Transcription
Paulette Perhac:
It's never been too good to hustle. Some days, you got to hustle and yeah, I have a Cosmo magazine right over there with my name in it. Guess what? I have 15 bucks in my bank account like I need to hustle today.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell. Author of, How to be a Financial Grownup, but you know what, being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a Financial Grownup, one lesson and then my take on how you can make it your own. We got this. Hey friends, before we get to our awesome guest, Paulette Perhac known for what she calls in our friendly universe, the Foe fund.
Bobbi Rebell:
It'll make sense, trust me. I just want to welcome all of our new listeners to the podcast and also welcome back our regular listeners. We keep your episodes short to fit your schedule, but also to be flexible. So you can binge and hear a few great stories when you have a little more time in your day. If you are enjoying the show, please take a moment to tell a friend about it. Share it on social media, we want to get your help growing the community and we really appreciate it by the way.
Bobbi Rebell:
Now to our guest, Paulette, as you will hear, I joke with Paulette Perhac that she's not quite a financial grownup, but really are we ever? It's a process and for Paulette, the process has been painful at times. She has received a ton of acclaim for her writing and even has been able to raise her rates a bit, but collecting the cash, that has kept her on the financial edge and forced her to get creative. You're going to like this one. Here is Paulette Perhac. Hey Paulette Perhac you're a financial grownup or at least getting there. Welcome to the podcast.
Paulette Perhac:
Thanks for having me, Bobbi.
Bobbi Rebell:
And we're getting it a little bit giggly, which will make a lot of sense in just a minute when Paulette tells her story. But you are an emerging major writer. You've had pieces all over the place including the piece that got you really famous called the F off Fund and we're going to keep it clean here so no worry. If you are in the car listening with your kids, but Paulette, before we get to your money story, tell us a little bit about this article that sort of blasted you into the universe.
Paulette Perhac:
So we call it in my family around my nephew the fore fund, so-
Bobbi Rebell:
The Fore fund, I like that.
Paulette Perhac:
As I was coming into my 30s and got a great job at a tech company and had for the first time a few thousand in the bank that didn't have a name on it. I was thinking back to some memories that I had of times that I was desperate for a job or couldn't move out because I just couldn't afford to. I realized, "Oh, it would've been so nice if I had, had this money in that bank account." And you don't really think about because humans have this optimism bias.
Paulette Perhac:
If you don't think bad situations you're going to get in. So, I really described a situation in which you do the normal thing. Where you're living paycheck to paycheck and then getting bad situations or if you decide to be someone who can have a fore fund in case you need it and what that would look like. So I described those two scenarios in the fore fund article. I thought it was just another essay and then it blew up and it went all around the world and just this month, both Cosmo and Glamour mentioned it. Two years later, which is crazy.
Bobbi Rebell:
Great, and now that's becoming a whole business, which we're going to circle back to. But I want to hear the money story that you're ready to share with us, and it's so apropos because just moments ago what crosses on my Instagram, but a snapshot of your bank account, which despite all of the success with your fore fund writing and the business that is emerging from that article, which is unbelievable, that this is all happening to you.
Bobbi Rebell:
Sometimes massive career success and prominence does not always connect to money. So, you found yourself one day with how much money in your bank account would you say?
Paulette Perhac:
So I had about $900 and my rent on my tiny place in Seattle was about to come through at 795.
Bobbi Rebell:
And by the way, because we were just joking about this, your apartment is how big.
Paulette Perhac:
It's 150 square feet.
Bobbi Rebell:
Okay. Just saying not like you're living so large.
Paulette Perhac:
Not living so large. So I was like, "What do I do?" And I had just been feeling like I'm living large because you and I were in the Catskills in New York. I'm going to these parties with like Aaron Lowery and meeting with my editor at the New York Times and having breakfast with another reporter at the New York Times.
Bobbi Rebell:
Just like big media people, big stuff that's happening.
Paulette Perhac:
Yeah, big stuff is happening. Having meetings with people who are on the Forbes Top 100 most powerful women list. Awesome, right? And we're in talks about future projects, et cetera. So, it's like everything's coming together. Then I landed home and I'm like, I have $100. I don't have any work lined up. I just posted yesterday on Instagram a timeline of something I'm about to get paid for. I pitched that story on February 12th. So that shows you how long it takes to get from pitch to payment?
Bobbi Rebell:
Right.
Paulette Perhac:
And so I'm like, "Oh my gosh, I'm in trouble. What am I going to do?"
Bobbi Rebell:
You need cash immediately.
Paulette Perhac:
I need cash. Yeah. So the panic starts to rise up, right? And I've really realized this year that the panic is not helping you and so you just have to calm down whenever you feel those feelings. I'm like, what will help you feel more powerful? I'm like, you need like an adult lemonade stand, and I just decided a lemonade stand-
Bobbi Rebell:
And by lemonade stand, what do you mean?
