Financial Grownup Guide: 5 Ways to use the Power of Rituals for a Fresh Start in 2021 with Erica Keswin

Author Erica Keswin returns to the Financial Grownup podcast to discuss her new book Rituals Roadmap: The Human Way to Transform Everyday Routines Into Workplace Magic. Erica shares specific, free and low cost ways to use rituals to improve productivity, increase a sense of safety and belonging, as well as purpose both for work and for life.

Erica Keswin -Insta - FINAL -PNG.png

Tip #1:

Begin and end with intention. Beginnings and endings are prime rituals real estate. So be aware of how you start and end your day, and do something that makes you feel most like you.

Tip #2:

Take breaks. We need to build in rituals to actually get up and move.

Tip #3:

Make sure that you're staying connected. We are all feeling isolated and lonely and we're really wired for connection. This may look like scheduling a phone call with a friend. We can build that ritual in once a week or once a month for us to stay connected.

Tip #4:

Give back. If there's ever a time to building a ritual around gratitude, it's 2021. I do believe it's something that many of us started in 2020 that we need to really focus on. There's a lot of data around the impact of gratitude on performance and how we feel in general.

Tip #5:

Build in some rituals to have fun. These days can feel long and heavy and just because it's 2021, that doesn’t mean the pandemic went away. So we need to build in some time for fun, some time for silliness and not feel guilty about it.

Get Erica’s new book, Rituals Roadmap, here

Get all of Erica’s books here

Full Show Transcript:


Bobbi Rebell :

Part of being a financial grownup is making sure you have a plan for how you spend your money, and how you pay your bills. And now we have a new tool for that. It is called Splitit. It will take a lot of the stress away from those big purchases and really allow you to plan ahead. Here's how it works. You shop online and when you're ready to pay, you just choose Splitit at the checkout to split your payment on your credit card and pay over time. There's no interest, no application, no fees. It is fast and easy.

Bobbi Rebell :

So, if you buy something for $500, you can split it into five smaller payments of $100 a month without any interest or fees, much more manageable, and you're in control of your costs. By turning your payments into smaller installments over time with no interest, Splitit gives you more spending power. I know, I don't like to have to pay interest if I can avoid it. And I also don't want to always be opening new lines of credit. Split your payments and live big with the credit cards you already have. Go to splitit.com today. That's splitit.com.

Bobbi Rebell :

Financial Grownup Guide. Five ways to use the power of rituals for a fresh start in 2021 with author Erica Keswin. You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell. Author of How to Be a Financial Grownup. But you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell :

Okay, my friends, if ever there was a time we really need to find ways to cope with chaos, total chaos, things we never thought could possibly happen, it is now. And so the timing could not be better to bring back my friend, Erica Keswin to give us some really powerful ways to use rituals, to help get a fresh start and really a better sense of control as we move into 2021, which so far has not been as boring as many of us had hoped it would be.

Bobbi Rebell :

Here in the Financial Grownup podcast we have two formats, one in which we share money stories and the lessons from those stories, but sometimes we like to mix things up. And we have something called Financial Grownup Guides, which focus on tips and strategies for you to live your best financial grownup life. And as Erica shared with me the details of her latest book, it was perfect for that. And even more so, given the events of early 2021.

Bobbi Rebell :

Rituals Roadmap: The Human Way to Transform Everyday Routines Into Workplace Magic, got me thinking about the rituals I already have and brainstorming new ones to try out. And spoiler alert, not just for the workplace. Now, before I roll the interview, I also to invite everyone to join the Grownup List. We have amazing giveaways coming, including free books from our financial grownup authors. We're also building out some grownup merch, but it's not yet available for sale. You can only get it if you were on the Grownup List and win. Go to my website, bobbirebell.com to get on the List for free. We'll also leave a link in the show notes, and when you get the next newsletter, you will learn how to win the prizes.

Bobbi Rebell :

Speaking of show notes, don't feel you need to take notes on all of the great Intel Erica is going to share. We'll have it all for you in those show notes, which are available under the financial grownup dropdown again, on my website. Okay. I'm really excited for you guys to hear the interview here is Erica Keswin giving us some highlights of Rituals Roadmap. Erica, thanks for coming back to the Financial Grownup Podcast.

Erica Keswin :
Thank you for having me.

Bobbi Rebell :

Big congratulations on your next bestseller, Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic. You're going to be giving us five ways to use the power of rituals for a fresh start in 2021. But before we get there, first of all, tell us about the book a little bit. And then I'm going to ask you a couple of quick questions.

Erica Keswin :

Sure. I had a book in 2018 as you know because it was on your show called Bring Your Human to Work. And one of the things I realized after it came out that rituals are a tool to create a more human workplace, and to feel more connected. And I know we'll get into some of that. We can use rituals at home. We can use them at work. Right now, working home are pretty much the same thing, so they're even more important. But rituals are very accessible and there's something that we can all use in our lives. And one of the things I found over the last nine months is that they really do help us during turbulent times, especially now.

Bobbi Rebell :

Especially now, and as much as we turn the page and we're now in 2021, the reality is 2021 is likely to be full of so many surprises just as 2020 was. I want to quickly ask you a couple questions about the book and some things that you say in there that I think are particularly relevant to Financial Grownups. The first one is you say in there, the cost of rituals is minimal, but their value is priceless.

Erica Keswin :

Yes. When I started studying rituals, I came up with an equation called the three Ps. The three Ps of rituals. Rituals give us a sense of psychological safety and belonging. They give us an opportunity to connect to purpose. And if you add those two together, it equals performance. And so when I think about performance, it could be that rituals impact how our team feels more connected. It could be bottom line performance, but also performance in our personal lives, that when we have rituals in our lives, our cortisol, our stress goes down, our oxytocin, our feel good hormone goes up. We're more engaged at work. We're more engaged in life. And the book has tons of different studies and science and stories of how rituals impact our lives in really positive ways.

Bobbi Rebell :
And one thing I really enjoyed about the book is that there were a lot of specific examples of that. That we can sort of emulate in our own lives. You call rituals magic, expand a little bit on that.

Erica Keswin :

So people will say, "Well, what is a ritual?" To me, a great example is, if I'm lighting a candle, that may or may not be a ritual. If I'm sitting here lighting a candle because my lights went out, I'm just lighting a candle because I need light. A ritual is something that goes beyond its practical purpose. So if I light a candle every Friday at five o'clock to signify the transition from the workweek to the weekend, I'm almost elevating that act of lighting a candle.

Erica Keswin :

And again, it's not to give me light per se, but it does give me a sense of meaning and connection to myself and to what's going on around me. So that's really that magical element of bringing awareness and intention to what we do.

Bobbi Rebell :
And it's different from something like habits.

Erica Keswin :

Yes. I mean, I believe so. A ritual is something that if you missed it for a day or for a week, something would feel really, really off in your life. It could be if you meditate every morning, for me during the pandemic, we started quarantining on a Thursday I believe, and the following Tuesday I said, "You know what? Our family ritual is to have taco Tuesday, I'm going to do it." I saw the look on it, and my kids are older, they're they're teenagers, but the look on their faces and they were able to smell the same smell and the things that we did pre pandemic. And I was able to see firsthand the impact of maintaining some of those rituals, and how it gave them a sense of psychological safety and belonging.

Erica Keswin :

And rituals also create some order out of chaos. And so I think for everyone now, we need to think about how do we maintain some of our old rituals, but also think about, given that things are so different right now, what are new rituals that we also can add to our lives.

Bobbi Rebell :

Which leads us to the five ways to use the power of rituals for a fresh start in 2021 that you have brought to us.

Erica Keswin :

Great. Begin and end with intention. Beginnings and endings are what I call prime rituals real estate. So be aware of how you start your day, and do something that makes you feel most like you. It could be meditation, taking a few deep breaths or having coffee at Starbucks, which is as many people know my favorite ritual. So that's a really important place to start. It also could be how you end the day. It could be how you transition from work to home, especially when we're all doing that in basically one room. So, transition rituals are important as well.

Erica Keswin : Number two is take breaks. For me if I learned anything in 2020, it's that it's really hard to be in front of your computer all day. And so we need to build in rituals to actually get up and move. And a really fun ritual a woman just share with me recently, she calls 20 by 20 by 20. Every 20 minutes, she takes a 22nd break, 20 feet from her computer-

Bobbi Rebell : Oh I love that.

Erica Keswin :

... and stretches. And again, it's not a box check. It's this elevation of, I know this is important, it's giving me a moment, 20 seconds to connect to something outside of myself. So something that your listeners can try.

Bobbi Rebell :

Yeah. And I think that you wouldn't do that if you didn't have the ritual, because you would feel like if you were taking a break, you are interrupting your workflow and it's not going to help your productivity. But if you have it as a ritual, then that becomes something that you don't feel guilty about. In fact, you know that it's going to empower you to do better the rest of the way.

Erica Keswin :

Exactly. And it's something that you're looking forward to. And it would all of a sudden feel weird if all of a sudden three hours went by and you hadn't gotten up to do it.

Erica Keswin :

Number three is to make sure that you're staying connected. Whether you live alone or living with five other people as I'm doing right now, we are all feeling isolated and lonely and we're really wired for connection. And so, one of the things I've been doing as part of my rituals is to say, "I am going to reach out to some friends and check-in, schedule those phone calls. I have one friend where, and this is actually how you and I met the first time we went for a walk around the reservoir in New York, so maybe when we're both back in New York, we can build that ritual in, you know, once a week or once a month for us to stay connected.

Erica Keswin :

But it's been really nice to get off of Zoom, outside in nature with a friend on a regular time, you know, once a week. So staying connected is number three. Number four is giving back. And I do think that if there's ever a time to building a ritual around gratitude, it's 2021. And that could be anything from coming together with your kids and talking about what you're grateful for, figuring out how you want to give back as a family, you know, the beginning of quarantine, living in New York city, checking in an elderly neighbor, dropping off groceries, I do believe it's something that many of us started in 2020 that we need to really focus on. And there's a lot of data around the impact of gratitude on performance and how we feel in general.

Bobbi Rebell :
And part of a ritual can be involving your entire family.

Erica Keswin :

Yes, 100%. And the kids need to, and they want to. Once they get into it and see the impact on how they feel. I mean, I know we both have seen that firsthand. And last and definitely not least, I'm trying to build in some rituals to have fun. These days can feel long and heavy, and as you said in the beginning, just because it's now on the calendar 2021, it's not as if the pandemic went away. I mean, some people woke up depressing, wow, it's 2021 and things still feel the same. And so we need to build in some time for fun, some time for silliness and not feel guilty about it.

Erica Keswin :

You and I have a mutual friend in Randi Zuckerberg, and she shared with me that on Fridays, and she has little kids, so I think that this connects with the under 10 set, but her family has dessert before dinner on Fridays. And they all think it's like the most hilarious thing.

Bobbi Rebell :
Oh, I think any family will go for that. I think kids of all ages will be on board with that ritual.

Erica Keswin :

You know, or on the company side I've worked, spoke with a group at LinkedIn that has a one-minute dance party every day at three o'clock and they just get up and they let loose, they did it in person, you can do it remote. But again, we need-

Bobbi Rebell :

Erica, I want to see you get your twin daughters to do the one minute dance ritual every day at three o'clock. I think that'd be great.

Erica Keswin :

They would, they probably would want me to film it and put it on my social media, which I have to get special permission to do now. But what we do to have fun is every Monday, our entire family, my husband, my 15 year old son and my dog, we all watch the Bachelor. That is our guilty pleasure. We laugh so hard and we are actually this year doing a bracket like a final four bracket-

Bobbi Rebell : Oh my gosh.

Erica Keswin :
... of the Bachelor.

Bobbi Rebell : I love it.

Erica Keswin :

but be intentional and build in some rituals for fun because we all need it, and it's contagious.

Bobbi Rebell :

Well, there're a lot of great ideas and specific examples in your book. So everyone should check it out. Where can people learn more about you? And I assume the book is going to be available pretty much everywhere.

Erica Keswin :

So you can find me, my email is my name, ericakeswin.com, which is K-E-S as in Sam W-I-N.com. You can sign up for my monthly-ish newsletter to hear more about the book. On the website, there's lots of places, as you said, to order the book from Amazon to Barnes & Noble to the Strand, I'm trying to support local bookstores. And I really do believe that rituals now more than ever can help us through these turbulent times. They don't have to cost a penny, but the impact is priceless

Bobbi Rebell :
Very well said. Thank you so much.

Erica Keswin :
Thanks, Bobby. I can't wait to see you in person.

Bobbi Rebell :

All right my friends. What was your favorite ritual that Erica talked about? For me, definitely dessert before dinner. But most of you guys would guess that pretty quickly. Taco Tuesday though, definitely a classic we can all go for. I would love to hear from you. DM me on Instagram @bobbirebell1 or on Twitter @bobbirebell, let me know what rituals you and your family and your coworkers use. A lot of the stuff is for work, but frankly, work and home is kind of the same thing these days.

Bobbi Rebell :

Anyway, I'm also really excited about the changes that we're making to the Grownup List. It's going to be coming out pretty reliably I hope, that's the plan once a month. And I want you guys to join ASAP by going to my website, bobbirebell.com because we are going to be doing a lot of giveaways, including author books like Erica's. We're going to be giving away a number of signed copies of that. And also other authors that are appearing on the show. We have a lot of really amazing ones.

Bobbi Rebell :

And as I mentioned at the top of the show, we are developing some merchandise and some really cool stuff that we are going to give away at first, because we're still setting up the store and we want to see what you guys like and get some feedback. So you can be our beta testers and win some free merch. Just get on the Grownup List again at my website. And of course, don't forget to pick up a copy of Erica Keswin's book, Rituals Roadmap. And if you like it, recommend it to friends. We could all use some calming rituals right now. And of course, big thanks to other Erica Keswin for helping us all be financial grownups.

Bobbi Rebell :

Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK media production.



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Financial Grownup Guide: 3 Ways to Rewire Your Brain for Financial Success with Author Barbara Huson

Author Barbara Huson joins the Financial Grownup podcast to share her research and insights on a new way to approach learning about money and wealth, as well as preview her latest book Rewire for Wealth: Three Steps Any Woman Can Take to Program Her Brain for Financial Success

Get Barbara’s new book, Rewire for Wealth here.

Get all of Barbara’s books along with other books by Financial Grownups here.

Barbara’s Steps to Rewire Your Brain for Wealth

Step #1 -

Start observing those negative or unhealthy or maladaptive thoughts that go through your mind. Observe these thoughts with curiosity. Not judgment, not negativity. Separate yourself from the thought.

Step #2-

The second step is reframing your negative thoughts to see it differently. It could be as simple as looking at the opposite of that thought.

Step #3-

The third step is you respond differently. The key is to respond differently over and over and over again. Each time you respond differently, you weaken the neural pathway that says there's never enough to build a new neural pathway that says there's more than enough.

Episode Links:

Follow Barbara!


Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

FULL EPISODE TRANSCRIPT-

Bobbi Rebell:

Part of being a financial grownup is making sure you have a plan for how you spend your money and how you pay your bills. Now, we have a new tool for that. It is called Splitit. It will take a lot of the stress away from those big purchases and really allow you to plan ahead. Here's how it works. You shop online, and when you're ready to pay, you just choose Splitit at the checkout to split your payment on your credit card and pay over time. There's no interest, no application, no fees. It is fast and easy. So, if you buy something for $500, you can split it into five smaller payments of $100 a month without any interest or fees, much more manageable and you're in control of your costs. By turning your payments into smaller installments over time with no interest, Splitit gives you more spending power. I know I don't like to have to pay interest if I can avoid it, and I also don't want to always be opening new lines of credit. Split your payments and live big with the credit cards you already have. Go to splitit.com today. That's splitit.com.

Bobbi Rebell:

Three ways to rewire your brain for financial success with Rewire for Wealth author Barbara Huson. You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:

Hey, everyone. Hope you guys are well despite all the chaos going on in the world. It's pretty hard to just keep functioning in daily life, but that's what a lot of us have to kind of find a way to keep doing. I've been continuing to work on my book, tentatively called Launching Financial Grownups, and I'm really taking some time to focus, to refocus, I should say, more on this podcast, which I love doing this podcast for you guys. Some of you know I made a big decision coming into this new year to take a sabbatical from my other podcast, Money with Friends with Joe Saul-Sehy. There was literally no way I was going to get my book done anywhere near the spring deadline, so I needed a jolt and this is what I had to do.

Bobbi Rebell:

Coming into the new year, I think a lot of us can benefit from a jolt and just kind of waking up and seeing things maybe a little differently. We've been dealing with a lot of the same old, same old. A lot of us have gotten into ruts, not surprising given everything going on, but look, we've been quarantining and sometimes this can be a good time for a change in mindset, even though yeah, the new year is sort of an artificial way of marking it. But I think there's something about coming into a new year that can motivate us to change our mindset. So on that note, this week's guest is really perfect for all of that. You guys that want to join me in changing your mindset and getting remotivated, Barbara Huson is an author. She has written seven books. The best one is probably, the one that's really best-known, I should say, is Prince Charming is Not Coming. By the way, it was written not under her current married name, it was written under Barbara Stanny.

Bobbi Rebell:

She now is coming out with her number eight book, Rewire for Wealth: Three Steps Any Woman Can Take to Program Her Brain for Financial Success. When I first heard the title, I was a bit skeptical, but her team sent me an advanced copy, and not too far into it I was on board. That's why I'm so excited that she made the time to come on the podcast and talk about the themes in the book and how we can all integrate them into our lives. And by the way, even though the book is technically aimed at women, I really believe these strategies are truly for any gender. Before I roll the interview, I'm doing big things this year that I want to make sure to keep you guys informed about, because I'm hoping they can really help you reach a lot of your grownup goals this year.

Bobbi Rebell:

The first thing is I'm going to really be upping the ante with The Grownup List. It's been coming out... well, I've been trying to do it once a month. That hasn't really happened, so we're going to, first of all, try to have it actually come out once a month. We're going to have some big giveaways that I'm really excited about, starting with the one that's going to come out soon in January. So please get on the list. It is free. You just go to my website, BobbiRebell.com to sign up. Please also follow me on Instagram @BobbiRebell1. If you go there, just send me a DM just to say hi so I know that you're there and you've heard this on the podcast. And by the way, apologies in this interview for any audio glitches. Barbara was coming to us from an area with really weak signals, wifi, whatever you want to call it. So the audio is not ideal, but the interview is well worth it. Here is Barbara Huson.

Bobbi Rebell:

Barbara Huson, welcome to Financial Grownup. We're so glad to have you here and we're so excited to hear more about your new book, Rewire for Wealth: Three Steps Any Woman Can Take to Program Her Brain for Financial Success. Welcome.

Barbara Huson:
Thank you, and thank you for having me.

Bobbi Rebell:

Before we get into that, I want people to know a little bit about your background, because it is one of a kind. You come from a very unique perspective in your approach to wealth and basically how we should be thinking about it.

Barbara Huson:

I grew up in a wealthy family. My father was the R of H&R Block. The only advice he ever gave me about money was, "Don't worry," which I thought was great advice. I didn't understand money. I just wanted to spend it.

Bobbi Rebell:
I don't want to worry about money. I would love to just spend it. Sounds good to me, Barbara.

Barbara Huson:

Yeah. It sounded great to me until I found out very early in my marriage that my husband, who was a stockbroker, was a compulsive gambler. Over the course of our marriage, he lost a fortune of my inheritance. Here's the insane part, I continued to let him manage the money because that's how terrified and intimidated I was by anything to do with money. After our divorce, I decided I didn't want to deal with money, it's not my thing. Well, I have learned that if you don't deal with your money, your money will deal with you. Then the next year, I got tax bills for over a million dollars for back taxes my ex didn't pay for illegal deals he got us in. My signature was on everything. I hired lawyers, I got the tax bill down. I sold what was left in my trust. I was left with nothing. I had a few properties. I had a few properties…and so if I lived frugally, I'd be fine. I had three daughters. I was not going to raise them on the street. I was determined to get smart.

Bobbi Rebell:

Yeah. That's what we call a financial grownup moment, is having your husband gamble away your fortune and having to figure it out with young children. For sure. So you have a lot to teach us. I know that from that moment, you went on this mission. For years, you've really dedicated your life to educating women, to coaching women about wealth. You now have seven books out. Your eighth one is coming out and now you're here talking to us, which I'm so grateful for. You brought us three tips to rewire your brain for financial success. First, talk a little bit before we get to that about the whole concept of that, because this is a whole different way to think about money, starting with how our brains work.

Barbara Huson:

About six years ago, I stumbled on an article about neuroscience. If I could integrate neuroscience, the principles of neuroscience, of rewiring your brain into the work that I was doing with finances, helping women become financially empowered, that can expedite the learning curve and get them past the resistance in a very short time.

Bobbi Rebell:
Give us an overview of the three tips, and then we can talk about what each one is.

