Kathryn Minshew:
TV and theater producer Jenna Segal had a dramatic financial shock as a child. Now as a financial grownup, Jenna takes her cue from that experience to make sure the creative ambition of her productions is in line with financial realities.
In Jenna’s money story you will learn:
-How Jenna had to adjust her life growing up when her parents financial situation experienced a big change
-The impact big changes in the U.S. economy and the fashion industry had on her family
-How Jenna managed multiple income streams and side hustles as a teen
-Why the happy birthday song at Bennigans shares a special place in Jenna’s heart
-The specific strategies Jenna used to balance her schoolwork with her many jobs and internships
-How Jenna leveraged her background watching the numbers to move into her career as a broadway, tv and film producer
-The factors Jenna takes into consideration when putting together a production to balance creativity with financial responsibility
-Why we are talking about my cousin Robin and coding
In Jenna’s money lesson you will learn:
-How to take life experiences and translate them into skills for your career
-How to balance desire for creativity in any project, with the financial realities
-How to actually use creativity on projects as a solution to budget challenges
In Jenna’s every day money tip you will learn:
-Why Jenna always has $2,000 available for emergencies
-The strategy she used to manage living paycheck to paycheck in one of her first jobs
In my take you will learn:
-The difference between an emergency fund and a get out of town fund
-What to do if you do not have the resources the fund an emergency fund in the near term
Episode Links
Look for new information coming soon about Jenna’s projects including the plan she is producing fall 2018 at her website SegalNYC.com
Learn about Jenna’s new content projects aimed at women- and get on the newsletter at gatherertv.com
Read more about Jenna Segal!
Wall Street Journal: https://www.wsj.com/articles/gigi-back-on-broadway-thanks-to-jenna-segal-a-rookie-producer-1426785748
Playbill: http://www.playbill.com/person/jenna-segal-vault-0000125916
Follow Jenna!!
Twitter @JennaKatzSegal
Instagram @JennaSegal
Facebook: JKSegal
Transcription
Jenna Segal:
She'd throw me the codes for the budgets and I would be able to look at each bill and really get to understand what it was costing for the networks to do what they were doing. That's what gave me the ability to do the job that I wound up getting at MTV, because I understood the cost of production and how to move money around, how to budget, figure out how to make a projection work on the amount of money that we had to work with.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup and you know what? Being a grownup is really hard, especially when it comes to money.
Bobbi Rebell:
But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey friends, that was film, TV and theater producer, Jenna Segal talking show business number crunching. Welcome everyone to the show, if you have not already, please hit that subscribe button so you don't miss any upcoming episodes.
Bobbi Rebell:
If you are new to the show, great to have you. As our returning listeners know, we keep the episodes short because we know you're busy. About 15 minutes, just give you a story, little context, something to think about, a take away, and an everyday money tip.
Bobbi Rebell:
Of course, if you have more time, listen to a few episodes. All right, let's get back to today's money story. Jenna Segal's long list of productions include, Gigi on Broadway starring Vanessa Hudgens, the recent revival of Les Liaisons Dangereuses, hope I said that correctly, as well as the off Broadway show, What We're Up Against.
Bobbi Rebell:
She has also had stints at Viacom including MTV and Nickelodeon, as well as in news. Places like CNN and CNBC, whereas you will here, she worked for my cousin Robin. Hey Robin.
Bobbi Rebell:
Also, no matter how fabulous this show is, you're going to learn from Jenna, there is still math and a lot of people that have to get paid. If you can't crunch the numbers, the show does not go on. Jenna Segal got her ambition early on and it amped up, when as a teen her family had some big financial drama.
Bobbi Rebell:
Now her career, still has drama just also comedy, mystery, love stories and all that showbiz stuff. Here is Jenna Segal.
Bobbi Rebell:
Hey Jenna Segal, you're our financial grownup, welcome to the podcast.
Jenna Segal:
Hey Bobbi, how are you? It's so exciting to be on.
Bobbi Rebell:
I am excited to have you because you have so many interesting projects. You are the head of Segal NYC which is Broadway Production company, you're also a TV producer and you've got a number of projects going on right now. I have convinced you to give us a little sneak peak on one project, tell us a little about that very famous person you're working on a project about.
Jenna Segal:
Yes, I'm so excited. I am working with Daryl Roth on a brand new play called Gloria. Which is about the one and only Gloria Steinem. It is going to be at the Daryl Roth theater downtown in New York City in the fall.
Bobbi Rebell:
Very cool. I want to hear more about some other projects you're working on but first let's do your money story. It is something that unfortunately many people can relate to and that is when a parent loses a job. You were just 16, tell us what happened.
Jenna Segal:
When I was 16, I grew up in New Jersey and just kind of a regular existence. My dad had a great job working in the fashion industry and the whole industry, much like today, went through a major transition. The entire industry of the middle man started falling apart because Target and Walmart were doing networking, going directly to factories all around the world to find people to manufacture their goods.
Jenna Segal:
Financially for our family it was just a major, major change.
Bobbi Rebell:
So what did that mean for you? What was the changes for you?