Paulette Perhac:
I mean like a personal mini business from which you feel fairly confident you could make some money in the next 24 hours and that's marketing, execution and billing. So, I took the last of my business cards and I printed up a label for the back. Mother's Day was that Sunday, so I'm like, Mother's Day, I'm hustling. So I printed up labels that said mother's Day photos, like quick and easy or quick and fun. Mother's Day photos, 15 minutes, 20 bucks.
Paulette Perhac:
And I took my camera. I looked at like, what are my assets, right? I have a car, I could drive around, I can't do uber, it's from 1996. So I could deliver food.
Bobbi Rebell:
Uber has standards.
Paulette Perhac:
Uber has standards, I do not. A to B, that's my standard. So I looked at my other asset, which is this really nice camera that I bought as an investment in my writing, in travel writing business. So I just went around and hustled all day, Mother's Day. I think I walked six miles. I ran out of business cards, but I-
Bobbi Rebell:
What was your pitch? Tell us your pitch.
Paulette Perhac:
My pitch. I started by being like, "Hi, I'm a local writer and a photographer," and people were just like, "ugh." So, I realize I'm talking about myself. Nope, so it evolves over the day to focus on the customer and I just said, "Hi, happy mother's Day," because no one's like, "Go away if you say Happy Mother's Day." I said, "Happy Mother's day, if you guys want a nice photo, I'm doing $20 portraits today." So it was a really fun day overall.
Paulette Perhac:
I felt empowered. I felt like I was taking control and then I got some follow up clients actually, I'm rewriting one of the groups of women. One of them was from San Francisco. She's a realtor from San Francisco. We got to talking. They were great, I gave them a little bit of extra time just because it was fun, and she is hiring me to rewrite her bio for 300 bucks.
Bobbi Rebell:
That's so awesome. That's so awesome. Wait, so how much did you make that day and how much did you make from that day going forward?
Paulette Perhac:
So my supplies were 12, and then I had to get more cards printed, which was like 33. So I was like, "Oh my gosh." So after taking those out, I only made $85 that day, which is not a ton, it's not nothing. What I realized was that I now have given my card out to a bunch of people who know I'm a photographer.
Bobbi Rebell:
Right.
Paulette Perhac:
One woman was pregnant, she asked me if I do maternity photos, and then next time what I'll do is just have an A frame sign and stay in one place. Because I think that, that will be more successful, less hustling work for me. I laid down at the end of that day in the park after giving out all my cards, and I was just pooped. I felt really good. I felt like the best kind of exhausted.
Bobbi Rebell:
But you did something.
Paulette Perhac:
Yeah, I did something.
Bobbi Rebell:
You did something, like you had a problem, and you did something proactive to solve it instead of just kind of living in your panic about money.
Paulette Perhac:
Yeah, and I think self-pity is really dangerous, especially if you work in the arts, because you have to remember like I chose this life, what am I going to do about it? Sitting there and just being like, "Wheh, I don't get paid on time. Wheh, it's hard to be a writer." Not saying I never sit there, but when I'm in that space I realize that it's dangerous.
Bobbi Rebell:
Talk about the lessons that you would share with our listeners. What's the takeaway here?
Paulette Perhac:
So I think the takeaway is knowing that you don't owe a whole lot. So for me low overhead is really important. You know, it's just nice to know that my rent including utilities, is 795, I almost never feel like, "Oh I can't pay that." I also have a book coming out in August, so that's a lot of unpaid marketing work for the book.
Paulette Perhac:
So I think having that plan, like knowing like what would I do today if I needed money and just knowing, so like for example, I'm going to go to a music festival over Memorial Day and I'm going to do it again, taking music festival portraits there. I'm really excited about that, and I think it's going to get better and better, and I'm going to make more and more every time I need to do that.
Paulette Perhac:
And I think eventually I won't need to do it anymore, but it's never been too good to hustle too. Some days you got to hustle, and yeah I have a Cosmo magazine right over there with my name in it. Guess what? I have 15 bucks in my bank account like I need to hustle today.
Bobbi Rebell:
So Paulette, tell us about your money tip.
Paulette Perhac:
So my favorite secret money tip is to join a buy nothing group, which are these groups that are popping up that kind of celebrate trading, and giving and, just offering if you have anything. And so I just got a Le Creuset casserole dish on it yesterday. I got a vacuum last week, and then when I moved into my tiny place, and I had a ton of stuff to give away, I gave away a bunch of stuff. I just got a haircut this morning on the buy nothing group at a place that usually probably costs 100 bucks for a haircut.
Bobbi Rebell:
Wait, how do they make sure that people don't come on and just take, take, take.
