Bobbi Rebell:
Fran Hauser became a financial grownup very young, helping her immigrant parents build their businesses by doing the books and serving as a liaison to clients as early as 1st grade. The author of “The Myth of the Nice Girl, Achieving a Career You Love Without Becoming a Person You Hate” now applies those early life lessons to her search for startup investment opportunities.
Fran’s money story:
Fran Hauser:
Yes. So my parents are Italian immigrants who moved to Mount Kisco, as you said, and like many immigrants it took a lot of courage to make this move. They were uneducated, they didn't speak the language, and they were moving to a place that was completely foreign to them. What each of my parents did have though, was a skill. So my father was a stonemason, my mother was really good at sewing, so they both started small businesses. My dad a stonemeasonry business, and my mom opened up a tailoring shop with her best friend. Being the oldest of four, they needed my help, especially when it came to communication. So when I was in first grade I was preparing all of my dad's invoices. One memory that I have is I could only add at that point in time, I couldn't multiply yet, so my aunt actually created a sales tax chart for me, so that if the monthly maintenance was $300, I could see exactly what the sales tax was, and then just add the two numbers together.
Fran Hauser:
So that was first grade, and then even in middle school I was helping my mother with marketing. So helping her come up with a logo, and getting different marketing and sales materials printed. So I got exposed to business at a very young age, and even understanding things like revenue, and expense, cashflow, you know seeing that when more cash comes in than goes out, decisions that need to be made around what to do with that extra money. It was really interested watching my dad because he took some calculated risks and invested in both commercial and residential real estate, which proved to be fruitful. I would say at a very, very, very young age I played this role of bookkeeper/marketer/general manager.
Fran Hauser:
Another vivid memory I have that I'll just share with you is when my father was asked to go look at a job, a potential client, and give them an estimate, he wasn't able to understand the directions to actually get to the house. So I would listen in on another phone and write down the directions, and then I would go in the car with him and we would actually drive to the residence together, and then I would get out and I would basically be the translator for him. So that was my childhood, pretty unconventional.
Bobbi Rebell:
Wow. Very unconventional. How did you assume this role? Were there specific deliberate conversations, or did it just evolve organically as you grew up in the household?
Fran Hauser:
It really evolved organically, because I was the oldest. Really, these things just fell on me. It made sense, if something was broken, even in the house, and needed to be repaired, I would be the one to call the plumber or the contractor, and at the time it felt really hard. It was frustrating, for sure, at times because I just felt so different from all of my "American" friends, who were doing sleepovers and play dates, and I had so much more responsibility. Obviously, looking back, it was actually such an incredible experience, because I learned so much, not just about business but also about risk taking. Watching my parents, who had so much going against them, they were at such a disadvantage, but they were still able to take these risks. Whether it was building these businesses, or investing in real estate, and if you look at my career, I've taken many risks in my career. I've reinvented myself several times. I left Coca-Cola and the late nineties to go to an early stage internet company, Movie Phone. Or five years ago, I left a really comfortable job at Time Inc. to move into startup investing.
Fran Hauser:
So I haven't been afraid to take risks, and I think a lot of that comes from seeing how disadvantaged my parents were, and feeling like if they could take risks, I should be able to.
Bobbi Rebell:
I wanted to ask you, so you mentioned, and I was going to bring this up, that you now are a startup investor. How did this background in business and understanding risks, and understanding strategy and marketing, and even just the basic economics of business, how does that inform your approach as an investor now?
Fran Hauser:
So I think in a lot of ways. For starters, when I'm evaluating the entrepreneurs I'm looking at them and I'm saying, "Do they have the capacity to take risks? Will they jump in with both feet?" And I'm also looking at what kind of mindset do they have? Are they optimistic? I always felt like my parents approached every single venture with such optimism, and with an abundance mindset, and treating people kindly and with respect. So those are things that I really look for in an entrepreneur, and then the other side of it is the brass tactics operational side, which is I feel like I'm really good at looking at financials and understanding what the risks are, really getting nitpicky when it comes to the assumptions that are being used. So I feel like I can look at a PnL pretty quickly, and projected cashflows, and all that good stuff, and I'm just co comfortable. I'm so comfortable with numbers, and I'm so comfortable with looking at forecasts and really trying to make sense of it, and also understanding is there a there there?
Fran Hauser:
The other part too, I would say, is just understanding markets, understanding consumers. I think that also comes from just having spent so much time with my parents clients. So it's impacted me as an investor in so many different ways.
Fran’s Money Lesson:
I would say the lesson is to not be afraid to take risks, and when you do so, really approach it with a mindset of abundance and optimism, and don't be afraid. Don't be afraid to go all in and to jump in with both feet, and then also the last thing I would say, which really ties back to the book, is to treat people with kindness and respect, because I think you look at my parents who barely spoke a word of english, and they were still able to communicate through a lot of nonverbal cues, and a lot of that had to do with being charming, and being kind, and that will take you far.
Bobbi Rebell:
Yeah, because the book is really all about being nice, but in a strategic and smart way.
Fran Hauser:
Yes, being nice in a way where you're not a pushover, and you're not veering into people pleasing territory. It's really about how you can be both nice and strong. Those two things are not mutually exclusive, and that you bring both of those into virtually any situation at work.
Fran’s Everyday Money Tip:
Yeah, I love this. So what we do in my house is, instead of a normal piggy bank, we collect coins in a five gallon water jug. The kids love it because it's so much bigger than a piggy bank, and it's clear, so you can see the progress. The last time we cashed it in the coins were worth $4000, and it took us several years to fill it up, but it's just a really fun way to teach your kids about saving and about goals.
Bobbi Rebell:
Where do you cash it in, what's that experience like? Is it one of the machines, or do you bring it to a bank?
Fran Hauser:
It's actually hysterical because it's so heavy, so what you have to do is we put duct tape over the top of it to close it, and then we literally roll it-
Financial Grownup tip number one
one thing that Fran talks about in The Myth of the Nice Girl is the importance of how things are presented, the tone that you use in your voice. So you can be firm, and not be a pushover, and still be nice. Think about the way that you say things.
Financial Grownup tip number two
don't say sorry so much. Try replacing it with "Thank you." Fran points out that many women apologize of things that not only were not their fault, but also they aren't really sorry about. For example, not being able to attend an event. She would often apologize for declining an invitation, instead, she advises to simply say, "Thank you for the invitation." And say that you will not be able to attend.
Episode Links:
Fran’s website - Franhauser.com
Fran’s book - The Myth of the Nice Girl
Follow Fran!
instagram - @fran_hauser
twitter - @fran_hauser
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
As a child, the future founder of McPherson Strategies learned about money when it was used as an incentive to break a bad habit. Susan McPherson also shares an extremely important money tip about ways to give to charity beyond your means as we get towards the holiday season.
In Susan’s money story you will learn:
-How money motivated Susan to stop a bad habit as a child
-What 4-year old Susan did with her earnings
In Susan’s money lesson you will learn:
-How even seemingly small amounts of money can serve as an incentive to change behaviour
-The importance of using creative tools to teach kids about the value of earning their own money
In Susan’s everyday money tip you will learn:
-How to get paid by your company to volunteer
-The importance of making sure you tap into your company’s matching dollar program when you give to charity
Bobbi and Susan also talk about:
-Susan being on of Twitter 25 smartest women
-Her company, social impact corporate responsibility consultancy McPherson Strategies turning 5 years old!
In My Take you will learn:
-The importance of making sure your co-workers are also aware of company gift matching programs
-How you can leverage organizing a team for a corporate charity event into a networking opportunity as well
Episode Links
Learn more about Susan’s company McPherson Strategies!
Follow Susan!
Twitter: @Susanmcp1
Instagram: @Susanmcp1
Susan mentions Microsoft as an example of a company with a generous gift matching program.
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
Susan McPherson:
My mom offered to pay a penny for every time I blew my nose. So enterprising Susan at age four blew her nose 347 times.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup, but you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson and then my faith on how you can make it your own. We got this.
Bobbi Rebell:
Money is a powerful motivator for us aspiring financial grownups and apparently, as we will learn from our guest, for four-year-olds. It's never too soon to get on board. It doesn't always have to be starting a business, aka a lemonade stand, to teach kids about money as we will learn from our guest, the remarkable Susan McPherson of McPherson Strategies which provides social impact consulting.
Bobbi Rebell:
Welcome, everyone. Thank you for your reviews and support. I read every one and they mean so much. For those of you who are new, we keep the episodes short, about 15 minutes because you're busy, but we know a lot of you binge listen when you have a long commute or are running errands. The idea is to create flex time for our podcast and speaking of busy. Our guest, Susan McPherson, is a moving target traveling the globe, helping her clients ... Well, make the world a better place through her company, McPherson Strategies. If you are ever fortunate enough to be anywhere near where she is speaking in person, you need to go make the time. Susan is such a dynamo and there's a reason that she was named one of the 25 smartest women on Twitter, so you need to be following this woman on Twitter too.
Bobbi Rebell:
Susan is the consummate connector and I am so honored to call her a friend and she shares a fantastic story. Get ready. Here is Susan McPherson.
Bobbi Rebell:
Hey Susan McPherson. You're a financial grownup. Welcome to the podcast.
Susan McPherson:
Well, I am so excited to be here Bobbi. You know I'm a big fan.
Bobbi Rebell:
Thank you and I have been working to get on your calendar for quite some time. I know you just got back from a big trip and you are celebrating five years for McPherson Strategies. Congratulations.
Susan McPherson:
Thank you. My accidental company.
Bobbi Rebell:
Well, we'll talk more about that in a minute, but for folks who don't know you, they must check you out on social media where, for example, you were named, by Fast Company, one of the 25 smartest women on Twitter. You actually have won a bunch of these Twitter accolades and by the way, for good reason, because your tweets are absolutely brilliant and profound, but also brilliant and profound is little Susan as a four-year-old because that's how old you were when this money story happened and I can't believe this. This is the most original and we've done more than 100 shows. I am going to go out there and say this. This is the most original money story we've ever had on Financial Grownup. Susan McPherson, tell us.
Susan McPherson:
Well, I'm thrilled that it could meet those expectations. But when I was a young child, I had a terrible issue of getting ear infections all the time because when I would have colds, instead of blowing my nose to clear my airwaves, I would sniffle back in. I just didn't like the thought of putting the tissue up to my nose.
Bobbi Rebell:
What was that about? Why?
Susan McPherson:
And it was gooey.
Bobbi Rebell:
Okay. All right.
Susan McPherson:
And I think out of frustration, but also out of having to drive me to the doctor's office for all those ear infection treatments, my mom decided to be how can I use this as a lesson for my daughter and offered to pay me a penny one Sunday for every time I blew my nose. So enterprising Susan at age four blew her nose 347 times.
Bobbi Rebell:
In one day.
Susan McPherson:
In one day and of course, I looked like Rudolph by the evening with a very bright red nose, but I succeed in the mission of no longer sniffling in.
Bobbi Rebell:
What'd you do with your proceeds, Susan?
Susan McPherson:
Well, I remember my piggy bank couldn't hold that many and my dad helped me rack the pennies so that I could then turn them in to get actual bills and I think we just sucked it away. Just spend lots of money at Kindergarten because that's where I was headed next, so maybe crayons.
Bobbi Rebell:
The start of your investing career.
Susan McPherson:
Exactly. Exactly.
Bobbi Rebell:
So what is the lesson from that aside from blow your nose, even if you're not being paid.
Susan McPherson:
Oh my God, don't get ear infections maybe. No, I think it's learn to count. Learn the value.
Bobbi Rebell:
Yes because you did learn ... I have to say, as a four-year-old, counting to 347. That actually is a big number.
Susan McPherson:
Yes. Well, when you're the youngest, you tend to pick up things like that very very quickly.
Bobbi Rebell:
But seriously, what do you think are the money lessons that people can take away from that, especially money is a big motivator obviously for you. You didn't want to blow your nose, but you wanted those pennies.
Susan McPherson:
I did. I think it's working to make money. Nothing falls off trees, right? We all have to work hard and we have to be perseverate and obviously, my parents were creative or at least my mother was creative to get me to think about how I could use something that I was either wasn't good at or could be good at. Now granted, blowing your nose is not something you would do for a living, but take it for what it is. So for those of you, moms or dads, who are listening, maybe you have a child who has a similar issue and this may be a way to motivate them. Although I have a feeling you might have to offer quarters or dimes for every nose blow rather than pennies.
Bobbi Rebell:
Yes, a little less of inflation over the years. On a more practical basis for the adults listening, you do have a great everyday money tip that almost anyone that works for a company probably can do or can do something about getting their company to make it available.
Susan McPherson:
Thank you. Thank you. Yes, such a great question and I have to say for those of you who work for corporations or business, you should always ask if there is an opportunity for paid leave to go volunteer for the causes you believe in and you also should find out if your company provides matching dollars, which will make any donation you give to a particular cause have greater impact and to give you an example, not all of us work for Microsoft, but Microsoft matches up to $15,000 that you donate to an accredited nonprofit organization. That means if you give $15,000, that nonprofit will get another 15, which is $30,000 in your name.
Bobbi Rebell:
Whoa. That's nice.
Susan McPherson:
Yes.
Bobbi Rebell:
And that's lost money if you don't simply file the paperwork.
Susan McPherson:
Exactly. Exactly and it's super super easy. So if you have not inquired at your company, by all means, inquire about both. Many many companies now are offering a day or several days that you can take to go volunteer at an organization, so I would not miss that opportunity.
Bobbi Rebell:
Thank you, Susan. So let's talk just for a couple of minutes about McPherson Strategies. As I mentioned, it is five years old and you jokingly call your accidental company, but it's far from that at this point. You have been quite strategic in it and the company is growing. Tell us more about what the company does and how people can learn more about it and maybe get involved.
Susan McPherson:
Aw. Thank you so much, Bobbi. I really appreciate that. We are a social impact corporate responsibility communications consultancy. Meaning we help companies, nonprofits, social enterprises, and foundations use communications to provide visibility to the good work that they are doing and that can be a whole plethora of things. But most important, it is helping these folks provide visibility to the social impact they are having on today's society. We operate out of New York, but we have an office in Chicago and an office on the West Coast in Portland, Oregon and I think you can find us online at mcpstratgies.com and of course, on Twitter, you can follow me @susanmcp1 and if you just have an interest in either working with us or hiring us, just let me know. I'm easy to find.
Bobbi Rebell:
Thank you, Susan. This was amazing.
Susan McPherson:
Oh. Thank you, Bobbi. You're a gem and thank you for all you do.
