Hilary Hendersh:
Doug Boneparth CFP®, author of The Millennial Money Fix, got his entrepreneurial game on early in life when at just 15 he was selling Japanese Anime video’s on a new platform- eBay. While the business did not last, the lessons about supply and demand, as well as keeping track of the profits, provided the foundation for the entrepreneur he is today.
In Doug’s money story you will learn:
-Why checks were arriving in the mail for the then 15-year old Doug Boneparth
-How Doug leveraged his passion for Japanese Anime into a thriving online business just as the internet was becoming a mainstream tool for commerce
-The skills Doug and his brother developed to grow the anime business, and other businesses they started
-How much money Doug made
In Doug’s money lesson you will learn:
-How Doug’s passion for his product drove sales
-How Doug has used the lessons from that teenage business to build his current CFP® practice
-How Doug continues to leverage the internet for business
-Why it is important to understand the legal ramifications of business decisions
-Where the profits from his business went!
In Doug’s money tip you will learn:
-How to make your commute more productive
-The financial and psychological benefits of investing in improving your time between home and work
In my take you will learn:
-The importance of tracking your business spending and costs, in addition to top line income
-How saving money in the wrong places can hurt both your business, and the quality of your personal life
-The specific, and very tough decision Bobbi made to increase her intentional work time, in order to improve the quality of her time with her family.
Episode Links
Doug Boneparth’s Bona Fide Wealth Website: https://bonefidewealth.com/
Get Doug’s book The Millennial Money Fix
Follow Doug!
Twitter @dougboneparth
Instagram @Dougnotsofunny
Facebook Bonefidewealth
LinkedIn DouglasBoneparth
Transcription
Bobbi Rebell:
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Doug Boneparth:
I remember my dad and my mom kind of wondering, "Well, why are all of these checks coming in the mail?" Eventually, I think eBay was a little suspect as to what I was doing, as well. My parents were a little suspicious. My dad, I think, stopped bringing my boxes for shipment to the post office.
Bobbi Rebell:
You're listening to Financial Grownup with me, Certified Financial Planner, Bobbi Rebell. Author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey, friends. Certified Financial Planner and Author of The Millennial Money Fix, Doug Boneparth, was born to be an entrepreneur. He started building businesses in his teens. Doug was hesitant to share the story you're going to hear because, well, it was the early days of the internet. And let's just say the rules were still unclear. That aside, it is a great lesson in taking something you love, knowing the market, and then filling a demand by creating supply.
Bobbi Rebell:
Here is Certified Financial Planner, Doug Boneparth. Doug Boneparth, you are a Financial Grownup. Welcome to the podcast.
Doug Boneparth:
Thanks for having me.
Bobbi Rebell:
One of my favorite CFP friends, and also, by the way, congratulations on your still relatively new book, The Millennial Money Fix. We're going to talk more about that soon. But first, I want to get to your money story. It's a really good one. We've been talking about this.
Doug Boneparth:
It's a throwback.
Bobbi Rebell:
It's a throwback to when you were 15 years old. Anime was a big thing. You learned about the markets with a little business venture. Tell us.
Doug Boneparth:
So self-admitted super dork here. In high school-
Bobbi Rebell:
No.
Doug Boneparth:
I really kind of got into Japanese animation. I thought it was awesome, and one thing that I noticed was, it was becoming more and more popular in American culture. I think Cartoon Network had Toonami and it was something I just loved. I loved all these things, video games. Of course, Japanese animation. I was really good with computers. My brother and I were both really good with computers, and I always was able to find a way to surf the internet a little bit better than others. So I said, "Geez, if we could find a way to get some great shows, these anime shows and sell them, we could probably make some money."
Doug Boneparth:
I noticed the demand in this relatively new market in the US and I did just that. I found a number of series, back from like the '80s. I think CD burners were relatively new, and eBay was relatively new, so what did I have? I had a market, I had a way to distribute, I had a way to capture content, and I was in business, and the checks came in.
Bobbi Rebell:
How much were the checks, Doug?
Doug Boneparth:
Each series, in the beginning, and what was really interesting is I watched the price of these series come down pretty dramatically over the course of like six months. But checks were 80 bucks, 70 bucks for a particular show.
Bobbi Rebell:
And you're how old again?
Doug Boneparth:
I was 15.
Bobbi Rebell:
15, okay.
Doug Boneparth:
Yeah, so here I was, thinking I had a really cool idea. I remember my dad and my mom kind of wondering, "Well, why are all of these checks coming in the mail?"
Bobbi Rebell:
Oh, they didn't know what was going on?
Doug Boneparth:
Well, no. They really didn't. They knew like I was savvy with computers, and I was into these shows, but they let me. I was a good boy. They left me to my-
Bobbi Rebell:
How much money, Doug, was coming in exactly? How much? What was your haul here?
Doug Boneparth:
I think from beginning to end, I had to have cleared $10,000 in checks.
Bobbi Rebell:
Oh, my gosh.