Barbara Huson:

So the three steps are simply recognize, reframe and respond differently. Recognize, reframe, and respond differently. I'll explain these steps in a minute, but you must do these over and over and over and over again, because the key to rewiring your brain, to changing the habits, is repetition. So the first step, recognize. What that means is you start observing those negative or unhealthy or maladaptive thoughts that go through your mind. Start observing them. "Oh, I'm having a thought about not having enough. Oh, I'm having a thought about I have to have those shoes. I have to have that designer handbag," or whatever. Or, "I'm not enough." But you start observing, and you observe these thoughts with curiosity. Not judgment, not negativity. "Oh, isn't that interesting? I'm having a thought," because by doing that, you separate yourself from the thought.

Barbara Huson:

The second step is taking that thought, "There's never enough," and reframing it, seeing it differently. It could be as simple as looking at the opposite of that thought, "Oh, there's enough. There's enough," or maybe it's, "oh, here's an opportunity to rewire that thought." The third step is you respond differently. You [inaudible 00:09:24] do. What you do want to do, which doesn't feel right, which doesn't come naturally. In that case, there's never enough and you could go into fear and not want to open your bills and not want to look at your checkbook. Therefore, the thing to do is open at least one bill or start looking at your checkbook. The key is to respond differently over and over and over again. Each time you respond differently, you weaken the neural pathway that says there's never enough to build a new neural pathway that says there's more than enough.

Bobbi Rebell:

What do you say to people that maybe have people around them that are counter-effective? I don't know if that's quite the right word. They're not supportive of this rewiring idea. That are filling people with the wrong kinds of thoughts. How do you do that? Especially, we're in quarantine, sometimes we don't have much choice with who we're with.

Barbara Huson:

It's really, really important that you, at least while you are rewiring, while you want to shift from being one way to being another way, it's really important to surround yourself with people who are supporting you and not trying to rain on your parade. And that may mean if your husband is being a naysayer, simply not listening, walking out of the room. But it's really important, it's a really good point you made, because you become who you're with. There is a tendency to become who you're with. It's very important to distance yourself emotionally, if not physically, from the people who are not there supporting you.

Bobbi Rebell:

That is such good advice. Tell us more about... The book is coming out in January. Tell us more about where people can find out more about the book and about you and be in touch with you.

Barbara Huson:

Well, you can go to my website, which is Barbara-Huson, H-U-S-O-N, .com. Barbara-Huson.com. The book is actually for presale now. I know it's on Amazon and Barnes & Noble, but yes, you can come to my website. There's just lots of stuff on there, and I have wonderful offerings on there. I invite anyone to come.

Bobbi Rebell:

Well, thank you so much for joining us. I love the book. In fact, I endorsed it, so that's truly something that I don't do very often, but this book really struck me as something very important that we should all be embracing in the way that we approach money. I think a lot of people can benefit from this different way of thinking about wealth and our money. So thank you so much for being here and thank you so much for this newest book.

Barbara Huson:
Thank you so much for having me.

Bobbi Rebell:

So, are you guys ready to rewire for wealth? Let me know how you like the book and what other authors you'd like for me to invite on the Financial Grownup podcast. We actually have a lot of big author interviews coming up this winter, and most of them are going to be donating books to be given away to those of you on The Grownup List. We're also giving away branded merchandise as a sneak peek to what we're going to be fully launching a little bit later on, probably early spring. And you can enter and win only if you are on The Grownup List. Super easy to join. Go to my website, BobbiRebell.com, and just sign up. See you guys there. Big thanks, of course, to Barbara Huson, for helping us rewire for wealth and be financial grownups. Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Shhh... Clever Girl Finance's Bola Sokunbi had a secret luxury handbag habit (ENCORE)
2020-Bola Sokunbi instagram  (1).png

 

Clever Girl Finance’s Bola Sokunbi is famous for saving $100k on a $54k salary in about 3 years. But then she started dropping $3,000 on a massive collection of luxury handbags, most of which she never even used. 

In Bola’s money story you will learn:

-How she saved more than $100,000 on a salary of just $54,000 in three and a half years

-The side hustle that helped her reach that goal

-How after she reached that goal, she made a very unexpected spending splurge

-The fascinating reason, looking back, that she went down that path and kept going!

-The moment she woke up and realized she had to make a change

-Exactly what she did to get back on track and make a profit in the process

-The regret she had despite making money on her debacle

-Why she thinks so much about Amazon stock

In Bola’s money lesson you will learn:

-Why keeping her handbags in top condition was the key in getting a solid return when she went to sell them

-Other ways to maintain the value of resale able luxury goods like handbags

-Her take on investing in goods like handbags compared to the stock market and corporations

In Bola’s money tip you will learn:

-Ways to get luxury goods like handbags for less money without compromising quality

-Bola’s favorite pre-owned goods resources

-How friends can trade or sell handbags to each other

-Bola’s new strategy for buying expensive handbags

In my take you will learn:

-Why I compare Bola’s handbag venture to winning the lottery

-The difference between saving money and building wealth

-How to sell luxury goods like handbags, as well as other things you can sell, like baby strollers

-Why I do not promote buying fake goods as a cheaper option

Episode links

Bola’s website: CleverGirlFinance.com

Bola’s podcast: Clever Girls Know

Follow Bola!

Twitter Clever Girl Finance

Instagram Clever Girl Finance

Facebook Clever Girl Finance

LinkedIn Bola Sokunbi

 

Also mentioned in the show:

Vestiare Collective

Fashionphile

Rent the Runway


Transcription

Bobbi Rebell:
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Bola Sokumbi:
I've always been a handbag junkie. It's just something about leather. Like the smell of fine leather that just ... I don't know.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be A Financial Grownup. You know what, being a grownup is really hard especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, friends. This is one of those, "She did not do that," episodes. My guest was a champ at saving money on a very low income, but once she had that money, things took in unexpected turn and then there was yet another unexpected twist to the story. Bola Sokumbi is a certified financial education instructor and the force behind the very popular, Clever Girl Finance, a website and podcast that empowers and educates women to make the best financial decisions for them. Here is Bola Sokumbi.

Bobbi Rebell:
Bola Sokumbi, you're a financial grownup. Welcome to the podcast.

Bola Sokumbi:
Thank you for having me. I'm excited to be here.

Bobbi Rebell:
I am such a fan of yours. First of all, in addition to being a money expert, you are the force behind Clever Girl Finance, which is a website and a podcast. It started after you. I don't even know how you did this. You saved $100,000 in three and a half years on a salary of, I want to say, about $50,000?

Bola Sokumbi:
Yeah. I was making $54,000 before taxes.

Bobbi Rebell:
Wow. Give us just the high level. How you did that.

Bola Sokumbi:
I basically got lean and mean with, probably, my finances. I contributed to my retirement fund from my employer because I knew they were offering a match and that was a way for me to get some free money. I kept my expenses super low. I avoided my friends and stayed home. I wasn't going out to eat very much. I wasn't buying alcohol. I was the-

Bobbi Rebell:
Temporarily, right?

Bola Sokumbi:
Temporarily.

Bobbi Rebell:
Right.

Bola Sokumbi:
I was in a steady ramen noodles and coke diet. I focused on saving 40 to 50% of my paycheck and anything extra.

Bobbi Rebell:
Wow.

Bola Sokumbi:
I save my tax returns, my bonuses. I try to save as much as possible. I also started a side hustle. I started a wedding photography business, which really helped to increase the amount of money I was bringing in. That helped contribute to me being able to save that amount of money. Finally, I avoided credit cards as best I could. I, instead, used a charge card that require me to pay my balance in full every month. That kept me really mindful about my spending, but overall, it was really just setting the intention that I wanted to save and I wanted to challenge myself to save six figures. I put my mind to it. I gone to that focus and three and a half years later, I was able to save that $100,000.

Bobbi Rebell:
So smart. In full details, if anyone wants, go to Clever Girl Finance. I want to talk about your money story that you brought because Bola, this is like an incredible story given what you just said.

Bola Sokumbi:
Yeah.

Bobbi Rebell:
Here you are. You got $100,000. You're hustling with a side hustle. You're eating ramen noodles. You're doing everything intentionally, maxing out your retirement account to get the max. What do you do? You start buying $3,000 handbags. Tell us what, what.

Bola Sokumbi:
Holla.

Bobbi Rebell:
What?

Bola Sokumbi:
Let me break it down. Basically, I got to this point where I had saved a ton of money. I had a lot of money in the bank. Actually, at the end of the four years, I had about $150,000 saved. I was making more money. I had my business. I gone raising at my job. I was earning, now, well over six figures at this point. I was like "Wow, I have all this money. I maxed out my retirement savings. I'm still meeting my savings obligations. I just have to treat myself." I've always been a handbag junkie. It's just something about leather, like the smell of fine leather that just ... I don't know.

Bobbi Rebell:
I personally would've bought a pint of Haagen-Dazs if I wanted to treat myself but okay. $3,000 handbags.

Bola Sokumbi:
I went all the way, yes. I got my first designer handbag like "Oh my God, this is amazing. It's beautiful. I bought this in cash. I love it."

Bobbi Rebell:
What was it? Describe it.

Bola Sokumbi:
It was a Channel Jumbo in black caviar leather with gold hardware, classic, beautiful.

Bobbi Rebell:
Okay. I wouldn't know.

Bola Sokumbi:
I got the one. Should've been enough, but then I was like well, few months later, I have all the spare money. I'm still saving. I didn't know what to do. I want to invest, but I don't need to invest that much. I'm going to buy another designer handbag. I got to the point where I was buying several handbags for maybe three or four years. To me, it was fine because I was still saving. I was still meeting my obligation.

Bobbi Rebell:
How much do you think you spent in total, Bola, on the handbags?

Bola Sokumbi:
Oh my goodness. I don't know. If we were to have an Instagram competition on who could grab their handbags steady for the next 30 to 60 days, I would win, every time.

Bobbi Rebell:
Wait. Wait. You're going to have a different handbag every day for 30 to 60 days?

Bola Sokumbi:
Yeah, I could. Yes.

Bobbi Rebell:
Oh my gosh.

Bola Sokumbi:
I could've. I have a lot of handbags. I had them in different colors-

Bobbi Rebell:
Were they just sitting in the closet? Were you taking them to work? What was going on with the handbags?

Bola Sokumbi:
That's the sucky part. I maybe use like two or three. Well, I was exaggerated. I didn't have 60. Exaggerating. About a month. Let's say, a month. I didn't really use them. That was a disappointing factor. I'm one of those people that believe that if there's something that you like and it's something that you're going to use, go for it as long as you plan it out financial, but I wasn't using them. They did not make financial sense for me. I was using like one or two of them, and then maybe the others, I would look at or wear to a baby shower for 25 minutes and it goes right back into the closet. It did not make any financial sense. Fortunately, for me, at the time that I purchase them, for those of you who are into handbags, knew that there have been a flurry of price increases especially with the higher end luxury brands.

Bola Sokumbi:
At the time I bought the handbags, I bought them before the crazy price increases started. I got to a point where I was like "Okay, this doesn't make any sense." I will look in my closet and all I would see would be dollar bills stacked up. My husband is like "You need to let these go. You don't even use them. It doesn't make sense. You feel so guilty about having them because you're not using them." I took it upon myself to sell almost every one of them. I still have a few. The ones I use. It was really hard to sell them because I felt like I was selling my children. It's crazy. When I think about it, it's ridiculous, but I sold them. Luckily, for me, because of the price increases, I was able to sell them for a lot more than I purchase. That very first Channel handbag, the black jumbo I just described with caviar hardware, I paid $2,900 for it and I sold it for $5,500.

Bobbi Rebell:
Oh my goodness. Only you, Bola, would actually turn a cringeworthy shopping habit into a positive investment experience.

Bola Sokumbi:
However, Bobbi, to the point you asked me before we started recording was, I made money but when I think about it, I really didn't make that much money because one of the things that trigger me to start selling those handbags was Amazon stock. I realized that if I had spent all that money I spent on those handbags on Amazon Stock, I would've had times 100 of what I had spent on handbags. Not just doubling my money. I would've like times 100 it, right?

Bobbi Rebell:
If you had actually bought Amazon Stock, but truthfully, how much do you think ... do you think you spent $90,000 on handbags?

Bola Sokumbi:
Oh, I don't know. Over a three to four year period, I spent a lot of money.

Bobbi Rebell:
Okay. You bought 30 handbags at $3,000 each.

Bola Sokumbi:
Yeah. I had about 30. They were not all the same price.

Bobbi Rebell:
Okay.

Bola Sokumbi:
They were not all $3,000 handbags.

Bobbi Rebell:
What was the most expensive one?

Bola Sokumbi:
The Channel handbags I had. They were about in the $3,000, $3,500 range at that time. Now, they're not anymore. They're about 6 to $7,000 now.

Bobbi Rebell:
Wow.

Bola Sokumbi:
I don't own any more handbags by the way.

Bobbi Rebell:
What is the lesson from this beyond the fact that there was a time in life when investing in handbag was actually an appreciable asset? Still, they probably know. I don't know the market, but anyway, beyond the fact that it actually turned on to be a good investment.

Bola Sokumbi:
I wouldn't even describe as an appreciable handbag because for me, it was just purely for the fact that I was not using them. No one is going to pay you top dollar for a handbag that has been worn and beat up. If you're buying something, I believe that you should be using it. Lesson for this is cost per wear. You can have 100 Channel handbags if you want to have them and if you can afford them and you're paying for them in cash and it's not taking off your financial goals, but what is your cost per wear. How often are you using them? Are you getting your money's worth? If you buy a handbag for $3,000 and you wear it once, then that one time you wore it cost you $3,000 and that makes no sense. If you buy this handbag and you wear it 3,000 times over four years, then that handbag cost you $1 or maybe it comes down to cents and pennies and that starts to make more sense because as opposed to buying $25 handbags over that three-year period and use that one handbag over that time and you get your cost per wear.

Bola Sokumbi:
To me, cost per wear is really important. That's how I plan out my wardrobe. I still buy fancy things, but I have to be using them. I have to get my cost per wear down to pennies for it to make sense. I know when I see something if I'm going to use it or not. Understand your cost per wear. People may think, "Oh, buying handbags is crazy," but people spend their money on different things. For me, it was the handbag thing. Some people spend their money on electronics, on cars, on things that they don't necessarily use like having a second car in your garage that you drive on Saturday is not good to drive per wear.

Bobbi Rebell:
The handbags make you feel good.

Bola Sokumbi:
Yeah. I would pick a handbag over a lot of things. That was me. That was a lesson I learned. I put the money right back into my investment accounts. I was better for it.

Bobbi Rebell:
Let's stick with the handbag thing. What is your money tip, your everyday money tip for everyone?

Bola Sokumbi:
I would say that if you are a handbag girl like me, no shay, no judgment, find ways to get the handbags that you like at a cheaper cost or without putting out so much money. For instance, Bobbi, you and I talked about Rent the Runway. You really like that. If you want to actually own them, you can think about getting them preowned from sties like Fashion File or Vestiaire Collective. There's a bunch of different ones that are reputable that sell authentic products or even local consignment stores in New York. There's a ton of them. Or buying them off of friends who are trying to let go of their handbags or trying to recycle their wardrobe. Those are great ways that you can get luxury at a lower cost. You can also wait until some of these handbags go into the sale and purchase them that way.

Bobbi Rebell:
Right. Because a lot of them are really classic.

Bola Sokumbi:
Yes. It's all about buying something that you know you're going to use for a long time. I tend to avoid any trend pieces because I don't want to be out of fashion next year after spending all this money on it. I buy bags that I can carry forever. That's what I do. Every purchase I make right now, I carry that bag to shreds, basically.

Bobbi Rebell:
Definitely. Get that cost per wear down. Where can people find you and learn more about Clever Girl Finance?

Bola Sokumbi:
Yeah. You can find me on my website at clevergirlfinance.com, on Instagram at Clever Girl Finance, on Facebook, Clever Girl Finance. I also have a podcast called, Clever Girls Know. You can search for it on iTunes, Stitcher, Sound Cloud. You'll find it there as well.

Bobbi Rebell:
I think everyone should definitely check all of that out. I am a big fan. Thank you so much, Bola.

Bola Sokumbi:
Thank you for having me, Bobbi.

Bobbi Rebell:
Hey, friends. Except for the fact that she was ironically able to sell the handbags at a profit, this whole thing reminds me of what happens when people inherit a ton of money or they win the lottery and then they just don't know what to do, so they go shopping. Financial Grownup tip number one, Bola was great at accumulating money but she was selling herself short when it came to building wealth. She was meeting her goals in terms of saving and investing and all that, but that doesn't mean she couldn't move the goal post given the resource that she had and make even more ambitious goals. Not a problem to buy a bag that you can afford, but she wasn't even using most of them. Bola is very specific that, well, they ironically went up in value if she had invested the money. In her case, she talks about Amazon Stock, she would've made a lot more money. Of course, you could lose money in the stock market. There's no guarantee of that. It's just something to consider.

Bobbi Rebell:
Financial Grownup tip number two, if you do buy luxury goods and you aren't using them, it is easier than ever to sell them, so many resources online. You may not make as big a profit as Bola did, you may lose money but you're still going to get some cash. I have sold some bags on the real wheel. I've been happy to have the cash even though it went for less than I paid. You can also buy slightly used bags there at a discount if you want them. As I've said before, you can rent them at Rent the Runway or other similar websites. I will leave some links in the show notes for you guys. Given these resources, I would also urge you to stay away from the fakes. It undermines the economy and the business of the companies that produce the real thing. Don't buy fake bags. Also, it is illegal.

Bobbi Rebell:
We want you to be a financial grownup. Send us an email to info@financialgrownup.com if you want to be considered for one of our monthly listener episodes. Just tell us what the money story is that you want to share and your everyday money tip. If you have not already, please rate and review the podcast on iTunes, Apple Podcast. That helps others discover us and grow the community. It is truly appreciated. Make sure to subscribe so you don't miss any upcoming episodes and follow me at Bobbi Rebell on Twitter @ bobbirebell1 on Instagram and on Facebook, I am at Bobbi Rebell. Bola is the best. I am so appreciative that she was brave enough to get really candid. She definitely got us all one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.

Financial Grownup Guide:  4 Tips for Financial Grownups to Talk Money with"Broke Millennial Talks Money" author Erin Lowry

Author Erin Lowry returns to the Financial Grownup podcast for an all-new interview focusing on the best ways to talk about money. She shares her tips on how to get your parents to open up about their financial situation, how to set boundaries with friends, how to get the information you need to negotiate a raise, as well as having tough financial conversations with your romantic partner. 

Erin’s Talking Money Tips

Tip #1

Find out early if you're your parent's retirement plan. Ask leading questions, talk to your siblings and consider even starting an emergency savings fund for your parents if you think you'll need to financially support them. 

Tip #2

Set boundaries with your friends (and family) when it comes to your money. That means sometimes saying no and offering alternatives. You can and should be honest about your "why". Are you paying off debt, saving up for a house, planning an epic adventure, considering starting a family? Whatever the reason, it's good to explain why you're turning down an invite in order to save money so that your friends don't just assume you're ditching them. 

Tip #3

Learn to ask the appropriate people what they earn in order to help you negotiate! 

Tip #4

Use goal setting as a basis for having tough financial conversations with your romantic partner. 

get all of Erin’s books here : https://bookshop.org/shop/bobbirebell

Episode Links:

  • Erin’s website - https://brokemillennial.com/

Follow Erin!

  • Instagram - @brokemillennialblog

  • Twitter - @brokemillennial

  • LinkedIn - https://www.linkedin.com/in/erin-lowry-49674222/


Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

FULL EPISODE TRANSCRIPT-

Bobbi:
Part of being a financial grownup is making sure you have a plan for how you spend your money and how you pay your bills. And now we have a new tool for that. It is called Split It. It will take a lot of the stress away from those big purchases and really allow you to plan ahead.

Bobbi:
Here's how it works. You shop online, and when you're ready to pay, you just choose Split It at the checkout to split your payment on your credit card and pay over time. There's no interest, no application, no fees. It is fast and easy. So if you buy something for $500, you can Split It into five smaller payments of $100 a month without any interest or fees, much more manageable, and you're in control of your costs.

Bobbi:
By turning your payments into smaller installments over time with no interest, Split It gives you more spending power. I know I don't like to have to pay interest if I can avoid it. And I also don't want to always be opening new lines of credit. Split your payments and live big with the credit cards you already have.

Bobbi:
Go to SplitIt.com today, that's SplitIt.com. Financial grownup guide. Four tips for financial grownups to talk money with Broke Millennial Talks Money author, Erin Lowry.

Bobbi:
You're listening to financial grownup with me, certified financial planner, Bobbi Rebell author of How To Be A Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money, but it's okay, we're going to get there together.

Bobbi:
I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi:

Hey grown-ups, I hope everyone is enjoying the holiday season. This week we have an all-new interview with one of our most popular financial grownups, the author of the Broke Millennial series of books, Erin Lowry. For those of you new to The Financial Grownup Podcast, welcome.

