Posts tagged funding
A new way to fund your way to becoming a Financial Grownup with Solo Funds CEO Travis Holoway
Travis Holoway Instagram

The cash crunch that led to a business that is disrupting the ultra short-term loan space

Travis Holoway started a Solo Funds, aimed at disrupting the short term, small loan industry by leveraging technology and offering a new kind of lending culture.


Travis: I was working on Wall Street and I was studying to be a broker and there's these exams that you have to take. They're series exams, but FINRA is the regulatory body. You know these exams are very strenuous and you're not really making money while you're studying for those exams.

Bobbi: So give me an example of what a typical salary would be and then what the cost of living is.

Travis: Man, if I remember correctly, I think I was making $250 a week.

Bobbi: Working at a financial company?

Travis: Yes. Working at a financial company in New York City.

Bobbi: What was your job there?

Travis: I was studying to be a broker. It's like a glorified intern, if you will. After you factor in the metro card I couldn't even afford much in the financial district where lunch was costing about $12 a day. So I took a job at CVS. Unpacking trucks, third shift and I would work 10 to six at night. I would come home at six o'clock I would shower, I would put a suit back on and I would head back into the office.

Bobbi: So you literally didn't sleep?

Travis: No sleep at all.

So even with working around the clock, I still couldn’t afford any financial surprises. I remember walking like 90 city blocks because I had no money left in my metro card.

Travis: Actually what happened was I swiped my metro card and there should have been enough for another fair, but for some reason it didn't work. And the attendant told me that I had to mail them my metro card for them to figure out what happened. But long story short, that led to me walking 90 city blocks home. So humbling times.

Bobbi: So you're living this life where you're technically employed by brokers a firm, but you're really a glorified intern earning very little money. You've got a second job at CVS working overnight. So you're really not sleeping much. How does that play out?

Travis: So this situation for me didn't change or evolve until I actually took another job at another financial services firm where there was a more stable salary. And from that point I've been able to rise up the financial spectrum. But it was until I moved and changed positions that I was able to pull myself out of those financial circumstances.

Bobbi: You did pass the exams obviously?

Travis: Yes.

Bobbi: So basically by getting a higher paying job, that's what solved the problem for you?

Travis: Exactly. For me personally, yes.



The lesson here is really to focus on saving

Travis: Focus on getting to that first $500. If you have just $500 in liquid capital, you're actually doing better than half of the country. So people like to get down on themselves because they feel like they're not exactly where they want to be, but it's really a journey. And you know, it's a marathon. It doesn't happen overnight. But celebrate those little milestones along the way. You get to that first $500 saved, keep going, get to a thousand then get to 5,000 and just keep pushing yourself. But this doesn't happen over night for anyone except for power ball winners.

Later on, I would talk to my friends and they would give me some feedback of what those payday loans actually meant for them.

So don't give up. I had friends who had taken payday loans during college and then post college and they would say, hey, just go to this brick and mortar building and get this loan for $400 and I would say, yeah, that sounds good. But there has to be more into that. And then after kind of speaking with my parents who actually steered me away from that and did everything that they could for me to prevent me from taking a payday loan, they're the ones who gave me that knowledge.

While it sounded like a good idea at the time, because their backs were against the wall and it seemed easy to go and get that capital after the fact, it really put them in a very tough financial situation because the fees that compound on top of those loans, it took them months and sometimes years to get out of.



My money tip is if you have the ability, add your teenage child or spouse that may have little or no credit to your credit card account as an authorized user.



Travis: Inversely, if you have a parent or a spouse that has more credit card accounts or better credit than you encourage them to add you to theirs. 28% of the country has no credit from any source and it's really important to build credit. And I personally believe that the FICO score stat, and I know we'll talk about that a little bit later, but credit is still required to accomplish many of life's financial milestones. So with that said, I believe that this is a tip best often overlooked and it's a great way to build credit. One your actual credit and limit I going to be considerably higher than it would be if you were applying for a brand new card. And then also the length of time that that account has been opened will also be a positive benefit to your overall credit report. So as payments are made to that card, they will positively impact everyone associated and it will help people build credit indirectly.