Bobbi Rebell:
Hey everyone. Love that story from Susan and I have this great image in my head of little four-year-old Susan blowing her heart out to earn that money. That kind of determination has served her well in life and I really loved what Susan had to say about leveraging your companies matching program to get every dollar possible for the causes that you care about. Here are more things that you can do.
Bobbi Rebell:
Financial grownup tip number one. Spread the word. If you make a donation to charity and your company matches it, maybe just mention it to your coworkers as in, "Wow. I love that our company has a donation match." Don't assume everyone already knows that or that they know how to do it. They might be intimidated by the paperwork, not know where to look and just not bother. Same thing with friends. I know people who have parties to celebrate, let's say, a birthday and then they ask that the gifts be donations to a charity. Well, if you do that or if you know of somebody doing that, make sure that it gets communicated however you're comfortable that everyone who's giving a donation should find out if their company is able to provide a corporate match. Talk about amplifying the impact that you can make. Never assume that other people are as well informed as you are or even as motivated. Like I said, they might have the idea that the company doesn't match, but feel like, "Oh. There's so much red tape. I don't want to do it." There's a lot of easy money left on the table simply because of people maybe not wanting to seem pushy, asking people to do this when it comes to donations or if people are just being lazy or feeling intimidated about the whole thing.
Bobbi Rebell:
Financial grownup tip number two. Susan mentioned taking days off to volunteer which is amazing if your company provides it. I would also add that you, yourself, can organize a team for a charity event for your company and ask your company to sponsor it. They often have this money allocated in the budget or can get it if you ask. They don't cost a lot. It's usually a minimal thing and here's the really great bonus part of it. It's that by being the organizer of a team for, say, a charity run. You're not only going to be raising money for a cause. You're also going to be the one organizing it, which means everyone is going to be coming to you when they have questions, when they need their race shirts, whatever they're going to be wearing, their numbers and this is a great opportunity for networking within the company and you can meet people at all levels of the company, both the top people that might get involve or even the lower level people and it's important to know people in different areas of your company as well, so it's a really fun thing, you're doing something good and your meeting lots of different people within your organization, so it's a winning strategy overall. Hope you guys try it. I should have done that when I was at a big company. Live and learn.
Bobbi Rebell:
Thanks to all of you for being part of the Financial Grownup community. We bring this to you for free. The only payment that we ask is that you share it with someone that you care about, that you believe would enjoy the podcast and get value from it. Your reviews and feedback mean the world to us. I read every one, so please take a few minutes to leave a review on Apple podcast, aka iTunes, or wherever you listen to the podcast and like I said, tell a friend to join us as well. And of course, thanks to Susan McPherson for getting us all one step closer to being financial grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.
Modern Loss author Rebecca Soffer not only had to come to terms with losing her parents at a young age, she also had to reconcile complicated feelings about using the money she inherited after their deaths, to fund her dream home for her own growing family.
In Rebecca’s money story you will learn:
-How she lost her mother when she was 30, and her father just a few years later
-Her conflicted feelings about the money she inherited
-How Rebecca approached managing her inheritance
-The decision to use it towards a home for her growing family
In Rebecca’s money lesson you will learn:
-Accept that receiving money from parents, or any relative after death is complicated and emotional
-It can be scary to make huge financial decisions after a loss
In Rebecca’s everyday money tip you will learn:
-How to spend less money on snacks, especially with kids
Bobbi and Rebecca also talk about
-Rebecca’s book, co-written with Gabrielle Birkner, Modern Loss
-The collection from essays from different authors offering unique but universally relatable stories
-Mindy Kaling’s reaction to the book, and how she is supporting Modern Loss
-Stephen Colbert’s role in Rebecca’s life and how his experiences influenced his decision to support the book
-The role of digital memories on social media like Facebook, in our lives
In My Take you will learn:
-Have a plan for your social media.
-Go to settings and set up a legacy contact
-My tips on how to avoid spending money on snacks when you are on the go
Episode Links:
Learn more about Rebecca’s platform at Modernloss.com
Order the book Modern Loss!
Follow Rebecca and Modern Loss
Instagram @modernloss
Twitter @modernloss
Facebook: Modern Loss
How to set up a legacy contact on Facebook:
Go to General Settings, click Manage account, and add a friend’s name
Transcription
Rebecca Soffer:
I really connected this to, would my parents want me to buy this home? Would my parents want this for me? Would they think this is a waste? Is this how they'd want to take care of me? Would they want me to use it for something else? It really got into my head.
Bobbi Rebell:
You're listening to Financial Grown Up with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grown Up. You know what? Being a grown up is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grown up, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey, financial grown up friends. No amount of money can replace a loved one, but money does sometimes come after a loss, inheritance. Spending that money can be really complicated. Should it matter what they would want you to do? Is there a period of time that you should wait, and what if it allows you to do things you never could have done had they not passed away? In other words, it is complicated. Welcome, everyone. If you are new, glad you are joining us. You picked a really good episode. We try to keep them short, around 15 minutes, even though we hear many listeners bash them together. It's about flexibility and doing what works for you. When you subscribe, make sure to go into settings, hit auto download, automate your podcasts like you automate your bill paying, so you never miss one.
Bobbi Rebell:
Let's get to our guest, Modern Loss author, Rebecca Soffer. She lost both of her parents at a relatively young age while she was a young adult working at the Stephen Colbert Show. It led her down an unexpected path. Here is Rebecca Soffer. Hey, Rebecca Soffer. You're a financial grown up. Welcome to the podcast.
Rebecca Soffer:
Thank you so much, and thank you for calling me a grown up. That feels really nice.
Bobbi Rebell:
You are very much a grown up, and we're going to talk about why and how you became a grown up before you really wanted to, which is kind of all of our stories, I think. You're also the author of one of the most talked about books of the summer. It's Modern Loss, candid conversations about grief, [inaudible 00:02:10]. I should say you're a co-author along with Gabrielle Birkner. This is a book that's being talked about by some very influential people including Mindy Kaling. I'm looking right at the front cover. It says, "I am not sure how a book about grief could also be witty and entertaining, but Modern Loss accomplishes just that." Your old boss, because you are like me, a TV veteran or survivor, however we want to put it.
Rebecca Soffer:
Refugee.
Bobbi Rebell:
Sticking with the theme here, trying to have a sense of humor. Stephen Colbert says, "Talking about loss can feel scary. These surprisingly candid and funny stories aren't about death. They're about life." I love that.
Rebecca Soffer:
I love it too.
Bobbi Rebell:
We're going to talk more about the book after your money story, but how did this come about, because you're young? You're still young.
Rebecca Soffer:
Thank you, new best friend. I would think it's safe to say that I did not grow up daydreaming about eventually co-founding a site and publication and writing a book about loss and grief in the modern age. That didn't really enter into my consciousness as a career option. I had other plans, but as it goes the universe had other plans for me. When I was 30 years old I was working in daily TV, as you mentioned, the Colbert Report, and my mother was killed in a car accident.
Bobbi Rebell:
I'm so sorry.
Rebecca Soffer:
Thank you. It was terrible. It was the worst. I mean, I could talk about that for eons with you, but we don't have that much time. She was my best friend. She was my person. I had just seen her just an hour beforehand. Not only was it awful in a profound, profound loss, but I was 30. That's like the new 21, right? I really felt like a kid in many respects. It was also sudden, so I had no time to prepare for it. Then beyond that, three years later my dad died. He had a heart attack when he was traveling abroad.
Bobbi Rebell:
So sorry.
Rebecca Soffer:
Yeah, thanks. It was again, awful. It was terrible. It was isolating, and wrenching, and insanity-driving. By 34 I had no parents who were above ground. I did inherit some money because my parents did have some legal tender in their accounts, so by extension, some of that went to me. I had to figure out what to do with the portion that I could spend, when to spend it, what to spend it on, how much to spend it. The one really huge thing that I did, I went in with my husband on a down payment on a house in the Berkshires in rural Massachusetts. That sounds all nice and fancy, but the fact of the matter we lived in a one bedroom rent subsidized apartment in Manhattan, and then eventually kept living there with our one kid and our Labradoodle. It was nice and cramped.
Rebecca Soffer:
I never thought that we'd actually buy a place outside of the city in which we lived, but after my dad's death that all changed. I used part of this money that I was left, which I would have given all of my limbs to not have. I would have much rather had my parents with me to purchase this home with my husband, which was our foundation, which we were starting to create together.
Bobbi Rebell:
Do you think if you had had that money through some other means with your parents still alive you would have been able to make such a grown up decision?
Rebecca Soffer:
Absolutely, because for a couple years beforehand my husband had been saying, "Let's look at properties because interest rates are really low. I think this might be a good time to invest in something," keeping in mind that we were being very frugal with our rental in New York City. We had low overhead with regards to rent and living expenses there. I just thought we were playing around. It was fun looking at houses. It sounded like a very grown up thing to do, to purchase a home, especially when you're in New York, and you feel like you're always a kid no matter what. Only adults buy houses. That's like most people in this country go through that, but it still felt very foreign to me.
Rebecca Soffer:
After my dad died, and I put that home on the market, everything changed. I all of a sudden became very aware in a way that I had become aware after my mom died, of the fleeting nature of life, that it can go at any minutes, and that this is your one life. I was living it now. This was no dress rehearsal. This was an opportunity to start something and to create a foundation where we could build memories with our kids, with our friends, which otherwise would not have not been build in, says, their maternal grandparents' home.
Bobbi Rebell:
What's interesting is that the inheritance that allowed you to buy a house, it was the money, of course, but it was also the idea that this is your life, and you do have to grow up. You do have to be financially grown up, and that was in a way part of what happened after they passed away.
Rebecca Soffer:
Yeah. I don't think it really had entered into my mind that I would have purchased something. Also, everything is really expensive in New York. That was not in the realm of possibility in my mind. Very quickly, the need to have a sense of home became very, very, very integral to my life.
Bobbi Rebell:
What is the lesson for our listeners? How can they make this their own?
Rebecca Soffer:
When you lose your parents, and this money is from your parents, wow. It was so complicated. I really connected this to, would my parents want me to buy this home? Would my parents want this for me? Would they think this is a waste? Is this how they'd want to take care of me? Would they want me to use it for something else? It really got into my head. I also was really scared to take any huge financial action shortly after a profound loss. I didn't want it to result from strong emotions because people always say, "Don't make any big moves within the first year of a deep loss." We bought the house three or four months after my dad's death. A lot of people would say, "Wow, that seems rash," but my mom had already died. I was no stranger to this experience, so you could really argue that I was about three years into it already. I needed a foundation.
Rebecca Soffer:
I learned that even though you're making a purchase that is going to be the right thing for you, it doesn't mean that it's not a complicated, emotional experience. It is very, very hard to spend money that is inherited, very, very heard, and especially for younger people because it's not like when I was 30. You just called me a financial grown up, that's amazing. Can you please put that on my tombstone because that's not a term that's really been used in connection with me a lot. I didn't feel like a financial anything, and I really didn't feel like a grown up.
Bobbi Rebell:
You have an every day money tip that is something that many people do, but I think it's important to point out on a practical level because it's something we all think we should do. I personally, have never been great at executing it. I want you to share it with us, and I want you to tell us most importantly, how you actually execute.
Rebecca Soffer:
Yeah. Now I have a one-year-old and a four-year-old, both little boys, and they are hungry, like they are hungry. They are constantly hungry, and I constantly find myself, as soon as we leave the house, even though we have just eaten, my four-year-old will 10 seconds later say, "I'm hungry." I'm like, "How is it humanly possible for you to have more space in your stomach right now?," but he does. I constantly find myself, or had found myself, buying into purchasing the snacks from the museum we're at, or whichever entertainment based facility.
Bobbi Rebell:
Which are very expensive.
Rebecca Soffer:
Which are expensive. They're like a billion times more expensive than they should be, or the bottle of water. I spend some time a couple nights a week, it takes me 10 minutes, it's really not a big deal, putting together snacks, putting them in little Ziploc bags, separating them. I stockpile them. I have them ready every day. I take the new slew of snacks, and I bring them with me. I put them in my older son's little backpack. Wherever we are, whenever the inevitable, I'm hungry pops up, I'm like, "Great. Go into your backpack." What's really great about that is not only are there are a billion different things to choose from, but there's no arguments about, I want this. No, you can't have that. A, because it's like $20, and D because it's made of crap. He knows that anything in that bag is fair game.
Bobbi Rebell:
Let's talk a little bit about Modern Loss. There's one part that really stood out to me that I hadn't really thought that much about, and that has to do with our digital legacy. It's a collection of essays from different authors, and then you and your co-author Gabby introduce them. Was there a conscious decision to include these digital stories, or did that just happen? What is your take on them?
Rebecca Soffer:
Yeah. It was a very conscious decision to have a dedicated chapter to the ways that grief and loss can throw a loss into our digital lives because it's very much a part of everything we do right now. It wasn't as much so 15 years ago, maybe even 10 years ago. My mom died in 2006, and she did not have a Facebook presence.
Bobbi Rebell:
Doesn't that make you sad? I wish my mom had a real Facebook page.
Rebecca Soffer:
Yes, it does make me sad. I always say, "If a person isn't a searchable, did they really exist?"
Bobbi Rebell:
Before I let you go, people are dying to know, how did you get Mindy Kaling involved with the book? Then also, Stephen Colbert, I know that you worked there. Can you tell us about their involvement and connection?
Rebecca Soffer:
With regards to Stephen, yes, he's my former boss. I think he's an amazing human being and very ... I think the general public, anyone who knows a lot about him knows that he suffered profound loss when he was very young. He lost very close relatives very quickly, and he gets it. He's one of those people who gets it. When I was starting to co-author this book, I reached out to him and told him all about it. He offered to write a blurb, immediately offered to support it and knew that there was a need for it. With Mindy Kaling, it was through a mutual friend, actually. She had lost her mom. I had read it in her own book and in a lot of news articles that she had lost her mom around the time, I think, that she got her TV deal for the Mindy Project. She really must understand what it's like to go through loss while you're revving up your career.I thought, who doesn't love Mindy Kaling? Everything she does it so great, and her tone is so approachable. I approached our mutual friend and asked if she would send along my request and a few chapters of the book. She agreed to support it.
Bobbi Rebell:
What's unique about this book is it's a book that you're read once, put down, and then keep coming back to. I think that's a very special thing. Where can people find out more about you, and the book, and everything else that is important to you right now?
Rebecca Soffer:
I run ModernLoss.com. It's an online publication that has hundreds, and hundreds, and hundreds of personal essays that are narrowly focused around different aspects of grief and loss. We're @ModernLoss on Twitter, on Instagram. We have a very active Facebook page. What I really love is we have a closed group, which has become this incredible source of support.
Bobbi Rebell:
Thank you so much, Rebecca. This has been wonderful.