Bobbi:
Here on the podcast, we interview successful role models, also known as financial grownups. Sometimes they share memorable money-related stories that we can all learn from, sometimes we have them educate us with what we like to call financial grownup guides as is the case with this week's guest.

Bobbi:
Erin Lowry's latest book, Broke Millennial Talks Money has just been released. I got a sneak peek at it, and I can tell you a lot of what the book covers really doesn't get talked about, which is ironic because the book is literally about talking about money, generally with people you care about, but overall with people you may or may not realize you are financially tied to.

Bobbi:
The friend that expects you to just bust your budget for her wedding, or the parent who doesn't want to talk about money until you find out you are their retirement plan. The truth is, while we can ultimately really only control our own financial decisions, our money is tied to decisions other people make all the time, like it or not. So it's important that we talk about it.

Bobbi:
On that note, I hope you enjoy this interview with Broke Millennial Talks Money author, Erin Lowry.

Bobbi:
Why this book as your third book?

Erin:
I think about how often the pain points that people have that they bring to me now is all about talking about money. Book one is, you're getting it together. Book two is, now I need to know how to invest, but the problem is you can have perfect financial health, but if you can't set boundaries in a healthy way, if you can't talk to other people about money, it's still all going to come crumbling down.

Erin:
So really the final pain point in a lot of ways is how do we actually navigate these often awkward conversations about money?

Bobbi:
So well said, okay. So let's go to your four tips. The first one has to do with your parents.

Erin:
So you got to find out if you are your parents' retirement plan, which is a loaded statement to make.

Bobbi:
How would you even? I mean, and at what point is this coming up? Is this when your parents are over a certain age, is it when they get their first social security check?

Erin:
The earlier the better at the end of the day? So kind of regardless of what age your parents are, if you are in a position where it makes sense, usually post-college, mid 20s to early 30s, that it makes sense to start having this conversation with your parents, please do so.

Erin:
Now obviously, a lot of parents are not just going to offer up this information. There's a few reasons. One, they might be embarrassed, two, they might feel it's none of your business or three, it kind of fundamentally shifts the natural parent child relationship paradigm, because it kind of feels like you're trying to parent your parents. So you have to be really careful about how you go about this.

Erin:
One of the easiest ways to ease in, is asking for their advice. Let's be honest, parents love to give advice. So in a way that feels authentic and natural to you and the relationship. Things like, "Oh, I recently got married and we're trying to figure out how to set up a will. What did you guys do?" Or, "Oh, I just started this new job and I'm trying to figure out how to plan and pick investments in my 401k. How did you guys handle that?"

Erin:
I mean, obviously they either work a job or they know that you know more about money than they do. Don't go that route. But using context of friends or family, Jackie's parents just moved down to Florida for their retirement, what are you guys thinking about doing? Just laying groundwork for general conversation to get some context clues early on is the best way to just start it.

Bobbi:
Is this better to do, and we're recording this obviously during the pandemic, is it better to do in person if you're living with them, or if you're not living with them, is it better to do it on a phone or on something that has like a Zoom call, where you can see the expression? Is it easier if you're not on camera sometimes?

Erin:
I think for some people it can be. I would be more encourage you to try to have it in some version of in-person, whether that's remotely in Zoom or whether that actually is in person, if it's safe, because you get a lot from facial expressions.

Erin:
And so you might not realize the potential, either anxiety or pain that certain questions could cause your parents, if you're just asking them over the phone without seeing their face. So I would encourage you to try to have it face to face. But if you get to a point where you can't, I always feel it's effective as well to write out how you feel. So that's writing a letter, writing an email and also expressing like, this is causing me a level of stress and duress. So this isn't just about, I'm not trying to upset you. I'm not trying to make you feel bad, but I'm never going to let you flounder.

Erin:
So it is going to impact my life. So I just want to be able to make a plan and it would make me feel better and more comfortable if we could talk about it.

Bobbi:
Okay. I have a lot more questions about that, but we have to move on, so everyone can get more about that in the book obviously. The second tip is about setting boundaries with your friends and family when it comes to your money.

Erin:
A big thing here is learning how to say no well, because we know we can't always keep up with every friend or every family member. And sometimes that's because, hey, they're earning more. And sometimes that's because our values are shifting, our life milestones are a little bit different, so we just don't have the same level of discretionary spending.

Erin:
But one thing that I always like to talk about is that if you just say no and let it hang, you're allowing that person to fill in a reason by themselves. We're naturally very self-centered creatures, they're probably going to think it's about them, not anything to do with you. So give them a reason.

Erin:
No, because I'm trying to pay off a student loan by the end of the year. And it's great to acknowledge the existence of debt with your friends. You don't have to say the number, just tell them that it's there. Or no, I'm saving up to go on this adventure. 2020 sucked and I'm trying to take an around the world trip in 2021.

Erin:
No, we're trying to save up for a home. No, we're trying to start a family, all of the things. But give them a reason. I also think it's great to do the classic kind of compliment sandwich counter. You know, "I love you. I want to spend time with you, but I don't want to spend $60 on bottomless brunch, can we get a big [inaudible 00:08:10] and go for a walk in the park?

Erin:
So saying no to something, but also offering an alternative, another great healthy way to set a boundary with your money.

Bobbi:
I love that and I always talk about the value of going for walks with people, because I think that's a wonderful way to connect. Even if now you have to do it six feet apart with masks on. Your third tip. This one I have a really hard time with, and I always have such an awkward conversation and you have some great advice in the book. The third tip is to learn to ask the appropriate people what they earn in order to help you negotiate. I mean, that's a hard one, Erin.

Erin:
It is so hard, especially because asking face to face, this is where I think email is great. Asking face to face could be really uncomfortable. And you might not feel comfortable in your job, in your actual office asking people, if you're a traditional employee, it might not feel like a safe move. So this is one of those times that we can turn to social media, especially something like LinkedIn, and just start emailing anybody that would be remotely relevant. Give them an example-

Bobbi:
Strangers?

Erin:
Yeah, absolute strangers, but they have to be relevant to similar cost of living, if not the same city, similar job title, similar type of company. Just emailing them to basically, "Hey, I'm either up for a promotion I'm trying to negotiate or I'm trying to look for another job. I feel like I'm being underpaid for X,Y,Z reason, if you want to answer. It would be really helpful for me if you could tell me how much you earn. And just shoot out a ton of those cold pitches, you'd be surprised, people get interested, and will probably respond. So, that's a good one.

Erin:
Another one too, is if you feel comfortable asking a coworker again, giving that groundwork of, "I'm coming in for a raise. I have a suspicion that either I might be underpaid or I'm trying to make sure that I ask for what I actually deserve. I think it would be really helpful for me in that process if you could tell me how much you earn."

Erin:
If they're uncomfortable with it, you can always go the over-under route. Could you just tell me if it's over under $50,000. And that's a way that they can tell you without expressly telling you.

Bobbi:
Let's say you do have this conversation with someone who's truly your peer at your job and started the same day and all that stuff everything's equal or our peer is equal. And you discover that one of you makes significantly more than the other. How do you handle that? I mean, you might be the higher earner or the lower earner.

Erin:
Well you have to think of a couple of factors. One, try to get a bigger sample size of just that one person, because are you on unearthing something systemic is the more nefarious option. Like, is there a reason that that person is making more? Is it a gender wage gap or racial wage gap? So being sure you're asking a bunch of other people for sample size.

Erin:
The experts that I spoke to for the book recommended three men and three women to try to control for at least the gender wage gap. And if you're a person of color, being sure to also speak to people of color, as well as white people too, to see if you can unearth a racial wage gap.

Erin:
The other thing is talking to your manager about ... I personally wouldn't necessarily name names, but it's come to my attention that I am not earning as much as other people who work here and I'm trying to get an understanding of why that might be, when it seems to me that we work the same job, same managerial roles, whatever it is.

Erin:
It could be stuff like, they negotiated harder when they came, it could be things like, they have a really tough client that we compensate them more for, or it could be, they have a particular skillset that they picked up, or it might be like, I don't know, let's find out.

Erin:
So you have to advocate for yourself. The other thing to consider, and this is going to play into another millennial stereotype, you usually make more when you hop to a different company, as opposed of trying to negotiate within your own.

Bobbi:
So true. I have found that always. I did hop a bit at the beginning of my career before settling for many years at Reuters. And I think it did help me make jumps in salary, so I think that's really good advice. The last one is something that kind of makes my stomach churn, because it's been really hard for me and that is having tough financial conversations with your romantic partner, because my husband and I have very similar values, but getting there, we have different ideas about how to get there sometimes.

Erin:
Oh, it's so hard and there's no one perfect answer. But one of the things that I really liked that almost everybody I spoke to to the book kept coming back to is this idea of going back to what your goals are when you're especially having a fight about money. And it's great that you guys have the same values because I do think that's also a big part of the problem for a lot of couples, is not only do we want different things, we value things in different ways.

Erin:
And so that really, you're very really fighting about the money, you're more fighting about the underlying value that could be taking types of trips and how we take it. It could be buying certain types of property or assets, it could be whether or not to have another kid. There's just so many other, that money is a part of it, but the underlying thing has to do with the value.

Erin:
I do think coming back to what is our goal as a couple and try to focus back on that and maybe that goal needs to be shifting and that's part of this conversation. But that's a great way to center these conversations.

Bobbi:
Do you recommend doing the money date that we always hear about with people, where you take out the wine and you sit down and you pretend it's a date that and you're having fun, but we know what's really going on?

Erin:
Listen, I get temptation bundling. Sure. Order from your favorite takeout place, open a bottle of wine, if that's what makes you feel good. I wouldn't drink too much if you're about to have like a heated money conversation, like maybe a glass. But personally, I think this just needs to be a natural part of your dynamic. Like at least once a quarter, if not once a month, you two need to sit down and just have a frank conversation about how things are going financially. And it doesn't always have to be this long involved conversation.

Erin:
For instance, most couples have one person that kind of operates as the chief financial officer. It's not a gender thing necessarily, it often has to do more with like, who's a bit more interested? And people might split. One person might handle bills, the other person handles investments, what have you?

Erin:
But you need to have a conversation, at least a check-in like, "Hey, here's how we are. We're on track for this goal and this goal, we're a bit off track for this one. What do you think?" Or, "Hey, I've been thinking about it. I kind of want to modify how we're putting money towards this goal. What are your feelings?" Just having those kind of check-ins.

Erin:
Everybody's a little different. If it works better for the two of you to open that bottle of wine or have that craft beer or whatever, bud light, if that's your thing, sure. But honestly, mine is usually just like a very frank 15 minute conversation after I've done a monthly net worth update. It's like, "Here's where we stand. Here's what we're doing. How do you feel?"

Bobbi:
Yeah and even with little things like one thing that was happening early in our marriage was that I would look for promo codes, whenever I bought something on the internet and my husband basically didn't really understand how important they were, and thought it was just a hassle. And once I showed him, like literally the receipts, it'd be like, "Look how much we saved."

Bobbi:
He got on board and now he'll proudly tell me when he finds a promo code, and then he also, the other thing that became fun that he got really into was he will put something if it's not on sale and he really wants it, he puts it, he makes sure he's signed in and then he puts it in the basket, and saves it and he waits for the coupon.

Erin:
Heck yeah.

Bobbi:
And he'll literally tell me, "Waiting for the coupon, honey." And I'm like "Good job." So I think that there's a lot of progress to be made and he's a champ now. So the conversations definitely can pay off.

Erin:
They can and I also really liked, one of the pieces of advice I got in the book was this idea of, it doesn't always have to be about a compromise. Sometimes one person can just "win", which sounds kind of like a bad way to put it. But the example given was if one wants to spend $1,000 on a couch and the other wants to spend $3,000 on a couch, you don't have to spend two, you could spend three. But then at another point, the person who wanted to spend $1,000 gets a win in another way.

Erin:
And I think that that's also a great way to think about this, is that it doesn't have to be constant compromise, it can also be like sometimes one person gets to take the win and then another time someone else does.

Bobbi:
Very well said. So the book is out December 29th.

Erin:
You can buy the book, all of my books. Now there are three of the Broke Millennials series, wherever books are sold. And please support small businesses right now. I Do want to kind of plug that out there? And you can also find them at your library and if you can't please request them. You can find me Erin Lowry at Broke Millennial Blog on Instagram, Broke Millennial on Twitter and brokemillennial.com is the website. And you can also sign up for my newsletter where you will hear from me more frequently.

Bobbi:
Thank you so much for coming back.

Erin:
Thanks for having me, always so fun to have these chats.

Bobbi:
Hey grown-ups, I had such a great time talking with Erin. I hope you guys liked the interview too. The stuff about setting boundaries really resonated with me. I'm curious what stood out to you? DM me, let me know. On Instagram, I am at bobbirebell1.

Bobbi:
Also, big announcement here, I am going to start doing a lot of giveaways in 2021. Books from authors that we have on, merchandise that we're going to be creating just for the Financial Grownup community and a lot of products that are on the Grownup list.

Bobbi:
Now to be eligible, you need to be on the Grownup list. Just go to my website, bobbirebell.com to sign up for free so you don't miss out. Again, the website just my name Bobbirebell.com and sign up for the grownup list. Big thanks to Erin Lowry for once again, helping us all be financial grownups.

Bobbi:
Financial grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

get all of Erin’s books here : https://bookshop.org/shop/bobbirebell

Episode Links:

  • Erin’s website - https://brokemillennial.com/

Follow Erin!

  • Instagram - @brokemillennialblog

  • Twitter - @brokemillennial

  • LinkedIn - https://www.linkedin.com/in/erin-lowry-49674222/


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Bobbi Rebell Kaufman
Awkward career moments and how to get through them with dignity with Super Woman author Nicole Lapin (ENCORE)
Nicole Lapin Instagram

Journalist and author Nicole Lapin shares a hilarious story of how a lack of preparation almost led to total humiliation.  Plus why procrastination can be a good thing for financial grownups.


Nicole’s Money Story:

Nicole Lapin:
Yeah. I started as a business reporter on the floor of the Chicago Merc when I was 18 years old, and when I was asked if I knew anything about money news or business news, I totally lied, and I faked it till I made it. And then I had to become real, because I found that money is just a language like anything else, and I could not speak that language. So I was going to interview the founders of a tech company at the time and my boss, who was awesome, said to me as I ran out the door, and I would always carry like a big diaper bag, almost combat ready with all sorts of stuff, like a poncho just in case, from my time in actual general news, I didn't know what would happen. I was combat ready. And he was like, "Do you have the P&L?" You know, a lot of people call me NL or Lapin for short.

Nicole Lapin:
And I was like, "No dude, I'm good. I don't need to pee." And I get to the interview and the PR person was like, "Do you have the P&L?" And I'm like, okay, think, Lapin, think. She is not asking you if you need to pee, this must be a money term. I sit down with the founders, and they're like, our profits, as you can see from our P&L, you know, blah blah blah blah. And I'm like, okay, okay, has to do with profits, think, think, think. Profits. L, losses. And I kept saying PnL, like Kibbles 'n Bits, and I didn't even know it was an and. Like, I just was so clueless, and that was a great example of how I had to think about this right on the spot and definitely was not prepared.

Bobbi Rebell:
Wait, so what happened? How did this play out? Did you have an aha moment in the middle of the interview?

Nicole Lapin:
I had the aha moment, and I knew enough that it had to do with their balance sheet, and so I could sort of dance around it and get through the interview. Then after that I wrote down PnL, like N for Nicole, and then it took me another hot minute to realize there was an and sign. It was like profits and losses.

Bobbi Rebell:
At the time, did you confess to anyone? Did you tell your boss, "I didn't know what that meant," or did you just keep going?

Nicole Lapin:
No, no, no, no, no. I just had super intense imposter syndrome, and I just thought everyone was going to figure out that I didn't know what I was talking about, and I would have never, ever admitted at the time that I couldn't speak this language. I only now can talk about this, very gladly in hindsight. I love making fun of myself with the most embarrassing money stories, but no, definitely not at the time.

Money is an intimidating language. It’s ok if you can’t speak the language. Just ask what something means.

Nicole’s Money Lesson:

Nicole Lapin:
I think realizing that money is an intimidating language. We just don't have a Rosetta Stone for this growing up. And it's okay if you can't speak the language. Just ask what something means. I've talked to COs of major publicly traded companies who have asked me like what does [inaudible 00:06:00] mean, for example, like right before we went on the air, and I was like, "Dude, it's just the bond buyback program." Like, no big deal. And they were like, "Yeah, I just didn't know the terminology." And so there's lots of terminology that sounds confusing. If you went to China and you didn't speak Chinese, you'd be confused. If you went to Wall Street and you didn't speak the language of money, you would be confused, too.

Bobbi Rebell:
And I love that you're saying that, because so many of us kind of nod and pretend we understand something and maybe make decisions that we shouldn't make, because we don't want to admit that we don't get it.

Nicole Lapin:
Yeah, totally. And you're definitely not alone. I think a lot of people smile and nod and don't join basic money conversations because they're too intimidated and too scared to admit that they don't know what's going on.

Bobbi Rebell:
So true. And by the way, your website and your books are a tremendous resource for understanding a lot of this stuff.

I aim for progress and not perfection. If I have more good days than bad days then I am totally winning.

Nicole’s Money Tip:

Nicole Lapin:
I like to rethink conventional financial wisdom, conventional business wisdom. And yes, you're right. I rewrite financial dictionaries and business dictionaries. I did it in the back of Rich (beep) and Boss (beep). This is maybe why I'm single. But at the end of every chapter in every book, I rethink conventional wisdom to hopefully help you think for yourself. And procrastination is often used as a bad word. It's used as something that you should avoid, but I actually think that you can not fully procrastinate, because it's so cathartic to cross out all the things on your to-do list, like, here we go, dry cleaning, you know, pick up this, blah blah blah blah blah. And actually, those things might not move you towards your goals. So if you remind yourself of what you're working toward and what you have to do and almost connect the dots, I came up with a Super Woman journal that's a companion journal along with Becoming Super Woman to help you do that throughout the day, and I create this point system that's almost like a weight loss sort of system that allows you to give yourself points for things you're focusing on and forgive yourself first if you're not focusing on just the then and there. Because I think we can have it all. We just can't do it all, especially not at the same time.

Bobbi Rebell:
So true. And another thing that I love about the book is you have these really compelling quotes. For example, related to what we were just talking about, you have a quote from Mark Twain, "Never put off until tomorrow what you can do the day after tomorrow," which makes a lot of sense when you really think about the reasoning behind it.

Nicole Lapin:
Yeah. If you have to pick up your dry cleaning or something, and you need to get something done that will move you toward making your side hustle your full time hustle, I would do that and then get your dry cleaning, unless you really have like nothing, nothing to wear. I would do that later on.

Bobbi Rebell:
Another thing in the book that I love is that you have not just a to-do list, but a have done list.

Nicole Lapin:
Yes. Because, you know, we often get into this mode of we've just not accomplished anything, and we're not doing anything compared to everybody else on Instagram. And I think comparison is the thief of joy, and also we tend to compare ourselves to the best version of each aspect of our lives. So we compare our fitness regime to a fitness blogger who works out five hours a day, or our mommy life to that of a mommy YouTuber who bakes bread for her kids and homeschools them. That's not realistic. And so if we get into that cycle and we don't have the definition of what success is to us, we often feel inadequate. We shouldn't.

Bobbi Rebell:
No, we should not feel inadequate. But one thing that you also work through in the book is you have specific plans for people to organize and get towards those goals in a realistic way, not in a way where you're trying to keep up with somebody, like you were just talking about.

Comparison is the thief of joy

Bobbi’s Financial grownup tips:

Financial grownup tip number one:

We didn't get to this in the interview, but a lot of Nicole's advice focuses on productivity and avoiding distraction and all the stress that that causes, and of course spending time when you didn't mean to on things. For example, she recommends a browser extension called unroll.me. It's free, and I am now using it. I will leave a link in the show notes. You can always find the show notes by going to bobbirebell.com and then going to the Financial Grownup podcast area. There's also a handy search box in the upper right hand corner, where you can always just type in the guest name or any keyword, but definitely check out unroll.me.

Financial grownup tip number two:

Another one from Nicole's book was to keep emails to five sentences. If it has to be longer than five sentences, then it deserves a phone call. I'm going to start trying that in my workflow. We'll see how it goes, but if you do it, too, let me know how it goes.

Episode Links:

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When your parents have conflicting money views with STARTbrands Kristy Gayton

Entrepreneur Kristy Gayton shares the money lessons she learned from her parents and how she found the middle ground in their very different mindsets. Plus how to get organized for 2021.