Jenna Segal:
Well it just meant that money wasn't coming easily anymore. And at a certain point, it also meant that my college education wasn't as secure as I had thought. I wasn't getting a car when I turned 17, I was sharing a car with my dad where I would drop him off so he could go into New York City. And I would pick him up at the end of the day.
Jenna Segal:
But it especially meant that I went out and I had always loved working but started, instead of doing you know one job that was babysitting after school, I went out and got three jobs. So I worked on the weekends at the local bagel store where I'd get there at five o'clock in the morning and Saturdays and Sundays I would talk to the first people in at five and make their bagels and go through the soccer lines and everything else.
Jenna Segal:
Making sure everyone got what they needed and then I would hostess at night at Finnegan's which was a-
Bobbi Rebell:
I loved Finnegan's.
Jenna Segal:
Of course. I still know the Happy Birthday song.
Bobbi Rebell:
I also grew up in New Jersey of course though.
Jenna Segal:
Yes totally. And I was able to do obvioulsy similar things there. And I also worked at Little Ceaser's when it first opened until I just couldn't take it anymore because I smelled so much like pizza. And I was a nanny after school for a single mother, not my Freshman year of college but starting my Sophomore year of college, I continued really doing that as well.
Jenna Segal:
Trying to take all of my classes in two days and then I started working at CNN five days a week. At first for an unpaid internship and then hostessing at night. But it really was a wonderful experience because it changed how I viewed being able to support myself.
Bobbi Rebell:
So now you're a Broadway producer. Having this background with the needing to earn money in that kind of situation, do you look at budget items differently, would you spend differently?
Jenna Segal:
Oh totally. When I look at Broadway, every single aspect of what you're doing has to relate to the return. And then it has to relate to the artistic integrity of the piece that you're doing. I would say even at MTV, where I started in the 90s in Los Angeles, it was always about taking whatever the budget was, being able to respect the artistic integrity of the director or the writer. And make sure to get them what they wanted visually but how to do that within the parameters of what financially needed to be achieved.
Jenna Segal:
And that's always a really huge challenge I think for many people who get out of film school and budgeting is generally not significantly taught there. And I have always felt that for creative people, having that ability to understand the parameters around a budget, especially for large corporations who have real risk assessment needs.
Jenna Segal:
And cannot just go out and shoot without permits and know that they're not going to majorly get in trouble or use music that hasn't been cleared. And just take the risk that they're not going to pay for it or have somebody come in and not have insurance for those people to make sure that if they get hurt, they don't take the risk and have that actor or that camera person or the audio person not have backup. So that if they get hurt, you're able to financially take care of them and not wind up getting sued and having it put you into major financial jeopardy as an independent producer.
Jenna Segal:
All of those things are what I'm thinking about all the time.
Bobbi Rebell:
There's a lot of economics behind the scenes, I mean pun intended.
Jenna Segal:
Yes, 100 percent. I started in political talk shows in Washington D.C. with actually, I completely forgot about this, your cousin Robin [inaudible 00:08:06].
Bobbi Rebell:
Yes, hey Robin.
Jenna Segal:
The absolute best producers I have ever worked with, incredibly smart. But Robin loved the creative and she hated the financial piece. And the best thing that Robin ever did for me and my production career and I credit her for this all the time. Is that Robin threw the bills at me. And she said, "You deal with this. You code it."
Jenna Segal:
And coding is, in the networks or really in any company that you work for, it's a way of accounting for each individual expenditure you have so that when they put it through the massively gigantic books in the big picture, they're able to understand what they're spending on everything.
Jenna Segal:
And so she'd throw me the codes for the budgets and I would be able to look at each bill and really get to understand what it was costing for the networks to do what they were doing. That's what gave me to the ability to do the job that I wound up getting at MTV in its heyday.
Jenna Segal:
Because I understood the costs of production and how to move money around, how to budget, how to figure out how to make a production work on the amount of money that we had to work with.
Jenna Segal:
(Music)
Bobbi Rebell:
What is the lesson for our listeners from this?
Jenna Segal:
I think the most important lesson is to make sure to key into where you're real financial acumen is. And that could come from any kind of experience in your life. See why that moment resonated for you and how you can move that moment forward for what you're doing at work or what you're doing in your home.
Jenna Segal:
Look at your finances and figure out how you can make happen what you want to make happen, even if you have a minimal amount of money to do it.
Bobbi Rebell:
And even if you're in a creative field, I mean one thing that I notice is that you know, even the creative people need to understand the economics behind that creation.
Jenna Segal:
Oh 100 percent. And what I like to say is that I, what my real skill set wound being is that I am an excellent translator. Through my experiences, I was able to understand financial people and understand what they were getting at and why they were getting at why you could or couldn't spend money on something.
Jenna Segal:
And I was able to talk to creative people and explain to them why we did or didn't have the money to do what they wanted to do but how we could creatively come up with a solution for how to get what they wanted in a different way within the money that we had. And I think that lacking often creates the best creativity for how to find creative ways out of a situation.
Bobbi Rebell:
All right so Jenna, what is your money tip?