Rebecca Soffer:
Thank you.
Bobbi Rebell:
Rebecca mentions with her usual humor that she's really sad her mom was never on Facebook, but these days social media does live on and can be a gift. Financial Grown Up tip number one, keep your social media secure, but make sure if something does happen to you, loved ones can have access to whatever you want them to. Talk to relatives, especially older ones about making plans for what they want done with their digital assets. A lot of grandparents, by the way, are on Facebook. It can be as simple as finding the right settings on a certain platform. It may also be something to include in your estate planning and in your will.
Bobbi Rebell:
Financial Grown Up tip number two. Rebecca's money tip really hit home with me as a parent, but it can also apply to all of us in our every day lives. It's not just kids that get the munchies and get stuck buying pricey snacks. Pick a go-to food. In my case, it is often pistachios and those power bars. Keep it somewhere that is always with you for a quick pick-me-up. Totally obvious, but often not done. Maybe this is a reminder, if you already knew that. For me, it keeps me away from M&M's, sometimes. DM me your take on this and what your danger food is, if you don't have those go-to snacks with you.
Bobbi Rebell:
Thanks for sharing this time with us. The podcast is free, but in order to grow we need your support. Reviews are amazing. Also, follow us on the social channels @bobbirebell on Twitter, @bobbirebell1 on Instagram, and Bobbi Rebell on Facebook. The shows notes for this episode are at BobbiRebell.com/podcast/rebeccasoffer along with more info on the podcast at bobbirebell.com. Thanks to Rebecca Soffer for helping us get one step closer to being financial grown ups.
Bobbi Rebell:
Financial Grown Up with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.
Susie Orman Schall was financially content and lacked the motivation to rev up her writing career. Then a ’tough love’ conversation with a friend motivated her to get back to her A game. The mindset change resulted in phenomenal reviews and success for her latest novel, Subway Girls.
In Susie’s money story you will learn:
-How Susie was not motivated by money in becoming a novelist
-The one thing a friend said that changed her perspective, and leveled up her ambition
-How Susie was able to get an agent for her third novel
-How Susie got a two-book deal for The Subway Girls
In Susie’s money lesson you will learn:
-How Susie defines success as a writer
-The change in self worth after quitting her corporate job to be a stay at home mom with three children
-Why earning money makes her feel valued
In Susie’s everyday money tip you will learn:
-Resources to get books at a lower cost, including Bookbub
Bobbi and Susie also talk about
-Susie’s latest book “The Subway Girls”
-The economic message that is a theme of “The Subway Girls”
-How Susie researched the book
-The history of the Miss Subways contest
-How Susie got the idea as a foundation for her book
In My Take you will learn:
-The importance of financial rewards in self worth
-Why having a second earner can be an important safety net even if one partner is the primary breadwinner
Episode Links
SusieSchnall.com
Get your copy of her latest book “The Subway Girls”
Follow Susie!
On Twitter @susieschnall
On Instagram @Susieormanschnall
On Facebook Susie Orman Schnall
Check out Susie’s Balance Project interview Series!
Featured on the Balance project:
Reese Witherspoon, Sara Blakely and Sarah Michelle Gellar
BookBub
Transcription
Susie Orman Sch:
One of the things I said was, "You know, I don't really need to make a living from this book, so it shouldn't be something that stresses me out and overwhelms me because my husband, luckily, is earning the money that our family requires." She said, "Well, what if your husband weren't earning that money? What if you had to make money? How would you approach this entire process differently?" And that was a light bulb moment for me.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be a Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey, grownup friends. So that was my college friend and now novelists, Susie Orman Schnall. Her new book, The Subway Girls, was named one of five inspiring career girl stories to enjoy on your commute by Buzzfeed. InStyle called Subway Girls one of 11 bucks to bury your nose in the summer, and PopSugar called it one of the summer's hottest new books. Not bad, Susie.
Bobbi Rebell:
Alright. In our interview, Susie gets very candid about the fact that she wasn't really trying that hard with her career as a novelist. She wasn't the breadwinner, so why stress? Well, you will hear why, especially if you dream of turning in your resignation to your boring office job the minute you have kids or other financial resources, and you don't have to go in and work for the money. You need to go in with your eyes open. Here is Susie Orman Schnall.
Bobbi Rebell:
Susie Orman Schnall, you're a financial grownup. Welcome to the podcast.
Susie Orman Sch:
Thank you. Thank you so much for having me.
Bobbi Rebell:
And congratulations on your latest book, huge bestseller already. The Subway Girls getting rave reviews. Wait, I have to read some of these. You were named one of the most anticipated novels of summer by, this is a very long list. I'm just going to read some of them. Refinery 29, PureWow, Working Mother, PopSugar, Parade, and we could go on. I'm so proud of you. I have to tell everyone, we know each other a long time. We were actually college classmates and for one semester we were even roommates. So we've come a long way together and I'm really excited for you.
Susie Orman Sch:
Thank you. Likewise. It's wonderful that we can do this now as adults professionally, so it's a great honor to be on your show.
Bobbi Rebell:
And we also reconnected when we both decided to get into the book writing business a few years ago. You started when you had a lot on your plate already at home. You had three growing boys, a husband to take care of, a very busy life in the suburbs, and you decided to write books, and you were successful. You had a couple of very good books come out, but your motive wasn't necessarily to earn money. It was really about being fulfilled.
Bobbi Rebell:
And then one day, one of your friends said something to you that really changed your mindset and resulted in this book, which all your books are good, but this book really is a huge commercial success and has taken your career to a new level. Tell us about what that friend said and what happened.
Susie Orman Sch:
What happened with my first is I wasn't able to secure a literary agent, and so I ended up self publishing it. And then it got picked up by a small publisher, and that was really a wonderful experience for me. I really loved being with that publishing house. So for my second novel, which is called The Balance Project, I didn't even try to get an agent and go the traditional publishing route. I stayed with my publisher because I was comfortable there, they treated me really well. It was just a kind and gentle way to publish a book.
Susie Orman Sch:
And then I was talking to a friend who also happens to be a life coach, and she said something that changed my entire framework. One of the things I said was, "You know, I don't really need to make a living from this book, so it shouldn't be something that stresses me out and overwhelms me because my husband, luckily, is earning the money that our family requires." She said, "Well, what if your husband weren't earning that money? What if you had to make money? How would you approach this entire process differently?" And that was a light bulb moment for me. It kind of gave me more of a sense of urgency.
Bobbi Rebell:
So how did you then implement changes? What happened that was different?
Susie Orman Sch:
So I ended up writing the book, but instead of just opting to go with the publisher who I had been with who I still absolutely love, I went and queried the book and tried to get an agent, and I was successful. That was really one of the most wonderful professional experiences that I'd had because I knew that it was going to set me up to take me to a different level with this book. And then she put it in on submission, and I got an offer from St. Martin's Press for a two book deal.
Susie Orman Sch:
Right away, I felt like a completely different person. It gave me a validation as an author that I didn't have before. So I'm just so grateful that she made me think, well, what if? You know, stop staying in your comfort zone. Go outside of that and try something hard and something uncomfortable. Be comfortable being uncomfortable because that's how you get where you want to go.
Bobbi Rebell:
And it also brought you more financial rewards.
Susie Orman Sch:
Absolutely.
Bobbi Rebell:
What is the lesson for our listeners?
Susie Orman Sch:
I think of my success in the fact that I wrote these books and they were published, and they get great response from readers. To me, that is success. That makes me feel fulfilled and I feel like I've already won. The sales of the book are kind of the icing on the cake and that is because I don't have to earn a living as an author. But I don't really want to act like I don't have to earn a living as an author because, as we all know, everything can change.
Susie Orman Sch:
I was fortunate enough, and I'll use that word "fortunate" and then I'll qualify it in a minute, that when I started having children, I was able to quit my full time job. I was working for an internet company and earning a nice living that made me feel like I had value. I stopped working so that I could be a full time stay at home mom. Unfortunately, that didn't make me feel valuable, and what I realized is that earning a paycheck is something that's important to me.
Susie Orman Sch:
I don't judge other people's choices. Stay at home mom, full time working mom, whatever people want to do is great, but I do know that for myself, earning money makes me feel valued, and feeling valued is really important. It's very hard as a full time state home mother. You don't get a lot of recognition and validation for your work, and I do call it work. And so I started freelancing very soon after I had my first son, and that led into writing the novel. But the lesson for me is that if it makes me feel a certain way, then I absolutely need to do whatever it is to make that happen for myself.
Bobbi Rebell:
Alright, let's talk about your everyday money tip because this is something that I think a lot of our listeners who love to read books will really find a lot of value in.
Susie Orman Sch:
Yeah, so I love to read books, and I find myself buying more books than I can read. Luckily now, authors give me their books and I go to the library. I'm constantly inundated by books, but one wonderful resource is called BookBub and that's B-O-O-K-B-U-B as in book, U, book. And it's a website and if you go on there and you sign up with your email address and you put down what genre books you like, then every day, you get an email with daily deals of books that are ninety nine cents or $1.99 or even free, and it's a great way to load up your Kindle with books and not spend a lot of money.
Bobbi Rebell:
I love that. I want to talk about Subway Girls a little bit more and about the economic message of this book because people looked at this campaign and it almost looked like a beauty pageant, but in fact, it was actually a way at the time, as I see it, an opportunity for many of these women to have economic opportunity that they might not have otherwise had.
Susie Orman Sch:
Exactly. So my novel, The Subway Girls, is historical fiction and it's based on fascinating Miss Subways Contest, which was essentially a beauty contest that took place in the New York City subway system from 1941 to 1976. So my novel is dual storyline and the 1949 story features two young females who are competing for the Miss Subways title, and then in 2018, you have a female advertising executive who's pitching the MTA, comes across the Miss Subways campaign in her research. The two story lines intersect, and that's where the fun begins.
Susie Orman Sch:
But the initial, the motivation for both of the women is to find professional success. They both are incredibly ambitious, my main character in 1949, along with my main character in 2018, and they both have different motivations and reasons why professional success is so important to them. And for both of them, it ends up that the Miss Subways Contest, even though my 2018 character doesn't actually compete for Miss Subways, but it's this contest that allows them to fulfill their ambitions.
Bobbi Rebell:
It represents economic dreams because that is a way out, especially for the character in the 1940s. That is a way to basically not "just be a housewife," which is what she was fighting against. At the time, there were very limited opportunities for women. She would have basically just worked for her father. She did have someone that wanted to marry her and she put off getting married because she wanted to do other things.
Susie Orman Sch:
Yes, Charlotte is, she was unique for her time and she didn't want to have to go only with the constraints, what the expectations were for her by society, by her family, by herself, by her professors. They all wanted something for her and she just completely butted up against that box and wanted to get out of it. She found that, for various reasons, and you'll have to read the book to find out, that the Miss Subways Contest was her ticket out.
Bobbi Rebell:
You did a lot of research for this book. What happened in terms of their career paths for these women, the ones that you were able to interview?
Susie Orman Sch:
It was amazing. A lot of them, this became a stepping stone to a career either as an entertainer, or a model, or a singer. The very first Miss Subway was Mona Freeman. In 1941, she became a big Hollywood star. I actually coordinated a reunion a couple of days ago for Miss Subways in New York City. We had about 15 Miss Subways. The earliest one was Miss Subways of 1946, and the latest one was the very last Miss Subways in 1976.
Susie Orman Sch:
I just got to hear so many stories from them about how this launched their careers. These were every day New York city girls next door, and to have this opportunity to be seen as special, and to get recognition, and then have that launch into a career, was just something that changed most of their lives.
Bobbi Rebell:
How did you first discover this and decide to write about it?
Susie Orman Sch:
I was actually driving in my car and listening to NPR and a story came on about the Miss Subways Contest and I was floored. I found it fascinating. I had worked in advertising, so that was relatable. And just this small slice of New York City history was beyond. And so I went home and I started doing research on the contest. Everything about it was fascinating to me, especially because it was rooted in this whole concept of female ambition, and women seeking their professional and personal dreams, and how this contest aided and abetted them with that. So the more research I did and I ended up interviewing former Miss Subways and hearing about their experiences, I realized that this would be a great foundation for a novel, and took it from there.
Bobbi Rebell:
Well, you took it very well. I loved this book. I read it in, literally, one day. I couldn't put it down, and it's truly summer beach reading at its best and more. So congratulations on all your success. Where can people learn more about you, about The Subway Girls, and how to follow you?
Susie Orman Sch:
So the best place is my website, which is susieschnall.com, and that's S-U-S-I-E-S-C-H-N-A-L-L .com. And that has all of my social media links, and links for my books, and also my Balance Project interview series, which you're featured on. That is where I interview women about work life balance, but not from the perspective that we should all be trying to achieve this perfect level of work life balance, but more revealing it for what it is, as something that's hard to be perfect and absolutely no reason why we should try.
Bobbi Rebell:
And you've had some major stars on there by the way. Do some name dropping.
Susie Orman Sch:
Okay. Reese Witherspoon has done the interview. Sara Blakely, who founded Spanx. I have the founders of The Skim. I have women from all walks of life, all different professions, and it's a really ... There are 175 interviews posted up there now, and it's a really great way to see how different women are dealing with this challenge of work life balance. I know that there's a lot of pushback about, why do we ask women about work life balance, but semantics aside, a lot of women are interested how other women are dealing with it. So this interview series gives a way for women to see that everybody's struggling with it. Everybody's making sacrifices. We're not alone in that regard.
Bobbi Rebell:
Well, thank you so much, Susie. This was great.
Susie Orman Sch:
Thank you. Thank you for having me.
Bobbi Rebell:
Susie was pretty candid, and I appreciate that she was honest about some things. We aren't always comfortable talking about in public and saying out loud, that she just wasn't all that into being a stay at home mom, that she didn't feel valued. She didn't feel validated until she started making money again.
Bobbi Rebell:
Financial Grownup tip number one, admit that for most of us, many of us at least, money, our paycheck, does make us feel appreciated. There's a great scene in Mad Men where the character of Peggy goes into her boss, Don Draper, and she complains that he never says thank you, and his answer of course is, "Well, that's what the money is for." If that happened today, I would hope that instead of Peggy wanting a thank you, Peggy would ask for a raise. In other words, it is okay for your work to be about the money. Bonus points for fulfillment, of course.
Bobbi Rebell:
Financial Grownup tip number two. Susie talks about not being stressed out because she wasn't the breadwinner. Well, I'm glad she did get the wake up call from her friend. Twice, I have unexpectedly and temporarily, thankfully, been the primary breadwinner for my family. One time, my ex husband's job just ended after a merger, not his fault in any way. Nothing we could have seen ahead of time. Another time, my family was hit by the recession and while my husband landed very well and pretty quickly, we were both glad that I had some money coming in along with benefits like health insurance.