Bobbi: Right. And even though there is a lot of controversy right now about fico scores, especially with errors that can sometimes happen, which people should be vigilant about checking their credits so they can see if there are errors by the way. It is a time when people are looking for different solutions for access to money.

I really wanted to have you on because the company that you are the co founder of and CEO of SoLo focuses on an area that can really be taken advantage of. I reported a lot during the housing crisis on people that had taken payday loans to cover short term debt, but then it can spiral out of control. As you've mentioned, this is a different approach.

About Travis; company Solo Funds


Bobbi: You are the co founder of and CEO of SoLo focuses on an area that can really be taken advantage of. I reported a lot during the housing crisis on people that had taken payday loans to cover short term debt, but then it can spiral out of control. As you've mentioned, this is a different approach.


Travis: SoLo in short is a mobile mini exchange created to provide more affordable access to small dollar loans below $1,000.

We function very much like Airbnb for loans, but we were essentially created to disrupt that predatory payday lending industry that you're speaking about.


. Lenders actually make a return in the form of a tip, which is optional on behalf of the borrower.

The way that our platform works is it's a two sided marketplace and we're very different than some of the marketplaces that many have heard of like a lending tree or lending cloud primarily because we're focused on these small dollar loans and those larger, what I call big brother peer to peer lending companies are focused on loans up to $40,000. So that might be debt re-consolidation that might be a down payment on a home. We're focused on that American that's living paycheck to paycheck and that single mother that needs $100 to pay her utility bill or the college student who is $200 short for that textbook. That's who we're really trying to help.


Bobbi: I think one thing that's interesting here is that this could really apply even to families lending to other family members or friend to friend because you're providing a documentation and a paper trail effect if it's digital, but you're providing an authority in between. Because very often people are asked to lend money to people close to them and it becomes awkward. You don't want to be asking them. But if you go through the app, can you talk a little bit about how that would work because it creates a stronger outcome, a better outcome because you've made it more of an official loan, I guess.

Travis: Yes, exactly. So the reason why the platform is built that way is because the personal experiences that I had, lending and borrowing amongst friends and family. With that said, we're making this a real transaction and we're putting real terms around a loan. So people are lending and borrowing amongst each other every day via cash or other applications. But there's no terms around that. So if I wanted to borrow money from my mother and she said, Hey, I'll lend you the money but I'll lend it to you on SoLo, I would create a transaction on SoLo, which is basically saying I need to borrow $100. I as the borrower can actually create my own terms. The lender just agrees to the terms at a later point.


Bobbi: Right. So you can say, I'm going to pay zero interest mom, is that okay? And Mom can say, oh, that's okay. I don't want interest or mom can say I'm pulling money out of other investments. I want 5% whatever it is, you guys can work it out.


Travis: Exactly. Once we agree on those terms, there is a promissory note. A digital promissory note which is created which now says that I owe my mother X amount of dollars and that is actually enforceable. So the lender has track record of how much was lent, when the repayment is due and if there is any additional fee associated with that in the form of a return.

Bobbi: How is it enforceable and how do you guys get paid?

Travis: You know there are no impose fees on the SoLo platform, which makes us much more unique than any other financial platform today. So there are no imposed interest rates and there are no impose fees on behalf for SoLo. Lenders actually make a return in the form of a tip, which is optional on behalf of the borrower. And then solo actually makes a donation, which is also optional and paid by the borrower. Again, no imposed fees. So the enforceability comes into play where if a borrower does not repay, the lender the discretion to send that borrower or not send that borrower to collections. We have a third party collections company that we'll work on behalf of the lender to recover the funds. And once we recover those funds are directed directly back to the lender.

Bobbi: And what is your default rate? How often does that happen and how does it compare to payday loans?