Jenna Segal:
Pick a number and create an emergency fund. When I was leaving Washington or decided I wanted to leave for Washington to move out to LA to begin working outside of political talk shows, I worked in a job where I only got paid once a month. And it really taught me how to budget wisely over the course of the month because of course I was living paycheck to paycheck.
Jenna Segal:
Knowing that I was going to get money at the end of the month, it made me think about how I could save to get to the 2000 dollars that I thought that I needed to get out to LA. And ever since then, I always make sure to have 2000 dollars in the bank at all times as my getaway car so to speak.
Jenna Segal:
Because I always feel that as long as I have that 2000 dollars in the bank, I can just change and-
Bobbi Rebell:
Get somewhere, right. So it's not a traditional emergency fund where if you lost your income source, you would have six months to live on. It's a get out-of-town fund, basically.
Jenna Segal:
It's a get out, yes exactly. Which is why I call it an emergency fund. It's not-
Bobbi Rebell:
Exactly, but it's not, I don't want our regular listeners to be confused with these same kind of emergency fund that's like for if you're in dire straights, this is your get out of town.
Jenna Segal:
Yes.
Bobbi Rebell:
Like yeah. Literally like quick cash fund.
Jenna Segal:
Literally I need to change my life tomorrow, I have this money.
Bobbi Rebell:
Awesome. Well you have a great life right now because you have so many amazing projects going on. Tell us what's going on with Segal NYC and you have another big thing that's happening the fall of 2018, I think.
Jenna Segal:
Yes. With Segal NYC, we're going to be producing the fall, Gloria as I mentioned. And then other projects that are brewing in the background and then I have also started with a partner, Gatherer Entertainment which is going to be a digital network for women. And we have a really fun newsletter at Gatherer TV dot com. If you're interested.
Jenna Segal:
But it's all really exciting and there is not-
Bobbi Rebell:
What kinds of projects are you going to have?
Jenna Segal:
On Gatherer, it's going to be everything from unscripted shows to scripted but all in the original stuff that we're going to be doing is all going to be in shorter form. And we're working with really talented writers, some with names you know and some who don't. Focusing on women, the world that women live in right now.
Jenna Segal:
And really things that are going to be instrumental to them in their lives that aren't necessarily being talked about.
Bobbi Rebell:
That sounds mysterious. All right I can't wait.
Jenna Segal:
I think it's unveiling the mysteries.
Bobbi Rebell:
That was a good tease, Jenna, good job. All right, where can people learn more about you and about Segal NYC and Gatherer and so on?
Jenna Segal:
Sure so Segal NYC, it is Segal NYC dot com, Gatherer is Gatherer TV dot com. And then I am on Twitter at JennaKatzSegal and Facebook and Instagram. Although I don't use Instagram as much. I know I really have to get on it but I just haven't gotten there yet.
Bobbi Rebell:
Well I think you'll get there and you have great things happening and coming so thank you Jenna Segal.
Jenna Segal:
Thank you so much. It was so good talking to you.
Bobbi Rebell:
(Music)
Bobbi Rebell:
Such a fun interview, can't wait to go see Jenna and Daryl Roth's Gloria production in the fall.
Bobbi Rebell:
Financial Grownup tip number one, Jenna worked as a teen in multiple jobs because she had to. But it's also often a great learning experience for teens to work just because they get exposed to the universal basics of being an employee. Show up on time, be reliable, follow directions, all that stuff.
Bobbi Rebell:
It can also motivate teens not just to work hard, but also smart. And to have the best career that they can. I know having to memorize the price of every baked good at the Wycoff Bakery in New Jersey as a teen definitely motivated me. And I know my future in food service.
Bobbi Rebell:
Financial Grownup tip number two, emergency fund. So Jenna talked about having 2000 dollars as an emergency fund. We then, renamed it the get out-of-town fund. She basically was talking about money to buy a plane ticket and have a little spending money if you got to go. But as we also mentioned, everyone actually also needs what we traditionally call an emergency fund in case your income stops for some reason.
Bobbi Rebell:
So in a perfect world, it would be about six months, more or less depending on if you are a single person, then you might need a little more. If you have double income, you might need less because the odds of losing both incomes at once are lower.
Bobbi Rebell:
Now if that is not a reality right now and it's not for a lot of people, let's be honest about it, if you don't have it, here is a plan B. See if you can at least get a line of credit that could be available to you. The catch is, you need to get the line of the credit ahead of time, as in now when you don't need it. If you're not using it and you don't take money out, you're not paying any interest so it's okay.
Bobbi Rebell:
But then you have it so you can tap into that money if you do have an emergency at much lower rates than say a credit card. And that's really important because right now we are in a rising rate environment.
Bobbi Rebell:
Thanks to everyone for joining us for another great Financial Grownup Podcast episode. To stay up to date on episodes and also catch our fun promo videos, follow me on social media. At bobbierebell on Twitter, at bobbirebell1 on Instagram, my page on Facebook is Bobbi Rebell. And I'm also working on that YouTube page so check it out and please subscribe, I would love your support.
Bobbi Rebell:
Jenna's start continues to rise in large part because she keeps a nice balance between the show and the business, so thank you Jenna for sharing with us and helping us all get one step closer to being financial grownups.
Bobbi Rebell:
(Music)
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.
