obviously we're still on Facebook and things like that too. But that's probably the best area to get to us.

Bobbi Rebell:
Thank you, Vic. This was great.

Vic Drabicky:
Absolutely. I appreciate you having me. And congratulations on all your success as well.

Bobbi Rebell:
All right, my friends. Let's get right to it. Financial grownup tip number one. Focus. I get overwhelmed by all the things I want to learn, and Vic makes a great point about learning about new things but maybe focus on one thing at a time. I'm going to take that advice myself.

Bobbi Rebell:
Financial grownup tip number two. There is no right answer when you're starting a new venture, personal or business. So be prepared to pivot. Vic knows, looking back, that he aimed too low in his hiring. But also admits that his reason for doing so made sense at the time. And he still sees why they made sense, even in retrospect. So in life and in business, part of being a financial grownup is accepting that sometimes there is no perfect answer. Let's say Vic had stretched and had hired more expensive and more experienced people from the get-go; that also had risks. He did what he thought was best at the time and then when it wasn't, he course-corrected.

Bobbi Rebell:
All right. Thanks everyone for joining us. If you like the podcast and enjoy it, don't forget to subscribe. And we really appreciate ratings and reviews on Apple Podcasts or anywhere. All feedback is good. And big thanks to January Digital's Vic Drabicky for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Oops, I did it again. Missing credit card payments with Good Money author Nathalie Spencer
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Behavioural Scientist and Good Money author Nathalie Spencer missed a credit card payment. Then she missed another. But she finally managed to stop the cycle after putting a grownup plan in place.  

In Nathalie’s money story you will learn:

-How Nathalie learned from the financial mistakes she made in her 20s

-The mistake she made that caused her to missed two credit card payments in a row

-Three tips Nathalie swears by so she never misses a credit card payment again

In Nathalie’s money lesson you will learn:

-How to find a balance between micro-managing money and forgetting to pay bills

-How automation makes financially growing up a little bit easier

In Nathalie's everyday money tip you will learn:

-How to treat yourself and your budget

-The little thing Nathalie does before finance meetings to put her mind at ease

In My Take you will learn:

-What happens after you forget a credit card payment and ways to fix it

-How paying and reviewing bills can actually save you money

EPISODE LINKS:

Nathalie's book is available online here


Follow Nathalie! 

Twitter: @economiclogic

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

nathalie Spence:
I missed another credit card payment. It's not even that I didn't have the money. It's just that I just wasn't paying attention. I didn't have the head space.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be A Financial Grownup. You know what, being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hello, Financial Grownup Friends. You know what old expression, "The dog ate my homework." For not paying your credit card, let's make it, "I just didn't have the head space," because, as you heard, that's all that was going on with our guest. She just didn't have the head space. Nathalie Spencer, not a highly accomplished behavioral scientist and author, had the money just not the head space.

Bobbi Rebell:
Welcome, everyone. If you are new, we are so excited that you found us. We share money stories from high achievers, along with practical every day money tips that you can put to work right away. We keep the episodes to about 15 minutes, but feel free to binge on a few if you have a little more time today.

Bobbi Rebell:
Now, let's talk about Nathalie Spencer. I was so taken with her book, Good Money: Understand Your Choices, Boast Your Financial Well Being. It is totally different from many money books that I have read, and I read a lot. I loved this book, and I'm going to talk to Nathalie about your unique approach to helping people find their financial wellness. Here is Good Money author Nathalie Spencer.

Bobbi Rebell:
Hey, Nathalie Spencer. You're a financial grownup. Welcome to the podcast.

nathalie Spence:
Thanks. Great to speak with you, Bobbi.

Bobbi Rebell:
Loved your new books, Good Money: Understand Your Choices, Boast Your Financial Wellness because you are a behavioral scientist. In fact, you work at the Common Wealth Bank of Australia, and you bring a very different perspective to money and financial education.

nathalie Spence:
That's right. Yeah, so the book Good Money is about the behavior science of financial well being, and what that really means is that we look at psychology and decision making science, and we try to uncover why managing money can actually feel really difficult but then also provide some practical tips for how we can get through that.