Travis: Our default rate is two times better than the lending clubs, lending trees and [inaudible 00:12:15] of the world. We're about five times better than traditional payday loans. One of the things that investors are most excited about and other people are most excited about is this new creation of a credit score. I believe the fico score is dead because millennials in the under bank demographics are not doing the same. They're not living their lives the way that prior generations have like buying homes, buying cars, and using credit cards. So with that set, alternative data is necessary. And solo has this data on the under banked and millennial demographic and our goal is to be a path forward to upper financial mobility to where we can graduate borrowers from our platform to more traditional financial institutions in the future where they can have more resources and financial tools.

Bobbi’s Financial Grownup tips:


#1: If someone that you care about needs money, in a cash crunch for example, and you have the money available but it needs to be a loan, not a gift, make sure you document it. Obviously SoLo Funds is an option to look into, but you can also draw up a payment plan or whatever. Just make sure the terms are clear and in writing.

#2: . Things for Travis did not turn around because he cut costs. They turned around when he got a better paying job. He got a better paying job by putting in the time to work basically as an intern and to study and then pass some big exams. They gave him more viability in the job market. Watch your money, of course, do not spend foolishly, but the goal always needs to be to earn more.

No one can cut their costs to get wealthy. Do the work, get a higher paying job, earn more money or some way to boost your income. That is ultimately what is going to build more money. More financial freedom is having more money. You can't cut your way to getting rich.


Episode Links:

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Check out Travis' website - https://solofunds.com/


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Fearless entrepreneurship with The Female Quotient’s Shelley Zalis
Shelley Zalis Instagram WHITE BORDER.png

 Legendary entrepreneur Shelley Zalis, Founder and CEO of The Female Quotient, The Girls Lounge, FQ Talent and FQ Impact, knew she needed to be fearless when she started her first company Online Testing Exchange. So when her relatives offered to fund the venture, she turned down the money, choosing instead to go to outside investors. 

 

In Shelley’s money story you will learn:

-How she had an idea to disrupt the online research field

-The pivotal decision she had to make when it came to raising the million dollars she needed to get her company started

-The concerns she had about her ability to take risks with family financing

-How her strong track record and achievements in the industry allowed her relatively easy access to financing her dream company

-Examples of specific risks she was able to take because she was not emotionally connected to her funding

In Shelley’s money lesson you will learn:

-The danger of being greedy and not wanting to share equity by taking outside financing

-The importance of making bold decisions and not playing it too safe when starting and building a business

In Shelley’s everyday money tip you will learn:

-The best ways to manage giving

-Shelley’s strategy to make sure the businesses she supports get the financing they need

-How Shelley makes sure her donations are always used as she intended

Bobbi and Shelley also talk about:

-Her latest venture, The Female Quotient

-The growing components of The Female Quotient including The Girls Lounge

-How The Female Quotient evolved from the Intelligence Quotient, and then the Emotional Quotient

-Men are welcome in the Girls Lounge

-The Girls Lounge is launching permanently on university campuses in over 122 countries

-FQ Talent and FQ Impact will launch soon

In My Take you will learn:

-The way to apply Shelley’s strategy to businesses you want to support

-Strategies to gain the experience and industry respect to be able to get others to buy in to your dreams when you go looking for funding

 

Episode links

Learn more about The Female Quotient https://www.thefemalequotient.com/

Follow Shelley and The Female Quotient!

Twitter: @shelleyzalis  @wearetfq

Instagram @shelleyzalis @wearetfq

Facebook: Shelley Zalis  The Female Quotient


Transcription

Shelley Zalis:
I thought well if I take my husband's and my parent's money, I would be too afraid to take chances. We always say, if you're building something new, you gotta be bold and brave and willing to take risks and fail before you succeed, but failure wouldn't have been an option and I did not want to play it safe. I needed to go way out there and take some significant risk.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of 'How To Be a Financial Grown up'. But you know what? Being a grown up is really hard, especially when it comes to money, but it's okay. We're gonna get there together. I'm gonna bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, financial grownups. It sounds like a dream come true to be able to avoid outside financing when you're starting a business. Keep it in the family, right? But let's be honest, how much risk would you really take with your parents or your spouse's money? And as our guest Shelley Zalis makes very clear, you need that risk to succeed. Not all money is created equal when it comes to funding startups. Welcome everyone. The show continues to grow, so thanks to all of you who have been telling your friends. If you're new, we work on flextime here. The podcast runs about 15 minutes or so. So pretty much anyone can fit it into their schedule, but if you have more time, go ahead and binge.