Leanna Haakons trusted a friend to sell her car so she could use the proceeds for tuition. But when she handed over the keys, he hit the road leaving her without the cash to pay for school.
In Leanna’s money story you will learn:
-How Leanna planned to finance her college
-The two mistakes she made that destroyed those plans
-How she paid for college even though she did not recover the money she lost
-The role her dad played in the story
-The psychological impact of a financial betrayal on Leanna
-What happened years later when she finally confronted the person who stole her money
In Leanna’s money lesson you will learn:
-Be aware of the ways people can take advantage of you and your money
-Her warning about cybersecurity, identity theft and financial infidelity in relationships
-How to research a broker or financial advisor
-The importance of a paper trail
In Leanna’s Money tip you will learn:
-The link between healthy eating and building wealth
-Leanna’s healthy body healthy wallet theory
-Her top 12 dirtiest produce items
-When to buy organic even if it costs more
-Cooking techniques that will kill pesticides
-Apps she recommends to eat healthier
In my take you will learn:
-Specific ways to create a paper trail so you don't get caught in a bind like Leanna
-How to buy food based on the season
Episode links:
Get Leanna Haakons book Young Fun and Financially Free!!
Follow Leanna!
Twitter @Leannablackhawk
Instagram @leanna_hawk
website youngfunfree.com
website blackhawkfinancial.ca
Do your homework on brokers
FINRA/brokercheck
Places to get contracts
Legal Zoom
Nolo
Rocket Lawyer
Leanna recommended the Flipp app for finding organic produce on sale
seasonal fruit guide from The Balance https://www.thebalance.com/the-cheapest-fruits-and-vegetables-month-by-month-1388345
To apply to be a guest on the show for our new once a month listener episode email us your
-money story
-money lesson
-everyday money tip
to info@financialgrownup.com
And we’ll be in touch if you are chosen!!
Transcription
Leanna Haakons:
It hurt. It hurt from the money side of it, and I was ashamed. I was embarrassed. I had so many sleepless nights, and I was embarrassed that someone that I had trusted so much, that was a friend, that I was so close to had done this to me.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup. But, you know what? Being a grownup is really hard, especially when it comes to money. But, it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey, friends. Before we get to today's guest, I am really excited about an announcement that we are going to be making at the end of the podcast about something new that we're going to be doing here at Financial Grownup. I'm going to fill you in after Leanna Haakons' story. Stay tuned until the end. But let's talk about Leanna. She is the author of Young, Fun, and Financially Free, and a financial marketing expert. You see her all over the media. She had a great plan to buy a car, and then sell it in time to use the proceeds for tuition, but she learned a terrible lesson when a trusted friend betrayed her. Here is Leanna Haakons. Leanna Haakons, you're a financial grownup, welcome to the podcast.
Leanna Haakons:
Thank you so much for having me, Bobbi.
Bobbi Rebell:
I am so excited to have you, first of all I love your book Young, Fun and Financially Free. You're also not just an author, you are also a financial marketing expert. You have a lot of wisdom to share with us.
Leanna Haakons:
Thank you, I appreciate that.
Bobbi Rebell:
Part of that wisdom has to do with a story, the car, your first year of college, and thinking things were going to go one way, and then there was a surprise and not so pleasant ending. Tell us what happened.
Leanna Haakons:
Yeah. I call this story my school of hard knocks story. My first year of college was a lot of learning about finance, and doing that whole traditional [inaudible 00:02:14] going through school. But it was also a school and year of hard knocks in the financial, the personal financial, world. I had gone to my first year of college in Toronto, and come back to the West coast, to Vancouver, where I grew up. I needed a car for the summer. I was working at a gym, and I needed to open up the gym at 5:30 in the morning. That was before public transit was running. I needed a car to get to the gym really early in the morning. I had been working four different jobs throughout the school year to be able to save up money so I could get my first car, which was this little blue convertible with white leather interior, it was so cute, it was awesome. I was just so excited to get this car.
Bobbi Rebell:
But you had a plan for the car.
Leanna Haakons:
Yes, I had this whole plan. I worked super hard during the school year, I saved up the money, and I had this friend of mine that I'd known throughout high school for years, and he's sort of a brother to me. He had said "Well, if you save up the money, I'll buy the car for you in cash, and then you can use it throughout the summer while you're working, and at the end of the summer I'll sell the car for you, because I have this car dealership, and get the money back for you and give it to you, so you can use the money to pay for your school when you go back to Toronto in September, when you go back to school again." I said "That sounds like a great plan, because I need the money for school expenses." I thought it would all work out great. Sounded perfect.
Bobbi Rebell:
You were basically renting the car.
Leanna Haakons:
Yeah, well, effectively that was the plan was supposed to be. All did not go according to plan. I ended up giving him the keys at the end of the summer, after I'd used the car. I thought it was the perfect plan. It didn't end up working out that way. This led to a series of events where I had to learn-
Bobbi Rebell:
Wait, wait, what happened? What happened? You handed back the key and he did not hand you the money, it's what I'm assuming.
Leanna Haakons:
Yeah. I gave him the keys back to the car and he vanished. I never heard from him again. After-
Bobbi Rebell:
The car vanished too?