Bobbi Rebell:
And you pay have been inspired by your own behavior in your 20s. Tell us your money story, Nathalie.

nathalie Spence:
Yeah, that's right. So my money story is that I missed a credit card payment, and then the next month I missed another credit card payment. And the thing is that it's not even that I didn't have the money. It's just that I just wasn't paying attention. I didn't have the head space. Like everyone, I felt busy. I was working, volunteering, social obligations, all this stuff, and I just really wasn't paying attention. So, of course, I got slapped with a penalty fee and interest started growing on my balance. When I realized this, I called the credit card company to contest it. Somehow I could find time to do that.

Bobbi Rebell:
Well, you had to at that point. You had to deal with it.

nathalie Spence:
Well, that's right. Yes. So I had to deal with. I had to pay for it. But also, I thought, "Ah well. I'll just see if I can get this charged reversed." But even on the phone, I could tell that just saying, "Oh, well I just wasn't paying attention," was not really a good enough excuse. So this was a huge wake up call for me, and there were a couple things that came from it. So one, I realized that I needed to start paying attention to my finances, and I did. I started to do so. But also it was that it doesn't have to be so hard, and that there are things that I can do to make it easier. So what I did after that call was I set up reminders. So then I would get a text message a few days before my credit card bill was due, and I also set up a direct debit. The direct debit was for the minimum repayment amount. So what this did was that hopefully I wouldn't forget to pay again because I'd get the reminders, but even if I did forget, I had built in the protection so that I wouldn't have to pay a penalty charge.

Bobbi Rebell:
Looking back, now that you have a career as a behavioral scientist, what do you think was going on in your mind, if you could analyze your 20 something self?

nathalie Spence:
Well, I think it was simply I wasn't paying attention. Managing money can be kind of boring, and it felt like it wasn't top of mind for me. I was just going around kind of spending mindlessly on my credit card and not really thinking about it.

Bobbi Rebell:
So what are the takeaways for our listeners?

nathalie Spence:
So I think one is on a more general scale and that's that you can design your life in a way that you make it easier for yourself. So behavioral science can tell us a lot about our choices with money, and then when we understand how those concepts apply to our own lives, in our own context, in our own situations, then we're able to put systems or processes in place to help us, to help ourselves out really to manage money better. And then I'd say that probably more specifically that automation is so great, especially if you don't want to be spending all of your time kind of micro managing all of your finances and thinking about it day and night. Automation is just great. It makes easy. And what you can do is you can require a little bit of up front effort and cognitive effort there to make sure that you're automating something that you can afford in the long term. But once you start it up, then you can just kind of put it to the side and forget it.

Bobbi Rebell:
So let's talk about your every day money tip because I'm very intrigued by the term temptation bundling.

nathalie Spence:
Yeah, that's right. So my money tip is for anybody that finds managing their money kind of a drag. If you find personal finance management a chore, then what you can do is bundle it with a treat or a temptation, that's where the term temptation bundling comes from. And the key here is to make sure that you resist the temptation and only do that when you are managing your money then. So, for example, my husband and I do this. Once per month, we have a personal finance meeting. Thrilling, I know. But what we do is we make sure that we go around the corner to the bakery and we get coffees and pastries beforehand, and then we bring them back home and we have a personal finance meeting.

Bobbi Rebell:
So it softens the blow.

nathalie Spence:
Yeah, exactly.

Bobbi Rebell:
And it makes it something that you're not really dreading because you're getting a treat also.

nathalie Spence:
Exactly. And it actually serves two purposes. So, first of all, it helps make the personal finance meeting feel a little bit more fun and less morning, but also it keeps me from buying a croissant every single morning because I know I can only get it when I'm doing my personal finance meeting.

Bobbi Rebell:
Have you ever snuck one, Nathalie, come on?

nathalie Spence:
Well, yeah. Maybe one or two.