Kristy Gayton

Kristy’s Money Story:

So, my money story is, you know, I was raised with not a lot of money. My parents were entrepreneurs. And when I say entrepreneurs, they weren't like what we think of entrepreneurs now. Like, “Oh, entrepreneur, it's so cool.” Like, one clean houses and one was a stone mason. My parents always worked and provided with whatever I needed, but I always felt super different. I would be dropped off to school in a ton truck. And I would literally scrape the rubble off my pants being like, “Is someone going to smell this concrete of my dad dropping me off?” And, “Dad, can you drop me off back there?”.

My parents' dynamic with money was very different. Even to this day, my dad, if you talk to him, you would think he has nothing. He drives cars until they are driven into the ground. He like, “Are you going to eat all that food?” When you go to dinner. Or makes different comments. And then my mom is this giver. My mom didn't have much growing up either, so I think my mom overcompensated, always wanted to make sure we felt like we had or have those right jeans, or we did fit in. So, it was two conflicting messages. And when I say my parents didn't teach me about money, they didn't. They never sat me down and said, “This is how you do it. This is what you do. This is how you get a credit card. This is how you budget. This is how... ” But they did teach me about money. They taught me a lot of lessons and I actually started “working” working. I've always been a hustler or a grinder.

I've started helping my mom at age six. Like, emptying trash cans and putting vacuum lines, like those perfect little vacuum lines in people's office complexes. And so that kind of carried with me to different areas of my life. And I've always kind of been an old soul and really falling into numbers. So yeah, it's just a huge passion of mine. And I'm thankful for all the lessons. And I always joke and I joke with my little brothers. So, there's four of us. I have an older brother and myself, and then we have two younger brothers. And I always joke, we were raised very differently and we were.

My dad, like I said, he was a stone mason and a point in his career, he made a switch and he literally laid the stone. Like, his laborious work. At a point in his career, he was like, “I'm going to have a stone yard and I'm going to start having laborers and different people that do this and crews.” He made a switch from being an owner to an operator. I'm sorry, from operator to an owner. I'm sorry. Instead of working just in his business, letting that business work for him. He still grinds and he still works so much. And I see them and I'm thankful for their lessons, and I also still see a big aspect that I'm like, “I don't want to be that. I need to switch.” I've been making switches in my own business as well of making that switch, because I want the freedom that something doesn't rule me or own me, that I'm doing what I love passionately, but it's not controlling me, if that makes sense.




Kristy’s Money Lesson:

A takeaway is you need to be authentic and honest with yourself. What are your priorities and what do you want? What decisions are you making based on other people? Whether it be close family members, whether it be social media, whether it be the neighborhood, the environment, whatever circumstances. Are there decisions that you're financially making that are for other people and how they make you feel significant? Or is it authentically something you're getting that makes you happy and experience or whatever? So, I think that's a huge lesson.



Kristy’s Money Tip:

So, I'm big on visuals. Part of our Start planner, it starts with goals and a vision board, 90-day strategies. I'm big on us visually seeing that. I think that that helps us. It helps us remember things. So, one thing that I do with my money is I actually visualize my money. So, I create different buckets. So, I have a main checking account and then I create savings accounts. And each of those savings account are for different things. So, if I'm wanting to renovate my kitchen. I have one for vacations. I have a savings account for just legit rainy day savings account. I have one for my taxes. They're not escrowed into my main house. So, I have one for my taxes.

Basically, what I do is I set up auto draws to those things. So, they're set up as bills. And when I log into my account or when I see these different things, they're visualized for what they are. So, if it's for a vacation, I can visually see that money going out and getting that attainment. So, I think that those life lessons that I learned at a young age of getting that car, buying that house, and setting those visual things, I think it helps people. Like, as we're feeling like we're not making progress, even if it's just creating a savings account, I'm going to pay off this debt, if it's a credit card that you have. And you pick that highest credit card that you have, and let's pay it off. Even if it's visually seeing that money and just paying it down, I think that there's so much to be said for visualizing and creating buckets with our money so that we feel the progress and we see the progress. Because I think that ultimately as humans, I know for me, and I think this is really relative for everybody, we thrive when we see progress. So, creating these visualizations helps us to see that progress.




Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Kristy talks about how you can't just hustle and you can't just grind, make sure you take a break during these holidays. 




Financial Grownup Tip #2:

Becoming a financial grownup doesn't just happen. It's a journey, and you can tell that from the way that Kristy shares her own evolution as she grew up and experience life. We're all going to have seasons of our life when we feel like we are making progress, and then times when we feel like we are, well, taking a step back. 




Episode Links:


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Nice ways to become a financial grownup with author Fran Hauser (ENCORE)

Fran Hauser became a financial grownup very young, helping her immigrant parents build their businesses by doing the books and serving as a liaison to clients as early as 1st grade. The author of “The Myth of the Nice Girl, Achieving a Career You Love Without Becoming a Person You Hate” now applies those early life lessons to her search for  startup investment opportunities.   

Fran Hauser

 

Fran’s money story:

Fran Hauser:
Yes. So my parents are Italian immigrants who moved to Mount Kisco, as you said, and like many immigrants it took a lot of courage to make this move. They were uneducated, they didn't speak the language, and they were moving to a place that was completely foreign to them. What each of my parents did have though, was a skill. So my father was a stonemason, my mother was really good at sewing, so they both started small businesses. My dad a stonemeasonry business, and my mom opened up a tailoring shop with her best friend. Being the oldest of four, they needed my help, especially when it came to communication. So when I was in first grade I was preparing all of my dad's invoices. One memory that I have is I could only add at that point in time, I couldn't multiply yet, so my aunt actually created a sales tax chart for me, so that if the monthly maintenance was $300, I could see exactly what the sales tax was, and then just add the two numbers together.

Fran Hauser:
So that was first grade, and then even in middle school I was helping my mother with marketing. So helping her come up with a logo, and getting different marketing and sales materials printed. So I got exposed to business at a very young age, and even understanding things like revenue, and expense, cashflow, you know seeing that when more cash comes in than goes out, decisions that need to be made around what to do with that extra money. It was really interested watching my dad because he took some calculated risks and invested in both commercial and residential real estate, which proved to be fruitful. I would say at a very, very, very young age I played this role of bookkeeper/marketer/general manager.

Fran Hauser:
Another vivid memory I have that I'll just share with you is when my father was asked to go look at a job, a potential client, and give them an estimate, he wasn't able to understand the directions to actually get to the house. So I would listen in on another phone and write down the directions, and then I would go in the car with him and we would actually drive to the residence together, and then I would get out and I would basically be the translator for him. So that was my childhood, pretty unconventional.

Bobbi Rebell:
Wow. Very unconventional. How did you assume this role? Were there specific deliberate conversations, or did it just evolve organically as you grew up in the household?

Fran Hauser:
It really evolved organically, because I was the oldest. Really, these things just fell on me. It made sense, if something was broken, even in the house, and needed to be repaired, I would be the one to call the plumber or the contractor, and at the time it felt really hard. It was frustrating, for sure, at times because I just felt so different from all of my "American" friends, who were doing sleepovers and play dates, and I had so much more responsibility. Obviously, looking back, it was actually such an incredible experience, because I learned so much, not just about business but also about risk taking. Watching my parents, who had so much going against them, they were at such a disadvantage, but they were still able to take these risks. Whether it was building these businesses, or investing in real estate, and if you look at my career, I've taken many risks in my career. I've reinvented myself several times. I left Coca-Cola and the late nineties to go to an early stage internet company, Movie Phone. Or five years ago, I left a really comfortable job at Time Inc. to move into startup investing.

Fran Hauser:
So I haven't been afraid to take risks, and I think a lot of that comes from seeing how disadvantaged my parents were, and feeling like if they could take risks, I should be able to.

Bobbi Rebell:
I wanted to ask you, so you mentioned, and I was going to bring this up, that you now are a startup investor. How did this background in business and understanding risks, and understanding strategy and marketing, and even just the basic economics of business, how does that inform your approach as an investor now?

Fran Hauser:
So I think in a lot of ways. For starters, when I'm evaluating the entrepreneurs I'm looking at them and I'm saying, "Do they have the capacity to take risks? Will they jump in with both feet?" And I'm also looking at what kind of mindset do they have? Are they optimistic? I always felt like my parents approached every single venture with such optimism, and with an abundance mindset, and treating people kindly and with respect. So those are things that I really look for in an entrepreneur, and then the other side of it is the brass tactics operational side, which is I feel like I'm really good at looking at financials and understanding what the risks are, really getting nitpicky when it comes to the assumptions that are being used. So I feel like I can look at a PnL pretty quickly, and projected cashflows, and all that good stuff, and I'm just co comfortable. I'm so comfortable with numbers, and I'm so comfortable with looking at forecasts and really trying to make sense of it, and also understanding is there a there there?

Fran Hauser:
The other part too, I would say, is just understanding markets, understanding consumers. I think that also comes from just having spent so much time with my parents clients. So it's impacted me as an investor in so many different ways.

Fran’s Money Lesson:

I would say the lesson is to not be afraid to take risks, and when you do so, really approach it with a mindset of abundance and optimism, and don't be afraid. Don't be afraid to go all in and to jump in with both feet, and then also the last thing I would say, which really ties back to the book, is to treat people with kindness and respect, because I think you look at my parents who barely spoke a word of english, and they were still able to communicate through a lot of nonverbal cues, and a lot of that had to do with being charming, and being kind, and that will take you far.

Bobbi Rebell:
Yeah, because the book is really all about being nice, but in a strategic and smart way.

Fran Hauser:
Yes, being nice in a way where you're not a pushover, and you're not veering into people pleasing territory. It's really about how you can be both nice and strong. Those two things are not mutually exclusive, and that you bring both of those into virtually any situation at work.

Fran’s Everyday Money Tip:

Yeah, I love this. So what we do in my house is, instead of a normal piggy bank, we collect coins in a five gallon water jug. The kids love it because it's so much bigger than a piggy bank, and it's clear, so you can see the progress. The last time we cashed it in the coins were worth $4000, and it took us several years to fill it up, but it's just a really fun way to teach your kids about saving and about goals.

Bobbi Rebell:
Where do you cash it in, what's that experience like? Is it one of the machines, or do you bring it to a bank?

Fran Hauser:
It's actually hysterical because it's so heavy, so what you have to do is we put duct tape over the top of it to close it, and then we literally roll it-

Financial Grownup tip number one

one thing that Fran talks about in The Myth of the Nice Girl is the importance of how things are presented, the tone that you use in your voice. So you can be firm, and not be a pushover, and still be nice. Think about the way that you say things.


Financial Grownup tip number two

don't say sorry so much. Try replacing it with "Thank you." Fran points out that many women apologize of things that not only were not their fault, but also they aren't really sorry about. For example, not being able to attend an event. She would often apologize for declining an invitation, instead, she advises to simply say, "Thank you for the invitation." And say that you will not be able to attend.

Episode Links:

 

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2020 Holiday reading guide: Favorite New Money Books for Grownups
2020 Holiday Books

Bobbi reveals her favorite new money related books for financial grownups, and how to decide if they are right for you. This episode's picks include Undaunted, Overcoming doubts and doubters by Hint Founder and CEO Kara Goldin, The Rocket Years, How your Twenties Launch the Rest of Your Life, by Elizabeth Segran, The Money Tree, A story about Finding the Fortune in Your Own Backyard by Chris Guillebeau and The Well-Centered Home: Simple Steps to Increase Mindfulness, Self-Awareness, and Happiness Where You Live by William Hirsch. Plus a bonus fiction pick; They Wish They Were Us by Jessica Goodman



Book 1: Undaunted. Overcoming doubts and doubters by Kara Goldin.



Here’s what I liked about the book: 

Kara is the founder of Hint and while I have yet to meet her in person we’ve got a lot of friends in common and have spoken many times- I thought I knew her pretty well before I read her book. And certainly from all the articles that have been written about her success. I had no idea. Kara reveals a lot in this book -and it is interesting because it’s really the candid and not so pretty personal side of a business launch. Things we just assume ‘get done’ she was actually, often with her family in tow, just doing herself. And even when it looks like - oh - she made it-there she is on the cover of a magazine being lauded for her achievements- behind the scenes- the business hit another HUGE challenge- and all that work could just go “poof’. The book also has a lot of “what would I have done given those choices- all of which were bad choices?” - something we can probably all relate to during the pandemic. I was on the edge of my seat reading this- not typical for a business book. Highly recommend.  


Who is this book for? 

It’s pretty obvious this book is going to be a home run for entrepreneurs who are bootstrapping it- Kara and her family literally put in their own money - and not always by choice- when there was no other funding option. 

But it is also for anyone dealing with tough career choices in this pandemic. As much as Kara has done well with this venture- she wonders along the way- would it have been easier- and frankly MORE lucrative- to have stayed on the corporate track. The books also has great lessons about balancing your business and your family- when it is not always realistic to separate them- we can all relate to the blending of work and family - and not by choice- and Kara has great lessons on how to deal with it all. 





Book #2:  The Rocket Years, How your Twenties Launch the Rest of Your Life, by Elizabeth Segran




Here’s what I liked about the book

I loved seeing the choices of a twenty something through her unique vantage point. Liz clarifies the impact of the decisions we make in a way that really has not been presented before - and that’s not easy to do. I also like the way she outlined the different aspects of the Rocket Years - meaning your 20’s. Its not all financial-it’s a whole ecosystem that works together to form who you are and to a larger extent than many of us consciously realize, the life we will lead. 


Who is this book for?

The book is written for twenty somethings figuring out their lives- but it is telling that the author wrote it in her thirties.. so it is also something anyone out of their twenties can use to reflect on the choices they have made, and the impact they have had. That’s why I love it. 

And you can learn more about Liz and have her answer your questions by listening to my other podcast Money with Friends- where she is a regular co-host this season- it’s in all the places podcasts are- and also we record the episodes live on the money with friends tube channel so please subscribe to the money with friends youtube channel as well.





Book #3: The Money Tree, A story about Finding the Fortune in Your Own Backyard by Chris Guillebeau



Here’s what I liked about the book 

This book is super creative in that it uses a fictional storyline to share a unique perspective on the money decisions we all make. At first I thought it would be pretty predictable but it wasn’t. There are unexpected plot twists and an ending I did not see coming. I didn’t know Chris at all when I did his interview for the Financial Grownup podcast but I was so wowed by him that I asked him to be part of Money with Friends. He was so great on that podcast as well. 

Chris is a wonderful story teller- which is a true credit to him because his previous six books - including Side Hustle: From Idea to Income in 27 Days were non-fiction.



Who is this book right for: 

I love this for anyone trying to figure out who they are- from a money perspective. By that I mean- what are your actual priorities? What are you willing to do to achieve your goals? Are you willing to stop being a victim and start taking action? Are you willing to put in the work? This book will be incredibly motivating. I love it as a book heading not just into a New Year in general - but heading into 2021- a time when many of us are ready- really ready- to re-start whatever we put on hold or get started with new goals that have formed during 2020. And on that note- it is also an awesome gift for your friends that need a little more motivation when it comes to generating income and taking charge of their own financial life. Kind of a perfect book to help someone become a financial grownup. 






Book #4: The Well-Centered Home: Simple Steps to Increase Mindfulness, Self-Awareness, and Happiness Where You Live by William Hirsch.



Here’s what I liked about the book

This is the perfect book for the pandemic and for trying to find new ways to have your  work and personal lives co-exist in your home as you never imagined. Our homes were not set up for us to work at this level- and frankly for the vast majority  they weren’t set up for us to spend pretty much 24-7 there with our family. I know when I set up my business, I set up to have places to work in my home when my kids were all at school and my husband was at work- often traveling days at a time. The pandemic ended all that. 

This is not a book I would have picked up had it not been suggested to me by a friend I really trust- and even though it is not technically a money book- Bill even codes the cost of this tips by cost- so you can prioritize based on your budget. 

I have literally put so many ideas from the book to work: I now have greenery outside my window- and feel good knowing that Bill said it is perfectly fine if that greenery is fake. It actually makes me feel calmer to look out at my fake green hedge. I also use his pebbles technique- where you get rid of little distractions around your home- yes- change the lightbulb- and make sure it is warm color! Pick up the clutter, fix that squeeky door. You get the idea. He has tips on how to arrange your furniture, how to use specific ways of using art on the walls- even things like putting framed windows in your homes to serve as surrogate windows. I did some eye rolls- until I realized- this stuff really works. 



Who is this book right for?

Everyone whose home life has been impacted by the pandemic. Read it and take notes. And of course listen to Bill’s episode of the podcast. You can also read the show notes on my website bobbirebell.com- just search for his name in the search bar at the top of the website. 





Bonus Fiction Book: They With They Were Us by Jessica Goodman



This was a total page turner and I’m going to have an interview with the author, Cosmo editor Jessica Goodman early in 2021. I could not put this down.  Not a surprise it is being turned into a TV series called The Players Table- which will make total sense after you read the book. It is going to star Sydney Sweeney from the series Euphoria- as well as Halsey. It has been described as quote “Gossip Girl meets One of Us Is Lying with a dash of The Secret History in this slick, taut murder mystery set against the backdrop of an exclusive prep school on Long Island”







Episode Links:




Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

How to pay down student debt AND start a business in pandemic with Dr. Jen Tsai

Optometrist Jen Tsai was in the process of launching her solo practice when the pandemic hit. She shares how she kept her cool and managed to overcome financing and construction challenges, as well as build a retail practice while the world was in turmoil. 

Jennifer Tsai

Jennifer’s Money Story:

Dr. Jennifer Tsai:
Yeah, it definitely wasn't my goal to open a cold start practice in the start of pandemic. I honestly thought with the year being 2020 it would be good luck to open it with that, but you can never plan for things. I think that was an important lesson, to just always be prepared, especially financially, with working capital, when you go into any business. If we didn't do that, if I didn't do that, we would've been in a different place today.

Dr. Jennifer Tsai:
I think being prepared for that was always important, and being able to work the first couple of years, just seeing how other practices ran their business, really taught me a lot because I paid attention to their maybe downfalls and ways that they were efficient and applied that to my own business model.

Bobbi Rebell:
Now, how did you balance everything? Because you had these plans in place, you were geared up to start this business, then coronavirus hit and you did have other financial things going on you had to balance. You still had student debt, so you had to balance that. Did you take out loans? How did you finance this business and how did you keep going as this pandemic is emerging?

Dr. Jennifer Tsai:
Yeah, I definitely have student debt. Luckily, my undergrad was paid off and I had some scholarships. In terms of medical school and optometry school, it is quite expensive as we all know and we come out of it with a couple hundred thousand dollars with our name. I didn't always have a fear of taking out debt. I understood and I did my research about what the student rates were. I think a lot of people do have a fear of taking out student debt, and when they finish school their immediate goal is to completely pay off their loans because it may seem daunting or scary and they feel that they can't continue to do other things with their money.

Bobbi Rebell:
Right, and it's not that it's bad to pay off the student debt. It's bad if it keeps you from living your life, I guess, is what you're getting at, that you don't start other things until you pay it down completely when you're facing, in your case, six-figure debt.

Dr. Jennifer Tsai:
Yeah. I think that is definitely something that stalls people or holds them back. I think it's important to realize that student debt is not a bad thing. I think people see it as a bad thing. There's definitely a lot of debt that other people have that they don't realize on a day-to-day basis that's actually worse, which is credit card loans that you purchase stuff with. Those interest rates are definitely higher.

Dr. Jennifer Tsai:
Going into that, I definitely saved up enough working capital and I made sure that I refinanced my loans to make sure that I had a lower interest rate. I didn't really let that stop me from chasing my dreams and going after what I really wanted. Initially, I was held a bit back, looking at the cost of how much to start a complete cold start. I was even looking at buying old practices that were definitely a lot cheaper, but also evaluating their P&Ls. Thinking about the whole thing, I realized in the long run, this is a short-term investment for your end goal, which is the more important thing. So I was willing to take that investment, especially on myself. That's what I wanted to focus on.

Bobbi Rebell:
How did things change when you were in the pandemic and you're trying to start this?

Dr. Jennifer Tsai:
Once it was around March, we were gearing up to open. We were finally putting down the finishing touches for the front of the store and then the pandemic happened. I'm in New York City, so when it first happened in March, it definitely was a tough time. It was really scary for us. We knew it was coming from upstate and then all of a sudden it became widespread and immediately everything just shut down. It was like a ghost town. We couldn't even go to the site to really look at the construction because we weren't even allowed to be in proximity with our contractors, so everything just came to a halt. I had to quickly convert to a virtual telehealth visit for my patients, while doing virtual Zoom calls with my architect team. It was just insane. It was an insane time. We couldn't even finish our construction because we had to apply for permitting in order to be able to finish construction during a pandemic.

Dr. Jennifer Tsai:
Finally, around I would say maybe like June or July, they allowed us to go back in to finish construction. Of course, at that point there was delays in manufacturers with their materials, getting it to our store. It was just working around that. I mean, I will tell you, our store still isn't even completely done to this day. I've just learned to live day by day at this point. But luckily, we were able to at least open our doors August 6. I was just really excited to get in there. After four months of not really seeing patients in person, I wanted to be back in there to be able to care for the ones that really needed to see me during that time.