Leanna Haakons:
Of course, yeah. It had been about six or sevens weeks, and tuition was due, expenses were due, of course I was renting the apartment, the bills were coming in, I was freaking out. I ended up having to get a line of credit from the bank. I had to ask my dad to cosign for it. Some hard lessons were learned there. My dad was a big believer in not immediately bailing me out, which he could've done, but he wanted me to learn the hard lesson that you don't just give up your assets to people without having a paper trail. I had thought this person was a trusted friend of mine. I'd known him for many years. I thought he was someone that I could trust. You know what? You just don't give your keys and your assets to someone without having a paper trail.
Bobbi Rebell:
Do the paperwork. Do you know even now, years later, whatever happened to him?
Leanna Haakons:
Well, this is another story.
Bobbi Rebell:
Was there a backstory? Did he owe people a lot of money? Was he in trouble? Did he have some reason even if we don't like it? At least something happened why he did this to you?
Leanna Haakons:
Along the way, probably about eight months after the fact, he did end up giving me some excuses, lies of excuses, very, very horrible excuses thus to why. He didn't give me the money, and apparently things had happened in his family, [inaudible 00:05:25] people had passed away that were in his life, family members and whatnot, which I found out years later they were still alive. It was a total con. This person knew immediately what they were doing. I ended up finding out from the insurance company that the car was transferred to someone else the week that I had given him the keys to the car, gifted to someone else with the value of zero dollars with the same last name as him. He knew what he was doing right off [crosstalk 00:05:47]-
Bobbi Rebell:
It was deliberate.
Leanna Haakons:
It was deliberate, 100%. I found that out eventually, and I did run into him actually about three years ago or so, maybe about 10 years later. That was a showdown. I'll tell you that much.
Bobbi Rebell:
Wow.
Leanna Haakons:
I won't give you the details, but it wasn't pretty.
Bobbi Rebell:
Give us a little detail, now that you said that.
Leanna Haakons:
It didn't get physical, I'm not that kind of girl, but it was ugly that's for sure. But, I never got any of the money back. But it was definitely a ... it was a hard lesson for sure. I think $10,000 was around the amount that it was. When you're that young, it takes a lot of time, and a lot of hard work to save up that kind of money. It hurt, it hurt from the money side of it. I was ashamed. I was embarrassed. I had so many sleepless nights. I was embarrassed that someone that I had trusted so much, that was a friend, that I was so close to had done this to me. Especially when I found out months after the fact that the car had been signed over to someone else. I knew it was deliberate.
Bobbi Rebell:
Tell me, what is the lesson for our listeners?
Leanna Haakons:
There are so many ways that people can be taken advantage of, or at risk with your money, whether it's with your investment dealings, whether it's cybersecurity, identify theft, financial infidelity in relationships. There are so many ways that people need to be careful with their financial dealings. That can be within families and friendships as well as I experienced, how that all gets intertwined. There's lots of different things that you can do to protect yourself. I mentioned some of those things in my book, Young, Fun and Financially Free.
Leanna Haakons:
There's also things like FINRA's BrokerCheck. Whenever you're going to go into a new investment dealing, you're looking to working with a new financial advisor, you should go on to something called BrokerCheck, which is a FINRA program, and you can look to see whether that investment advisor has had any marks on their record, and see if there's anything on there that you should be aware of. Because you need to be your own best advocate when it comes to your financial dealings. The moral of my financial grownup story is don't ever give away your assets to anyone without having a paper trail, and that you really need to keep really good records of your own transfers, payments and passwords. You have to be your own best advocate when it comes to your financial dealings.
Bobbi Rebell:
On a lighter note, you brought a great money tip. But also an important thing that people do spend a lot of money on, and sometimes it's not necessary, you call it I think the dirty dozen?
Leanna Haakons:
Yeah. I'm a really big advocate as well that sound money decisions start with putting healthy food into your body, and making, I call it a healthy body healthy wallet decision. Spending consciously and something that they call in the healthy food world, the organic world, is their dirty dozen. There's sort of the top 12 dirtiest produce items that you purchase. If you want to be buying organic, and buying healthy food, and putting healthy food into your body, there are sort of the top 12 things that are most important to buy organic. If something like that is a priority to you, then you should be spending consciously on those items. A great way to do that is to download an app like one called Flipp, F-L-I-P-P.
Leanna Haakons:
You can download an app like Flipp and you can browse different grocery stores, supermarkets in your area and see what's on sale. Buy consciously. Make buying healthy organic food a priority, but do it smartly. Shop at a couple different stores in your area, do your research, and look at what's on sale at Whole Foods, Trader Joe's or the stores in your area. Find the things that are on sale, and beware of the things like the dirty dozen fruits and vegetable that should be bought organic.
Bobbi Rebell:
What are those? Give us some examples of them.