Doug Boneparth:
Yeah, it's a lot of money for a 15 year old, and the worst part is, I have no idea what I did with it.
Bobbi Rebell:
Oh, no.
Doug Boneparth:
I know. I'm sure I spent it on like candy, and video games, and computer equipment, and again, real dorky stuff. But, yeah. It was cool and I felt like I was running this amazing enterprise, where I had really tapped into something that was becoming popular. But those checks eventually dwindled, and eventually, I think eBay was a little suspect to what I was doing, as well.
Doug Boneparth:
My parents were a little suspicious. My dad, I think, stopped bringing my boxes for shipment to the post office, which was right outside his office. And that was the end of my borderline questionable anime sales and marketing job on eBay.
Bobbi Rebell:
Was there a talk that your parents had with you and your brother? By the way, so your brother's involved in this, too, I assume?
Doug Boneparth:
Oh, no. No, he remains innocent. I remember my dad pulling my brother aside and asking, "What is your brother doing?" I think my brother covered for me pretty good. He goes, "He's putting these shows on CDs, I think they're so old that nobody cared." And my dad kind of looked at him strangely and I think that was the end of him kind of sponsoring or being my mule to bring the series to the post office. Yeah, quasi unethical behavior perhaps at 15.
Doug Boneparth:
Hey, look. Kids are going to get in trouble and it's probably a good reminder to let those who are trying to become entrepreneurs early on, make sure what you're doing is completely legit, like the computer repair business. My brother and I were running, that seemed to be probably a little bit more above board. But it was a great learning lesson. It kind of fanned the flames of the entrepreneur in me and only led to greater success down the road.
Bobbi Rebell:
It was the early days of the internet, so the rules were not clear yet, to be clear in terms of you were a 15 year old kid. You certainly were not intentionally doing anything that was not above board.
Doug Boneparth:
Yeah, no. I thought it was extremely clever. I thought it was amazing that this could all be put together. And if I was smart enough to do it, then to the victor go the spoils. Now looking back at it, yeah, it maybe a little bit dicey.
Doug Boneparth:
But again, I kind of wear it with a badge of honor, and have more value from the lessons that I learned in doing it and in business, than really just about anything else. But, yeah. You got it. Probably walking a fine line there.
Bobbi Rebell:
From an entrepreneurial standpoint, from a money standpoint, what did you learn running this internet business at age 15? I mean, were there marketing [inaudible 00:06:37]? Because you did well.
Doug Boneparth:
Yeah.
Bobbi Rebell:
You did really well.
Doug Boneparth:
Yeah, I learned that if you can sell something that you're excited about and you're passionate about, it's almost like not working. And that's a really important lesson. And that holds true as an advisor. My friends don't want to hear how I love Monday. I do. I absolutely love what I do, in the same way that I loved what I was doing. I loved these shows, and the stories, and I thought that I was sharing them with other people in this new trend that was emerging. That was super cool. So that was lesson number one.
Doug Boneparth:
Two was really an economic lesson, and looking at something here that I saw the trend. I saw the demand. I had an ability to supply it. And sure enough, you put those two concepts together and you're in business. And then third, is the internet side of things. Again, this is kind of the dawn of the eCommerce. This is the beginning of the internet. I thank my parents for allowing my brother to get a broadband cable modem and to be able to do a lot of cool stuff out there.
Doug Boneparth:
And I think the lessons and the experience I had there followed through to even how I'm operating business today. A lot of the way that I market my firm is definitely on the internet side of things, so I was an early adopter. And those are my three big lessons from being an entrepreneur at the age of 15. Even if it was selling Japanese animation on eBay.
Bobbi Rebell:
I hate to ask you this, but the $10,000. You really have no idea where it went, Doug?
Doug Boneparth:
All right.
Bobbi Rebell:
Because I know people want to know.
Doug Boneparth:
Fourth lesson. Become financially literate and responsible, and I only ... This is where I'm haunted by, "What if I had bought some really cheap technology stocks back in the day?" Or something like that, I'd be swimming in it, right?
Bobbi Rebell:
$10,000 at age 15, Doug. Where did it go?
Doug Boneparth:
You tell me. Where didn't it go? I always had a lot of fun, and I really liked video games, and computer, I probably just ... I'll tell you where it went. It went into computers, and hardware, and things like that. Again, you're having me admit just how big of a nerd I was.
Bobbi Rebell:
But that's investing back in the business.
Doug Boneparth:
No, that was to play video games, and get like cool graphic cards, and buy video games, and stuff like that. No, it was-
Bobbi Rebell:
I was trying to help there you there, Doug.
Doug Boneparth:
No, no, no. I appreciate that, but there's no, really no helping me on that one.
Bobbi Rebell:
So let's talk about your money tip. This is a good one. You struggled with this, but I think it's a really good one. Because so many people spend so much time on their way to and from work. Hopefully they're listening to podcasts like this one while they do it. But it's important to really prioritize this time and think about it as an asset. And you have a money tip to that end.