Dr. Jennifer Tsai:
Then I was shocked because we basically, starting from the first day a month and a half ago to now, it's been seeing eight to 10 patients already. Partly, I think it would attribute to probably a little bit of social media, just sharing out there honest, brutal moments that I have and I think it makes it more authentic that people do see where you come from, and also sharing the fact that we're there to provide a space where they feel safe and comfortable, that it's modern and clean. I think that going forward, people really care about their health, patients really do, especially with COVID, that they realize how important their health is and they're willing to invest in that. I am grateful that people have been able to come in.

Bobbi Rebell:
What did you do in advance financially to shore up your finances and made sure you had that runway?

Dr. Jennifer Tsai:
On a bigger scale level I think about it. People are either really trigger happy, or they're really risk adverse. If you're really risk adverse, you'll never take the first step because you're just afraid of all these self-doubts that you have. I think what has helped me is just really creating a strong financial plan and making sure that you have everything checked off for the worst-case scenario in case it happens, because you never know. I think for people who are trigger happy, I think that's one thing that they need to think about. Are there things that could happen, such as a pandemic, that will maybe cause me to not have any cashflow or working capital going into it?

Dr. Jennifer Tsai:
Coming out of school a couple of years later, I realized it doesn't make sense to not refinance my loan so that I could reduce my interest rate and have it all in one place. That has helped me manage my money better. I was working, I would say for the first four years, full-time. Actually, when I first started in two practices, then I went down to one. I hustled, I worked really hard to save money. I didn't put it all into paying off my loans. I used it to save up money, invest on the side, so I had a better cash flow and working capital because I knew that I wanted to start my own practice at that point in time. I just knew that I needed money saved up to do that.

Dr. Jennifer Tsai:
Starting lean when you start a practice is really important and only purchasing things when you need it. It has to justify. If you buy a piece of equipment, how many times do you have to perform the procedure to make the money back, thinking about that, cutting back on vendor purchases or offering more of a curated product of frame line. I think these days, patients prefer that one-on-one time, that one-on-one experience to feel like they've had an amazing experience at the store. You don't have to purchase a million things that don't get bought, instead focusing on limited product lines and setting aside cash reserves to pay bills and reducing your overhead capital expenditures and working with your vendors and landlord, if it's possible, if they're willing to negotiate with you.


Jennifer’s Money Lesson:

Dr. Jennifer Tsai:
I would say, little by little, a little becomes a lot. These little steps that you set in place for the long road is really important. One of the things for me is making sure that you have your financial steps in place. At least for me, that was refinancing my student loans, that was the very first step. For example, I use Laurel Road. Right now, I think federal interest rates are so low it's silly to not take advantage of that. It's great to have this digital lending platform that is built for specifically young professionals in healthcare as well to work towards their goals. There's definitely perks and rewards that they have for healthcare professionals. Refinancing definitely helps you with savings over time, and that's how you can use working capital to invest towards your future or your dream practice or something that you want to build.

Bobbi Rebell:
Right, and it's also going to help your credit score to have all of your finances in order, obviously, which is going to help if you do need to get more funding, especially if you get these unexpected things like a pandemic and you need to access maybe more capital, more time to pay loans and better rates than you maybe thought before.

Dr. Jennifer Tsai:
Right, exactly. I agree.


Jennifer’s Money Tip:

Dr. Jennifer Tsai:
Yeah, shiny object syndrome is definitely a public enemy if you go down this rabbit hole of just purchasing everything you find. They're really good at it with marketing, you're just sitting at home, scrolling through your phone on social media and there's something that you want. I remember when I first graduated out of school, with my first paycheck living in New York City, the first thing I decided to buy was a Chanel bag. That was the worst decision I ever made. I could not pay rent the next month. I learned really, really quickly to not do that. I think that was because of Sex and the City. I was like, "Oh my gosh, this is so cool living in New York."

Dr. Jennifer Tsai:
But I think learning stuff like that is really important. You don't have to have every single piece of brand new state-of-the-art technology in your office. I know you want it for your patients and for your store, but you want to start off very lean so that your savings don't get sucked dry so fast.

Bobbi Rebell:
Yeah, and I think that makes sense. I mean, I was upset because the style that I wanted on your eyeglasses store was sold out, but you kept your inventory tight so you're living true to that. You don't want to buy so much inventory that you're holding on to inventory. You're starting out your business lean.

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Take your time. I was so frustrated that the glasses I wanted to order it were sold out on her online store, Carrot Eyewear, but Dr. Jen explained that she needed to control her risk exposure by keeping inventories lean, even if that meant losing out on some sales, like to me. Yes, it may slow the pace of the retail business growth, but when the pandemic hit, she wasn't over leveraged. Patience pays. Think about how you can buy just what you need so you don't feel stretched and stressed.


Financial Grownup Tip #2:

Paying down debt is all good, but as we have learned in the past eight or nine months, well, it shouldn't be at the expense of having enough cash on hand to manage through something totally unexpected, like a global pandemic. Don't miss any payments, be mindful, think about how you can refinance maybe at a lower rate as Jen did, especially with our still super low interest rates, but also do the other things to build your life and keep living.


Episode Links:


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Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Puppy love is priceless, but could cost you big with Inspired Budget’s Allison Baggerly

Allison Baggerly’s emergency fund was literally a life saver for her beloved dog Joey. She shares her money story, along with an everyday money tip that rescued her from an expensive online shopping habit she developed during the coronavirus pandemic. 

Allison Baggerly

Allison’s Money Story:

Allison Baggerly:
Well, when my husband and I were working to pay off debt, we had two teacher salaries, we were living on two teacher's salaries, working to pay off debt. And we have our dog, Joey, he's still here with us today. He's old, but he is well, and we were visiting family. We left to go see some friends and our dog thought we were leaving him for good. I don't know if he thought maybe we didn't love him anymore. I don't know what happened. But he jumped a chain link fence, ripped out a toenail. The emergency vet we took him to did not give him a strong enough prescription for his size, and he also wrapped his leg too tight.

Allison Baggerly:
So by the time we took off the wrap, he had actually developed gangrene in his leg. And so we were two poor teachers. We basically drained our savings to cover the cost of his leg amputation. I'll never forget feeling so stressed and so overwhelmed because I thought how are we going to pay for this? How are we going to pay for our beloved dog who had this accident? It was completely unexpected. And so we just felt very lost and very helpless in that moment.

Bobbi Rebell:
So what happened? First of all, did you go back to the vet and have certainly at the very least, I mean, how could they have charged you for this given that it sounds like there was some fault on their part?

Allison Baggerly:
So we never were able to prove fault on their part. I was just so emotionally worked up and focused on our dog that I was just like, you know what? I don't even care. People were like you need to get revenge. You need to get your money back. And so we ended up getting some of the money back. Actually my father-in-law contacted his homeowners insurance and somehow they covered the cost of that vet visit, but we had to be out of pocket for the amputation. We actually took them to two different vets to get him looked at. And then our vet was the one who did the amputation and he said he had never seen a case so bad. It was rapidly, like you could see it going up his leg over time. And so it was a matter of, we knew we had to pay for it. Thankfully we didn't have to go into debt or put it on a credit card for it, but it completely drained our savings, which made me feel very insecure as a person in terms of my money.

Bobbi Rebell:
Yeah, because that was by definition your backstop. And now what happens if something else happens and it teaches us that as much as emergency funds are important, somehow they're never enough, especially we see what's going on with Coronavirus. We've talked about three to six months emergency funds as being sort of the gold standard. And here we are six months passed. So this is a reminder that it's not only coronavirus that can really devastate an emergency fund. There's so many things that happen. And of course with medical stuff, with humans and with furry friends, you can't always get a second opinion in an emergency. I mean, you were stuck with a medical help you could get at that moment, and you couldn't really go in and be negotiating the bill. You needed medical help. It was an emergency,

Allison Baggerly:
It was an emergency. We needed it right then, or else it would spread to his body and he would have died. It just goes to show you that so often people say $1,000, $2,000, $3,000 is enough while you're paying off debt. And that taught me that it wasn't. It wasn't enough. I was not prepared to cover those types of things. And those things are going to happen whether or not you like it.

Bobbi Rebell:
Yeah. And I have to ask you, so I'm guessing you did not have pet insurance at the time.

Allison Baggerly:
No, we didn't have pet insurance and we don't have pet insurance now. We just paid for it out of our savings, it completely drained it. We ended up actually canceling, my husband had a work trip that he was going to be going on. We ended up canceling that work trip. He was going to have to pay for things like hotel and food so that we could try to increase our savings or put some of that money back in our savings account for the future and build it back up.

 
You can never have too much money in savings. If you are working to pay off debt it is ok to pause that goal in order to increase your savings.
 

Allison’s Money Lesson:


Bobbi Rebell:
What is the lesson for our listeners from the story? When you look back on it, how many years ago was it?

Allison Baggerly:
It was about seven years ago. He's actually lived longer with three legs than he has with four. So it was about seven years ago. And I would say my lesson is that you can never have too much money in savings and that if you're working to pay off debt, it's okay to pause that goal to increase your savings. Even though it's not fun, even though you might not feel like you're making progress, it will be worth it because there will come a time when you are thankful that you have that money set aside even if it feels like it's just sitting there doing nothing.

Bobbi Rebell:
How do you know how much? Where is the balance though? A lot of people are always confused about that. What's your opinion?

Allison Baggerly:
My opinion is three to six months of your emergency expenses. Usually if you're going to do something like lose a job, hopefully you'll be able to get a new one within that time. So I teach people to actually calculate how much they would need for an emergency budget. Meaning you do things like cancel Hulu, cancel Apple Music. Those types of things can go in an emergency situation. So it's going to vary per person. But I definitely don't think that even just 1,000 or $2,000 isn't enough because it doesn't cover much anymore

Bobbi Rebell:
Such a good point. But you also point out, well that even like for now in Coronavirus times it's been six months, but yet we are spending less because we're home. So when you're in an emergency situation, you will probably not have the same financial needs as you would have. So you have to make those adjustments.

 
I created a tracker and I literally will color in a box every single day that I complete one of my goals. It’s fun for me to see myself visually see myself reaching three small goals that support my bigger money goals.
 

Allison’s Money Tip:

Allison Baggerly:
So my everyday money tip is one that I've actually started doing in the coronavirus pandemic. I realized that I was spending so much money online. I don't know if I was maybe processing everything and turning to my emotions. I was stressed and I was stress shopping online, but I realized I was spending so much money on Amazon, it was ridiculous. And so I created basically a tracker to track three money goals. I said, you know what? I need to get back on track with my goals of not spending so much money online and doing different things that helped me financially. And so I created this tracker and I literally will color in a box every single day that I complete one of my goals. And they're so simple.

Allison Baggerly:
One of them is to cook dinner at home, one of them is no online shopping and the other one is exercise. Even though that might not be a money goal, it does help you out financially in years to come. I track those things so that I can build those better habits and just continue to take one step closer every single day to the money goals that I want to achieve.

Bobbi Rebell:
How do you manage it if a day you don't do one of the goals? How do you get back on track?

Allison Baggerly:
I just say, okay, you know what? I didn't do it today. That's okay. This is one day, tomorrow is different. So there are days when I don't cook dinner at home whenever I knew I was planning on doing that. And instead of beating myself up for it, instead of saying like, Oh, I failed, I'll just go ahead and start over in the next month or I'll just wait. I'll just keep failing for the next couple of days. Instead of assigning that to my identity, I just say, okay, this happened, thankfully there's still however many days left in the month where I can turn this around and make progress. And so it's fun for me to actually visually see myself reaching three small goals, which those three small goals, they support my bigger money goals. I know if I do these three small things every day, that they can actually make a difference in my big goals that I have set.


Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

So many people have been adopting pets during COVID-19, which is amazing, but please make sure you understand the financial commitment before you do so.

Financial Grownup Tip #2:

If you aren't ready for the financial and lifestyle commitment, or you're just not sure, consider fostering dogs in need while they are waiting for a permanent home. You can get some welcome company and love during the pandemic and really help a pet in need.


Episode Links:

Follow Allison!

 
 
 
 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

It’s a Pandemic- Let’s Buy a 50- Acre Ranch! With Hello Seven’s Rachel Rodgers

Hello Seven CEO and author Rachel Rodgers has always been bold. But even she was surprised when her family took the plunge and bought a 50-Acre Ranch just after the pandemic started. Her money story will reveal why it makes total sense to expand just when everyone else is in retreat. 

Rachel Rodgers

Rachel’s Money Story:

Rachel Rodgers:
We built a house that we currently live in two years ago. We love it, right? I thought this was our forever house. And literally the moment we moved in, my husband's like, "We'll be here a couple of years and then we'll upgrade." And I'm like, "No. Stop saying that. We're going to live here forever. I don't want to upgrade. I want to raise my children here."

Rachel Rodgers:
And sure enough, two years later we saw a property go on the market here in North Carolina. We were like, "Oh my God, we got to see it." It was a ranch, 50 acres. Horse ranch, so it had horses and a beautiful main house on the property. There's also a cottage and there's trails. I mean, it's insane. There's a river runs through it. I mean, it's a little unreal.

Bobbi Rebell:
And Rachel to put this in context, just maybe four years ago, you were actually living in New York and even in much smaller quarters.

Rachel Rodgers:
Yes. So I lived in an 1100 square foot house in Tenafly, New Jersey, right outside the city. And I loved that house, I loved that town, but I got all the kids in the world and we did not fit. And I was running my business from the house as well, so we were bursting at the seams and needed to expand, right? So we wound up with 50 acres. Not exactly what I intended.

Bobbi Rebell:
Right. And to be clear, [crosstalk 00:03:56]. You have four children. Wait, you have four children. What are their ages?

Rachel Rodgers:
They are 20, 8, 7 and 2.

Bobbi Rebell:
Oh my goodness. Okay. So you moved it to the ranch as we record this about a week ago. And by the way, there's actually a separate Instagram channel for the ranch. Tell us what it's like. So you've now gone up from five years, you've gone from 1100 square feet, and correction in New Jersey I thought it was New York, 1100 square feet in the New York area, we're call it, and now you're at this 50 acre ranch. You've got a big to-do list. How are you managing that financially? Do you have a plan? Tell us more.

Rachel Rodgers:
Yeah. Well, I have a big successful business.

Bobbi Rebell:
So this is your next investment.

Rachel Rodgers:
Yes, exactly. And so I actually use the things that I want to do in my personal life as motivation to keep growing the business. And so we've been having a lot of success. We actually had our first million dollar month where we made seven figures in a single month in June, which was really exciting. But we were in the process of buying this before that and so fast forward to February of 2020, we went to see the property. My husband whispers in my ear, "We must do this." Right? Like as we're walking around the property and so I'm like thinking in my head, I don't know how the hell we would pull this off. This feels like a lot. I got to wrap my head around it. And we were thinking maybe it's a retreat space and we use it for business and we make money from it as well. I couldn't wrap my mind around actually living there personally. It just felt like this property is too big. Who raises their kids on 50 acres?

Rachel Rodgers:
And then, literally, we sat down with the sellers. We connected with them. They are entrepreneurs as well. They felt like our fairy godparents, right? They were almost like mentors and they are the ones that built this property. And so we were like, "You know what, we're going to try to find a way and we'll use it for the business and we'll make money from it. Right? I'm good at that. I'm good at ways to make money from things. And so I was like, great. And then literally two weeks later, there was a world pandemic declared and banks weren't even giving out loans. It was like basically business stopped in March and April. And so we were like, I don't know what we're going to do with this property. Obviously this is like a no-go because who buys an enormous property in the middle of pandemic. Maybe not the best choice.

Rachel Rodgers:
And so we kind of hemmed and hawed and we kept in touch with the sellers and we had realtors involved and everything. But in our minds, we really didn't think that we were going to go through with it. And then as the news kept rolling out, it became clear that this is going to be a long-term thing. We're going to be in this pandemic for like a year, maybe longer, who knows. And so we were out in our backyard at the house that we built that I thought we were going to live in forever. We were just laying there, hanging out with our kids. And I was like, "You know what? We should totally move into that big ass ranch. We should move into that ranch. We should live there with our family. If we're going to be in a pandemic, might as well own a ranch." And my husband's like, "I'm down." That was the moment where we committed in the midst of this craziness. It was like, I think we wouldn't have actually gone through with it without the pandemic.

Bobbi Rebell:
So projecting forward, Rachel, tell us about the business of the Rodgers' ranch? What do you envision now?

Rachel Rodgers:
What we envision for it is that we're going to have a little farm. We are going to host retreats. There's a cottage on the property that I'm going to use for my business as my office. And a little sneak peek ahead, we're actually in the process, because we're crazy, of buying a house across the street. Because of course, before we even closed on this property, the house across the street which is the only other house in the culdesac, that house went on the market. And I was like, "Oh my God, it's the perfect retreat house. It has seven bedrooms. We can house so many clients and we could do amazing retreats on the property. We have to buy it."

Rachel Rodgers:
My financial advisors is like, "Please don't. Can we take a beat?" And I'm like, "No, no, no, we have to buy this." Because when will we get another chance if somebody else buys it. So now we're in the process of purchasing the house across the street, so now we will have 57 acres because that house comes with four acres. So it's like 57 acres total that we will own and we'll rent out the house and do Airbnb and stuff like that. But then we'll have retreats where we'll have like coaching with the horses and we'll have a pool party. We've got trails. We have a tennis court. It's pretty bananas.

Rachel Rodgers:
I personally cannot wait to come. Tell us what is the lesson from this money story for our listeners? How can they put this into their own lives? What can they learn from it?



Rachel’s Money Lesson:

Rachel Rodgers:
My lesson for you guys is during a pandemic or recession or any type of hard time, I encourage you to expand instead of contract. I think that's what our natural response is, particularly when it comes to money. Let us just get smaller and contract and we're afraid and so we shrink ourselves and we shrink our dreams during tough times like this. And I say, no, let's expand. Because I actually think, and I've studied this, there are a lot of businesses and a lot of opportunities and careers that get made during times like this. It's the crazy people who are willing to take risks during these sort of shaky times. Those are the people that wind up having wild success. Netflix became what it is in the last recession because remember they were doing the DVDs and then they started doing streaming because they had to change their business model. And guess what? Now they're an enormous giant. And so I say, look for opportunities to expand.


Rachel’s Money Tip:

Rachel Rodgers:
So my everyday money tip is to pay to be productive. So pay coaches, pay people to babysit you, pay people or pay for space to get things done. So I recently wrote a book and the way that I wrote the book, because I live in a household with a bunch of children, big family, we also have my mother-in-law lives with us. Like there's a lot of people in my house and so I went to Hawaii for a week. This was pre-pandemic and got half of my book done and then-

Bobbi Rebell:
Half?

Rachel Rodgers:
Half of it and then when I got back to town, the only way I got the other half done was by going to a hotel locally and getting the rest of it done. And then I would meet with a book coach every Wednesday. And she would basically sit there and babysit me on Zoom so that I would write. Yeah. But I mean, to some degree I completely get that. I mean, I was joking. My family interrupted me like 10 times all with really good things. They wanted to share their opinion on something. They wanted my opinion on something. They wanted it to tell me something. It was all good things, but it took me hours to watch a 40 minute video that was something for work because I couldn't find a place to not be interrupted and people mean well.

Bobbi Rebell:
Yes.

Rachel Rodgers:
It's a good thing that they want to talk to you, but you just can't always get stuff done and leaving sometimes is the best thing. Leaving temporarily, you know what I mean?

Bobbi Rebell:
Yes.

Rachel Rodgers:
And when you pay for that space, I think sometimes you value it more. Now we obviously can't go sit at a coffee shop the same way we could before, but even that you're not paying for, I think when you pay for someone to watch you, you take it a lot more seriously.

Rachel Rodgers:
You know what someone said to me years ago, and I will never forget this phrase. They said, when people pay, they pay attention.



Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Bobbi Rebell:
start thinking about ending the timeout, if you haven't already. When the pandemic first started, it was totally understandable that we weren't going to be very productive, so timeout made a lot of sense. But at a certain point, we need to find a way despite the fact that the situation very much still stinks for many of us and could get worse, we got to do it. Rachel talks about even paying to be productive. And I agree if you can do it, do it. If it's not in your budget, well try to get creative. Maybe create blocks of time where if you can't leave your home, everyone else does so that you can get some work done. Or go to sleep earlier than everyone, a few days a week so you can get up and work before they get up. Maybe have an accountability buddy that does it with you and you text each other to make sure you're getting up. You can make excuses that are totally valid, good reasons, but that's not going to get you to your goal. Life has to go on and so does your path to success.

Financial Grownup Tip #2:

Bobbi Rebell:
don't assume your dreams will always be just dreams. Rachel never imagined moving south and opening up a ranch and a retreat. In fact, that wasn't even in the dream category at a certain point, but here she is. Dream big and then break it down into small steps that you can work towards. Even if the overall timeline has to be extended, just keep making progress and don't forget to document it all.