Bobbi Rebell:
Make the choice that is right for your family, but it's never a bad idea to have two incomes, even if one is much lower than the other. You'll be glad to have it if something happens and a lot of the time, at least once in your life, something's going to happen. Family, multiple income streams. If you are not already, please subscribe to the podcast and while you are there, manually change the settings to automatically download episodes.
Bobbi Rebell:
We put out these episodes three times a week. They're about 15 minutes, so you can easily fit one, two, or more episodes into your listening time and make it work for you. Be in touch. DM me your thoughts on the podcast @bobbirebell on Twitter, @bobbirebell1 on Instagram, and Bobbi Rebell on Facebook. To learn more about the show and get the show notes with links to everything that we talk about, go to bobbirebell.com/financialgrownuppodcast. And thank you to Susie Orman Schnall for helping us all get one step closer to being financial grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.
Fran Hauser became a financial grownup very young, helping her immigrant parents build their businesses by doing the books and serving as a liaison to clients as early as 1st grade. The author of “The Myth of the Nice Girl, Achieving a Career You Love Without Becoming a Person You Hate” now applies those early life lessons to her search for startup investment opportunities.
In Fran’s money story you will learn:
-How growing up as the english speaking daughter of Italian immigrants impacted her path to being a financial grownup
-What it was like to be preparing invoices for her parents businesses starting in 1st grade
-What she learned about risk and investment from observing her father’s strategies
-How her parents took risks despite their disadvantages, and the impact that had on her current risk tolerance
-How she integrates those skills when she considers startup investors in her current role as an early stage investor
-The specific characteristics she looks for when evaluating startups
In Fran’s money lesson you will learn:
-How to conquer fear of mistakes
-The importance of integrating kindness and respect
In Fran’s everyday money tip you will learn:
-How Fran teachers her children about money using a 5 gallon water jug
-How much they saved
-How they spent the money!
In My Take you will learn:
-The impact of saying Thank You instead of Sorry
-How the correct tone in which a message is delivered can make it more effective
Bobbi and Fran also talk about:
-Her new book The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate
-What inspired Fran to write the book after more than a decade of planning
-The unique scripts that are in the book that readers can use to execute the strategies Fran teaches
-What the Nice Girl Army is, and how you can laern more about it
-Fran’s plans now that the book has been a best seller!
Episode Links:
Learn more about Fran at her website Franhauser.com
Buy Fran’s book! http://www.franhauser.com/nicegirl/
Follow Fran!
instagram fran_hauser
twitter @fran_hauser
Transcription
Fran Hauser:
When my father was asked to go look at a job, a potential client, and give them an estimate, he wasn't able to understand the directions to actually get to the house. So I would listen in on another phone and write down the directions, and then I would go in the car to the residence, and then I would get out and I basically be the translator.
Bobbi Rebell:
You're listening to Financial Grownup, with me, certified financial planner, Bobbi Rebell, author of How To Be a Financial Grownup, and you know what? Being a grownup is really hard, especially when it comes to money, but it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey friends, that was author, Fran Hauser. Now, this is a very big interview for me because she is very much in demand after her book, The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate, became a huge hit this summer. It has many of us rethinking the things that women thought we had to do to succeed. No more mean girls, and there's a lot in there for men as well. So stay with me everyone, this is not just for women listeners. Special welcome to our new listeners, if you are returning, thank you as well for your support. We keep the shows to about 15 minutes so you can easily fit it into your busy schedule, but we also release three episodes a week. So feel free to binge if you're commuting, just make sure to select auto download after you subscribe so that they'll be in your feed automatically. It's all about making it easy.
Bobbi Rebell:
Let's get to Fran. After a long career in media, which included being the president of digital at Time, she is now an investor in startups, and she got a lot of the training for that from her upbringing being a very active part of her parents businesses. Here is Fran Hauser.
Bobbi Rebell:
Hey, Fran Hauser, you are a financial grownup, welcome to the podcast.
Fran Hauser:
Hi Bobbi, great to be here.
Bobbi Rebell:
Congratulations on the incredible success of your book, The Myth of the Nice Girl: Achieving a Career You Love, circled in a bright red circle, Without Becoming a Person You Hate, big X over the 'Hate' of course. Since the book's come out it's been named so many different things, including an Amazon Best Business Book of 2018, best new book by People magazine and Refinery 29, most anticipated title of April by Bustle, I mean I could just basically go on. Congratulations on all of that, Fran.
Fran Hauser:
Oh thank you. It's really been amazing, I feel so grateful.
Bobbi Rebell:
You came to us with a story that's really meaningful, because it has to do with your whole family and the money experiences that you learned growing up from your parents, in the town where my sister now lives, Mount Kisco, and you were their bookkeeper in their businesses in first grade, tell us about that.
Fran Hauser:
Yes. So my parents are Italian immigrants who moved to Mount Kisco, as you said, and like many immigrants it took a lot of courage to make this move. They were uneducated, they didn't speak the language, and they were moving to a place that was completely foreign to them. What each of my parents did have though, was a skill. So my father was a stonemason, my mother was really good at sewing, so they both started small businesses. My dad a stonemeasonry business, and my mom opened up a tailoring shop with her best friend. Being the oldest of four, they needed my help, especially when it came to communication. So when I was in first grade I was preparing all of my dad's invoices. One memory that I have is I could only add at that point in time, I couldn't multiply yet, so my aunt actually created a sales tax chart for me, so that if the monthly maintenance was $300, I could see exactly what the sales tax was, and then just add the two numbers together.
Fran Hauser:
So that was first grade, and then even in middle school I was helping my mother with marketing. So helping her come up with a logo, and getting different marketing and sales materials printed. So I got exposed to business at a very young age, and even understanding things like revenue, and expense, cashflow, you know seeing that when more cash comes in than goes out, decisions that need to be made around what to do with that extra money. It was really interested watching my dad because he took some calculated risks and invested in both commercial and residential real estate, which proved to be fruitful. I would say at a very, very, very young age I played this role of bookkeeper/marketer/general manager.
Fran Hauser:
Another vivid memory I have that I'll just share with you is when my father was asked to go look at a job, a potential client, and give them an estimate, he wasn't able to understand the directions to actually get to the house. So I would listen in on another phone and write down the directions, and then I would go in the car with him and we would actually drive to the residence together, and then I would get out and I would basically be the translator for him. So that was my childhood, pretty unconventional.
Bobbi Rebell:
Wow. Very unconventional. How did you assume this role? Were there specific deliberate conversations, or did it just evolve organically as you grew up in the household?
Fran Hauser:
It really evolved organically, because I was the oldest. Really, these things just fell on me. It made sense, if something was broken, even in the house, and needed to be repaired, I would be the one to call the plumber or the contractor, and at the time it felt really hard. It was frustrating, for sure, at times because I just felt so different from all of my "American" friends, who were doing sleepovers and play dates, and I had so much more responsibility. Obviously, looking back, it was actually such an incredible experience, because I learned so much, not just about business but also about risk taking. Watching my parents, who had so much going against them, they were at such a disadvantage, but they were still able to take these risks. Whether it was building these businesses, or investing in real estate, and if you look at my career, I've taken many risks in my career. I've reinvented myself several times. I left Coca-Cola and the late nineties to go to an early stage internet company, Movie Phone. Or five years ago, I left a really comfortable job at Time Inc. to move into startup investing.
Fran Hauser:
So I haven't been afraid to take risks, and I think a lot of that comes from seeing how disadvantaged my parents were, and feeling like if they could take risks, I should be able to.
Bobbi Rebell:
I wanted to ask you, so you mentioned, and I was going to bring this up, that you now are a startup investor. How did this background in business and understanding risks, and understanding strategy and marketing, and even just the basic economics of business, how does that inform your approach as an investor now?
Fran Hauser:
So I think in a lot of ways. For starters, when I'm evaluating the entrepreneurs I'm looking at them and I'm saying, "Do they have the capacity to take risks? Will they jump in with both feet?" And I'm also looking at what kind of mindset do they have? Are they optimistic? I always felt like my parents approached every single venture with such optimism, and with an abundance mindset, and treating people kindly and with respect. So those are things that I really look for in an entrepreneur, and then the other side of it is the brass tactics operational side, which is I feel like I'm really good at looking at financials and understanding what the risks are, really getting nitpicky when it comes to the assumptions that are being used. So I feel like I can look at a PnL pretty quickly, and projected cashflows, and all that good stuff, and I'm just co comfortable. I'm so comfortable with numbers, and I'm so comfortable with looking at forecasts and really trying to make sense of it, and also understanding is there a there there?
Fran Hauser:
The other part too, I would say, is just understanding markets, understanding consumers. I think that also comes from just having spent so much time with my parents clients. So it's impacted me as an investor in so many different ways.
Bobbi Rebell:
So what is the lesson then, for our listeners from this, that they can apply to their businesses, and to some degree, to their lives?
Fran Hauser:
I would say the lesson is to not be afraid to take risks, and when you do so, really approach it with a mindset of abundance and optimism, and don't be afraid. Don't be afraid to go all in and to jump in with both feet, and then also the last thing I would say, which really ties back to the book, is to treat people with kindness and respect, because I think you look at my parents who barely spoke a word of english, and they were still able to communicate through a lot of nonverbal cues, and a lot of that had to do with being charming, and being kind, and that will take you far.
Bobbi Rebell:
Yeah, because the book is really all about being nice, but in a strategic and smart way.
Fran Hauser:
Yes, being nice in a way where you're not a pushover, and you're not veering into people pleasing territory. It's really about how you can be both nice and strong. Those two things are not mutually exclusive, and that you bring both of those into virtually any situation at work.
Bobbi Rebell:
Alright, let's talk about your everyday money tip, because one thing that I love about this is it's very specific, and tangible, and something we can all do pretty much right away.
Fran Hauser:
Yeah, I love this. So what we do in my house is, instead of a normal piggy bank, we collect coins in a five gallon water jug. The kids love it because it's so much bigger than a piggy bank, and it's clear, so you can see the progress. The last time we cashed it in the coins were worth $4000, and it took us several years to fill it up, but it's just a really fun way to teach your kids about saving and about goals.
Bobbi Rebell:
Where do you cash it in, what's that experience like? Is it one of the machines, or do you bring it to a bank?
Fran Hauser:
It's actually hysterical because it's so heavy, so what you have to do is we put duct tape over the top of it to close it, and then we literally roll it-
Bobbi Rebell:
Oh my God.
Fran Hauser:
We have to roll it down the-
Bobbi Rebell:
You could get a smaller container, Fran, you know that?
Fran Hauser:
I know, but it's part of the experience, I guess. So much fun, and then we literally bring it into the bank. The teller always has so much fun with it, because it's not something that they usually see.
Bobbi Rebell:
So what did you do with the $4000 then?
Fran Hauser:
The first time we did it my husband and I, it was actually pre-kids, so we ended up spending it on a really great spa vacation, which was great. Just the two of us.
Bobbi Rebell:
That works.
Fran Hauser:
That works, right? And now with the kids we're just starting to talk to them about, "Okay, what do we want to spend it on?" And that's also really fun, because it allows you to bat around ideas and then have something that you're really excited about, you have something to look forward to.
Bobbi Rebell:
Alright. We'll have to get an update and put it in the show notes as to where the money goes. I want to spend just a couple of minutes talking about your book, because it's had so much impact.
Fran Hauser:
Yes. The book is really my response to a question that I get asked all the time, which is, "How can you be so nice, and still be successful?" It's just a topic that I've found myself talking about quite a bit, and it's something that I really believe. Being nice, and being empathetic, and collaborative, and having an abundance mindset. All of those things have really served me well in my career. If I think about some of the bigger promotions that I received, or if I was asked to work on a really high profile project, a lot of that came back to my ability to build relationships and earn trust, and a lot of that goes back to being nice.
Fran Hauser:
So the book is really actual, I mean it's inspiring, but I think what makes it special is I am such an operator at heart that I really wanted to make sure that we filled it with tips, and techniques, and scripts. There are so many scripts for navigating sticky situations.
Bobbi Rebell:
Yes, there are very specific things, because people think, "Well, this happens to me, what do I ..." they literally don't have the words. Like when someone takes credit for an idea that you had, you go into exactly what to do, which is important.
Fran Hauser:
Yes, and I have to tell you one really cool thing, just over the past week I've had three different women tell me that they all got really big raises using my advice in the book.
Bobbi Rebell:
Fantastic. And now, you're now working on this Nice Girl Army, right? That's your saying on social media, and you bring together all these different stories that relate to that.
Fran Hauser:
Yes. My Nice Girl Army is actually a group of ambassadors that I put together, probably about six to nine months ago. A lot of them are former mentees, or current mentees, they really love the message in the book, and they've really gotten behind the book. It's basically a Google group I've created where we all communicate with one another, and they've all been so helpful in promoting the book, and I think from a hashtag perspective, it's taken on this bigger movement feel to it. It's just been really fun to see women who I don't know reading the book and using that hashtag, and saying how much they love the book, and how much it's helped them.
Fran Hauser:
So I think in terms of what I'm thinking about next, it's really how do I take all of this great content that's in the book, and what else can I do with that content? So I'm just starting to think about some product extensions from the book, which is really exciting, and then still doing my day job, which is investing and advising, which is something that I've put on pause a little bit over the last few months as I've been working on the book tour. So I'm really excited to get back into that as well.
Bobbi Rebell:
Cool. Well, I want to make sure everyone can, first of all get the book if they haven't gotten it yet, but more importantly, also know where to find you and follow to get updates on all of these different projects.
Fran Hauser:
Yes, definitely. So my website is FranHauser, H-A-U-S-E-R, .com, and you can get all the information about the book and where to buy the book there. My Instagram and Twitter handle is the same, it's Fran_Hauser, and of course you can always connect with me on Linkedin as well.
Bobbi Rebell:
Wonderful. Well, thank you so much, Fran. I love the book, and if there's anyone out there who hasn't read it yet, please pick it up, it's wonderful, well worth investing the time. Thank you Fran.
Fran Hauser:
Thank you Bobbi.
Bobbi Rebell:
Hey everyone, so Fran and I really just scratched the surface in that interview, here's a little bit more wisdom from her book. Financial Grownup tip number one; one thing that Fran talks about in The Myth of the Nice Girl is the importance of how things are presented, the tone that you use in your voice. So you can be firm, and not be a pushover, and still be nice. Think about the way that you say things.
Bobbi Rebell:
Financial Grownup tip number two; don't say sorry so much. Try replacing it with "Thank you." Fran points out that many women apologize of things that not only were not their fault, but also they aren't really sorry about. For example, not being able to attend an event. She would often apologize for declining an invitation, instead, she advises to simply say, "Thank you for the invitation." And say that you will not be able to attend.