Leanna Haakons:
Things like apples, carrots, things that you buy that you eat peel of mostly, those are the ones that have the pesticides, they're all covered in pesticides, those things you want to buy organic. Apples are always at the top of the list. Things like bananas that you take the peel off of, you don't really have to worry about as much, but you'll also notice that bananas in the stores as well, those are pretty cheap to buy organic, so you don't really have to worry about those as much. Anything that you are also cooking that you boil or something like that as well, you don't have to worry about as much because the boiling effect usually kills a lot of the pesticides. But, you can find that list anywhere, if you just google the dirty dozen, you'll be able to find that list anywhere. Then an app like Flipp can help you find organic produce, or organic meats and natural food items as well. Finding an app like that is really helpful to be able to get organic food on sale.
Bobbi Rebell:
All right, let's talk quickly about your book, Young, Fun, and Financially Free. Thank you so much by the way, you sent me not one, but two copies, because we're going to give one away to a listener. You have to tag this episode in a post on Twitter and tag both me, I'm on Twitter @bobbirebell, and what's your Twitter handle?
Leanna Haakons:
Mine is @leannablackhawk.
Bobbi Rebell:
All right. Tag us both and we will pick someone within a week of the episode dropping, and we will send one of you a copy of her book. Tell me more about the book.
Leanna Haakons:
Yeah. The book is a really easy read. It takes about five hours to get through, so you can do it all on a weekend. It's a nice cover-to-cover read, sort of the money 101 on anything from spending, saving, investing, insurance, just sort of an adult [inaudible 00:11:18] book 101.
Bobbi Rebell:
We need books like that.
Leanna Haakons:
Yeah. You know what? When I was young and I got my first job in finance was in the stock market doing investor relations when I was 18. I was really into this stuff naturally. I started trading in individual stocks when I was 18.
Bobbi Rebell:
Wow.
Leanna Haakons:
Yeah, so I really love this stuff. But you know what? Even for me, a lot of the books that I picked up, I wanted to be reading them, but even I wasn't getting through them cover to cover. I wanted to write something that people, that even if they weren't interested in this stuff naturally could read it cover to cover, get a few [inaudible 00:11:53] out of it, there's some funny money quotes in it.
Bobbi Rebell:
Yes, there's some very fun quotes in [crosstalk 00:11:58].
Leanna Haakons:
Yeah, so I just wanted it to be light, and something that people could actually enjoy reading whether they're interested in this stuff or not, they can enjoy it, and it doesn't have to be something that they struggle to read, whether their parents or their friends are kind of forcing them, or asking them to read it or not. It's actually something enjoyable read.
Bobbi Rebell:
I enjoyed it, and I enjoy this conversation with you. Thank you for being my guest. Where can people follow you on social media?
Leanna Haakons:
I am on Twitter, @leannablackhawk, or Instagram, leanna_hawk, they can also find me on my website youngfunfree.com or at blackhawkfinancial.ca.
Bobbi Rebell:
Love it. Thank you so much.
Leanna Haakons:
Thank you so much for having me, Bobbi, loved the show.
Bobbi Rebell:
This story really broke my heart, because we can't through life not trusting anyone. This was someone Leanna had known for a very long time, this was someone that was part of her community. Financial Grownup tip number one, unless you are willing and financially able to part with your money, get it in writing. There are plenty of places like LegalZoom, Nolo, and Rocket Lawyer, I'll leave the links in the show notes, where you can download forms and create simple legal documents for things like selling a car, or other assets. By the way, I don't have any affiliation with any of these companies, but those are some names that you can look at, they may be a good place to start and see if they are the right fit for your needs.
Bobbi Rebell:
Financial Grownup tip number two. Leanna talked about knowing where to spend your money on organic vegetables and fruits. I would add that you should also be thinking about what is in season and what is grown locally because it is in season. Because when something is not in seasons, they often source it from far away places around the world, because these days most of us can get any fruit or vegetable that we want any time of the year, because of being able to basically, as I said, source it from around the world. That doesn't mean that we should, the best deals and the quality often happens when we keep it simple and eat the foods that nature wants us to eat right now.
Bobbi Rebell:
In April, here are some names, ready? Artichokes, asparagus, broccoli, cauliflower, leeks, lettuce, mushrooms, pineapples, radishes, rhubarb, and spring peas. I'm going to leave a link to a calendar and the article from the balance that I grabbed those names from in the show notes, it also has every month of the year so you can go through that article from the balance and look up what fruits and vegetables are best for what month of the year.
Bobbi Rebell:
Okay, now the time for the big announcement. We have been hearing from a lot of you wanting to share your Financial Grownup stories, your lessons, and of course creative money tips. We're going to start having one guest a month be a listener. If you want to be considered, we're going to keep it simple, see how it goes, email us at info@financialgrownup.com, info@financialgrownup.com and tell us what money story, and what money tip you would share if you were chosen. I'm so excited to hear from you guys and bring all of you our first listener guest.
Bobbi Rebell:
That is the Leanna Haakons episode of Financial Grownup. Subscribe if you have not already. Help us spread the word by sharing on social media. I am @bobbirebell on Twitter, on Instagram @bobbirebell1, and go to bobbirebell.com/financialgrownuppodcast to learn more about the show and sign up for a mailing list, so you can hear about things like how to be a guest on the show. I hope you enjoyed Leanna's story, and that we all got one step closer to being Financial Grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.