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When the parental financial safety net goes away with Investing Latina’s Jully Alma Taveras
Jully Taveras Instagram.png

Jully Alma Taveras, known for your Investing Latina YouTube channel, shares her story of watching her father get sick, and realizing that she would have to step up and be the financial grownup. Plus her every day money tip to save money on  what she says is one of the worst things to buy at the grocery store.


Jully’s Money Story:

Jully Taveras:
My money story and something that really changed the way that I looked at life was when my father got diagnosed with cancer in 2013. I had just graduated college. I was in the workforce and I wasn't doing work that I love and in my career, which is in the fashion industry. And all of a sudden he was feeling weak and very sick. And he went and they told him that he had cancer. The doctor actually told me before they told him. It was just such an experience that I can't even... I almost didn't feel anything when it was happening. I thought this can't be real.

Jully Taveras:
There was a part of me that was in so much shock that I didn't really even understand it for a while. We just kind of did things that we had to do. And then it wasn't until months later that I really started to take it all in and understand what this meant, and the fear of when is his last day. I, before that, had always been a daddy's girl and my father had always taken care of me and given me pretty much anything I've ever wanted, even though we come from... I'm an immigrant, we're all immigrants here, coming from the Dominican Republic. And my parents didn't necessarily have much, but everything that they did, they did for me and my two sisters.

Jully Taveras:
So I kind of live life feeling that no matter what I always had the safety net. My parents would always be there. Even if I made silly mistakes, money mistakes, which I definitely did. I got into like all this credit card debt. But then when that happened, I realized that that was not going to be the case anymore.

Bobbi Rebell:
So it was a change in mindset where now you realize maybe your dad would not be there to always pick you up when you fell financially, and as well as of course, emotionally? But, for the purposes of this financial show, he wasn't going to be your financial backup anymore, and you apparently had tens of thousands of dollars?

Jully Taveras:
Yeah. I had so much debt and it happened so quickly. And that's the thing that was scary. Because as soon as I got my job and I started making more money than I had ever made before. Lifestyle inflation kicked in, which I know now that that's what happened, and I just spent on everything to really feel like I was successful. I had a job and I was doing well, but I was also just starting out in my career. I wasn't making insane money. It wasn't for me to like go out and buy Chanel Bags like I did.

Jully Taveras:
So it really put me in a really tough situation and a deep hole. And I never even told my parents about this debt. Being so close to them, that was also really hard for me because I would share everything with them, but I couldn't do that. I felt way too ashamed. I was like, "No, I have to get rid of this. And I have to do it on my own." And I did that, and it took me almost two years to do that, to really get rid of all the debt.

Bobbi Rebell:
So what did you do? What was your action plan?

Jully Taveras:
My action plan, I cut out everything that was not important. Considering the situation that we were in, it was actually easy to do that. I had to take care of my dad. We were going to NYU Hospital every single day. I didn't have time to go out with friends. I didn't have time to hang out to go shopping. I had to take care of my father. The money that I spent was spent on transportation to get there, on basic food, things for him, any treats that we would get in to try to make him feel better.

Jully Taveras:
So the focus shifted from a regular fun life stye to the necessities of taking care of the person that I love. That allowed me to really cut back on the spending. And I had to say no to friends and vacations and things. We would constantly go on vacation, weekend vacations, with friends. And I had to start saying no. Once he got a little bit better in a couple months, my dad is still with us seven years later, thank God. And he's strong.

Jully Taveras:
So he pushed through that phase. I still always had that feeling, "He's well, he's here with us now, but that's not always going to be the case. So get to it." And I paid down all of that debt. I would actually do this, I would save a chunk of money. So I would pay minimums on my cards. Just the minimum, just a minimum. And then I would save a chunk of money for like two months or three months and make a huge payment. And for some reason that gave me this sort of instant gratification, I would kind of call it, when I made the actual payment. That kind of substituted the instant gratification that I would get when I would go out and make big shopping purchases.

 
The safety net was my parents.. but as we get older we have to recognize that the roles are going to change.
 


Jully’s Money Lesson:

Jully Taveras:
I think that the lesson for me and that anybody can really take with them is that we shouldn't take things for granted, and we shouldn't take the people that we most love for granted. The way that we can really apply that to our personal finances is that you have to take care of your financial house. You have to have your savings in place. You have to have emergency funds. You want to definitely be able to get to a place where you can have insurance policies. You want to be able to invest for your future so that when something happens, or hopefully nothing will bad will ever happen to you, but you have this sort of safety net.

Jully Taveras:
Because for me, the safety net was my parents and being able to have them. But as we get older, we have to recognize that the roles are going to change. And instead of them taking care of us, we have to take care of them for whatever needs they may have. Especially if they didn't grow up with having an investment account or a retirement account. For my community, the Latin community, that's very common. And we have to take care of our parents. So it's just smart to bring it in, spend a little bit less, and invest a little bit more.


Jully’s Money Tip:

Jully Taveras:
So one of the things that I learned from my mother who I love, and she's just so smart and savvy when it comes to money, although she is very much a fashion girl like I am, is that we never bought salad dressing growing up. She always had her own recipe of salad dressing, and it was olive oil, vinegar, and fresh garlic, and lime juice. Those four things. I always loved the dressing that she made. And so for me, when I was living on my own, since I didn't have salad dressing growing up, I think I bought some. And then when I look at the label, there's tons of preservatives. And I'm like, "You know what? This is actually a huge waste of money, and it's not good for my health." So I have kept that recipe and let go of the salad dressings. And I save a lot of money.

Bobbi Rebell:
And also it's definitely better for you. We don't realize how many things they add, not only preservatives, but just sugar. And I am total sugar addicts. I love it. That's why it tastes so good. I took a cooking class before the pandemic. One of the suggestions the chef had for sauces, she's like, "What a lot of chefs do is you hear about the butter, but a lot of chefs literally put sugar in a lot of sauces just to make them taste better for nothing other than just people enjoy it. They don't realize that there's just added sugar just for taste."

Bobbi Rebell:
And so you avoid all those things. And frankly, salad dressings can be expensive. They do add up and it's going to taste so much better if you make it on your own. And I personally have a collection of preservative-rich dressings in my refrigerator, but in your honor, I'm going to go through after we finished recording this. And I'm going to evaluate. I'll check with my family members before I trash them, but I'm going to try that recipe on salad this evening. So thank you, Jully.



Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Bobbi Rebell:
The next step after you realize you can't always expect your parents to be your financial safety net is to try, as best as you can, to have a conversation with them about their financial situation. If you need help, I highly recommend listening to our episode with Cameron Huddleston, author of Mom and Dad, We Need to Talk: How to Have Essential Conversations with Your Parents About Their Finances. You can also, of course, pick up her book, which is excellent.

Bobbi Rebell:
Financial Grownup tip number two. Go through your pantry and take a look at what else you buy in the store that would not only save you money, but maybe tastes better and be healthier if you made them on your own. Some examples include French fries, hummus, and a big favorite in my home, guacamole. DM me if you want my daughter Ashley's recipe. On Instagram, I am @bobbirebell1. On Twitter, @bobbirebell.


Financial Grownup Tip #2:

Bobbi Rebell:
Go through your pantry and take a look at what else you buy in the store that would not only save you money, but maybe tastes better and be healthier if you made them on your own. Some examples include French fries, hummus, and a big favorite in my home, guacamole.



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Mom- why are you hiding cash all over the house? with She Summit’s Claudia Chan
Claudia Chan

Claudia Chan, author of How We Rise and founder of the She Summit shares her experiences growing up as the child of immigrants who would hide money in all kinds of unusual places- because they didn’t trust the banks. Plus her everyday money tip to help us save money shopping online. 

Claudia’s Money Story:

Claudia Chan:
Yeah. I grew up with a very cash, I guess, focused family. My parents had come to America, not with much. My dad was a bartender, and eventually made friends with folks on Wall Street in the fifties and opened up his first Chinese restaurant. They ended up having a few over the years, but, let's see, when I was a kid growing up ... because they didn't trust banks at the time. And so they would literally hide cash in all different places of the household, so whether it was pots and pans, and inside our pillowcases. So we would literally, even the standard sized pillowcase, my mom would take two standard sizes and stick them into the pillowcase and then put wads of cash between those pillows. I would literally sleep and find money underneath my pillows. But yeah, that was definitely a signature aspect of the family that I grew up in. And I'm sure lots of mom and pop shop, immigrant sisters and brothers out there could relate to that story.

Bobbi Rebell:
Did you ever talk to them about this?

Claudia Chan:
It was really my normal. Again, you are the environment you're in. Obviously, when I was a little bit older, I would say, mom, this is not safe. Are you sure this is safe? And she would just go into this whole lecture around you got to be careful with these big banks, these American banks.

Bobbi Rebell:
It sounds so unusual to many of us, but you're saying that was normal among your community.

Claudia Chan:
Yeah. Diversity, right, is such a big conversation today and has been for, I know, many years now. But when you think about America is such a melting pot of so many immigrants and so many immigrant families, and the diversity of people here are ... many of us are mutts, right? We have such different backgrounds and come from such different cultures. And I think that when you think about your local dry cleaning store, your local restaurant, your local deli, your local mom and pop shops, a lot of those were started by immigrant families that had different types of practices, right? So, it's very cultural, and I think we forget how diverse this country is. And I think today's cultural and political events are reminding us of that as well.

Bobbi Rebell:
And we do tend to make assumptions about how people approach money and their relationship with money. How did it impact you as you were growing up into becoming a financial grownup?

Claudia Chan:
Now, I'm not sure if I'm actually a financial grownup yet.

Bobbi Rebell:
You own a pretty big business, my friend.

Claudia Chan:
Well, just by actually giving you that response is a great segue into answering the question. So, to be invited to a podcast where we're going to talk about my relationship to money in 10 minutes is in and of itself a difficult task, because money has really been probably, I just turned 45 years old, the most invisible and yet profound aspect of my life. That I realized today at 45 into my older years that really has so impacted in many ways what's driven me into building the platform and making the impact I have in the world. But at the same time, also been a massive barrier or a massive just challenge in my life because I realized that my parents, for them, money was survival. Money was safety because they lost everything by fleeing from China to Taiwan and coming to the States for the American dream. And they didn't come with here with much.

Claudia Chan:
And so I was so raised with money is really at the center of success. And all the work that I've done building S.H.E. Summit and writing my How We Rise book, and all the leadership work that I've done to advance she, he equity, which is what S.H.E stands for, and creating a better humanity is really success is actually not money. Success is actually freedom, and it is wellbeing, it is peace of mind, it is joy. And I think that what happened to me and I think what happens and consumes so many individuals out there in the world is that we make money our center and the goal, where really money is just the tool to get the freedom, the tool to get the wellbeing.

Claudia Chan:
But the thing is, if you make chasing money your goal, then you're never really going to be happy. I would say that's the quick answer to that question, is really you got to check what your relationship is to money. And really get clear on yourself, whether you're 20, 30, 50, 70, however old you are listening to the story, because some of the most wealthy, financially wealthy people in the world are the least happy.

Claudia’s Money Lesson:

Claudia Chan:

I think that really finding the right team, whether or not it's a financial advisor, and whoever is going to teach you about money and help support you. There's so many aspects to managing your money, right? There's your investments. And there's, do you buy the house now? Or what kind of house do you buy? And they're just like private school or public school. There's just so many choices. And I just think that when we talk about financial organizations, I think it's choose individuals that you really, really trust and get you, that you have the right energy with. It's like a best friend, right? Or it's somebody that is a person that really is the right person for you to be that long-term partner. Because I think having the right people around us will give us the right ... and obviously doing the work as well, right, learning as much as you can. That will give you the wisdom and the tools and strategies you need over time to manage your money well. I can trust organizations if I trust the people.

Bobbi Rebell:
I love that. That's so important because organizations, I mean, I'm stating the obvious, but they are made up of people.

Claudia’s Money Tip:

Claudia Chan:

So obviously, I am less into shopping today, with a three and five year old, for myself as much as I used to be. I care less about material stuff than I did when I was in my twenties and thirties, now that I'm raising a family. And, again, back to the what matters the most in life question. But when I do shop, whether it's like J Crew, or I go to gilt.com a lot, or if there's a Alexis Bittar, a jewelry store that I love. But I always go to the filter section and I search low to high first to pull up to start at a place where it's the least expensive option. Because again, sometimes I feel like I just, for me, it's more about the transaction, the dopamine shot that you get, that you crave on wanting to make transactions, and wanting to acquire and wanting to buy something. Right?

Claudia Chan:
It's like, Oh, I need a massage. Oh, I want to buy something. And so it's just something that sometimes it's just buying something for the sake of making the transaction. So, that's just one tool that I've used, filter low to high just to keep it simple. And not waste money, because really at the end of the day, whether you need something new, go into your closet and chances are, you probably don't need that item.

Bobbi Rebell:
Yeah. And I think that's a great thing because it's so easy. And I bet, in most cases, if we start paying attention, they start high to low in many of them because they want you to buy the highest priced thing, so that makes so much sense.


Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

if your parents are making big financial mistakes, like hiding money in household goods around the house indefinitely, in large amounts, try to help them out. I get the mistrust of banks, but money needs to grow and be invested, or it will be worth less. Please, protect your parents' money.

Financial Grownup Tip #2:

I what to add to Claudia's everyday money tip about searching from low to high when you are buying things online. The sorting feature is so important. One thing I have started doing more of when I buy online, which so many of us are doing during the pandemic, is actually really taking the time to read reviews from verified buyers.

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Hint CEO Kara Goldin on being Undaunted and rejecting the simple checklist
Kara Goldin

Kara Goldin returns to the podcast to talk about how she broke (some) rules, got past business FOMO,  and never relied on simple check lists to bring HINT to the success it is today. Her new book, Undaunted, Overcoming Doubts + Doubters is part autobiography, part CEO manual and part therapy session for anyone aspiring to reach their career and life goals. 


 
You can do it. You might need to go slower.
 


Bobbi Rebell:
You're having fun, but you also had a lot of work along the way. You had a lot of kids along the way. There was a lot happening. Someone says this, like life is happening when you're not paying attention, that kind of thing. I mean, you were paying attention, but your life was happening while you were building this business. And now, I met you only a couple of years ago through a networking group that we're in, and I only know you as the CEO of Hint, which is a brand that I see everywhere. So I didn't know this whole backstory. I mean, tell us a little bit about that and the journey and the idea that so many people see you now and don't know the backstory and your decision to write the book.

Kara Goldin:
Yeah, including John. So John Legend is an investor in the company. It was funny. When he read the book, he said, "Okay, what was so fun is that I kept turning the pages, and I said, 'Okay, this is when she shuts the company down,' and then I realized that you haven't shut the company down and you're doing really well, and so you got through all of these crazy times."

Kara Goldin:
I started Hint 15 years ago, no experience in this industry. So my book is called Undaunted: Overcoming Doubts and Doubters. And really, it's about the journey of building something because I really believe that, especially in today's world, people [inaudible 00:04:07] you don't need a lot of experience to just go out and do things. What you need to do is have permission from yourself to go and try.

Kara Goldin:
The reality is, is that a lot of people who have built companies, including myself, they're smart people, but they didn't have experience. They had curiosity and they were okay with potentially failing. They went out and just did.

Kara Goldin:
And so, it's the story of building Hint, but really more. It's a story of resilience and doing something that I really wanted to do. And you mentioned kids. I started this company when I had four kids under the age of six. I've sort of come out of the tunnel a little bit and happy to say that I really believe being a parent who has worked with these kids and they've seen this amazing business being built, now, I can't even imagine that they won't be entrepreneurs themself because they've just seen that, while this is hard, they could potentially go out and do whatever they want to do if they find a problem to solve and something that they're facing.

Bobbi Rebell:
And it's very much a family business. I mean, you would put them to work, let's be clear.

 
There is no checklist. There is a vision and there is a willingness to go and try and a resilience.
 

Kara Goldin:
Definitely. Yeah, no, I remember early on that my sales guys in New York, my son went out with one of them and he said he's way harder like if the bottles aren't turned the right way, if the labels aren't turned the right way. And so just little things like that, like I always smile when I think about this because although my dad was kind of a frustrated entrepreneur working inside of a large company, I never really got kind of the hands-on learning that I think my kids have gotten, and understanding what things are important. And also understanding that you can actually go up against big industry and win. You can also be a female CEO and grow a company in a significant way.

Kara Goldin:
So I think all of those lessons are really important, especially for people who are sitting here saying, "Oh my gosh, I can't do this. I've got little kids at home," and they're finding excuses as to why they can't do it. You can do it, you might need to go slower.

Bobbi Rebell:
One of the things that I usually do with authors is I ask authors to put together checklists. You said to me, "No, there's no checklist." Talk about why entrepreneurs shouldn't have these checklists that we all love to have, like five easy ways to make sure your business is a super success. Tie it up with a bow.

Kara Goldin:
Yeah. You know, it's interesting because I've had people say to me, usually it's kind of wannabe entrepreneurs who really want the one or two or five things that they ultimately need to do in order to start this business. And when I talk to entrepreneurs in every single category, every single industry, it's kind of the same thing. And that's sort of the element of making an incredible entrepreneur is that there was no checklist. And when they go back and they think, "Well, okay, I kind of went left, but then while I was going left, I actually figured out that I should go right because this was working."

Kara Goldin:
And so, most people who are really looking for a checklist probably are not entrepreneurs. And that's okay too. I talk about it in the book that you can join entrepreneurs. Just because you're not going to go start a company, it doesn't mean that you can't go and take on an incredible amount of responsibility within a company. But I think that there is no checklist. There's a vision and there's a willingness to go and try, and a resilience that is definitely apparent.

Bobbi Rebell:
We're in a recession now. Many people's businesses have taken hits that they've never saw coming. You had to guide Hint through the last recession and were asked to make some tough choices and you came out strong and a lot of similar companies did not. What are you doing now to weather this recession that you can share with us and maybe give other entrepreneurs some inspiration for getting through this very challenging business time?

Kara Goldin:
I think the number one thing that I learned from dealing with other difficult business times is really focusing on what is working. And so during a time when people are sitting here almost frozen, right, thinking, "Oh gosh, nothing is working," something has to be working. There has to be one thing that is really working. And so can you figure out how to throw the gas on that and get some traction?

Kara Goldin:
And there's always going to be things along the way that are out of your control, that you really cannot predict when those things will come back, if they'll ever come back. But in the meantime, by focusing on those things that ultimately are working, like for us, it was the direct to consumer business, you're able to not only potentially bring in more revenue to your company, but also, when you have something that is working, it's very motivating, not only for you, but also for your team to say, "Okay, everybody, start working on this because it's really working."

 
There has to be one thing that is really working and so can you figure out how to throw the gas on that and get some traction.
 

Kara Goldin:
And so I think that that is such a key thing during this time for everybody to be focusing on. Find that thing that's ultimately working.

Bobbi Rebell:
And also, you talk about direct to consumer sales. You really hadn't focused that much on your website and sort of owning your own sales until you dealt with companies like Amazon that would not share their data. I mean, that's an important thing is owning the information to understand your customer.

Kara Goldin:
A hundred percent. It really goes back to the purpose of the company. I didn't start this company because I wanted to run a beverage company. I started it because I actually saw that by making the shift away from diet soda to drinking water that tasted better, I got healthier and my family got healthier. And so I thought, if I can actually get to those people who are trying to do exactly what I was trying to do, then that would ultimately help me to grow my business.

Kara Goldin:
But again, Jeff Bezos, we love Amazon, we still sell through Amazon. For us, amazon is just like another retailer, just like a Whole Foods or Kroger or anybody else that we sell through that ultimately owns their own data. But we wanted the option to be able to communicate and get to know our customer as well. And that's really, especially during a time like COVID where out of stock situations and stores on Amazon as well, and everybody was just trying to keep up, we thought we can just go directly from our warehouse and ship directly to these consumers.

Kara Goldin:
And so that business has almost tripled since March for us. It's been really crazy. And again, because we have that relationship with the consumer. It's not that we are shutting down any of those other relationships, it's just that they're trying to manage not just us, but a lot of other vendors as well.

Bobbi Rebell:
But I think that lesson goes to the heart of everything. Whether it's your business or your life, it's important to have that control.

Kara Goldin:
Totally.

Bobbi Rebell:
And one other final topic I just wanted to touch on. Towards the end of the book, you talk a little bit about FOMO. Because you're in California, you see a lot of entrepreneurs, I'm sorry, not entrepreneurs, you see a lot of people working for big companies and making all this money as employees because of stock options and stuff. This is going on while you, I have this vision of you and your family like hauling these boxes and boxes of Hint water to go to stores yourself. Because a lot of this, you're doing yourself. You're funding it yourself. Talk about FOMO when you're building something, not necessarily even an entrepreneurial venture, but just in life. We tend to look at other people and feel like everyone's having this grand thing and it's so much harder for us.