Bobbi Rebell:
If you have not already, please hit that subscribe button and be in touch on Twitter, @BobbiRebell, on Instagram @BobbiRebell1, and on Facebook I am @BobbiRebell. And learn more about the show at bobbirebell.com/financialgrownuppodcast. And thank you to the wonderful Fran Hauser for helping us all get one step closer to being Financial Grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.
When Brandless Co-Founder and CEO Tina Sharkey turned 30, she didn’t want a birthday party- she just wanted the cake. Specifically a photograph of a walking birthday cake with legs that was by artist Laurie Simmons. Little did she know the significant role that work would play in her life.
In Tina’s money story you will learn:
-How Tina was able to re-direct her mom's budget for a birthday party to a work of art she had been eyeing
-Why the art meant so much to Tina
-The reason art is both a passion and an investment for Tina
-How she applies her art-buying philosophy to her entrepreneurial ventures
-What inspired Tina to start collecting art as a teenager
-How the art now has multi-generational significance
In Tina’s money lesson you will learn:
-The importance of commemorating milestones in life
-Creative ways to marking important moments including crowdsourcing
-Why she believes investing in significant items will have long term impact
In Tina’s money tip you will learn:
-Her grandmothers strategy for getting discounts, when things are not on sale
-The specific things tina’s grandmother would say
-Tina’s philosophy of never being afraid to ask
-How to get online discounts, even when you are in a store
-The new way Brandless is offering free credits to it’s consumers
In my take you will learn:
-Techniques to re-direct sincere, well intentioned gifts that miss the mark just like Tina did
-What to do if you are giving a gift and don’t know what to get someone
-The value of giving a memorable gift that will hold the test of time
-Why we should re-think the value of the brands we buy
EPISODE LINKS:
Learn more about Brandless on their website: Brandless.com
Follow Tina and Brandless!
Instagram: @tinasharkey @brandlesslife
Twitter @Tinasharkey @brandless
Facebook: Tina Sharkey Brandlesslife
Here is a link to the fabulous birthday cake photo Tina bought!
Learn more about Laurie Simmons http://www.lauriesimmons.net/
As Tina mentioned, her art hangs at museums including Moma
Transcription
Bobbi Rebell:
Support for Financial Grownup with Bobbi Rebell. The following message come from TransferWise, the cheaper way to send money abroad built by the brands behind Skype, TransferWise takes a machete to the hefty fees that come with sending money abroad, so don't get stung by a bad exchange rate or sneaky fees, join the 2 million people who are already saving with TransferWise. Test it out for free at TransferWise.com/podcast, or download the app, it is the wise way to send money.
Tina Sharkey:
That piece of art has since appreciated tremendously in value, probably 100 times, in fact, I even found out that that photograph is now hanging in MoMA. All the art that I've ever bought have been appreciated tremendously in value, and I've only bought things that I thought were real investment pieces.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell. Author of How to Be a Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money, but it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
That was Brandless CEO Tina Sharkey talking about a piece of art that has been very meaningful in her life and not just because its financial value has literally skyrocketed as in it's in museums, people. But first some quick housekeeping notes before we get to Tina's interview. First, welcome if you're joining us for the first time, and welcome back if you are returning. If you enjoy this show, please share with someone in your life that you think would also enjoy the podcast. For those of you who have spotted our video promos, want to win a custom one? Pretty easy. We are having a little experimental competition from now until July 1st, if you see them, share them on social media, share on Facebook, retweet, repost, all that good stuff. The winner of the competition will get a free custom video that could be for your business, for yourself. We're going to look at who is the most active in sharing those videos.
Bobbi Rebell:
By the way, this a very special episode, we are at episode 50, time flies. I'm so excited about this guest for this milestone show. Tina Sharkey, she heads up one of the most buzzed about brands out there, Brandless. So named because they take out what they call the brand tax sale, so sell everything for just $3. $3, you heard me right, they're pulling it off major retail disruption happening. Not such a surprise though, when you hear a little bit about their co-founder and CEO Tine Sharkey. She also co-founded the women's media site, iVillage. She headed up BabyCenter, so much more. Here is Tina Sharkey.
Bobbi Rebell:
Hey, Tina Sharkey, you're a financial grownup. Welcome to the podcast.
Tina Sharkey:
I'm so psyched to be here. Thank you for having me.
Bobbi Rebell:
You are the head of one of my favorite new companies, Brandless named. You have so many accolades. Ad Age startup of the year, Fast Company Most Innovative Company of the Year, I mean, we could basically spend the whole podcast talking about how loved your new company is. Tell us a little bit about what makes Brandless so special.
Tina Sharkey:
I think it probably, just starting with the name. I think the name definitely catches people off guard because they think "Wait, are you anti-brand? Are you not a brand?" I'm like "Wait a second, we are unapologetically a brand." We're just reimagining what it means to be one, one that's built in total collaboration with the community that we serve. One that its core belief system is about scaling kindness. One that's all about truce and trust and transparency, and most importantly, we're hoping people will live more and brand less. At Brandless, everything that we make at Brandless.com is non-GMO food, mostly organic, vegan, gluten free, clean beauty, EPA Safer Choice certified cleaning. Everything that we sell at Brandless is $3, even in our first 10 months of life, we feel like we're really making a dent in democratizing access to better stuff at fair prices, and we live by the belief system that who says better needs to cost more? We want to make better everything for everyone. That's what we do at Brandless.com, and we're having a great time doing it.
Bobbi Rebell:
I can't believe it's only been 10 months, I feel like it's already changed our culture so much. All right. Speaking of culture, art, let's talk about art, because that has to do with your money story.
Tina Sharkey:
It does. I am not an artist, but I definitely see the world in pictures. There's an expression in French called [foreign language 00:04:37], and [foreign language 00:04:39] means struck by lightning, but the French interpretation of that is like love at first sight. When you say to someone in French, like "I had a [foreign language 00:04:47]," it means you feel in love with someone at first sight. That's how I've always admired art, and loved art, and found art, was that, I admire a lot of art, but there's times when it's like a [foreign language 00:04:58], where I feel like "Oh my goodness, that is like needs to be in my life." Because, at the end of the day, we don't ever really own art, you just take care of it while you get to have it, because it should withstand the test of time. I've been collecting art with every saved penny, nickel and dime since I'm a teenager.
Bobbi Rebell:
You wanted to share the story of your first big piece of art, which you got because you were actually, your mom was going to throw a party for you, tell us the story.
Tina Sharkey:
Yeah, yeah. When I was turning 30, my mom wanted to make a special party for me. I said "You know what, mom? That's so kind and generous of you. I love that. But what I really want is I have my eye on this piece of art, and there's no way I can afford it. If you wouldn't mind, maybe we could just do a small like family dinner or something, whatever budget that you were going to spend on the party, if you would help me towards this piece of art, then it would be something that I could have forever." It was actually a photograph of a walking birthday cake, it's like that giant, giant birthday cake on legs, by the artist Laurie Simmons. It's like a birthday present, because I'll have my birthday every day by looking at this photograph.
Bobbi Rebell:
Oh, my gosh. I love it.
Tina Sharkey:
That was many years ago. That piece of art has since probably 100 times in value. In fact, I even found out that that photograph is now hanging in MoMA.
Bobbi Rebell:
Wow. It's something that you love, and it ended up being an investment as well.
Tina Sharkey:
Yes. All the art that I've ever bought, not that I've sold any. Actually, that's not true, I think I've sold two pieces. But all the art that I've ever bought have been appreciated tremendously in value. I've only bought things that I thought were real investment pieces.
Bobbi Rebell:
Do you approach art as an investment first or purely from love? Or do they naturally go hand-in-hand with you?
Tina Sharkey:
I think it's that [foreign language 00:06:51]. It's like first it's about love, and really, really feeling like "Oh my goodness. I can't sleep." Like art you don't buy like shoes or clothes, it's not something you just make an instant decision on, it's something that's considered, because you have to live with it for the rest of your life, or you know, that's the idea. When I first see it, and then I think about it, I think about how I would live with it, how would it be part of my own family legacy, my own family history. That particular one, the story is even deeper in that my son was late in his verbal skills, he was sort of a running toddler before he was really forming sentences. But the only two words that he had were happy birthday.
Tina Sharkey:
Happy birthday meant everything at that time. This photograph has so much meaning to me, because it was a picture of a birthday cake. Charlie was saying happy birthday all the time, and my mom gave me the money that she was going to spend on my birthday party, and I put this photograph in my will to give to my son, because it always reminded me that his first two words were happy birthday.
Bobbi Rebell:
What is the takeaway for the listeners. How can they apply this to their own lives?
Tina Sharkey:
I think the way to apply to your own life, not everybody loves art, not everybody wants to invest in art, not everybody has the home, or the walls, or wants to be in that way, but thinking about when there is a milestone in your life that you want commemorate, how can you use that milestone to really do something that either is an experience, or something that you can both love and express your joy, but also have something that can withstand the test of time. Not just be like if you're going to have that great bottle of champagne or whatever it is. Do you really want that or would you like something that you can have forever, for a longer period of time? Thinking about milestones and passion, but also investments and time, because those things can withstand the test of time.
Tina Sharkey:
Taking that longer term view and commemorating those milestones with savings, or with opportunities, or with crowdsourcing a gift rather than having everybody get you something small, maybe you put it in a pool together to invest in something that's really going to be something that you're going to have for a long, long time to come.
Bobbi Rebell:
What a great idea. You also have a great idea that I totally buy into for your money tip that you're going to share.
Tina Sharkey:
This is great. My grandmother, we called her the goddess of goodness, and she was seriously the nicest person you ever met in your whole life. But, she did not believe in paying retail. Wherever she went, it didn't matter whether it was the finest boutique on Madison Avenue, or TJ Maxx, or Target, she would always say "Is this in line for reduction?" I swear to you, nine out of 10 times, she would always get like a 10% discount, or they said "Oh, we have a sale coming up, why don't we'll give you the sale price now." Or "We'll let you know when this goes on sale." Or "You know what? We're happy to get that, given that you're buying two things, we'll give you the second one at a discount."
Tina Sharkey:
The money tip there is never be afraid to ask. There is no harm in asking. Likely, there is a discount to be had. One of the tips that my grandmother didn't know that I now use, which is very much in line with that, is that many physical retail stores also have catalogs or also have websites. Often, when you sign up at their websites, they'll say "If you sign up and give us your email address, we'll give you 10% off," or something like that. You can say to them in the retail store "Do you offer that discount upon signing up for your email on your website?" If they say yes, then you can often say "Would you mind applying that discount if I do that here, right now?" They often will give you that right there at the retail store.
Bobbi Rebell:
So smart. Another way to save money is something happening at Brandless right now. You have exciting stuff coming up, tell us.
Tina Sharkey:
We do. We do. Just less than a year into our life, we are just recently rolling out our referral program. If you have an account on Brandless, which costs nothing to set up, and you share Brandless with friends and the discrete code that you can get in your account page, you can give a friend a $6-credit towards building their Brandless box. When they use it, you get a $6-credit to building your next Brandless box. That referral, when you think about all the people in your network, and the fact that everyone deserves to have better and everyone deserves to have better fair prices, you can give them a running start, and for every friend that uses it, that gives you more Brandless dollars to use towards your Brandless box.
Bobbi Rebell:
Basically, free money. Thank you, Tina. Tell us more about where people can find out more about you and of course about Brandless.com, but also you.
Tina Sharkey:
If you want to find out about me, you can follow me on Twitter @TinaSharkey, you can follow me on Instagram @tinasharkey, you can follow me on Facebook, but I would say the most important thing, because it's not about me, is really go to Brandless.com and tell us about you, join our communities at Brandless on Facebook, join our community and follow us @Brandlesslife on Instagram, because it's not about us, it's really about you, and we want to highlight and spotlight and share the incredible stories of the awesome people in our community. If you have recipes you want to share, if you have stories you want to share, if there's a favorite Brandless product that you love, or if there's a product you'd like to see that you think should be Brandless, let us know.
Bobbi Rebell:
Great. I cannot recommend the website highly enough, it's very interactive, there's so much great content there. You will end up enjoying yourself spending lots of time there, and time well spent. Thank you so much, Tina Sharkey, this has been wonderful.
Tina Sharkey:
Thanks, Bobbi, have the best day.
Bobbi Rebell:
Okay, friends. That interview let me feeling pretty empowered as a consumer, and excited about the changes happening in the retail landscape. But here's my take on what Tina had to say about her experiences. Financial Grownup tip number one, we all have so many well-intentioned gifts, they're the things we just don't want, the gift-giver was really sincere, and we don't want to return them, or we give them for of course a lot of reasons, mainly you just feel bad about it, if you feel ungrateful, but you don't want it, and then it sits in your house forever. The truth is, when I give a gift, and I think when most people give gifts, they want it to be something that the receiver really wants. We don't want to miss the mark.
Bobbi Rebell:
Sometimes, it pays to be a little bit creative. This is just one idea, it can be tricky, but something to think about. One of my favorite presents ever is a very special Judith Ripka ring that my husband got for me when we were first dating. He was the one that picked it out, he went to the store, he made the choice, it was on him. However, that was after one of my friends discretely let him know the kinds of things that I would really like. He had some guidance. Because of that, he was able to get something that I just absolutely love and it's just perfect.
Bobbi Rebell:
Tina's mom was going to spend a whole lot of money on a party that frankly Tina just wasn't that into, what a waste of money that would've been. Thankfully, Tina spoke up. In the end, she was able to get a piece of art that she loved. It reminds her of her mother, it reminds her of that birthday, it has wonderful associations, it even is multi-generational now because of the way that her son has interacted with it. Even though she doesn't plan to sell it, the reality is she could, and she says it's gone up maybe 100 times in value. It was also a good investment. Of course, had she had the party, the money would've gone poof for something, again, she didn't really want.
Bobbi Rebell:
Financial Grownup tip number two. Rethink how much you're paying just to buy brand names. Tina of course does have an interest in pointing this out, it is totally true, and we're talking about that many of us mindlessly buy brand names. Think of things like medication where we have reservations about buying the generic version, which by law, literally has to have the same ingredients, and yet we, myself included, find ourselves often paying up for brand names, especially everyday household goods. We love our brands. But, just like Tina redirected her birthday party money, maybe think about it this way, if you redirect the money that you would save by avoiding paying the brand tax, and add that all up, think about what you could now afford. Just a reminder, I will always tell you if I have any affiliation, any ties to a company. I have no financial affiliation or ties to Brandless, I'm just a fan.