MSNBC Your Business host JJ Ramberg didn’t just love Ben & Jerry’s ice cream growing up.
She loved their mission. That led not only to her career interviewing entrepreneurs on television but to her own socially responsible ventures including Goodshop and The Startup Club.
In JJ’s money story you will learn:
-How Ben and Jerry’s Ice cream inspired JJ’s business with her brother called Goodshop
-How her business supports non-profit causes
-How to use GetGumdrop to support causes you care about
-How her ventures have raised nearly $13 million dollars for non-profit causes
In JJ’s lesson you will learn:
-How to balance being socially responsible business with profitability
-Why JJ believes corporate sustainability starts with focusing on secure jobs for employees
-When NOT to give directly to charity
In JJ’s money tip you will learn:
-How JJ’s new spending categorization strategy is helping her save money
In my take you will learn:
-How to balance supporting your business with supporting causes you believe in
-No-cost ways to support charities you believe in
Episode Links
Learn more about
JJ Ramberg on MSNBC
Been There Built That podcast
Your Business with JJ Ramberg on MSNBC
The Startup Club book
Goodshop
GetGumDrop
Ben & Jerry’s Ice Cream
The Body Shop
Patagonia
Amazon Smile
Bidding for Good
Follow JJ Ramberg!
Twitter @jjramberg
Instagram @jj.ramberg
Facebook JJRamberg
Transcription
JJ Ramberg:
The most socially responsible thing you could do is make sure your employees have a job tomorrow and treat them well, whatever that takes.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobby Rebell, author of How to be a Financial Grownup. You know what? Being a grownup is really hard especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Wise words from this episode's financial grownup. She is JJ Ramberg, host of Your Business on MSNBC. JJ has been talking to small business entrepreneurs for more than a dozen years. JJ also hosts the Been There, Built That podcast, and she has a few pretty significant side hustles that she herself has been building including a fantastic plug-in app called Goodshop and a young adult book project with her sister that she will tell us about. Here is JJ Ramberg. JJ Ramberg, welcome. You are a financial grownup. Great to have you.
JJ Ramberg:
So happy to talk to you, Bobbi.
Bobbi Rebell:
You have your own new podcast and a new book to talk about. Tell us more.
JJ Ramberg:
I do. There's a lot going on. We've recently a few months ago launched our podcast Been There, Built That. Basically, I've had this show on MSNBC for 12 years called Your Business.
Bobbi Rebell:
Longest running show, right? Is that the longest running show on business?
JJ Ramberg:
It's the second longest running show after Chris Matthews, after Hardball. I know.
Bobbi Rebell:
That's the longest business show.
JJ Ramberg:
Yeah, for sure. It's crazy. I think it's the second longest running female anchor.
Bobbi Rebell:
Awesome.
JJ Ramberg:
Maybe first female, I don't know.
Bobbi Rebell:
Let's just go with first. Let someone correct us.
JJ Ramberg:
Exactly. I've had this show on MSNBC for 12 years about growing businesses. We just launched the podcast because on this show I get three minutes to talk to people. I always get to talk to them much longer in the green room and at coffee. The podcast is my chance to now get those conversations out to our audience too.
Bobbi Rebell:
You also have The Startup Club.
JJ Ramberg:
The Startup Club was my side passion project that I did with my sister. It's a fiction book for kids about kids who start businesses. It's a typical book for grade school kids, like two best friends start a business. The mean girl in school copies them. They get in a fight. The brother gets involved, all this stuff. Through it, they learn what's the difference between profit and revenue, and what is marketing, and all kinds of business things, which tap into kids' general interest at this age anyhow.
Bobbi Rebell:
Kids are curious. My son is very curious. I have a ten-a-half-year-old. He is very curious about business. I am definitely going to check that out with him. You also, speaking of kids, when you were a kid, you loved ice cream. It was memories of Ben & Jerry's that inspired your money story that you're going to share with us.
JJ Ramberg:
It was. When I was growing up I was really taken by the idea of socially responsible businesses. In those days it was Ben & Jerry's, all the good that they were doing, and The Body Shop when it first started, and Patagonia. I thought when I'm older, even just as a kid, I thought I want to do something that is business because I come from a family of business owners and incorporates doing good. Cut ahead many, many, many years, and my brother and I came up with this idea called Goodshop, which was we partnered with thousands of stores. You'd shop just like you normally would. We'd get you all the best coupons and deals for those stores, but you can select your favorite cause no matter what it was. A percentage of what you spend goes back to that cause.
Bobbi Rebell:
That's awesome. Now there are extensions.
JJ Ramberg:
Now we have the Gumdrop extension. You don't even have to worry about putting the coupon in or choosing your cause every time. You just go to getgumdrop.com and add the extension. It automatically puts the best coupon in at checkout. If you select a cause, a percentage of what you spend will go back to that cause. We've raised nearly $13 million for causes so far.
Bobbi Rebell:
Amazing. What is your lesson for want to be entrepreneurs who also want to be doing good? How do you actually execute this? This is an 11-year overnight success.
JJ Ramberg:
Twelve, actually.
Bobbi Rebell:
Yes, 12. Oh my gosh, 12.