Kara Goldin:
Yeah, I think it really just goes back to knowing your purpose. Yes, you will see people with nicer houses and better clothes from Barneys or whatever. I guess there's not Barneys anymore-

Bobbi Rebell:
Barneys went out of business, so there's a lesson right there.

Kara Goldin:
I've been so busy. I have not really focused on that at the moment, but it's really understanding what your purpose is. And again, just going back to the mission, and that's the most important thing. Because there will always be people who have nicer cars and houses and whatever, but if you're doing something that is meaningful, and I think health is incredibly meaningful to people. I think it's the number one thing that I see everyone focusing on today. Like nobody actually wants to get this disease. Wherever you live, how much money you have, how many stock options you have, everyone wants to stay healthy. And I think having a company that is ultimately focusing on that is something that I've reminded myself every single day is a good thing.

Bobbi Rebell:
It is a good thing. And thank you for all that you do. And by the way, people should understand, it was a natural brand extension to do different flavors of water, to do carbonated water and so on, but then your other brand extensions have not been necessarily about beverages. So even though we think of Hint big picture as a beverage company, you're now into suntan lotion, which you, again, had personal reasons, which people should read the book to find out more about, and then you're in deodorant. And is it antiperspirant or deodorant? Because you actually clarify the difference in the book as well.

Kara Goldin:
Yeah. So it's deodorant, but moving away from antiperspirant because all antiperspirant contains aluminum, which, going back to kind of a family health issue around Alzheimer's that I was grappling with, I saw that we could actually solve a problem for most consumers. Most consumers don't actually understand the difference between deodorant and antiperspirant-

Bobbi Rebell:
I didn't.

Kara Goldin:
Yeah, and why they shouldn't have it until it's too late. The hardest thing for consumers today is even when you shop at the best stores or you see celebrities holding a lot of these products, you just don't ultimately really understand how that could impact your health until it is too late. And so I thought it's my responsibility to actually try to show people what the difference is.

Kara Goldin:
And what I learned really by doing those products too about just the overall mission of the company is it's not just to help consumers, but it's also to help categories and other brands, like suntan category and also the personal care category as a whole. Because I really believe that if we can actually lead and some of these other large brands that are not really doing great for the consumer follows, that's okay too. That to me is incredibly motivating to know that companies were actually following us to actually create products, for example, that don't have oxybenzone in them. Which is true. I mean, we were not seeing products prior to us launching sunscreen that really called attention on the front of the package to say no oxybenzone. That to me is leading in an industry.

Kara Goldin:
Little Hint. That's what's so crazy. And that really is what the impact of what entrepreneurism is. It's not just about starting a company for money, it's actually creating change. And that is what everybody can do. And everybody sees holes in their life that can be solved. And if you really think that you can go and solve those problems, you have an idea, just try and figure it out. It doesn't matter if you don't have experience. And that's really what you're going to hear out of my book and hopefully will motivate people to go and create other companies. That's what we need.

Bobbi Rebell:
And the book is Undaunted: Overcoming Doubts and Doubters.

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Financial Grownup Guide: 5 Tips to Figure Out Your Financial Future with Now What? Author Brian Ursu

Certified Financial Planner shares his advice on how to get your finances ready for the future including some unconventional advice that you likely have not heard before, and how to face tough money choices. 

Brian Ursu Instagram WHITE BORDER.png

5 Tips to Figure Out Your Financial Future

  1. Don’t spend more than you make

  2. Pay yourself first

  3. Establish an emergency fund

  4. Think long term


 
This is going to sound crass but don’t go to your friends because they know very little more than you do, so this is one area where you need to go to experts”
-Brian Ursu, author of Now What? on getting investing advice
 

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Brian talked about the importance of educating yourself- and that friends are not always the best sources - because they are not experts. . But friends CAN be a great motivator- so consider choosing a book about money to read with your friends and discuss. it can be Brian’s or you can go through my author interviews here on the podcast, or- just ask friends what they like. But read books that resonate and then get together -socially distanced or virtually and have that conversation as peers.

 
Your future self gets here a lot quicker than you had planned or thought about.
 

Financial Grownup Tip #2:

Brian talked about the app that makes you look older- and how it gets us to think about our future self. After you do that- go pull up a picture of younger you- and think about how you see money differently with the grownup life experience you have now had.

 
I never in my wildest dreams thought of a global pandemic as a reason to have an emergency fund but here we are.
 

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How to adapt your business model to the new reality of the Coronavirus quarantine with Smart Money Mamas Chelsea Brennan (ENCORE)

Entrepreneur Chelsea Brennan’s product sales are surging during the Coronavirus pandemic but the boom has brought some difficult business and ethical decisions. The founder of Smart Money Mamas shares her personal money story, along with how to do a  money fire drill so you and your family are ready for emergencies.

Chelsea Brennan

Chelsea’s Money Story:

Chelsea Brennan:
I still think of myself as self-employed, right? This is like my business that serves me in my family, but the reality is it's grown over the past couple of years. We have contractors, numerous contractors, that work for us and we have affiliates promote our product and depend on their affiliate commissions for their business revenue. Our most popular product on our site is called our family emergency binder. It's this product that fills the gap between kind of your general having the right insurance and having a will and what your family would actually need to navigate a crisis.

Chelsea Brennan:
As this whole pandemic started to happen, we saw sales pick up of that, which on one side as a business owner is great, but on the other side it was really emotional for me of, am I profiting off a crisis, am I taking advantage of the situation, even though the product existed long before this all happened. My initial reaction was to discount it significantly to make sure more people got it, but I had to think through was I jeopardizing my ability to support my regular contractors who typically work with me? How is this going to affect my affiliates? How do I communicate this to them in a way that they think this is the right decision?

Chelsea Brennan:
Something that once upon a time when it was just me would have been an easy decision to just slash the price and move on. I had to have a lot more conversations and think more carefully about it for several days before he made the decision.

Bobbi Rebell:
Right. Because we realized that so many of our businesses, even though you think of yourself as a solo entrepreneur, are actually connected to other people and their income if you have suppliers, vendors, and then on the other hand, your clients. It can be a bit complicated. How did it work out?

Chelsea Brennan:
We decided to reduce the binder price by 40% for the remainder of the crisis. We keep setting an end date on it just because it helps optically and people understand what's going on, but we keep extending it through the crisis. It wasn't a very expensive product to start. It was $39. Now it's $23. We talked to our affiliates about the fact that like, listen, this isn't a sexy product. It never has been, right? This isn't something that people want to think about.

Chelsea Brennan:
If we discounted the price, if we made it super accessible, we could get it to more people and get them to take action on it in a time where even people who bought it in the past have a tendency to kind of stick it in the drawer of, "I don't want to fill this out. I don't want to think about it. I know I need it, but I'll deal with it later," whereas we could really encourage them to use this as an opportunity to get prepared. Everyone in our affiliate group completely understood that. They thought it was a great idea. We have been discounting it and find that balance between making sure we're supporting my business and the other businesses that depend on the binder, as well as making sure we're helping the community as well.

 
People value things more that they pay for. So I could have made the product free and I think that we would have had fewer people.
 

Chelsea’s Money Lesson:

Chelsea Brennan:
I think that if you're a business owner, you have to treat your business as a business. As much as we all have that helper mindset and we want to make sure that everyone has everything they need all the time in our community, first of all, people value things more that they pay for. I could've made the product free and I think that we would have had fewer people filling it out. We're getting lots and lots of emails of people taking action, which is my favorite thing. You have to support yourself and the people that depend on you, your family, your contractors, your employees. Don't feel guilty about having a business through recession, through a downturn because you still have to survive, to keep serving your community.

Bobbi Rebell:
Right. Because if you don't make money and you don't pay your bills, those people are not going to be able to pay their bills. It's important to remember that everything is connected.

 
You have to support yourself and the people that depend on you. Your family, your contractors, your employees. So don’t feel guilty about having a business through a recession, through a downturn because you still have to survive. 
 

Chelsea’s Money Tip:


Chelsea Brennan:
The family emergency binder came about because my husband is a stay at home dad who is not super involved in the day-to-day of the finances, right? We have regular money conversations, but he's not the one signing into accounts, paying the bills, understanding the investments. I was a little bit worried of if something ever happened to me. We have two young boys. The emotional difficulty for him of having to both deal with any kind of grief and learn a whole new set of skills. One month out of the year, we call it our fire drill month, he takes over all of our finances for the month. I have to step out and be quiet, which is the hardest part, right, is to let him-

Bobbi Rebell:
Does he come to you for help?

Chelsea Brennan:
He does. The way we run it is that he's got to go to the binder first. We're trying to find holes in the binder in the first place of like, okay, where are things that we didn't write down that we should have written down? But he does come and ask questions. The first time was a little bit difficult, right? We had a couple of things that fell through the cracks a bit, but that's natural and now we're in year three and it's gotten a lot easier, right? He knows. When we have money conversations in the other 11 months of the year, he's more involved. He has more buy in, and I feel like it's built a lot of comfort for both of us.

Chelsea Brennan:
My money tip is if you have one partner in a relationship that manages the majority of the finances or if you're equal partner switch, let the typically secondary partner take over and really get some practice in case they ever have to step in because they likely will at some point. Even if it's just a temporary point of an illness or whatever, then they have that comfort that they can do what they need to do.

Bobbi Rebell:
Exactly, or even worse, what could happen is they could just do nothing and that would be even scarier. What about if people sort of share things equally, if they divide and conquer, which a lot of couples do?

Chelsea Brennan:
Yeah. I love the idea of swapping completely, right? Take over the other responsibilities. We see this sometimes with like home maintenance and childcare, right, where one partner is the stay at home parent. We have this in our house except the difference is I'm home also working from home, so I kind of see what's going on, but it's letting the other partner handle what you normally handle, whether that's school routines or packing lunches or managing the auto maintenance, right? It's experiencing what you would have to pick up the slack on if your partner wasn't around.

 
We are getting lots and lots of emails of people taking action, which is my favorite thing.
 

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Think about all the financial stakeholders before making a money related decision. For Chelsea, this included not just herself and her family, but also people with whom she had business ties and, of course, our customers. This applies even to our families. You may want to do something with the family's money, but we need to all think about the impact they will have on everyone in our financial ecosystem.

Financial Grownup Tip #2:

Pay it forward, but also pay yourself. My bet is Chelsea's community will remember that she cut them a break during this tough time, but they will also respect the fact that Chelsea made sure to take care of her own family. That will go a long way towards sustaining her business well beyond this time period and people remember that and they're okay with that. What are you doing that people will remember?

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How and why financial grownups must remember names with podcast host, speaker and author Adam Carroll

As a young salesman Adam Carroll got a meeting with a big executive that changed everything. But it would not have happened without getting his name right. Adam shares the story, all the good that came from that first meeting, and specific ways to remember people’s names. 

Adam Carroll

Adam’s Money Story:

Adam Carroll:
one of my very earliest jobs, I was selling suits for a clothier called Tom James, you may be familiar with it. They visit upper level executives in their offices. We had to ring up people every afternoon. We made 80 dials every single afternoon from 4 to 6:00PM.

Bobbi Rebell:
80 calls?

Adam Carroll:
80 calls.

Bobbi Rebell:
Oh my gosh.

Adam Carroll:
And the goal out of 80 calls was you had to get at least 15 people on the phone and set at least 5 or 6 appointments for the following week. Well, one of the gentlemen on my list was a man named Jim and the last name was H-E-B-E-R-T. And I was young and naive and I kept calling up and asking for Jim Hiebert. They teach you all the different tactics, just ask for Jim, ask for Mr. Hiebert, it's Adam calling for Jim, those kinds of things. And at one point I said, "I'm calling for Jim this is Adam Carroll." And she said, "Mr. Hebert is not in." And I had been calling him Hiebert for months up to that point. And so, finally I went, "Ah, it's Hebert, it's French. I'm going to make sure I say, Jim Hebert next time." And the very next time I called his office and I said, "It's Adam Carroll calling for Jim Hebert is he in?"

Adam Carroll:
They said, "Oh, he is. Yeah, just a moment." So I got on the phone with Jim set an appointment, and then I got in to see him. And this is where the story gets interesting Bobbi. Jim is in this very nondescript office park in Colorado. When you pull up to the building, it's one of those old drab concrete buildings that doesn't look like it's had any work done to it over the past 20 or 30 years. Lots of luxury cars in the parking lot but when I walked in, it had that smell of musty old carpet that had not been changed in again, 20 or 30 years. I walk into the office. There's lots of oil and gas photos all over the wall and I go in to sit with Jim Hebert and he immediately starts asking me questions about myself.

Adam Carroll:
And at the time I was about to get married, so I was engaged. He just completely caught me off guard. He said, "Well, where are you going on your honeymoon?" And I said, "Well, we haven't really firmly decided, but it's likely going to be either Hawaii or Fiji." And Jim asked me, "Have you ever been to The Bahamas?" And I said, "No, I haven't." And he said, "Well, would you like to go?" And at the time Bobbi, I'm thinking, are you asking me to go to the Bahamas with you or asking if my soon to be wife and I would like to go. And he said, "No, no, no, you and your wife could go to the Bahamas. You could take my yacht." Now, keep in mind this is the first time I met him.

Bobbi Rebell:
You just met him?

Adam Carroll:
I just met him and have not even shown him my shirt fabrics or anything because he said, "I'm not a suit wearer but I'll buy some shirts." And so, he's asking me if I want to take his yacht. I said, "Jim, man, I appreciate the offer. I don't even know how to take that." I said, "What is your yacht like?" Any points over at the wall? And he goes, "Well, there's a picture of it right there." And there's this like 75 foot schooner looking yacht. And at that point I was, again, dumbfounded and I said, "Jim, I don't know the first thing about captaining or piloting a yacht, I don't even know what you call it." And he said, "Oh, don't be silly Adam, there's a full-time captain onboard." It was in that moment, Bobbi, that I realized that I have a lot to learn first of all in the business, but a lot to learn from this gentleman.

Adam Carroll:
And he and I became good friends, he invited me to his country club, we had lunch number of times. I never did take him up on his yacht offer because I just thought it was too much. But he was the one who got me started in this process of teaching people about money because he said, "There's a book I want you to read, it's called Rich Dad, Poor Dad by Robert Kiyosaki." So he handed me the book. He said, "When you're done with that, I want you to read the Cashflow Quadrant," and then he handed me that book. And from that point forward, I just started amassing this, as you can see behind me in my office here, just a massive library full of personal finance books. And he really was the one who got me started in the process and it was all because I knew his name.

Bobbi Rebell:
All because you knew his name properly. And why do you think he bonded with you? What was it when you look back? Because this is someone that made a huge difference and does he offer every salesman that comes to use his private yacht with his captain? I mean, why so generous? I mean, now that you got to know him, have you ever said to him, "Hey, we had just met. That was a big thing."

Adam Carroll:
I had that conversation with him and I said, "I really can't accept the offer." I had asked him at one point, "Jim, just out of curiosity, how much does it even cost to put gas in the yacht to get to the Bahamas?" And he was flippant, "I don't know, it's probably $6 or $700, I don't know." But he was nonchalant about it. And so, I don't know that he was that generous with everyone, but in some of our conversations at the country club, he kept telling me, you need to think bigger. Your mindset is as small as it is ever going to be right now and it will only get bigger, so I just want you to pay attention to that. Down the road, Bobbi, I found out that his wife was a PhD in molecular biology.

Adam Carroll:
She had invented a way, a mechanism that a vehicle would run on the inside of an oil tanker and spray this foam that would remove all of the coagulate or whatever that was on the walls of the tanker truck and then they could vacuum out the foam, clean it and use it again. So she was making millions and millions of dollars in royalties on this invention. So it occurred to me that this gentleman who had so much to teach me had also been about 25 or 30 years advanced in his career from where I was. And what I have reflected on looking back is that in the past 20 years, I've also come a long way in my career and I meet with 20 year olds and I give them advice, I don't necessarily have a yacht I can give them, but I give them advice to try and give them a leg up the same way Jim did for me.

Adam’s Money Lesson:

Adam Carroll:
Number one, mentors, find a great money mentor. Number two, we talked about names and the theme behind names. My grandfather was amazing at remembering names. He would run into people he hadn't seen in 20 years and the name was just at the top of his mind. And he told me one time, "Adam, the sweetest sound in the world to another person is their own name." And I have taught college students this and young professionals that your ability to remember people's names is one of the things that will set you apart because most people are like, "Ah, I'm just no good at remembering names, can't remember names. I hope there's a name tag."

Adam’s Money Tip:

Adam Carroll:
Get really, really good at listening intently for someone's name when they introduce themselves to you. Be more concerned about what their name is then you saying your name, because what generally happens is if you and I were meeting for the first time, Bobbi, I'd say, "Hi, what's your name?" You'd say, "Bobbi," I'd say, "My name's Adam." And I'd walk away going, I nailed my name that time. I nailed it. It was two syllables, it was super confident but instead I need to say, "Hi, what's your name?" "My name's Bobbi." "Bobbi, it's so nice to meet you. Bobbi if you don't mind me asking, where are you from?" And then you would answer and I might say Bobbi again somehow, but I'm working it into my own mind, so I will never forget your name. One other quick money tip on names, I see it spelled out over someone's head. So Bobbi, I might say, "How do you spell it? How do you spell your name Bobbi?"

Bobbi Rebell:
B-O-B-B-I.

Adam Carroll:
B-O-B-B-I. So every time I saw you I would see B-O-B-B-I spelled out over your head and I might even say, next time I saw you, "Hey Bobbi, with an I, what's going on?" And some people are endeared by that because if you are meeting a Hallie with an IE or Haley with an EY or it's H-A-I-L-E-Y, people really care about how their name is spelled. My wife's name is Jenn and it's two NN's and it bugs her when people have one N for particularly those who know her well. So there is something about your name and remembering it in my mind will get you business.

Bobbi Rebell:
Very well said. Great advice.



Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Another way to remember names, association. Adam recommended this to me after we wrapped our interview. And I actually remember I had learned this in college. So this is what you do, whatever the person's name is you think of someone that you know that has that name, a similar name, or maybe someone famous that has that name and then you associate them with that person, it works. Also, using their name frequently in the conversation, yeah, it's a cliche, but it does work. And by the way, I noticed Adam was doing it during our interview.

Financial Grownup Tip #2:

I was shocked that Adam had to make 80 calls to sell that high-end clothing, but it is a reminder that this stuff is not easy. And to be successful sometimes it's both a numbers game, as well as being just a little bit better, maybe a lot better in some cases than the competition. Doing things like making sure you personalize each call and know how to pronounce the name, making sure to spell check all your written communication.


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Money Walks: How money literally bought freedom for Financially Intentional’s Naseema McElroy

Naseema McElroy candidly shares her experiences paying off debt and building a financial foundation, and how that journey allowed her to break free from both a toxic work environment and an abusive relationship. 

Naseema McElroy

Naseema’s Money Story:

Naseema McElroy:
When I started on this journey, I was single. I was a single mom with my daughter, and as I was starting to pay down debt, I did get married. It was a very short marriage because it was abusive. He ended up having to go to jail. And then I had to go through that divorce process. But if I hadn't had my finances in order during that process, it could have dragged out. I could have stayed in that relationship because of financial dependency. And so I thank God that I was already on that journey so I could step away.

Naseema McElroy:
Shortly after that, I transitioned to a different facility for the same organization that I was working for and was experiencing and witnessing a lot of medical malpractice, especially in regards to maternal morbidity, not to the point of mortality, but almost.

Bobbi Rebell:
Can you explain what you mean by that?

Naseema McElroy:
Yeah. In this country, we have higher rates of black women dying and being seriously injured from just giving birth. And it's very prevalent in certain areas. And in this particular hospital I was working with, it was prevalent and I was speaking up against it. That wasn't well accepted or received.

Bobbi Rebell:
What was happening? They weren't getting good medical care? Tell us more about that, because that is something that we don't know about. I want to know more about that.

Naseema McElroy:
Yeah. So it's very common and that's probably why I'm not being as specific as you want because everybody knows this, right?

Bobbi Rebell:
No. Are they not getting the right? I mean, look, we're both moms, are they not getting the right medical care? And why? Is it a cost cutting decision in the hospital? What is going on? What's not happening?

Naseema McElroy:
It's implicit bias. It's just the way that you handle two different patients, right? So I'll give you an example. I have a mom that's in labor. She's trying to have a vaginal delivery after she had a C-section, which has serious implications, has to be monitored carefully. She's telling me that she's having a lot of pain and I'm prepping her to go to the OR. This doesn't feel right, let's go. The attending walks in the room and she's like, "Oh, so you're in pain now? You're in actual pain now because you're actually in labor and this is what you wanted." So instead of doing the C-section right then, she waited hours to do the C-section, went and did the C-section. And then the baby was hanging out of her uterus with both her and her baby could have died.