Doug Boneparth:
That's right. When you're thinking about commuting, I think that you should pay for the things that free up your time. So for me, that's parking across the river in Jersey City, so there's a car that can get me to my daughter or home a lot faster. And therefore, I can be more productive with my time.
Doug Boneparth:
It's paying for things like your 4G internet, for your laptop, so if I do take the train or I'm not driving, I can work and be productive. The theme here is, I usually don't hesitate to spend money on things, like parking or internet, things that make me become more productive when I'm commuting. It's usually a good payoff.
Bobbi Rebell:
All right. Sounds good. Let's talk a little bit about The Millennial Money Fix. This is a great book. It's very comprehensive, and yet to the point. Tell me more.
Doug Boneparth:
So there are a lot of personal finance books out there, and I hope that the stories are what differentiate one book from another. And this is A, 80% of what you should have learned about in personal finance, right here in like 200 pages. Extremely digestible, but B, it's a first-hand perspective of what it's like for two hardworking millennials to navigate their young adult and now more mature adult lives in a way that's relatable and practical.
Doug Boneparth:
We know what hundreds of thousands of dollars in student loan debt looks like. We know what it's like to buy a home, and start a family, and have kids with that burden. And we know how hard you have to work to make these things happen. So we practice what we preach and we want to share our story. My wife, Heather, and I want to share our story with everyone, so they become financially educated, empowered, and go after their great things in life.
Bobbi Rebell:
And also, of course, people look at you. You're a very successful Certified Financial Planner. You're all over the media, so prominent. But you have the same challenges that so many people do have.
Doug Boneparth:
That's right. If you judge a book by its cover, you might say to yourself, "Well, there's nothing these two really need to worry about. They're doing really well for themselves." And that's false. I mean, yeah, we're doing really well-
Bobbi Rebell:
You're doing well, but it's not all roses.
Doug Boneparth:
Yeah, exactly. Nothing's been handed to us and our debt was something that we took on ourselves through Heather's own decisions to go to law school-
Bobbi Rebell:
You went to graduate school, too.
Doug Boneparth:
I went to graduate school, too. But I willingly knew what the impact would be. She did not have that advantage, and that's actually a cool contrast that we provide in the book. What it's like to pay for an expensive education, knowing fully well what it means financially, as well as what it means to pay for that education, not being financially literate. And I think that's something a lot of young people are going through, the older millennials.
Doug Boneparth:
And I think it's an opportunity for younger millennials, and even Gen Z to use this as a cautionary tale. Know what it is that you're getting yourself into, and how to find that return on your investment, and set yourself up with lessons that you should be learning, but unfortunately, aren't offered to you. So we're going to provide-
Bobbi Rebell:
Well said. And where can people find you?
Doug Boneparth:
People can find me so many places. So many places. BonafideWealth.com's website. You can follow me on Twitter @DougBoneparth. Facebook. Just Google Douglas Boneparth and take your pick.
Bobbi Rebell:
All right, and YouTube especially. Check out his YouTube channel. It's awesome.
Doug Boneparth:
Especially for young financial advisors, that's for you.
Bobbi Rebell:
Absolutely. All right, Doug. You've been such a pleasure. Thank you so much.
Doug Boneparth:
Oh, thank you.
Bobbi Rebell:
Here's my take on Doug's teenage entrepreneurial venture. Financial Grownup tip number one. You guys may have noticed I didn't want to let Doug off the hook about his profits. It was $10,000, he was only 15, so we are going to give him a pass. But if you are bringing in cash, you need to have a system, any system. Whatever works for you. There's a lot we don't know about what was going on with Doug's business.
Bobbi Rebell:
We don't know if there was overhead, probably not. We don't know who was paying, for example, for his shipping costs. Probably his dad, so it was pure profit. So $10,000, he enjoyed it, he was 15, but if you want to be a Financial Grownup, figure out what's going on with your cash flow, and be more deliberate, and more intentional.
Bobbi Rebell:
Financial Grownup tip number two. Doug talked about spending money to make your commute and your life more productive. He focused on logistics, like parking, and having internet wherever he goes. And that is a great point. Spend money on productivity, so you can complete more work more efficiently. For example, this is something I've come to realize. I will sometimes cut my workday short to pick up my son from school. That can be as early as 2:30 in the afternoon some days. On a personal level, that's great.
Bobbi Rebell:
But sometimes it's a mistake because it can cut hours off my workday, when I could simply pay a babysitter just to pick him up and get those hours back. Then I can be focused on my son when he is home because I have completed my work. Racing to get him and then ignoring him because I have to get work done is not a win for either of us.
Bobbi Rebell:
Thank you all for listening to this episode of Financial Grownup. Don't forget to hit that subscribe button if you have not already and be in touch. Follow me on Twitter @BobbiRebell, and Instagram at BobbiRebell1 and learn more about the show at BobbiRebell.com/FinancialGrownupPodcast. You can also get our newsletter there and find out how you can be a guest on the show. I hope you enjoyed Doug's story and that we all got one step closer to being Financial Grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.