Bobbi Rebell:
Also, sticking to the birthday theme, I feel like we're celebrating a birthday here, the show turning 50 episodes. I can't begin to thank all of you for your support. Time goes so fast. Anyway, to learn more about the show, go to BobbiRebell.com/financialgrownuppodcast. You can also sign up for our newsletter, we don't send it out very often. I believe there's just too much email out there, so I try to be careful with it. But when we do send it, we make it meaningful. Hopefully you believe it's worth your time and enjoy it.
Bobbi Rebell:
Continue to keep in touch. I am on Twitter @bobbirebell, on Instagram @bobbirebell1, you can also DM me there, feedback, suggestions for the show, all that good stuff. On Facebook, my page is Bobbi Rebell. If you like the show, please take a moment to rate and review on Apple Podcast. Tina Sharkey is a total boss. I don't know about you, but I feel like I'm going to see little legs behind birthday cakes for a little while. Imagining it, I can't get the image out of my head. She emailed me a copy of the photo, so I'm going to try to paste that into the show notes. I don't know if it'll work, but I'm going to try ... I think it'll work. I'm going to try. You will get a kick out of the picture, if not, I'll certainly find a way to send a link so that you guys can see the image that she is talking about. Thank you, Tina Sharkey from Brandless for helping us all get one step closer to being financial grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.
Entrepreneur and influencer Amanda Abella found out she was underpaid and often overlooked. But when she started playing hardball in negotiations with a really big potential client, she and her agent did not get the response they expected.
In Amanda’s money story you will learn:
-All the things Amanda does to have multiple income streams tied to her own personal brand
-The challenges Amanda faced after graduating from college during the recession
-How her first job laid the groundwork for her current career as an entrepreneur
-How she and her agent planned for their negotiation with a potential client
-The pivotal decision that grew her brand ambassador asking rate almost 7 times over by focusing on her unique skillset
-What is a rate sheet, and what brand ambassadors do for clients
-How Amanda researched what was a new market/line of work for her business
-If Amanda has any regrets or things she would do differently in hindsight
In Amanda’s lesson you will learn:
-How she battles her nerves in high stakes negotiations
-Why the number of social media followers are less important than many people believe
-How to get brand partnerships by knowing what matters most to them
In Amanda’s money tip you will learn:
-How to find out about unpromoted discounts at restaurants and fitness clubs like SoulCycle
-How much you can save by using them, even if they are not advertised
-Amanda’s favorite places to get discounts and freebies
-What Amanda got for free recently at SoulCycle
-Why Amanda keeps getting water bottles
In My Take you will learn:
-How to asses what you bring to the market, to better negotiate higher rates
-What to do if you don’t currently have skills that add value to, and command a premium from, the clients you want to attract
-Tips to be more confident in a negotiation
-How the power poses, recommended by Amy Cuddy can give you an instant confidence boost when you really need it
EPISODE LINKS
Amanda’s website: amandaabella.com
Amanda’s podcast
Amanda’s course on becoming an influencer
Follow Amanda!
Twitter @amandaabella
Instagram- make sure to check out her feed AND stories: @amandaabella
Facebook Amanda Abella
Soulcycle.com where Amanda loves to get free stuff!
Check out Amy Cuddy’s Ted Talk!
Transcription
Speaker 1:
Support for Financial Grownup with Bobbi Rebell and the following message come from TransferWise, the cheaper way to send money internationally. TransferWise takes a machete to the hefty fees that come with sending money abroad. Test it out for free at transferwise.com/podcast or download the app.
Speaker 2:
We went to the table with this very high number expecting them to push back on it and they didn't. Not even one peep. Not one question, not one push back. They were just like OK sign on the dotted line.
Bobbi Rebell:
Your listening to Financial Grownup with me, certified financial planner Bobbi Rebell, author of How to be a Financial Grownup and you know what being a grown up is really hard especially when it comes to money. But it's OK. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own. We've got this.
Bobbi Rebell:
If you like making money and want to know how to make more and ideally from different sources you are in the right place with our guests. Before we get to her though we've been getting a lot of new listeners so I want to just welcome all of you to the show and of course thank you so much to our returning listeners. So glad you are here. And if you have friends or family that you think would enjoy the show please tell them about it. Also the video promos everyone is asking about. So glad you guys like them. If you want one for your business or just for you we're having a little competition. I'm going to make one for a listener. All you have to do is share the promo videos on social media, starting now until July 1st whoever shares the most wins. I will announce the winner the first week in July.
Bobbi Rebell:
All right. Now to my friend and guest Amanda Abella. Besides the fact that for some reason her Instagram stories seem to be more entertaining than most TV shows she's hard to label because she does as she says all the things. Amanda is all about multiple income streams. She has a book Make Money or Honey, an award winning blog. She has been a brand ambassador for big names like Capitol One and [Into It 00:02:05]. She teaches millennials how to be entrepreneurs and influencers just like her and she will soon be bringing back her popular podcast. Here is Amanda Abella.
Bobbi Rebell:
Amanda Abella, you are a financial grownup, welcome to the podcast.
Amanda Abella:
Hi. Thanks for having me. I'm so psyched to be here.
Bobbi Rebell:
And we've got to hang out and get to know each other recently at the Statement event in upstate New York. That was awesome.
Amanda Abella:
It was so much fun. I needed that so bad. You have no idea.
Bobbi Rebell:
I think we all did. I learned a lot about you. I mean you do all the things Amanda. All the things.
Amanda Abella:
Yeah all the things, literally all the things. I like my money coming from different places.
Bobbi Rebell:
Yes, multiple revenue streams, you're an entrepreneur, you're an author, your bestselling book is Make Money or Honey. And you also have an amazing social media feed that we were all gushing over at the retreat, especially your Insta Stories. You also are an influencer, you even have a course on how to be an influencer and you're a brand ambassador.
Amanda Abella:
Yup I literally do all the things.
Bobbi Rebell:
All the things.
Amanda Abella:
Yeah. What happened with me was you know I graduated during the recession and I just kind of learned really early on to always have your money coming from different places and then I was a recruiter for two years and I interviewed people who lost their jobs all the time. So I was like you always need to have multiple sources of income because if one thing doesn't work out like you get fired, well you still have money coming in from this other place so it started as a survival mechanism and now it's just a wealth building strategy.
Bobbi Rebell:
Wise words my friend. And one of your multiple income streams that is growing is your brand ambassador business. And that brings us to your money story that has to do with a big new client that almost wasn't as big as you wanted it to be. Tell us.
Amanda Abella:
Yeah so what happened there was I started getting approached a lot more for brand ambassador work. And first of all I had no idea how much money you could make doing this stuff because I was just having so much fun. I didn't know what the market rates were. I didn't know how to negotiate these situations. I didn't know anything about the contracts. But I started getting approached for this kind of work. So I went to go find myself an agent because I was like I need help. And the agent trained me a little bit on what to do in the meetings and all those kinds of things. And we were negotiating with this really big client. It was the first time I was going to do something of that magnitude and we were trying to figure out my rate sheet.
Bobbi Rebell:
What kind of business was the client in? Can you tell us anything about it?
Amanda Abella:
Financial software.
Bobbi Rebell:
Okay.
Amanda Abella:
So we were trying to figure out my rate sheet for all the different deliverables and things like that because that's how green I was right, like I didn't even have a rate sheet.
Bobbi Rebell:
What kind of deliverables would be on the rate sheet?
Amanda Abella:
You know media appearances, social media posts, blog posts, e-mail blasts, Twitter chats, all that type of stuff, all the different things that they ask you to do. I was so green I didn't even have a rate sheet for these things. And we were trying to figure that out at the same time while negotiating with this particular client.
Bobbi Rebell:
Where do you even start? Is there some kind of a standard place you can go and get that information?
Amanda Abella:
So what really helped me was asking a lot of my friends who were already doing that kind of work. And that's actually how I found out that for many years I have been low balling myself just because I didn't know, like I had no idea. I had no idea I could get paid what they were getting paid and then also one of those friends is the one who connected me with my agent and my agent who has been doing this for a very long time she kind of schooled me on how much money I was leaving on the table. So that was really helpful for me too. So that's how I found out personally.
Amanda Abella:
So what was going on was when we were trying to figure out the rate sheet we were trying to figure out the numbers and I went pretty high on this client to the point where my agent who you know she was doing her job. She's coming from many years of experience was like are you sure you want to do that because you're still pretty green, like do you want to go that high. And I thought to myself well you know what I may be green in terms of working on these big campaigns but I've got plenty of years of blogging experience. I have a pretty big social media following, they're pretty engaged. I'm bilingual. You know I bring things to the table that they need. So let's just go high and see what happens. She agreed. So we went to the table with this very high number expecting them to push back on it and they didn't.
Bobbi Rebell:
Wow.
Amanda Abella:
Not even one peep, not one question, not one push back. They were just like OK sign on the dotted line.
Bobbi Rebell:
So but here is the question Amanda. Knowing what you know now would you have gone higher?
Amanda Abella:
Well I was already pretty high for me. I mean my agent was to the point where she was like congratulations you just gave yourself a bonus of thousands of dollars for this kind of work. Good job negotiating that one. So I thought about that and for this particular client no because that was already super high for me to begin with. But-
Bobbi Rebell:
How much of a percentage higher was it than you kind of thought you were getting or that you were getting before?
Amanda Abella:
It was way more than double. It was like six or seven times more what I was getting previously.
Bobbi Rebell:
Whoa. OK. I'm sorry go on.
Amanda Abella:
So then having learned from that experience which was also my first experience like being in those meetings with an agent and learning those sort of nuances when you're in those situations with PR teams and things like that it was definitely a real lesson and you know confidence sells. Number one. And number two, fake it till you make it if you have to.
Bobbi Rebell:
But you actually came, you weren't really faking it because it sounds like when you went to them you had very specific reasons why you were worth what you were asking.
Amanda Abella:
Yeah but it doesn't mean I wasn't nervous.
Bobbi Rebell:
Of course.
Amanda Abella:
I think people think that you walk into these situations and you're like fearless and you're not, you're just pretending not to be fearless which is where the confidence comes in. But you're right I did have specific experience and specific angles and specific things that I knew they wanted for this specific campaign and I definitely used it to my advantage. And like I said my agent agreed. So you know on the mere fact that I was bilingual I can get more money just because I'm bilingual and living in a city like Miami where everybody is bilingual I forget that that's actually a really valuable asset that I could get paid a lot more money for.
Bobbi Rebell:
So what is the lesson for our listeners who may not all be social media all stars and brand influencers, brand ambassadors, how can they apply this to their own lives?
Amanda Abella:
I think it's realizing that there is a lot of talk about the influence that you have in the social media numbers. They're really not that important. One of the things my students tell me all the time is I had no idea that I could get that kind of work with 3000 followers on my Instagram feed or a thousand people on an email list. They all go into my program assuming that they need you know tens of thousands or 100000 followers to get really good brand partnerships and what they don't realize is that brand partnerships are looking more for unique angles and engagement more than they're looking for the actual numbers. Because I mean you could pay to get followers and brands know it.
Bobbi Rebell:
Alright. I want to move on to your money tip because this one is going to be a huge hit with our listeners. I love it because you're going to spill some secrets for us. What's your money tip Amanda?
Amanda Abella:
So my secret is all about the rewards programs that restaurants are really bad at marketing.
Bobbi Rebell:
Therefore they are secrets, they're sort of open secrets that nobody knows about.
Amanda Abella:
So if you frequent certain places and certain restaurants, I've noticed it's definitely more with the chain restaurants. A lot of times they have apps and on those apps they have rewards programs or loyalty programs or referral programs. So for example I go to a specific juice bar pretty often after I work out. I learned recently that they had an app where I could get like 10 percent off my [inaudible 00:10:13]after spending a certain amount or if I refer friends I get three dollars off my next juice. I had no idea because they hadn't actually like said anything to me, I just happened to see a, I saw a little thing on the napkin holder and then a friend also told me he was like you don't know that they have an app.
Bobbi Rebell:
That's so random.
Amanda Abella:
So my tip is not only to use the apps and find them but ask to see if they're even available because like I said they don't necessarily do a really good job of telling their customers that these things exist. Unless you're Starbucks.
Bobbi Rebell:
Yes, Starbucks is pretty aggressive about promoting their app. But other companies maybe not so. And if you take the time just like with so many of the money tips that we talk about here if you take the time to focus and learn about these programs, ask about them, you will benefit.
Amanda Abella:
Yep, it's all about asking.
Bobbi Rebell:
So what's the best deal you've ever gotten through an app?
Amanda Abella:
Hmm well I'm getting 10 percent off my [inaudible 00:11:07]now. So that's pretty good.
Bobbi Rebell:
Okay. Pretty good.
Amanda Abella:
Yeah I'm kind of addicted to them to be honest so I would say that's the best one although I would say probably my best deals have been through the Soul Cycle app.
Bobbi Rebell:
Oh OK.
Amanda Abella:
Yeah. So I do Soul Cycle. You know if you sign up for like certain challenges, if you're working out already anyway, you sign up for certain challenges or certain themed rides or they'll have certain promotions going on. Like I walked in yesterday and they gave me like a bag of free stuff because I'm partaking in this certain challenge and I've been tracking it you know on the app and then once I get to a certain amount of rides which the app tracks then I get a free ride. So that's probably the one that has saved me the most money because Soul Cycle is not cheap.
Bobbi Rebell:
Wait, can we just back up here because I really want to hear about the free stuff. What was in the free stuff bag from Soul Cycle?
Amanda Abella:
Yeah. So I got a bag. I got like a top to work out in. I got a water bottle. People just keep giving me water bottles lately, I have a whole collection of them.
Bobbi Rebell:
Yeah water bottles are, we got water bottles on the retreat.
Amanda Abella:
Yeah. I was joking with my roommate I was like I lose one water bottle and require another four no matter-
Bobbi Rebell:
I know, I know. I am very excited about the Soul Cycle free stuff though. You have delivered, that alone Amanda, you scored. I want to talk about you because one of the things that happened on the retreat was you made a decision to pick something up that I loved. I loved your podcast and I'm so happy that you're going to bring it back.
Amanda Abella:
Yeah so I'm bringing my podcast back after much deliberation and I really want to thank Statement and all the women who attended it and all the tips you gave me Bobbi because I've been studying your podcast since I got back.
Bobbi Rebell:
Thank you.
Amanda Abella:
I was like Bobbi is on point. Bobbi knows what she's doing. I'm going to take some notes.
Bobbi Rebell:
Thank you.