Naseema McElroy:
So these things were happening over and over again, over a short period of time. And when I spoke up about it, I was basically told to shut up, and I didn't know what I was talking about. And I had been a labor and delivery nurse for years and had never had my judgment questioned. And so I know that that was an environment that I had to leave because I already tried to speak out. But I was at a position financially where I didn't have to have that job, and so I left. And then when I left in the back end, I did some actions in order to make sure that they corrected their mistakes.

Bobbi Rebell:
Thank God for that. So you had the choice to leave this horrific job environment, which by the way, thank you for speaking up so candidly, and thank you for following up after you left. Because I know that probably many women benefited, families benefited, children benefited from that. In terms of you, because we want to focus on you on this podcast, you had the financial freedom. So tell us the steps that you went through. You had the financial freedom to leave an abusive relationship. And by the way, divorce is never cheap, as we know.

Naseema McElroy:
Even for that short amount of time. Yeah.

Bobbi Rebell:
Oh, it's almost many divorces last more than marriages. But also leaving so many people are stuck in jobs that they're trapped because they don't have the finances to have the freedom to leave. Tell us, what were you doing specifically, you had $200,000 of student debt and other debt you've alluded to. How did you get control of that so that you could leave both an abusive relationship and a toxic job?

Naseema McElroy:
Well, ironically, I thought it was because I didn't know how to invest my money and that's why I wasn't good with money, and I always thought that investing took like this college degree to learn how to do. And so, I listened to podcasts. I had a long commute and so I Googled investing podcasts and stumbled upon Dave Ramsey, ironically. So I actually started listening to Dave Ramsey and followed his baby steps to start getting out of debt, and that helped me accelerate my debt pay off. And so in just two years, I was able to pay off most of my student loans. Then I was going through my divorce at that time. And then during that divorce, I had to pay, I forgot, $20,000 in debt towards, well, it was basically a car that I had paid off. But anyway, I had to pay my husband, even though it was an abusive relationship, he was in jail. They don't care, so I had to pay him.

Naseema McElroy:
And then, because of the way I was doing and following Dave Ramsey's plan, because I was gung ho, I had a $30,000 IRS debt. So I was almost finished paying off all my debt. And that's just snowballing. I did sell a house in the beginning of the process. That helped accelerate that process, but it was just debt snowballing, zero based budgeting my way. And then finally at the end of it, I had a choice to sell my house and, and people are like, why would you sell your house? I had to really think about this. It's like, a lot of stuff happened in that house, especially with my marriage. And so I was able to walk away from that house pretty easily, even though it was a really nice house. And so I sold my house at the end when I had about $50,000 left in debt and then that cleared out everything.

Naseema McElroy:
And so that's all the debt that I paid off. And so all that stuff took place over a matter of three years. And then at the end of those three years, when I sold my house, I moved, I relocated back to my hometown and that's where I was in that toxic work environment. But at this point I was like, I was on wealth accumulation instead of debt payoff. And so I actually stepped back and only went down to working six days a month. And that was a freedom that I had.

Naseema McElroy:
So financial freedom is not about reaching like this fire number that you might hear out there. It's about the levels of independence that you get to take along the way. And my independence was being able to spend time with my family, be free from this toxic work environment, be out of that bad relationship, be able to recover from all the stuff that happened to me over the years and only work six days a month and still make a pretty good living.



Naseema’s Money Lesson:

Naseema McElroy:
The money lesson is being intentional with your finances unlocks levels of freedom in your life for you to live your life by intention, to be able to walk away from those things.


Naseema’s Money Tip:

Naseema McElroy:
For me, I like nice things. And so I don't skimp on my cars for example. I drive a Tesla. During the whole process of me paying down debt, I took my daughter to Disneyland every other month, but that was super important to me, but it was part of my budget. And so it still fits within whatever financial goals I have, but I don't live in deprivation.





Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Naseema created choices when she needed them, because she had made the grownup decision ahead of those situations to get control of her finances. Don't wait for the rainy day to have that umbrella handy, guys.


Financial Grownup Tip #2:

As Naseema said, Teslas are pricey, but you know what? If you want an electric car, which will allow you of course, to save on gas and be better for the environment, don't forget there are many other electric cars out there to choose from. Happy shopping.



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How Jen Risher got over the social awkwardness of extreme unexpected wealth

Jen Risher, Author of “We Need to Talk, A Memoir About Wealth” and her husband made a fortune thanks to stock they both received while employed at Microsoft, adding more when her husband joined Amazon. But as Jen shares, the blessings of wealth came with a social awkwardness until she learned some key strategies we can all learn from and apply to our lives when we have different financial circumstances from those around us. 

Jennifer Risher

Jen’s Money Story:

Jennifer Risher:
I joined Microsoft, and I met my husband and then I got these things called stock options which ended up being worth hundreds of thousands of dollars. And that was the beginning because six years later when David and I were married and expecting our first child, he took a job at a small unknown start-up that was selling books on the internet called Amazon.com. And there we were in our early thirties, company went public and yeah, we had more money than we could wrap our head around.

Bobbi Rebell:
Which is wonderful, but it also made your life a little bit complicated and your money story has to do with how it, I guess, influenced the different challenges you faced when you were a new mother. Tell us your money story.

Jennifer Risher:
Yeah. Well, after our first daughter was born, well, motherhood is incredible, right? So this curtain opened, I entered this new world, I had this incredible baby, and I joined a moms group with other new moms and we were all in it together. I mean, everyone wants to talk about how much their baby isn't sleeping, and how to keep them from crying and just all the joys, the ups and downs. And I felt so connected to this group of women. At the same time, I had this other curtain lift and I was in this other new world where there was really silence. No one talks about money and I heard that, "Oh, the wealthy don't want to worry about people only liking them for their money." But I wasn't worried about being liked for what I had. I was worried about being hated for it. So I kept it secret. I kept it hidden. So as the women in my mothers group started talking about what stroller to buy or what highchair to buy, I felt like I couldn't contribute. I didn't want anyone to know about my situation.

Bobbi Rebell:
Because a lot of the discussion had to do with best value, best bang for your buck, where can you get things for less. Price was a big part of that decision for them and it wasn't necessarily for you. Is that correct?

Jennifer Risher:
That's absolutely right. Yes. So although we were relating on every level to all the stuff that was going on as new moms, when it came to buying anything or thinking about like, I'd have to just be at home during the evenings when my husband was out working, he never came home, he was working really hard. And I felt like I couldn't complain about that. So there were a lot of issues that were kind of coming up for me that I couldn't share with other people.

Bobbi Rebell:
And how did that evolve? Did you become more comfortable with them? Did it start coming out? What was their reaction? And did they react negatively as you feared?

Jennifer Risher:
Well, it took a long time to evolve. It's hard to imagine money is a challenge that needs to be overcome. And I'll say up front that money does make life easier. So no one needs to shed any tears over my situation, but it is isolating. So I didn't talk about it. And normally I do, if I have a question, I ask my friends, "What should you do? What did you do?" I get other people's experiences but when it came to money, there was no one I could turn to. I felt like I couldn't talk. And it's taken me a long time to get comfortable enough to talk and to try and get other people to do the same.

Bobbi Rebell:
So what did you do that helped you get over that hurdle?

Jennifer Risher:
Yeah. I spent some time feeling a little on the outside, which was tough. And I think I spent a long time writing my book and that was part of kind of coming to terms with issues around money. And now I really want to get us talking about money because it is a way to connect and learn from each other. I mean, the emotions that come up with money are pretty universal because they involve fear. We're afraid of hurting someone's feelings, we're afraid of not measuring up or sounding unknowledgeable. And we all have some sense of money shame or money guilt. We all have a money story. Right? And so the more we can talk to each other about the emotions that come up for us, I think the better because we'd be more connected.

Bobbi Rebell:
How has it affected your friendships?

Jennifer Risher:
When you don't talk about something, I think it tends to loom large and take on a life of its own. It gives money a lot of power when you don't talk about it. But I think when you actually can have that dialogue, it kind of puts money in its place as a tool and a benefit. That's something that's not bigger than I am or than a friend is. So the people who know me and know that that's just something that I am lucky enough to have as a tool in my toolbox.

 
I really want to get us talking about money because it is a way to connect and learn from each other
 

Jen’s Money Lesson:

Jennifer Risher:
I think it is important to be transparent and to acknowledge those differences upfront. And when they come up, to talk about them, like if I want to go to a fancy restaurant and I know the person that I want to have dinner with, can't afford it, [inaudible 00:07:20] "It's on me this time." Or if someone feels like they don't want to go to that restaurant, they want to eat somewhere more within their budget, then we need to talk about it and make sure that those things don't become bigger than us and that we're in communication. So I think it really is important to maybe get uncomfortable for a little bit and to be vulnerable and really connect as people because ultimately, I mean, that's where life happens and that's where happiness happens. Is in our relationships and our connections with other people.

Jennifer Risher:
People say money doesn't make you happy. And I used to tell myself, "Oh, money doesn't make me happy. Well, it's not going to make me happy." Kind of secretly thinking that it just might, but now I can tell you from firsthand experience that yeah, it's nice, but it's not it. It really is those relationships that you have with other people.

Bobbi Rebell:
And it sounds like you've evolved. How would you have approached that group differently?

Jennifer Risher:
I used to want to keep things hidden and now it doesn't benefit me, it doesn't benefit anyone else either. I mean, it's not helpful to try and hide what you have or what you don't have because people can sense authenticity and I trust people enough to be able to handle the fact that I have money and that they can look past it and see me as just another person, because that's how I feel and I think that's important for us all to know. That, no, money doesn't make you special or better than or worse than. It's just one more thing that you have in your life. And I feel very fortunate that I have it in my life because it means that I can be generous and I am very grateful.




 
The emotions that come up with money are pretty universal, because they involve fear, we are afraid of hiring someone’s feelings, or not measuring up.. we all have some sense of money shame or money guilt.
 

Jen’s Money Tip:

Jennifer Risher:
It is. I'll tell you a little story because a friend of mine who is middle-class told me how she and her husband drove the same car for many, many years and finally, when it broke down, she bought an Audi Q5. She'd always wanted that car, she loved that car. But then when she was thinking about visiting her sister and driving up in the car, she started to worry about being judged. And in her mind, she heard herself through her sister saying, "Oh, aren't we fancy now? Probably too good for us," in her mind. Then she also heard herself justifying the car, "Well it was used. It wasn't that expensive." And there is an example of, you haven't even talked to your sister and you're making all these assumptions, you're telling yourself stories of what would happen if she had talked to her sister. My bet is that it maybe would be a little uncomfortable, but there's so much relief and connection that can come from addressing your fears of whatever she was afraid her sister would feel.

Jennifer Risher:
And then there is that, like you say, the ownership of, "Yeah, I wanted this car, I'm excited about this car, and I'm happy with it." And to share that excitement with your sister.

Bobbi Rebell:
Yeah. I think that what you're basically saying is, don't apologize for something. Don't create a conflict that doesn't exist. Don't prejudge that people are going to judge you for a purchase. Live your own life, do what you want to do, and let them react but communicate with them, discuss it. If they have a reaction like that to something you purchase, well, ask them, why. Why do they take issue with you buying something? And in some cases it could be they're taking issue because they have a real concern. Somebody might have a spending problem or something. It doesn't sound like that's the case here, but it's the dialogue. It's talking about it, and keeping that relationship intact and not presuming someone's going to judge you and therefore not buying it or even worse hiding a purchase.

Jennifer Risher:
Yes. Well said. Exactly. Yeah. I mean, it is that communication. A friend of mine told me like a year after the fact that she almost hadn't invited our family to join hers to see a Cirque du Soleil show. And she said, "Yeah, I agonized over it for weeks. I was worried that you would only want to sit in front row seats, which our family can't afford." I felt terrible. I didn't realize that she was worried about the finances, but our friendship meant more to me than front row seats. Didn't she know that? But I'm so happy that she said something to me. And the fact that she trusted me enough to bring up money really made me feel closer to her, and our conversation really, it ended up bringing us closer. It also made me more aware of how money might play a role in my relationships with other people and how I could be out of touch. Like that hadn't even crossed my mind. But hearing that from her helped me be more aware. So I think it's just a win win.

Bobbi Rebell:
Yeah. I mean, there's so many things. Who knows what we don't know? That people judge us, whether maybe somebody doesn't invite somebody to something because they think they don't have enough money, and they do want to sit in the front row seats, which is not very nice. But some people might say, "We want to go to this restaurant and we don't feel comfortable treating them. And so we're not going to invite them," when maybe they could afford it or would do it, and we just should talk about it. We shouldn't just assume and make judgments about people. And also we should buy things we want to buy if we can afford them and enjoy them and not assume we will be judged. So much wisdom.

 
It gives money a lot of power when you don’t talk about it. But I think when you actually can have that dialogue it kind of puts money in it’s place as a tool or a benefit.
 


Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

if you are the wealthier of your friends and you want to treat the other friend or friends to say a restaurant meal or the best seats at a show like Cirque du Soleil, you can make it a little less awkward by tying the outing to a special celebration. Maybe it's a birthday, or if it's a couple, maybe it's a couple's anniversary, or maybe there's a work accomplishment to celebrate. That way, you're treating as a gift for a reason, not because of the difference in economic resources.

Financial Grownup Tip #2:

The next time you're negotiating for a new job, or you're getting a raise, or you have any leverage in a job or some kind of venture that there's stock options as a possibility, get the stock options. They could pay off big.



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How to know when it’s time to fight to get paid (more) for your passion with The Rocket Years author Elizabeth Segran

Getting a PhD was an expensive, and time consuming investment for Elizabeth Segran. So the decision to leave academia did not come lightly. We discuss the season of her life when she came to the realization that it was time to pivot, and the financial grownup moment that clarified what she really wanted to be doing. 

Elizabeth Segran


Elizabeth’s Money Story:


Elizabeth Segran:
Absolutely. When I was 25, I took myself to a small village in India called Pondicherry as part of my research. I spent six weeks, the whole summer, walking through this tiny town, learning the language, floating on little boats in the water, exploring the food. And all of this was part of the research that I was doing. And it was one of the most remarkable experiences of my life. But what I'll tell you is that I had very little money in my bank account, and I was spending my 20s gathering all of these experiences, trying to figure out what I really wanted from life, and throughout that process, I wasn't making any money.

Bobbi Rebell:
And how did you feel about it at the time versus how you feel about it now?

Elizabeth Segran:
People often ask me, was it valuable for you to go do a PhD? Especially since, as I explained in my book, I entered the job market in the middle of the great recession. There were no jobs in my field. And so I had to rethink what I wanted to do, and I eventually became a fashion journalist for a business magazine called Fast Company. And I also am now a writer of books. And people are like what were you doing? Did you feel like it was a waste of time? And my answer is always, absolutely not.

Elizabeth Segran:
For those of us who are in our 20s and 30s, millennials and Gen Z, it is far more important for us to find work that aligns with our values, passions, and identity, than to think purely about compensation. And that sets us apart from our parents' generation, who were primarily interested in work that would pay the bills, and that would give us some sort of social status in life. For those of us who are in our 20s and 30s, we know that we're going to be working for 40, 50 years. And we know that that work is going to take so much from us. And so it is so important for us to spend our 20s figuring out what that path is.

Elizabeth Segran:
And for me, that was being in this tiny village in India. I didn't make a lot of money in those years, but I did get a very clear sense of what I value and what I want to be doing with my life. It took being away from the United States, being in this country, spending a lot of time reading and doing all this research about India and my culture and all of these different things that gave me a sense of what I really want to do in life. And so I would not trade that for the world.

Bobbi Rebell:
I want to know your opinion then on this pushback we're getting during the coronavirus pandemic. So many colleges are conducting classes virtually, and it's not the same experience for all the obvious reasons, but then there's this idea of what are we really paying for with an education? And the value of that four year traditional bachelor degree and we can extrapolate that to go all the way forward to a PhD when there's now a case being made for people just learning a trade. Is there still value in this whole idea of this extended period of higher education? What do you think about that whole idea that's being discussed now?

Elizabeth Segran:
I'm really sad to hear that many colleges are not just thinking about transitioning to remote learning during this period, but potentially make that part of their coursework going forward. And I'm really sad as well that the higher education is on the brink of collapse, and many people are not going to be able to get PhDs and other degrees going forward.

Elizabeth Segran:
Because there's lots of things that you can learn on the job. For me, I left with my PhD and then I became a journalist. I learned so much while I was practicing the work that I'm doing. And I think that that's true of many jobs. You learn on the job. But what you can't replace in higher that broadening of the mind, reading a lot. I'm spending time with other people asking really difficult questions about what life is about. All of that.

Elizabeth Segran:
It seems so frivolous, especially at a time when the economy is on the brink of collapse, but that is what we need in order to figure out what we want to be as individuals and as a society. It's in those conversations that we figure out what we want the world to be like. If we're closing off the spaces where we can have those conversations, those in-person discussions, the ability to travel to different locations and study abroad and explore other cultures, all of this stuff, if this goes away, I think that we're going to lose something very important.

 
There has been this ideal of finding your dream job throughout history but for most of time people didn’t have the ability to actually do that kind of work.
 

Elizabeth’s Money Lesson:


Elizabeth Segran:
Here's the main thing that I would like to communicate. I think that we're really lucky because we are among the first generations in the history of mankind who can find work that is an extension of our identity and ourselves. There's been this ideal of finding your dream job throughout history, but for most of time, people didn't have the ability to actually do that kind of work. For most of history, you had to be a farmer because that was the only work available to you. Or you had to learn a trade among a very small number of options that was out there. And even for our parents' generation, this notion was crystallizing, but the data shows that most people were still mostly interested in finding work that paid the bills.

Elizabeth Segran:
That is not true for us. We have the opportunity to find work and pursue work that aligns with who we are. And that is a huge gift. I think our 20s should really be spent trying to figure out what that work is for us and being patient with ourselves and going on these winding journeys to find it.

Elizabeth Segran:
Now, the data shows that 50% of people will eventually find work that is not just merely satisfying to them, but that exceeds their expectations. This is amazing news. Most of us will eventually find work that really makes us happy and really aligns with our identity.

Elizabeth Segran:
Now, the flip side to that is that it is really easy for employers to exploit workers who are working primarily out of a sense of purpose and out of a sense of passion, rather than trying to find good compensation. If we as workers are pursuing our work because we're passionate about it, it's really easy for employer to say that is compensation in itself. We're not going to pay you that much. Or, you're enjoying being part of the culture at this company, as a result, we're going to not compensate you enough. That is the downside to this new philosophy of work. And so the advice that I would give to people is once you figured out your path and you found work that is really engaging and passionate and that you will be able to do for the next 40 years, and it'll keep you happy. Once you've found that, you need to be really cautious about ensuring that you are properly compensated and that you have a good insurance and that you have good benefits because it's really easy to be exploited in this new way that we work.

 
It is really easy for employers to exploit workers who are working primarily out of a sense of purpose and out of a sense of passion rather than trying to find good compensation.
 

Elizabeth’s Money Tip:

Elizabeth Segran:
When you are considering taking a job, I would really caution you not to get distracted by shiny things that an employer puts in front of you like, "We have unlimited cold brew coffee on tap," or, "We have an amazing foosball table that our employees use," or "We have nap pods." I think it's really easy to get sold that this is a company that really wants to create an amazing culture and make you feel at home and all of that, because what you really need to be focused on is what is the salary that they're paying you? Is it on par with the market? Are you going to negotiate to make sure that you're getting paid appropriately? What is the benefits package like?

Elizabeth Segran:
I think it's really easy for brands to try and convince you that the work that you're so passionate about and the culture of the workplace that you're looking at is more important than your salary. And so you just need to not take the bait.

 
It is really easy for brands to try and convince you that the work that you are so passionate about and the culture of the workplace that you are looking at is more important than your salary so you just need to not take the bait.
 

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Elizabeth is adamant that we not allow ourselves to get exploited, and she is so right. But she also makes sure that we know that you have to be deliberate in the industry that you choose to join, because we can only control what we can control, which is our own choices for the most part. We can't change an entire industry's pay scale or the number of jobs that there are in the industry. She learned that pretty quickly about the academic world. You can read more about this in her book, but she goes into her decision to leave academia where only a small fraction of PhDs, and yes, she spent years getting one, actually work their making a grownup salary. Rather than just keep fighting, what is a harsh reality, but is reality, she went into a field that she also loved and where she was able to negotiate the right compensation for the work. And so she is doing something she's passionate about and she is getting paid.


Financial Grownup Tip #2:

Cut your losses. Whether it's a PhD, a law degree or whatever, if you spent money for an expensive education, the money has gone, regardless. The time has gone, regardless. When we were talking before the interview, I asked Elizabeth how she felt about spending so much time and money on a degree that she wasn't really using. PhDs, honestly, I'm intimidated by the whole idea. It is a lot of time. It is a big chunk of your life. But she still feels it was super valuable. And that education has a lot of value in and of itself. Yes, it is ridiculously too expensive right now, but that kind of education is not the same as a quick online course that teaches you job specific skills.



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