Paulette Perhac:
You could just take, take, take. I haven't seen that problem yet. You know, I think people are willing to give. It's things that they would be giving away anyway, but I have found that the more that I get from it, the more I want to give. And people have offered financial advice, people have offered instruments, and it's just kind of this nice community, especially if you live in a big city, it's a very small area. So now I kind of know my neighbors more.
Bobbi Rebell:
So how do you find these groups?
Paulette Perhac:
So I would google buy nothing, mine is the Facebook group.
Bobbi Rebell:
Is there criteria to get in, or they just let anyone in? How is it? It sounds too good to be true.
Paulette Perhac:
I know, right? Well, I think the thing is I've been in both situations where the things that people have given me have helped me so much to get new furniture or whatever. And so then once I got from the group giving was a pleasure.
Bobbi Rebell:
Well, you're also so much part of the writer's community. You spend so much of your time and energy giving back to other writers and supporting writers. Tell us about your book that's coming out soon. It's happening.
Paulette Perhac:
So on August 15th, my book, Welcome to the Writer's life is coming out, which is everything I've learned about the writing business, the writing craft and the writing life from being in a writing community. So it's a very crowd sourced book and very much wanting to give back what I've gained from living in a creative community. And it's like freshman orientation for new writers, and a lot of people have benefited from it even if they do business writing or side writing. You don't have to be a full time writer, you just have to want to get joy out of the act of writing.
Bobbi Rebell:
And what have you learned in your years about the business of writing? In other words, you talk about how hard it is to get paid.
Paulette Perhac:
I think if you're in the arts, you are also in sales, which we don't want to say out loud, but you have your leads, you have to bring your value prop, like you have to sell your stuff, and consider yourself a business. I wish that I had said I'm starting a freelance business, rather than I'm going freelance because that's what it is. So you're not ready for operations and marketing and sales and you just get sledge hammered by the reality of like, "Oh I got to go sell today," which is like what you have to do.
Paulette Perhac:
So I've been in it like two years full-time, and I'm just now like, I have a whole share point for my writing business. I'm getting serious because I don't want to fail.
Bobbi Rebell:
All right. Miss Paulette, how can people find you and follow you and hire you most importantly?
Paulette Perhac:
Yes so send money to ... No. I'm on Twitter @Pauletteperhac. My website is fuckofffund spelled out, .com, so fuckofffund.com, and I'm on Instagram @PauletteJperhac where you can see my bank balances. Just google me and you'll find me, and I have a lot of different projects. Mostly I want to bring people who want to live creative lives. I want to help them make the creative life happen while I figure it out. That's really the thing is like I'm someone who's traditionally bad with money.
Paulette Perhac:
I'm getting better with money and want to live that creative life. I love my life. I love my day to day that this is my life and I want to make it work. So I want to help other people do it too.
Bobbi Rebell:
Well, we love watching your star rise, so thank you so much.
Paulette Perhac:
Thank you so much, Bobbi.
Bobbi Rebell:
There is so much we can all learn from Paulette. I hope you enjoyed that interview. Financial Grownup tip number one. When you are running a business or just the business of your life, keep your overhead low. Paulette lives in a very expensive city, but she makes it work by keeping those costs down and living anything but large. Her apartment, as she mentioned, is a 150 square feet. That's a closet to some people, some very fortunate people, but still some people.
Bobbi Rebell:
She also literally does not pay for things. She's in a buy nothing group. So maybe find a buy nothing group near you. What a great tip. Financial Grownup tip number two, integrate your hustle into things you're already doing. Paulette loves to go to concerts and festivals, so she brings her camera and her business cards and you know what? She makes money even while living her life. Thanks Paulette. We have our first listener episode coming up very soon in the month of June.
Bobbi Rebell:
If you want to be on the show and have a great money story to share, email us at info@financialgrownup and tell us what the story is and what your everyday money tip would be if you were to be chosen. Thank you for being part of our Financial Grownup community. If you're enjoying the show, consider leaving a rating or review. And of course hit that subscribe button to make sure you don't miss any episodes.
Bobbi Rebell:
Follow me on Twitter @Bobbirebell, on Instagram @Bobbirebell1, and by the way, thanks for the great feedback on our promo videos. If you would like one for you or for your business, share the video when you see them. We'll be making one for whoever shares the most between now and July, 1st. You could even see them by the way, on our new YouTube channel. Just search for Financial Grownup with Bobbi Rebell, and you will find it.
Bobbi Rebell:
And by the way, soon after we taped Paulette's interview, she did finally get paid by her client, so a happy ending there. A quick reminder, Paulette's book, Welcome to the Writer's Life is available for pre order, so go get it. I think it's safe to say her story successfully brought us all one step closer to being Financial Grownups. Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.