JJ Ramberg:
Yeah. It's interesting. I get this question a lot from people. As you can imagine, because of the show, I meet so many founders and people who want to start companies. Because my company is socially responsible, I get the question. My thought is Goodshop was born originally on this premise of let's give away our revenue when people choose causes. It was baked into what we were doing. That's why we launched it in the beginning, but not every company is like that, and not every company needs to be. You got to think of social responsibility not just about giving money away. It can be about treating your employees really well. The best thing, I think, the most socially responsible thing you could do is make sure your employees have a job tomorrow and treat them well, whatever that takes. Yes, if you can take time off to volunteer, or if you can donate part of your profit, that's fantastic, but I don't think you need to feel the great pressure of that right when you're starting up, if you don't have time.
Bobbi Rebell:
I feel like there is pressure for people to say, "I'm giving this percentage to charity." In fact, by employing people, you are helping.
JJ Ramberg:
Yeah, and look, when you're starting out, you know this, you don't necessarily have money to spare to give away. That money needs to go back into building your business.
Bobbi Rebell:
Solvency is important.
JJ Ramberg:
You have to think about what makes sense for your company at this particular time. Look, it's changeable. As you grow, things can change. I think treating people well and keeping your doors open, you can think of that as socially responsible.
Bobbi Rebell:
Give me a money tip, something that you and your family do that our listeners can implement right now.
JJ Ramberg:
I have recently started categorizing all of what I spend, which I think is so fun. I know some people think that is so horrifying.
Bobbi Rebell:
That's fun? That's not fun.
JJ Ramberg:
I know. It's so funny. To most people, that sounds awful. To me, I take such great pleasure in seeing exactly where my money is going. My money tip, if it at all sounds fun to you, go ahead and do it also. There are all kinds of systems online.
Bobbi Rebell:
Are you using an app?
JJ Ramberg:
I use a proprietary one, but there are lots of them out there that will help you do this.
Bobbi Rebell:
Thank you, JJ.
JJ Ramberg:
Good to talk to you, Bobbi.
Bobbi Rebell:
Here is my take on what JJ had to say. It has a lot to do with her refreshing and realistic on business and being socially responsible while you build a business. Financial grownup tip number one, as JJ says so well, when starting a venture don't get caught up in making sure that you give, for example, a certain percentage of profits to charity, or give employees days off to volunteer. If it works for your business plan, that's great. The truth is if your business provides a service that is helpful to your clients, providing value for them and also can provide a solid and stable job for your employees to support their families, that is good too. A solvent, profitable business should be your priority.
Bobbi Rebell:
Financial grownup tip number two. From the consumer perspective, for things that you are already buying, see if there's a way that you can buy things that you're already buying, and have a percentage of what you are already paying go to a cause that you care about. For example, you can start with Goodshop's new Gumdrop extension. You could also, for example, shop with retailers that donate a percentage to charity like Amazon Smile, which has the same products as Amazon, but donates half of one percent of your purchase to the charity of your choice.
Bobbi Rebell:
Also, keep an eye out for themed promotions at places you already shop where they will give a certain percentage to charity for that time period. Separately, you can go directly to charities and even schools and ask if they have any partnerships with retailers. Very often you can put a code in and, for example, enter through a website portal with retailers. Then that organization will get a cut of what you spend. I also like to shop at school auctions where I can buy things that I probably would have bought anyway, and you can support the school or the cause. The website I use for that is called biddingforgood. You can bid on items for any school or organization there. You don't have to be affiliated with that organization or school. I've bought everything from kids' classes to theater tickets, even a yoga mat, all through bidding for good often at lower than retail prices, in fact. Even though you're bidding, it's not always a higher price. Sometimes you actually get a good deal for yourself. Of course, the money goes to the school or the organization, so it's all good.
Bobbi Rebell:
Thank you so much for listening to this episode of the Financial Grownup podcast. If you like the show and want to hear more, please help support us by subscribing and then rating or reviewing on iTunes or Apple Podcast. That is the way more people can hear about us. Also, please share on social media or just tell a friend. I hope you enjoyed hearing JJ's story and advice and that we all got one step closer to being financial grownups. Financial Grownup with Bobbi Rebell is edited and produced by Steve Stuart and is BRK Media Production.
This episode with Her Money podcast host and Today Show financial editor Jean Chatzky is about getting the most value for your work.
In Jean’s money story you will learn
the impact her divorce had on her financial strategy
how the loss of her dad changed her perspective on money
the loss of her job and the career change that followed
how to assess your financial needs, especially your savings goals
how focusing on her money created emotional and psychological security
her post-divorce college savings plan pivot
In Jean’s lesson you will learn:
how to evaluate your financial needs at different life stages
which professional advisors she has used at key points in her life
how to know what to charge clients for your professional services or products
why and how she shares information about pricing
In her money tip you will learn:
the power of automatic savings
mental accounting and why it works for her
using different pools of money for different goals
guilt free spending
In my take you will learn:
my advice on knowing your worth in the market
why socializing and making friends in person and online is key to growing your business
Why you must choose clients that value your work
How to deal with clients that lowball you on price
How to grow low paying clients into higher paying ones