Bobbi Rebell:
All right. Let's talk about Shelley Zalis. I first met her or should I say I first witnessed Shelley taking total command of a room of mesmerized women about a year ago. I was fortunate to be included in a dinner that she hosted and have been in awe ever since. She is a force. She is a disruptor in the online research business with OTX, Online Testing Exchange, that was her first company and now is taking aim at equality with The Female Quotient. Here is Shelley Zalis.

Bobbi Rebell:
Hey, Shelley Zalis, you're a financial grownup. Welcome to the podcast.

Shelley Zalis:
Oh, thank you. I hope I never grow up though, because once you're grown up, you feel you never have the opportunity to keep learning and I learn every day. So I hope that I never grow up. I guess I'm like Peter Pan-

Bobbi Rebell:
Just financially.

Shelley Zalis:
Okay.

Bobbi Rebell:
So you can find all your youthful adventures, right?

Shelley Zalis:
I'll take it.

Bobbi Rebell:
Okay.

Shelley Zalis:
Perfect.

Bobbi Rebell:
And I'm a huge fan of your company. You're CEO of The Female Quotient, which of course encompasses the Girls' Lounge. Tell us just a little bit about what it is before we get to your money story.

Shelley Zalis:
Thank you. First of all, I am your greatest fan 'cause you make every conversation, whether it's complicated or easy, fun, interactive, engaging-

Bobbi Rebell:
Well thank you.

Shelley Zalis:
And with solutions for change. So thank you for doing what you do as well. The Female Quotient, the name came ... first came the Intelligence Quotient, IQ, then the Emotional Quotient EQ, now the Female Quotient, FQ. When you put women in any equation, the equation gets better so that we can start creating solutions around diversity. We say that diversity is good for business and yet we're going backwards. So The Female Quotient is in the business of equality and we have four key pillars, the Girls' Lounge. There's a boys club, why not have a girls' lounge, a place where the minority acts and feels like the majority. Men are welcome, but they come into our world with our rules and they all feel comfortable. And we will be launching a permanent Girls' Lounge on university campuses in over 122 countries. And then we'll also be launching the FQ Talent, a talent business for corporate women to bring more visibility to women doing remarkable things. And then we also have a practice of equality, helping companies become a quality fit because we can help women all we want, but if we don't rewrite the rules than women will continue to fall out in middle management or what we call the messy middle. And then the fourth is the FQ Impact, which is our giving back with generosity really to women in developing markets.

Bobbi Rebell:
All this costs money and a lot of that money came from Online Testing Exchange, which you built earlier in your career. You have a money ... Sort of share with us about a strategic decision that you made, a psychological strategic decision you made about how to finance your first business venture. Tell us your money story, Shelley.

Shelley Zalis:
I needed a million dollars because I met a 21 year old. I was doing website testing, usability testing and I thought, "What if we migrate research from offline to online?" And I said to him, "Trevor, why don't you build this for me?" I said, "But I have no money." And I said, "But the second someone gives you money, I'll give you a million dollars. So believe in me, invest in me and I will give it back in a very significant way." And so I needed a million dollars and I had two options, go to a big company and get them to buy in, or my husband and my father both agree to give me half a million dollars to realize my dream and they believed in me.

Shelley Zalis:
I thought about that. I thought well that's the easy way just to go to my family, but it was gonna be hard. My husband was just starting out in medicine. We did not have that kind of money. We would have been putting everything in our savings account into this and of course my father wanted to help out. And I thought well, if I take my husband's and my parent's money, I would be too afraid to take chances. We always say if you're building something new, you gotta be bold and brave and willing to take risks and fail before you succeed. But failure wouldn't have been an option if I had my family's option and I did not want to play it safe. I needed to go way out there and take some significant risk and so I did not take their money and I went to Nielsen and they were the first to fund me. And as soon as they said yes, I handed a 21 year old a million dollar check.