Bobbi Rebell:
Let's talk about Good Money because there's a lot of scientific backing to everything you talk about, but at the same time, these are really every day issues that we all have to face. So, for example, one thing that I thought was really interesting in your book was how cashless transactions can actually effect how we spend our money.

nathalie Spence:
Yes. That's right. This is really interesting because with new technology, so many people want our payment mechanisms to be faster and easier and slicker and from like a user design perspective, of course, that's a really good goal is to have these new technologies like apps or pay and wave or tap and go be very easy. That's great. It has a lot of benefits. But there's also a downside in that the less noticeable payment is and the less friction there is there, then the easier it is to spend mindlessly. So, again, it can kind of feel like you're on autopilot and just kind of going through and spending quite easily.

Bobbi Rebell:
And as someone who has never seen a sale that I did not like. I mean, the friends and family stuff that's going on in New York City right now is out of control. I'm so tempted. Why is it that when we feel that something is a bargain, I mean, it's so difficult to resist?

nathalie Spence:
Well, that's exactly it. Well, there are a lot of things that might be going on that retailers can do to get us to spend more money. One is that when you see the original price and then you see the sale price, what you're doing is you're comparing the sale price to the original price. So, of course, it seems like a fantastic deal. Let's say, I don't know, you're spending $50 on something that's marked down from $100. Well, it feels fantastic. But actually, if you hadn't see the original price, the question that you should ask yourself is would you have paid $50 for this anyway?

Bobbi Rebell:
I don't know that we would have, but I can't buy something. I don't want to buy something full price. That's just so crazy. Why do we do that to ourselves, Nathalie? Tell us.

nathalie Spence:
I don't know. I'm a victim to it as well. But having the original price there can really tempt us into thinking that it's a good deal.

Bobbi Rebell:
All right. Tell us where we can find your book and where we can find out more about you.

nathalie Spence:
Yeah, great. So Good Money is available in the U.S. and the UK, Canada, and Australia at all of the major bookstores. So you can find it online or on shelves. And you can follow me on Twitter @economiclogic.

Bobbi Rebell:
Thank you, Nathalie.

nathalie Spence:
Thanks so much, Bobbie. Great talking to you.

Bobbi Rebell:
Hey, everyone. Love hearing about the psychology of how we spend money from Nathalie. The book really is fascinating in all the data and analysis of why we do the things we do when it comes to money. Let's get to my take on Nathalie's story though. To some degree, this is an easy one because I could just say, guys, automate your bills. But let's actually move past that. Financial Grownup Tip #1: if you do mess up, after you put the systems in place and automate, as Nathalie and pretty much every financial expert will tell you to do, make the phone call. Get the person on the phone to undo the damage. Credit card companies will often give you a one time pass, sometimes more on the fees even if it was your fault. So take the time to ask for the penalty to be removed, even if you were actually the one that messed up. Also, know how your credit works in terms of the interest. In some cases if you don't clear the entire balance, you may still pay interest charges. So when you make that call, ask exactly how the interest works.

Bobbi Rebell:
Financial Grownup Tip #2: just because you automate the payment, doesn't mean you don't open the bills every month. Go through the charges. I have made this mistake because the bills paid, so my stress. But then you go to check the bill after skipping for a few months and you realize that maybe you're paying something that you didn't realize, like a subscription renewal. If you catch it right away, you have a good chance of canceling. But if you have, for example, a kit's annual membership and then you miss the payments for a few months, it is a tougher argument to make. So automate it but don't forget it. And of course it goes without saying that you should be looking at those bills because there could also be fraudulent charges on there. Sometimes criminals will test charging something with very small amounts to see if you notice, and then gradually work up to larger amounts. So it's really important to be vigilant and check those bills even if you automate.

Bobbi Rebell:
Loved Nathalie's book Good Money. Please do check it out. As I said, totally different approach, data, science, all that. Worth the focus that you do need to have. This is not a quick, easy page turner. This is a deep book, and it has a lot of pictures so it makes it really interesting. And the illustrations are good. But this is science. This is the real deal. I love this book. You can tell. You get out of it what you put into it.

Bobbi Rebell:
So thank you for your candor, Nathalie, with your story. Thank you for helping us understand how and why we spend the way we do, and, of course, thank you for helping us all get one step closer to being Financial Grownup.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Steward and is a BRK Media production.