Amanda Abella:
So I'm bringing my podcast back. It's coming back in July and it's going to alternate between solo episodes where I'm answering a lot of my audience questions about you know business, online marketing, negotiating, making money, all those types of things and then I'm also going to be bringing on a lot of guests so a lot of the women who were at the retreat have actually already signed up to be on the podcast so I'll be interviewing them. It will be a lot of fun and I'm trying to really bring as much diversity as I can to the conversation. So a lot of women, a lot of people of color. I'm Latina so that's something that really matters to me. One of the things I've heard so much from people is how sometimes it's hard for them to really relate to a lot of the mainstream financial advice that's out there because these people just you know either don't look like them or don't have the same experience as them. So I'm trying to bring as much diversity to the conversation as I can.
Bobbi Rebell:
Well thank you for that. I'm working on that here too. So I think we are hopefully on a good path with all that. Where can people find you, especially your Insta Stories which we're all obsessed with.
Amanda Abella:
Yeah my Insta Stories are a lot of fun. You guys can go watch me freak out over seeing snow for the first time on my Insta. Bobby was there for that. So you could go to Amanda Abella. That's my Twitter and my Instagram, I'm all over those all day long. You could also go to my Web site amandaabella.com or you could find my podcast, previous episodes of my podcast. So they're on iTunes, Stitcher, I Heart Radio, Spotify, YouTube, just search make money or honey or my name.
Bobbi Rebell:
Thank you Amanda.
Amanda Abella:
Thanks so much for having me.
Bobbi Rebell:
Hey friends, so here's my take on what Amanda had to say. Financial grownup tip number one. Take a moment and write down the skills that you have that are unique, things you can use as leverage to get more money in a negotiation. So in Amanda's case one thing that she is is Latina, she's also bilingual. If you can't think of something, become something. Learn a skill that will set you apart from others. Invest in yourself in a specific intentional way that will give you a foundation to command higher compensation. Focus on the skills that are most in demand but still hard to find in your field.
Bobbi Rebell:
Financial grownup tip number two. Amanda talked about the fact that confidence sells and that you have to sell yourself. She did OK when she waited for businesses to come to her but her business really took off when she took control and became proactive. Find a way to appear confident even if you're having jitters inside like Amanda admits she sometimes does. If you need to just leave the room to gather your thoughts if you're getting nervous during a negotiation. Maybe do some power poses. Look up a TED talk by a woman named Amy Cuddy. I'll put it in the show notes and you will see what I mean. I've done it myself and it really works.
Bobbi Rebell:
We have our first listener episode coming up in June. If you want to be on the show and have a great money story to share email us at info@financialgrownup.com and tell us what story you want to share and what your everyday money tip would be if you are chosen. Thank you all for being part of our financial grownup community. If you enjoy the show consider leaving a rating and review on Apple podcasts and of course hit that subscribe button to make sure you don't miss any episodes. Follow me on Twitter @BobbiRebell. On Instagram I am @BobbiRebell1. Don't forget to DM me with your feedback about the show. I love hearing from everyone.
Bobbi Rebell:
And also if you want a custom video like the promos that we do for the show join the competition. Share the videos when you see them on social media. Retweet, repost and so on. You can even see them by the way on YouTube now. We will pick a winner by July 1st. So look for us to move forward in early July. Amanda is amazing. I'm excited for her podcast to come back so make sure to watch her social channels for updates on that. Great episode. And thank you Amanda for giving us the confidence to ask for what we deserve and sometimes even more than we think we can get. Helping us all get one step closer to being financial grownups.
Bobbi Rebell:
Financial grown up with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK media production.
Clever Girl Finance’s Bola Sokunbi is famous for saving $100k on a $54k salary in about 3 years. But then she started dropping $3,000 on a massive collection of luxury handbags, most of which she never even used.
In Bola’s money story you will learn:
-How she saved more than $100,000 on a salary of just $54,000 in three and a half years
-The side hustle that helped her reach that goal
-How after she reached that goal, she made a very unexpected spending splurge
-The fascinating reason, looking back, that she went down that path and kept going!
-The moment she woke up and realized she had to make a change
-Exactly what she did to get back on track and make a profit in the process
-The regret she had despite making money on her debacle
-Why she thinks so much about Amazon stock
In Bola’s money lesson you will learn:
-Why keeping her handbags in top condition was the key in getting a solid return when she went to sell them
-Other ways to maintain the value of resale able luxury goods like handbags
-Her take on investing in goods like handbags compared to the stock market and corporations
In Bola’s money tip you will learn:
-Ways to get luxury goods like handbags for less money without compromising quality
-Bola’s favorite pre-owned goods resources
-How friends can trade or sell handbags to each other
-Bola’s new strategy for buying expensive handbags
In my take you will learn:
-Why I compare Bola’s handbag venture to winning the lottery
-The difference between saving money and building wealth
-How to sell luxury goods like handbags, as well as other things you can sell, like baby strollers
-Why I do not promote buying fake goods as a cheaper option
Episode links
Bola’s website: CleverGirlFinance.com
Bola’s podcast: Clever Girls Know
Follow Bola!
Twitter Clever Girl Finance
Instagram Clever Girl Finance
Facebook Clever Girl Finance
LinkedIn Bola Sokunbi
Also mentioned in the show:
Vestiare Collective
Fashionphile
Rent the Runway
Transcription
Bobbi Rebell:
Support for Financial Grownup with Bobbi Rebell and the following message come from TransferWise, the cheaper way to send money internationally. TransferWise takes a machete to the hefty fees that come with sending money abroad. Test it out for free at transferwise.com/podcast or download the app.
Bola Sokumbi:
I've always been a handbag junkie. It's just something about leather. Like the smell of fine leather that just ... I don't know.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be A Financial Grownup. You know what, being a grownup is really hard especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey, friends. This is one of those, "She did not do that," episodes. My guest was a champ at saving money on a very low income, but once she had that money, things took in unexpected turn and then there was yet another unexpected twist to the story. Bola Sokumbi is a certified financial education instructor and the force behind the very popular, Clever Girl Finance, a website and podcast that empowers and educates women to make the best financial decisions for them. Here is Bola Sokumbi.
Bobbi Rebell:
Bola Sokumbi, you're a financial grownup. Welcome to the podcast.
Bola Sokumbi:
Thank you for having me. I'm excited to be here.
Bobbi Rebell:
I am such a fan of yours. First of all, in addition to being a money expert, you are the force behind Clever Girl Finance, which is a website and a podcast. It started after you. I don't even know how you did this. You saved $100,000 in three and a half years on a salary of, I want to say, about $50,000?
Bola Sokumbi:
Yeah. I was making $54,000 before taxes.
Bobbi Rebell:
Wow. Give us just the high level. How you did that.
Bola Sokumbi:
I basically got lean and mean with, probably, my finances. I contributed to my retirement fund from my employer because I knew they were offering a match and that was a way for me to get some free money. I kept my expenses super low. I avoided my friends and stayed home. I wasn't going out to eat very much. I wasn't buying alcohol. I was the-
Bobbi Rebell:
Temporarily, right?
Bola Sokumbi:
Temporarily.
Bobbi Rebell:
Right.
Bola Sokumbi:
I was in a steady ramen noodles and coke diet. I focused on saving 40 to 50% of my paycheck and anything extra.
Bobbi Rebell:
Wow.
Bola Sokumbi:
I save my tax returns, my bonuses. I try to save as much as possible. I also started a side hustle. I started a wedding photography business, which really helped to increase the amount of money I was bringing in. That helped contribute to me being able to save that amount of money. Finally, I avoided credit cards as best I could. I, instead, used a charge card that require me to pay my balance in full every month. That kept me really mindful about my spending, but overall, it was really just setting the intention that I wanted to save and I wanted to challenge myself to save six figures. I put my mind to it. I gone to that focus and three and a half years later, I was able to save that $100,000.
Bobbi Rebell:
So smart. In full details, if anyone wants, go to Clever Girl Finance. I want to talk about your money story that you brought because Bola, this is like an incredible story given what you just said.
Bola Sokumbi:
Yeah.
Bobbi Rebell:
Here you are. You got $100,000. You're hustling with a side hustle. You're eating ramen noodles. You're doing everything intentionally, maxing out your retirement account to get the max. What do you do? You start buying $3,000 handbags. Tell us what, what.
Bola Sokumbi:
Holla.
Bobbi Rebell:
What?
Bola Sokumbi:
Let me break it down. Basically, I got to this point where I had saved a ton of money. I had a lot of money in the bank. Actually, at the end of the four years, I had about $150,000 saved. I was making more money. I had my business. I gone raising at my job. I was earning, now, well over six figures at this point. I was like "Wow, I have all this money. I maxed out my retirement savings. I'm still meeting my savings obligations. I just have to treat myself." I've always been a handbag junkie. It's just something about leather, like the smell of fine leather that just ... I don't know.
Bobbi Rebell:
I personally would've bought a pint of Haagen-Dazs if I wanted to treat myself but okay. $3,000 handbags.
Bola Sokumbi:
I went all the way, yes. I got my first designer handbag like "Oh my God, this is amazing. It's beautiful. I bought this in cash. I love it."
Bobbi Rebell:
What was it? Describe it.
Bola Sokumbi:
It was a Channel Jumbo in black caviar leather with gold hardware, classic, beautiful.
Bobbi Rebell:
Okay. I wouldn't know.
Bola Sokumbi:
I got the one. Should've been enough, but then I was like well, few months later, I have all the spare money. I'm still saving. I didn't know what to do. I want to invest, but I don't need to invest that much. I'm going to buy another designer handbag. I got to the point where I was buying several handbags for maybe three or four years. To me, it was fine because I was still saving. I was still meeting my obligation.
Bobbi Rebell:
How much do you think you spent in total, Bola, on the handbags?
Bola Sokumbi:
Oh my goodness. I don't know. If we were to have an Instagram competition on who could grab their handbags steady for the next 30 to 60 days, I would win, every time.
Bobbi Rebell:
Wait. Wait. You're going to have a different handbag every day for 30 to 60 days?
Bola Sokumbi:
Yeah, I could. Yes.
Bobbi Rebell:
Oh my gosh.
Bola Sokumbi:
I could've. I have a lot of handbags. I had them in different colors-
Bobbi Rebell:
Were they just sitting in the closet? Were you taking them to work? What was going on with the handbags?
Bola Sokumbi:
That's the sucky part. I maybe use like two or three. Well, I was exaggerated. I didn't have 60. Exaggerating. About a month. Let's say, a month. I didn't really use them. That was a disappointing factor. I'm one of those people that believe that if there's something that you like and it's something that you're going to use, go for it as long as you plan it out financial, but I wasn't using them. They did not make financial sense for me. I was using like one or two of them, and then maybe the others, I would look at or wear to a baby shower for 25 minutes and it goes right back into the closet. It did not make any financial sense. Fortunately, for me, at the time that I purchase them, for those of you who are into handbags, knew that there have been a flurry of price increases especially with the higher end luxury brands.
Bola Sokumbi:
At the time I bought the handbags, I bought them before the crazy price increases started. I got to a point where I was like "Okay, this doesn't make any sense." I will look in my closet and all I would see would be dollar bills stacked up. My husband is like "You need to let these go. You don't even use them. It doesn't make sense. You feel so guilty about having them because you're not using them." I took it upon myself to sell almost every one of them. I still have a few. The ones I use. It was really hard to sell them because I felt like I was selling my children. It's crazy. When I think about it, it's ridiculous, but I sold them. Luckily, for me, because of the price increases, I was able to sell them for a lot more than I purchase. That very first Channel handbag, the black jumbo I just described with caviar hardware, I paid $2,900 for it and I sold it for $5,500.
Bobbi Rebell:
Oh my goodness. Only you, Bola, would actually turn a cringeworthy shopping habit into a positive investment experience.
Bola Sokumbi:
However, Bobbi, to the point you asked me before we started recording was, I made money but when I think about it, I really didn't make that much money because one of the things that trigger me to start selling those handbags was Amazon stock. I realized that if I had spent all that money I spent on those handbags on Amazon Stock, I would've had times 100 of what I had spent on handbags. Not just doubling my money. I would've like times 100 it, right?
Bobbi Rebell:
If you had actually bought Amazon Stock, but truthfully, how much do you think ... do you think you spent $90,000 on handbags?
Bola Sokumbi:
Oh, I don't know. Over a three to four year period, I spent a lot of money.
Bobbi Rebell:
Okay. You bought 30 handbags at $3,000 each.
Bola Sokumbi:
Yeah. I had about 30. They were not all the same price.
Bobbi Rebell:
Okay.
Bola Sokumbi:
They were not all $3,000 handbags.
Bobbi Rebell:
What was the most expensive one?
Bola Sokumbi:
The Channel handbags I had. They were about in the $3,000, $3,500 range at that time. Now, they're not anymore. They're about 6 to $7,000 now.
Bobbi Rebell:
Wow.
Bola Sokumbi:
I don't own any more handbags by the way.
Bobbi Rebell:
What is the lesson from this beyond the fact that there was a time in life when investing in handbag was actually an appreciable asset? Still, they probably know. I don't know the market, but anyway, beyond the fact that it actually turned on to be a good investment.
Bola Sokumbi:
I wouldn't even describe as an appreciable handbag because for me, it was just purely for the fact that I was not using them. No one is going to pay you top dollar for a handbag that has been worn and beat up. If you're buying something, I believe that you should be using it. Lesson for this is cost per wear. You can have 100 Channel handbags if you want to have them and if you can afford them and you're paying for them in cash and it's not taking off your financial goals, but what is your cost per wear. How often are you using them? Are you getting your money's worth? If you buy a handbag for $3,000 and you wear it once, then that one time you wore it cost you $3,000 and that makes no sense. If you buy this handbag and you wear it 3,000 times over four years, then that handbag cost you $1 or maybe it comes down to cents and pennies and that starts to make more sense because as opposed to buying $25 handbags over that three-year period and use that one handbag over that time and you get your cost per wear.
Bola Sokumbi:
To me, cost per wear is really important. That's how I plan out my wardrobe. I still buy fancy things, but I have to be using them. I have to get my cost per wear down to pennies for it to make sense. I know when I see something if I'm going to use it or not. Understand your cost per wear. People may think, "Oh, buying handbags is crazy," but people spend their money on different things. For me, it was the handbag thing. Some people spend their money on electronics, on cars, on things that they don't necessarily use like having a second car in your garage that you drive on Saturday is not good to drive per wear.
Bobbi Rebell:
The handbags make you feel good.
Bola Sokumbi:
Yeah. I would pick a handbag over a lot of things. That was me. That was a lesson I learned. I put the money right back into my investment accounts. I was better for it.
Bobbi Rebell:
Let's stick with the handbag thing. What is your money tip, your everyday money tip for everyone?