Bobbi Rebell:
And you already had a relationship with Nielsen?

Shelley Zalis:
Yep. I went to Nielsen. I said, "I have a big idea." And they said, "Great. What do you need?" I said, "I need a million dollars." And that is the check that I gave to this young man that just said yes to me, believed in me, not knowing what the results would become. But what I had was passion and purpose and an unstoppable mindset. And I went in saying, "I really want to try something new. I don't know if it's gonna work, but if it does, it's certainly gonna be a game changer." And I sold that same company three times. So they took a good risk and they also got a great reward as a result of saying yes.

Bobbi Rebell:
When you look back at those early days, do you feel that there are risks that you took? Is there a specific example you can think of, of a risk that you took that you may have been more hesitant to take had you been financed by your relatives, by your husband and your ... well really, you and your husband and your father?

Shelley Zalis:
Absolutely. The first risk I took when I got to Nielsen was I said to Nielsen, "Not only do we need to pay this young man a million dollars, but I'm going to go break into the movie business." I was very well known in the consumer packaged good business, but I decided to go after the movie business because they had two and a half minute trailers versus just 30 second spots. They tested a lot of content and they needed data within 48 hours and security was very important for them, because you could close the movie before it opens if people panned the trailer. And so I thought if I could build a system around the hardest thing possible than doing 30 second spots for products that are womb to tomb would be very simple. So I said to Nielsen, "I'm gonna go to the studios and everything they're testing offline ..." And there was a monopoly. One guy owned the research business for the movie ... for the movie industry. I said, "Everything they test offline, I want to parallel test for free online so I could calibrate the scores and build the model and build the technology that would work." And that was very risky and that was very expensive and I wouldn't have been able to take those chances if I couldn't go way out there and build the [echo system 00:08:06] very quickly by parallel testing.

Bobbi Rebell:
Right. Versus if you were investing ... If you had your father's money and your husband's money, you would have been watching every penny and maybe been a lot more reluctant to do something like that.

Shelley Zalis:
I would have played it safe and if you play it safe, there's no way you'll be really the first to own something. And I always said to myself, "I need to be the first, the second and the third." The first has to come up with this big idea, but they usually lose. So if I took my father and husband's money, I probably would have lost. So the first always comes up with a big idea. You have to make the investment, but you don't reap the benefit because the second one comes in, they copy everything you did, but they don't really know what's under the hood, and the third is the sweeper. You've now built an [echo system 00:08:53], everyone is buying in. They get the money and they win.

Bobbi Rebell:
So for our listeners, what is the takeaway here? What is the lesson for them, how they can apply it to their own lives?

Shelley Zalis:
Well I think number one, don't be greedy. Like had I've taken my husband's money and my father's money, I would have ... the equity would have stayed in the family and that was the positive. But the negative was I would have been risk averse and failure would not have been an option for me, and there is no companies that succeed building something that doesn't exist if you're not willing to fail before you succeed. Number two, when you are pioneering something that's never been done before, make sure you set yourself up in your own mind that you will have freedom to color out of the lines, that you're not gonna play it safe. You've gotta be bold, you've gotta be brave, you've gotta be willing to take chances, and you do need a partner that will support that mindset.

Bobbi Rebell:
Okay. Let's talk about your everyday money tip now though, because it sort of flips where you're seated. Because now instead of being the one receiving the money, now you're in a position to support businesses that you believe in.

Shelley Zalis:
I once had someone come to me, they needed $100,000.00 to create a project that I thought was very worthwhile. And so of course I gave them $10,000.00 and I said, "Here's $10,000.00 towards the hundred thousand." As it turns out, they never raised the additional $90,000.00 that they needed and I never got my money back, and that really bothered me. That's hard worked money for me that I really gave to this organization to make something happen. So now I designate all of my giving and so if someone needs 100,000 and I'm planning to give 10, I will say to them, "You go get your 90,000 and I will give you the last 10 so that I know the project is a go." Or I will designate my giving. Of I'm gonna give 10,000 to something, I will buy three dogs sniffing dogs or I will buy three rehabilitation machines in Tel HaShomer Hospital or for my children's bar in Bar Mitzvahs. I said to them, "10% of what you get for your Bar Mitzvah, we're gonna give to an organization." And we built a gym for handicapped children and my kids were able to go and see that that actually happened. Because when you can see the results of your giving, you want to give more.

Shelley Zalis:
My mother always used to tell me that giving is like wearing a new pair of shoes. When you put them on the first time, it pinches but the more you wear them, the more comfortable you get. Like I just was at the MAKERS Conference recently and I met a young girl. She's 12 years old from India living in Colorado and she found a technology, a way to remove lead from water and she needed $25,000.00 for her dream and I thought, if they're asking everyone in the audience and someone says, "I'll give you 500, I'll give you a thousand." She might've ended up with 3,000 out of 25 and one, it would have been discouraging for her and two, she would not have been able to realize her dreams. If I'm gonna give, I want to know that it's gonna make a difference and help you go where you need to go.

Bobbi Rebell:
Love that. All right, Shelley. Let's talk quickly about the Girls' Lounge and The Female Quotient and what is happening in the rest of 2018.

Shelley Zalis:
Oh, thank you. So we are doing Girls' Lounge popups. It is a space, as I said before, where the minority acts and feels like the majority. A space for women to connect, collaborate, activate, change together, but more importantly to support each other and have unplugged conversations. So we have popups at pretty much every major industry. We will be rolling out on college campuses starting in September. We already opened two, but we'll be opening 200 universities at a time. We have access to 3,800 universities in 122 countries. Our FQ talent business will be launched in about three months. We are building it right now with wire frames.

Bobbi Rebell:
What will that be?

Shelley Zalis:
It will be a talent agency for senior women, placing women in keynotes. I'm just so sick of hearing that there's no women for keynote speeches-

Bobbi Rebell:
I know. I've heard that too, Shelley. It's amazing.

Shelley Zalis:
It's ridiculous. We have all the women, the women are all here. We have over 17,000 corporate women in our community that are all bad ass in their own regard with their own stories to tell. So no excuses. Sorry, not sorry. There's plenty of women. So if you don't find them, then that's just a poor excuse for not moving forward.

Bobbi Rebell:
Shelley, where can people find out more about all of this and be in touch with you and your team?

Shelley Zalis:
Thank you. You can follow us on social @shelleyzalis or @wearetfq and you can find us ... our website is The Female Quotient.

Bobbi Rebell:
Shelley, this has been amazing. Thank you so much.

Shelley Zalis:
Bobbi, you're amazing. Thank you for sharing our journey.

Bobbi Rebell:
All I can say is one day I hope I have the means to be able to make someone's dreams come true the way Shelley does. It's pretty incredible, but take her advice to heart. Financial grownup tip number one, when giving to a startup, maybe your friend is starting a business, has a page on Kickstarter. Don't be afraid to take a step back and see how they raised funds from other people first. If you wanna give something to show your support early on, well maybe make a small donation, but hold back and know what happens to your money if the project is not fully funded. Financial grownup tip number two, Shelley talks about being fearless and taking risks. But take that in the context of the fact that she already had a ton of experience in the industry. She knew what she was doing. Companies like Nielsen don't just hand you a million dollars. You need to know your stuff and have the credibility and the experience.

Bobbi Rebell:
Thanks so much for joining us. If you have not already, please subscribe and while you're there, make sure to go to settings and select auto downloads. You don't have to worry about missing any episodes and I want to hear your thoughts. DM on Instagram at bobbirebell1, on Twitter @bobbirebell, and of course, sign up for our newsletter more about the podcast at bobbirebell.com/financialgrownuppodcast. Shelley Zalis, truly fearless and so inspiring. Thank you Shelley for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.