Bola Sokumbi:
I would say that if you are a handbag girl like me, no shay, no judgment, find ways to get the handbags that you like at a cheaper cost or without putting out so much money. For instance, Bobbi, you and I talked about Rent the Runway. You really like that. If you want to actually own them, you can think about getting them preowned from sties like Fashion File or Vestiaire Collective. There's a bunch of different ones that are reputable that sell authentic products or even local consignment stores in New York. There's a ton of them. Or buying them off of friends who are trying to let go of their handbags or trying to recycle their wardrobe. Those are great ways that you can get luxury at a lower cost. You can also wait until some of these handbags go into the sale and purchase them that way.
Bobbi Rebell:
Right. Because a lot of them are really classic.
Bola Sokumbi:
Yes. It's all about buying something that you know you're going to use for a long time. I tend to avoid any trend pieces because I don't want to be out of fashion next year after spending all this money on it. I buy bags that I can carry forever. That's what I do. Every purchase I make right now, I carry that bag to shreds, basically.
Bobbi Rebell:
Definitely. Get that cost per wear down. Where can people find you and learn more about Clever Girl Finance?
Bola Sokumbi:
Yeah. You can find me on my website at clevergirlfinance.com, on Instagram at Clever Girl Finance, on Facebook, Clever Girl Finance. I also have a podcast called, Clever Girls Know. You can search for it on iTunes, Stitcher, Sound Cloud. You'll find it there as well.
Bobbi Rebell:
I think everyone should definitely check all of that out. I am a big fan. Thank you so much, Bola.
Bola Sokumbi:
Thank you for having me, Bobbi.
Bobbi Rebell:
Hey, friends. Except for the fact that she was ironically able to sell the handbags at a profit, this whole thing reminds me of what happens when people inherit a ton of money or they win the lottery and then they just don't know what to do, so they go shopping. Financial Grownup tip number one, Bola was great at accumulating money but she was selling herself short when it came to building wealth. She was meeting her goals in terms of saving and investing and all that, but that doesn't mean she couldn't move the goal post given the resource that she had and make even more ambitious goals. Not a problem to buy a bag that you can afford, but she wasn't even using most of them. Bola is very specific that, well, they ironically went up in value if she had invested the money. In her case, she talks about Amazon Stock, she would've made a lot more money. Of course, you could lose money in the stock market. There's no guarantee of that. It's just something to consider.
Bobbi Rebell:
Financial Grownup tip number two, if you do buy luxury goods and you aren't using them, it is easier than ever to sell them, so many resources online. You may not make as big a profit as Bola did, you may lose money but you're still going to get some cash. I have sold some bags on the real wheel. I've been happy to have the cash even though it went for less than I paid. You can also buy slightly used bags there at a discount if you want them. As I've said before, you can rent them at Rent the Runway or other similar websites. I will leave some links in the show notes for you guys. Given these resources, I would also urge you to stay away from the fakes. It undermines the economy and the business of the companies that produce the real thing. Don't buy fake bags. Also, it is illegal.
Bobbi Rebell:
We want you to be a financial grownup. Send us an email to info@financialgrownup.com if you want to be considered for one of our monthly listener episodes. Just tell us what the money story is that you want to share and your everyday money tip. If you have not already, please rate and review the podcast on iTunes, Apple Podcast. That helps others discover us and grow the community. It is truly appreciated. Make sure to subscribe so you don't miss any upcoming episodes and follow me at Bobbi Rebell on Twitter @ bobbirebell1 on Instagram and on Facebook, I am at Bobbi Rebell. Bola is the best. I am so appreciative that she was brave enough to get really candid. She definitely got us all one step closer to being financial grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.
When model and actress Victoria Summer got her big break first in Saving Mr. Banks, which starred Tom Hanks, playing Julie Andrews, and then in Transformers 4, she was happy about the big upfront paycheck- but got really excited when she learned about residuals aka passive income.
In Victoria’s money story you will learn:
-About her first big breaks as a hollywood actress
-How the pay system in Hollywood works
-The similarities between acting and modeling and other “gig” economy jobs
-How Victoria manages to balance one-time paychecks and residual income
-What her one big spurge was after that big paycheck
In Victoria’s money lesson you will learn:
-How Victoria creates multiple income streams
-Why Victoria organizes her money in different bank accounts
-Her philosophy of acting like she is broke as a budget motivator
-Her goals to start a skin care line, a vegan handbag line and grow her production company
-Her strategies to promote herself as a brand
-The importance of top line income
In Victoria’s money tip you will learn:
-The danger of taking advice from the wrong people
-The warning signs to look for in advisors
-Why well-intentioned advice can often be off-base
In my take you will learn:
-The importance of choosing side hustles that complement, not contradict your primary career
-Why taking advice from well-meaning friends and relatives should be taken in context.
-The best way to find the right people to give you career and business advice.
Follow Victoria!
VictoriaSummer.com
Twitter: @VictoriaSummer
Instagram: @VictoriaSummer
Facebook: Victoria Summer Entertainment
Transcription
Victoria Summer:
Us as actors, we are personal brands. And all actors have to realize that you really are selling yourself. So for me it's work on promoting myself as a brand, and also, increasing the amount of income I can have from multiple streams.
Bobbi Rebell:
You're listening to financial grownup with me, certified financial planner, Bobbi Rebell. Author of How to Be a Financial Grownup but you know what, being a grownup is really hard especially when it comes to money.
Bobbi Rebell:
But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then, my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey everyone. So if you were to do a social media post about the gig economy, what kind of image would you use? Probably maybe an Uber driver, a millennial doing graphic design or coding or someone running errands at services like Task Rabbit.
Bobbi Rebell:
But take a minute to think about the business of acting. After the studio system ended, actors were in many ways pioneers in the gig economy. My guest today is a rising star. She is actress Victoria Summer, and she got her big break playing Julie Andrews in Saving Mr. Banks which starred, Tom Hanks.
Bobbi Rebell:
But the movie that gave her first really big payday, and key here is that it was more than just an upfront paycheck, was Transformers four. Here is Victoria Summer.
Bobbi Rebell:
Victoria Summer, you are a financial grownup. So great to have you on the podcast.
Victoria Summer:
Thank you. Great [inaudible 00:01:43] to be here.
Bobbi Rebell:
For those of you who don't know her work you will soon. She is a rising star, actually you've really risen, what am I saying. You were Julie Andrews in Saving Mr. Banks, you've been in Transformers Four, and you've also been with me on Bold TV, that's how I met you in New York City recently. And I'm so glad we're connecting on the podcast now.
Victoria Summer:
Me too, yes.
Bobbi Rebell:
And speaking of those roles, even though your big breakout hit was in that phenomenal role in Saving Mr Banks, your big money story actually has to do with really your biggest paycheck to date came from Transformers Four, and it was a big lesson to you, very eyeopening in something that is very relatable in what is becoming more and more of a gig economy, where we get sudden spikes of income. Tell us more.
Victoria Summer:
I actually remember when I booked that job, it was for me ... Even though I didn't say it in Mr Banks, it was the biggest job I'd ever booked, because it was such a big franchise, it was Michael Bay. I was going to be on set for three weeks with all these huge actors. And of course I knew, I was going to get residuals on that job. I was very excited about the passive income that I could make, not just the money that I got up front from being on set, but the passive income.
Victoria Summer:
At the time, I was living in a guesthouse, I'd not really been settled in LA that long, and it was just a big deal for me. So I thought, oh my God, wow, this big check upfront, three weeks of work which is a big deal for me at the time.
Victoria Summer:
So yeah, my lesson really was working out, how was I going to actually manage that money.
Bobbi Rebell:
Right. Well tell me a little bit more about how it works, because people may not understand how the payments work in Hollywood, you get paid very sporadically, really only when you work right. So most movies you just get a set paycheck and then they're done, at least that had been your experience up to this point.
Victoria Summer:
Yeah, but what happened to me on Transformers was they wanted me to be on set specifically for three weeks, so they bought me out for a three week period. And that was my deal, and then after that, once the movie aired, then I got residual income. So you get that four times a year. You get it quarterly.
Bobbi Rebell:
And one of are the challenges as an actress is that, you have income that is completely unpredictable. How do you manage that?
Victoria Summer:
Completely unpredictable, because for me, I'm doing auditions day in day out, and unfortunately, although I wish I did, I don't get paid for additions. And auditions take up a huge amount of my time. And when I'm working say on a movie like Transformers, you have a lot of money all at once and you tend to think, oh my God, I'm rich. What am I going to do with this money, oh my goodness.
Victoria Summer:
So for me, I've had to be careful and learn how to strategize in order to make sure that for the downsides and the down periods that I have with no work, that I have money set aside.
Bobbi Rebell:
One quick digression question. Did you buy anything, any little splurge Victoria?
Victoria Summer:
I bought a dog.
Bobbi Rebell:
You bought a dog. That's a necessity in life okay. That's not a [crosstalk 00:04:44] splurge. That's the best and I know you had your dog with you in New York, so that's not a splurge. That is always allowed. We advocate pet ownership here, they're the best.
Bobbi Rebell:
I want to get your lesson though because, it's important for our listeners to understand how ... You have ways that you manage having such sporadic income, and a lot of it is psychological. So share with us your lesson from that story and really from being an actress and learning to deal with what is it many cases 'cause you don't always get residuals. And even the residuals, you don't always know what they're going to be. These sort of spurts of unreliable income. Which again freelancers, the gig economy, we can all relate.
Victoria Summer:
Yeah, I mean with residuals you're absolutely right, you have no idea how much it's going to be. So whenever I get a check, it's always like oh, okay. But, you know, you can't predict that. So for me first and foremost is multiple streams of income, but also you know, when I do get these sort of big check windfalls, I make sure to put money aside. And honestly, from day to day, the best thing that works for me in my life particularly, is staying broke.
Victoria Summer:
I'm not saying poor, I'm saying convincing myself that I'm broke because I kind of ... For me as a person, I work very well on a highly necessity level. I tend to pull things in when I feel like I have to.
Victoria Summer:
So what I do is I have reserve bank accounts which are basically for future investments. So I move any money that's sitting around into these bank accounts to create passive income flows and also to use to set up other businesses. And so for me day to day, I do feel like I'm broke, and I work like I'm broke.
Bobbi Rebell:
And what kind of investments do you focus on?
Victoria Summer:
Well, for instance, I want to start my own skin care line, and I'm also wanting to start a vegan handbag line and that's important to me. Plus also my production company, I have to invest time in that. So that's really where my money goes is to start other businesses and to expand my brand really. I mean, honestly us as actors, we are personal brands, and all actors have to realize that, that you really are selling yourself.
Victoria Summer:
So for me it's work on promoting myself as a brand and also increasing the amount of income I can have from multiple streams.
Bobbi Rebell:
I think that's so smart and it's an interesting thing because, just like so many other businesses, the film business and the acting business has really evolved and is so much more driven by individuals and there's a lot of opportunity in that, but it also means that you have to be really smart about it. Yu have to be deliberate, as you are, and intentional, all those buzzwords.
Victoria Summer:
Yeah, you do. You have to be really smart and honestly, I focus on income. Every day I'm looking at okay, where's my money, where can I go and get money at this point, where is my next paycheck coming from, and how can I get more money from the different areas that I work in, and how can I expand? So I really do focus on income more than anything.
Bobbi Rebell:
Which is so smart, and that also brings us to the money tip that you brought because that really has to do with believing in yourself.
Victoria Summer:
Yes. Absolutely. To me, it's interesting. I didn't grow up in the kind of family where they were working in the theater or they were working on movies. My dad worked in the mail room of a bank, my mom worked in a school as a secretary, so I come from a prime middle class family, and I was always told, cut your cloth according to your means, never use credit cards, don't take any risks, that kind of thin.
Victoria Summer:
Honestly, I just had to get educated on the finance for myself. I think my money tip would be, don't take advice and don't listen to people close to you who really don't understand your business, or don't understand the actual area of money. They probably haven't had very much money, and they give you advice on money, but they really have given up on money themselves. So for me, just be careful of who you actually take advice from, and get educated.
Bobbi Rebell:
Yes, you have to own it yourself, which is what we're trying to do here at Financial grownup. So Victoria Summer, tell us where you can be found on social media, your website and what you're up to these days.
Victoria Summer:
Yes, you can find me on Instagram at Victoria Summer, on Twitter at Victoria Summer, and then on Facebook, Victoria Summer Entertainment. Then you can also, for more information go to my website victoriasummer.com.
Bobbi Rebell:
This has wonderful. Amazing advice, you are such a smart cookie my dear. I am so impressed with so many different things going on, and you're so smart with your money. I truly appreciate you joining us.
Victoria Summer:
Thank you very much for having me, it's great taking to you.
Bobbi Rebell:
So I think we all learned a lot about the acting business and how erratic the paychecks can be, so it's definitely part of the gig economy. So here is my take, financial grownup tip number one, Victoria talked about her multiple income streams and her business aspirations, which at first had me a little bit concerned about whether she was really focused enough on acting. But then when I really thought about what she was saying, it did start to make a lot of sense, because she was looking towards businesses that were complimentary to her skill set, and her primary career as a model and actress.
Bobbi Rebell:
So for example, she wants to have a skincare line. That makes sense. she's got a background in modeling and she's beautiful. She also wants a vegan handbag line, and she of course has a production company. As a model and actress, that can make sense. If she were an accountant who wanted to start a skincare line, maybe it makes less sense. Not that it couldn't be done, but you don't really have the same kind of synergies.
Bobbi Rebell:
Financial grownup tip number two, Victoria talks about being wary of advisors that aren't successful in your field. Basically she's talking about well meaning friends and family that don't really understand the nuances of the business that you're in. Because, they have ties to us, sometimes the people closest to us have complicated motivations. For example, and it's well meaning, but a parent may advise a child to be more cautious in their career because the parent may prioritize security over risk, when maybe it takes risk to be successful in some careers, many careers. But especially something like acting.
Bobbi Rebell:
Instead, maybe try to find a mentor that is in the business that you are in or aspire to be in, and then get advice from them. You'll get a more experienced vantage point, and maybe without the baggage of being a stakeholder in your life. Now we want to ask something of you. If you liked this show, help us get the word out. Tell a friend, write a review on Apple podcast, i Tunes or wherever you want, or just share this episode on social media. Be sure to tag me and then I can share it on that platform as well, and I love it by the way. A lot of you guys have been DMming me and, telling me how much you like different episodes. That's awesome.
Bobbi Rebell:
Victoria maybe a glamorous Hollywood actress but I found a lot of her story actually pretty relatable, and very relevant to a lot of the universal themes in our lives, and I hope you got a lot of value out of the conversation as well, and that we all got one step closer to being financial grownups.
Bobbi Rebell:
Financial grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK media production.
